Transcript
Page 1: Ecommerce SEO: Proven techniques to increase sales

© 2012 Promodo [email protected]

United Kingdom+44 0203 1376 681      

United States+1 347 809-34-86 

Ecommerce SEO: Proven techniques to increase sales

Daria Kizilova, SEO analyst

Webinar

Page 2: Ecommerce SEO: Proven techniques to increase sales

Ecommerce SEO is human-oriented SEO

21.3.11© 2012 Promodo www.promodo.com

[email protected] Kingdom+44 0203 1376 681      

United States+1 347 809-34-86 

Page 3: Ecommerce SEO: Proven techniques to increase sales

Content is important• NEVER use duplicate content

• Avoid manufacturer description – write a unique text for every single object

• Optimize product images and diversify descriptions for ALL the product pages

• Include client reviews and feedback to animate the description of products

• Keep your content FRESH

21.3.11© 2012 Promodo www.promodo.com

[email protected] Kingdom+44 0203 1376 681      

United States+1 347 809-34-86 

Page 4: Ecommerce SEO: Proven techniques to increase sales

Fresh, unique and easy-readable content will draw clients to your

store

21.3.11© 2012 Promodo www.promodo.com

[email protected] Kingdom+44 0203 1376 681      

United States+1 347 809-34-86 

Page 5: Ecommerce SEO: Proven techniques to increase sales

Remember about tree-like link structure

21.3.11© 2012 Promodo www.promodo.com

[email protected] Kingdom+44 0203 1376 681      

United States+1 347 809-34-86 

Page 6: Ecommerce SEO: Proven techniques to increase sales

LEARN from your competitors

and DEFEAT them

21.3.11© 2012 Promodo www.promodo.com

[email protected] Kingdom+44 0203 1376 681      

United States+1 347 809-34-86 

Page 7: Ecommerce SEO: Proven techniques to increase sales

Make navigation comfortable for potential buyers

Watch the design of your store - compelling, user friendly and call to action

Eliminate extra steps – make purchase direct and fast

Use security badges to gain trust

21.3.11© 2012 Promodo www.promodo.com

[email protected] Kingdom+44 0203 1376 681      

United States+1 347 809-34-86 

Page 8: Ecommerce SEO: Proven techniques to increase sales

ARCHITECTURE OF YOUR STORE

MIND pagination

CREATE sitemaps

USE only SEO-friendly technologies

21.3.11© 2012 Promodo www.promodo.com

[email protected] Kingdom+44 0203 1376 681      

United States+1 347 809-34-86 

Page 9: Ecommerce SEO: Proven techniques to increase sales

Create PUBLICITYin SOCIAL media

21.3.11© 2012 Promodo www.promodo.com

[email protected] Kingdom+44 0203 1376 681      

United States+1 347 809-34-86 

Page 10: Ecommerce SEO: Proven techniques to increase sales

NEVER FORGET THIS

21.3.11© 2012 Promodo www.promodo.com

[email protected] Kingdom+44 0203 1376 681      

United States+1 347 809-34-86 

Page 11: Ecommerce SEO: Proven techniques to increase sales

Thank you for your attention!Please direct your questions to [email protected], we will be glad to answer them.

Daria KizilovaPromodo

[email protected]

© 2012 Promodo [email protected]

United Kingdom+44 0203 1376 681      

United States+1 347 809-34-86 


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