bybyRussell Russell StaltersStalters

content content management management professionals professionals are are

do you understand the implications do you understand the implications of managing content in a web 2.0 of managing content in a web 2.0 world?world?

benefit benefit from the from the web 2.0 web 2.0 promisepromise

while while minimizing minimizing

riskrisk

follow these follow these steps steps to to effectively effectively manage manage content in the content in the wild westwild west

web 2.0 creates new web 2.0 creates new challenges for challenges for

content content management management content 2.0content 2.0

content is content is no longer exclusively no longer exclusively

“inside” the enterprise“inside” the enterprise

the traditional

concept of content

changes

evaluate the new

implications and risks of content 2.0

blogs & wikis remove corporate control

some some components components

of documents of documents are data are data

from external from external providersproviders

some components some components of documents are data of documents are data from external providersfrom external providers

content 2.0 content 2.0 adds a new adds a new dimension to dimension to e-discoverye-discovery

develop develop policies & policies & procedureprocedures which s which addressaddressthese these risksrisks

policies policies provide provide the the guidance guidance for for content content authorsauthors

understand the new formats understand the new formats of documents of documents

and and capturecapture

the the contentcontent as well as well

as as contextcontext

procedures are procedures are needed to needed to capture official capture official business records business records which support which support compliancecompliance

will will enterprises enterprises

be able to be able to leverage leverage web 2.0 web 2.0

while while minimizing minimizing

risk?risk?

exposes exposes enterpriseenterprise

s to risks to risk

ineffective ineffective content content management management in a web 2.0in a web 2.0

follow these follow these steps steps to to effectively effectively manage manage content in the content in the wild westwild west

meeting themeeting the information information needs of needs of youryour organization organization

realizing realizing the web 2.0 the web 2.0

promisepromise

Russell.Stalters@AppliedIS.comBetterECM.wordpress.com