Download - Easy Business Secrets
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Easy Business Secrets How To Build An Online Business And
Finally Retire From Money Worries
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Find Your Twin
• Find someone who has 4 characteristics like
you
• Answer any of these questions:
– What is your family structure?
– Occupation? Industry?
– Hobbies or Interest?
– Favorite Food?
First pair
Wins a prize!!
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Pam’s Journey
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People Who Inspired Me
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Ali Brown Lit The Fire
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What Is Your Big Why?
• Knowing Your Why?
– Why do you want to succeed?
– What are your goals and deadline?
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My Big Why
My Online Business:
• Wanted to feel like a “winner” and travel whenever
without financial worries
• Hit $10,000 before 30 years old
My Internet Marketing Business:
• Wanted to provide a platform for people to learn
internet marketing easily
• Educate 4 million people in 10 years
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Know Your
Reasons To Succeed
• I want to be ______ by ___ 2012 because
___________
• I want to earn _______ by _____ 2012
• I want to feel _______
• I want to spend time with _____
• I want to be able to _______
10 Mins
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Association We Support
The Branch Organization
– Burma Refugees
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EBS Business Project
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Why Participate
In A Competition?
• Get Started!
• Understand the process of building
an online business
• Ramp up your internet marketing
skills
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Skills You Will Master
During Competition
• Marketing Skills
• Internet Marketing Skills
• Building A Team On A Small Budget
• Business Skills & Processes
• Sales Skills
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What Do You Win?
• Pool Money!
• 1 hour face-to-face or phone session
with me (Worth RM2,000)
• Owning your first online business
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Submission of Website
• Join http://www.facebook.com/pamsiow
• Post your website there
• Get your friends to like the link
• 50% votes, 50% evaluation by Pam
By Apr 16th, Monday – Submission
By Apr 23th, Monday – Competition Ends
Only For
New Websites
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Evaluation of Website
Your websites will be evaluated based on
these factors:
•70% - Branding of website
•30% - Website’s SEO structure
Only For
New Websites
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What Is Happening
During EBS?
• Identify your first online business
opportunity
• Learn the mindset shifts, online
marketing and business skills for
success
• Brainstorm and learn from other
business owners
• Build your network of business owners
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Key Steps To Building A
Successful Business Online
1) Business Mindsets
2) Different Business Models
3) Identifying Business Opportunities
4) Joint Ventures Opportunities
5) A Powerful Brand For Conversion
6) Launching Your Website
7) Traffic Generation Techniques
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Step I –
Success Is About….
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Can You Do A
Head Stand?
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Are You Willing
To Go On A
Limb?
Do Or Try?
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Was Steve Jobs
A Try-er?
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Success Starts
Internally
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What Would You
ATTEMPT If You Knew
You Would NOT FAIL?
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When Was The
LAST TIME You Did
Something FOR The
FIRST TIME?
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Do You
DOUBT Your
OWN THOUGHTS?
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Do You Take
ENOUGH RISKS To
Stay ALIVE?
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Where Do You Draw
The Line BTW
The Possible & The
Impossible?
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What Have You Packed To
Pursue Your Dream?
& What Are You Leaving
Behind?
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Business Is
About…..
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Business Is
About…..
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Business Is
About…..
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Step II –
Different Online
Business Models
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Different Business Models
Model 1:
Referral Business
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Referral Business
Characteristics of Referral Business:
•Do not own a product or service
•Gets paid for generating a lead / sale to a
business
•Based on a joint venture collaboration
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Referral Business E.g.
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Private Driving Instructors
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Different Business Models
Model 2:
Start Your Own Biz /
Grow Existing Biz
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Starting Your Own Business
Characteristics of Starting Your Own
Business:
•Have to own your own products / services
•Could be a mix of eCommerce / services
•Need backend preparation
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www.singaporepilatesfitness.com.sg/
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www.36-hr.com/
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Different Business Models
Model 3:
eCommerce Business
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eCommerce Business
Characteristics of eCommerce Business:
•Selling a range of products
•Need to sell “unique” products
•Logistics coordination required
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eCommerce Store
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eCommerce Store
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Different Business Models
Model 4:
Internet Marketing
Consultant
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Internet Marketing
Consultant
Characteristics of Becoming An
Internet Marketing Consultant
•Help other companies build a website that
generates leads
•Focusing on website creation, PPC and SEO
techniques
•You get paid for executing an online campaign
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Step III –
Identifying Business
Opportunities
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Step 1 – Identifying
Business Opportunities
• Benefits Of Google
• Identifying Your Business Opportunities
• Checking Out Competition
• Deciding On Business Model(s)
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Benefits Of Google
• Google has changed how the world works
• They track every keyword that we type into
their search engine
• People are looking for their vendors or
simply finding out information
• Keywords are an indication of the interest
of the people
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Understanding
Buying Keywords
• Keywords – ideas or intentions put down
into words and used to conduct research
online
• Buying Keyword – person expressing
interest to purchase a product / service
• Research Keyword – person simply
conducting research on information but
does not amount to a future purchase
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Tara Internet Business
What are the buying keywords for Tara
Internet Business?
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Brainstorming
For Biz Opportunities
Use these words to brainstorm:
•Learn
•Lessons
•Tips
•Buy
•Sale
•Courses
•How to
•Online Store
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Brainstorming
By Interests
• Write down all your hobbies / interests /
work experience / fascinating trend
• Type in the most general keyword / idea
into the tool
• Observe the ideas / interests that are
being generated
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Brainstorming For Your
Existing Business
• Type in all your different products and
services
• Check out the demand / competition for
each product / service
• Identify the low-hanging fruits and choose
to focus on them
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Conducting Research
1. Checking Demand
2. Evaluating Competitiveness Online
3. Identifying Opportunities (Keywords) with
high demand and least competition
4. That becomes your low hanging fruit
business opportunity
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What Am I Going To Do
With The Keywords?
• These buying keywords will form:
– Your domain name
– Your website menu tabs
– Keywords that you use in Google PPC
(Advertisements)
– Keywords to structure your website to allow your
website to be found on Page 1
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1) Buying Keywords &
Demand
• Go to Google Adwords Keyword Tool (resource page)
• Adjust Preferences:
• Select your preferred country
• Click on View -> Customize Columns
• Un-Select Global Searches And Competition
• Click Save
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Change country
Select the country
that you want to find out
demand about a
product or service
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Change tab
Click on Columns,
Unselect Competition &
Global Monthly Searches
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Identify Buying Keywords
Look through the keywords
And identify the buying
keywords with high demand
Take note: No need to put
your country inside because
it is already in Malaysia
search engine
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Untick Broad & Tick Exact
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How To Decide The
Numbers For Demand?
• Exact Numbers – means exact number of
people searching for that keyword
• Usually 20% - 30% more demand is
occurring
• Question: how many customers do you
need to be profitable?
• 50 & above searches is good enough for
your first business opportunity
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Why Analyze Competition?
• Competition – websites that you are going to
compete against
• How are you going to compete?
– Branding – Are you a better brand?
– Being Found – Can you get found first?
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Competition
• Go to Google.com and type your buying
keywords
• Analyze the websites on Page 1 & 2:
1. The quality of websites
2. Direct competition or online classifieds?
3. Quantity of the high quality websites
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What About New Products /
Services?
• What if your product or service does not have
any searches? For new products or services…
• Search by ideal target market instead
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Find Your Business
Opportunity Now
• Identify 7-10 buying keywords
• Identify the buying keywords for your selected business
opportunity
• Write down all the demand for each keywords
• What type of business model are you going to set up?