Download - EAP301_Tran Thi Thu Hien
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Advertisements:Advertisements: useful teaching materialuseful teaching material
Use ads to advertise your teaching!Use ads to advertise your teaching!
Tran Tran ThiThi
Thu Thu Hien(EAPHien(EAP
301)301)
Vietnam National University, HanoiVietnam National University, Hanoi
[email protected]@gmail.com
PnomPnom
Penh, 2012Penh, 2012
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ContentContent
Advertising & advertisements
The teaching of language skills
Culture integration
Authentic materials
Advertisements in language teaching
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Advertising & AdvertisementsAdvertising & Advertisements
Economic context
Economy changes
Advertising stays the same
Advertising role
Sellers
Buyers
>>>>> Teachers, students, educational institutions,
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DefinitionsDefinitions
Robert Leduc (1978): the involvement of all media and the one that try to
persuade the people to buy a certain good item or service Individual
differences
Wright, Winter & Zeigler (1982): "Controlled, identified information and
persuasion by means of mass communication media"
Peter D. Bennett (1995): any paid form of non-personal presentation and
promotion of goods, services or ideas by an identified sponsored.
Well, Burnet & Moriaty (1998): paid non-personal communication from an
identified sponsor using mass media to persuade or influence an audience
Philip Kotler (2002): non-personal form of communication conducted
through paid media under clear sponsorship.
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Teaching language skillsTeaching language skills
Skill integration
Traditional approach
Modern approach
Models of integrated-skill approaches
Content-based language instruction
Task-based language teaching
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Traditional approachTraditional approach
Skills are in isolation
Results:
The parts do not touch, support or interact with each other
Restricts language learning to very narrow range
Language is the focus of instruction and is separated from
content learning
Does not prepare for later success in academic
communication, career-related language use, or everyday
interaction in the language (Oxford, 2008)
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Modern approachModern approach
Skills are in integration
Two or all skills are delivered at the
same time
A beehive & a tapestry
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OpinionsOpinions
Language users employ a combination of skills at the same time (Harmer, 1991)
The learner must develop skills and strategies for using language to communicate meanings as effectively as possible (Littlewood, 2001)
Language skills are integrated; they cooperate with each other (Lucantoni, 2002)
Some courses that are labelled according to one specific skill might actually reflect an integrated-skill approach after all (Oxford, 2008)
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ContentContent--based language instructionbased language instruction
"the integration of a particular content with second
language aims . It refers to the concurrent teaching
of academic subject matter and second language
skills" (Brinton, Snow & Wesche: 1989).
Theme-based model:
themes/ topics provide content
Adjunct model:
academic subject matter + foreign language skills
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ContentContent--based language instructionbased language instruction
Students practise language skills in highly integrated,
communicative fashion
Learn content such as science, maths, geography,
IT,
Valuable at all levels, but nature of content usually
differs by proficiency level
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CBI principlesCBI principles
Students learn English successfully
when they use English as a means of
acquiring information rather than as an
end in itself.
CBI better reflects students needs for
learning English
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TaskTask--based language teaching based language teaching
Students participate in communicative tasks
Tasks = activities that require comprehending, producing, manipulating, or interacting in authentic language while attention is principally paid to meaning rather than form (Nunan, 1989)
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A framework for TBLT A framework for TBLT
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TBLT principlesTBLT principles
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TBLT principlesTBLT principles
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TBLT principlesTBLT principles
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TBLT principlesTBLT principles
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TBLT principlesTBLT principles
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TBLT principlesTBLT principles
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TBLT principlesTBLT principles
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TBLT principlesTBLT principles
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Culture integrationCulture integration
4 language skills vs. Communicative
competence?
Teaching language skills vs. Teaching
culture?
Language = social practice
Culture embedded
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Authentic materialsAuthentic materials
Definitions
Benefits
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DefinitionsDefinitions
as real-life texts, not written for pedagogic purposes (Wallace: 1992)
materials that have been produced to fulfil some social purpose in the language community. (Peacock: 1997)
materials with real language, produced by real speakers for a real audience. The focus is on the message and means other than language such as format, design, style and context are often used to help to communicate it.
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BenefitsBenefits
introduce situational vocabulary items and
grammatical structures
provide real life situations for class interactions
enhance students to approach cultural reality
offer real discourse, real life communicative situations
let students regularly update with the information
which is happening in the world outside the class
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BenefitsBenefits
students and teachers can keep abreast of language changes while textbooks often do not include incidental or improper language items
language styles not easily found in conventional teaching materials
same piece of material can be used under different circumstances for different tasks
Reading: ideal to teach and/ or practice mini-skills.
encourage reading for pleasure
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Features
Pedagogical values
Ads Ads Authentic materialsAuthentic materials
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FeaturesFeatures
Advertising language
Language acquisition
Informative resources
Motivational tool
Time-saving
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Pedagogical valuesPedagogical values
Social values
Cultural values
Linguistic values
Stylistic and rhetorical values
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Advertisements in EFL teachingAdvertisements in EFL teaching
What to exploit?
How to use?
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What to exploit?What to exploit?
Language code
Paralanguage
Metalanguage
Culture
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How to use?How to use?
Language code
Paralanguage
Metalanguage
Culture
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ItIts a big world, after all.s a big world, after all.
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This picture is from an ad. Describe it to your friends & guess what the ad is for?
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This picture is from an ad. Describe it to your friends & discuss why the dog is in the picture and talk about the dog-people relationship in your country?
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ConclusionConclusion
Advertisements are not only useful in marketing communication mix but also communicative language teaching.
Sellers use them to persuade buyers, teachers should use them to convince your students,
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ReferencesReferences1. Bachman, Lyle (1990). Fundamental Considerations in Language Testing. Oxford: Oxford University Press. 2. Brinton, D., Snow, M., & Wesche, M. (1989). Content-based second language instruction. New York: Newbury House.3. Brown, H. Douglas (2000). Teaching by Principles. USA: Pearson ESL.4. Celce-Murcia, Marianne et al. (1995). A pedagogically motivated model with content specifications. In: Issues in Applied
Linguistics. 6: 5-35.5. Custodio, B., & Sutton, M. J. (1998). Literature-based ESL for secondary school students. TESOL Journal, 7(5), 19-23.6. Damen, Louise (1997). Culture Learning: The Fifth Dimension in the Language Classroom. USA: Addison-Wesley. 7. Harmer, Jeremy. (2007). The Practice of English Language Teaching. Fourth Edition. England: Pearson Longman ELT.8. Inoue, Y. (1998). Reading and the ESL student. Retrieved March 20, 2009, from the ERIC database.9. J. S. Wright, W. L. Winter, Sherilyn K. Zeigler (1982), Advertising, McGraw Hills Company10. Kramsch, Claire (2003). Context and Culture in Language Teaching. Oxford: Oxford University Press. 11. Krashen, S. D. & Terrell, T. D. (1998). The natural approach: Language acquisition in the classroom. New York: Prentice
Hall International.12. Krashen, S. D. (1982). Principles and practices of second language acquisition. Oxford: Pergamon Press.13. Nunan, D. (2004) Task-Based Language Teaching. Cambridge: Cambridge University Press.14. Oxford, Rebecca (2001). Integrated Skills in the ESL/EFL Classroom. In: ESL Magazine 6: 115. Peacock, M. (1997) The Effect of Authentic Materials on the Motivation of EFL Students in English Language Teaching
Journal 51, pp 2. 16. Philip Kotler (2002), Marketing Management Millennium Edition, USA: Prentice-Hall. 17. Wallace, C. (1992) Reading. Oxford: Oxford University Press.
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Tran Hien
Advertisements:useful teaching material Use ads to advertise your teaching!Slide Number 2ContentAdvertising & AdvertisementsDefinitionsTeaching language skillsTraditional approachModern approachOpinionsContent-based language instructionContent-based language instructionCBI principlesTask-based language teaching A framework for TBLT TBLT principlesTBLT principlesTBLT principlesTBLT principlesTBLT principlesTBLT principlesTBLT principlesTBLT principlesCulture integrationAuthentic materialsDefinitionsBenefitsBenefitsAds Authentic materialsFeaturesPedagogical valuesAdvertisements in EFL teachingWhat to exploit?Slide Number 33Slide Number 34Slide Number 35Slide Number 36How to use?Slide Number 38Slide Number 39Slide Number 40Its a big world, after all.Slide Number 42Slide Number 43Slide Number 44Slide Number 45ConclusionReferencesSlide Number 48