February 5, 2019
Economic Development DepartmentPresentation to the Board of County Commissioners
Darréll Brown
Director
• Mission of the EDD: Create an environment for investment• Advise the County Administrator and Board of County Commissioners on Economic
Development related matters• Execute policy• Educate and inform the public on matters related to economic development• Performance measures• Five-year Strategic Plan
• Enhance the Product• Execute Effectively• Tell the Story• Department has three functional program areas related to these: 10 FTE & 2 PT
• Taylor Yewell, Redevelopment Manager (Enhance the Product)
• Lucretia Freeman-Buster, Chief of Business Development (Execute Effectively)
• Marcia Keeth, Deputy Director (Tell the Story)
• Collaboration
Overview
Taylor Yewell
Redevelopment Manager
Redevelopment
Staff
Daniella DjioganProject Coordinator
Waldorf Station
Waldorf Station
▪ Estimated taxable value: $135 million
– 250,000 SF retail & entertainment
– Class “A” office
– Hotel
– Apartments
Waldorf Station
Waldorf Urban Redevelopment Corridor
Waldorf Urban Redevelopment Corridor
Maryland Airport
Indian Head
Indian Head
Benedict
Benedict
Lucretia Freeman-Buster
Business Development Chief
Business Development
Staff
Martin ProulxAgriculture Business Development Manager
Lucinia MundyBusiness Development Specialist
▪ Business Retention & Expansion (BRE)
▪ Lead Generation
▪ Minority Business Enterprise (MBE) Program
▪ Small & Local Business Enterprise (SLBE) Program
▪ Loan Fund
▪ Craft Beverages
▪ Upcoming Event (International Trade)
Business Development Efforts
▪ 80% of business development effort
▪ Core program of economic development plans
▪ Designed to
– retain existing businesses in a community
– provide assistance for businesses to expand
▪ EDD BRE Program objective
– Support for local business
– Address immediate concerns
– Assist businesses in thriving & expanding
– Improve business climate
– Build community capacity to sustain growth and development & create jobs
BRE
Focus of the program:
Phase 1:
▪ Business Visitation (Growing from within)
Phase: 2
▪ Programs & services development
BRE Program
BRE Flowchart
ResearchStep 1
✓ Inform the community✓ Organize leadership team▪ Organize the Task Force✓ Practice visiting businesses✓ Finalize the survey tool✓ Provide visitation training▪ Visit businesses▪ Compile interview data
PrioritizeStep 2
▪ Review Red Flags▪ Respond to immediate needs▪ Analyze interview data▪ Write research report▪ Hold retreat to prioritize
systemic issues▪ Design priority projects▪ Write summary▪ Move to program
implementation
ImplementStep 3
▪ Work on project teams▪ Sustain leadership team▪ Q1 Task Force update▪ Q2 Task Force Update▪ Q3 Task Force update ▪ BRE sustainment plan▪ Evaluate results▪ Distribute results▪ Q4 Task Force Update ▪ Sustain or conclude BRE
▪ Number of Business Visited: 53
▪ Number of Surveys Reviewed: 12
BRE Results To date
▪ 20% of business development effort
▪ EDD lead generation program
– Business attraction
– Marketing Activity
Lead Generation
▪ Business Development Loan Fund▪ Fund size: $500,000
▪ Loan amount – up to $35,000
▪ Number of loans deployed: 9
▪ Total amount deployed: $291,057
▪ Total outstanding: $186,885
▪ Targeted Industry Incentives Loan Fund▪ Fund size: $500,000
▪ Loan amount – up to $100,000
▪ Number of loans deployed: 2
▪ Total amount deployed: $150,000
▪ Total outstanding: $143,000.00
Loan Fund Update
▪ SLBE
– 125 registered businesses
– In FY 2018, over $5MM in County procurement
– Went to 58 County-based SLBE Firms
▪ MBE
– 437 registered local and non-local businesses
– The County has an 25% aspirational MBE participation goal. The participation percentages of “formal contracts” valued over $25,000 awarded for the five prior Fiscal Years is as follows:
▪ FY18 – 13%
▪ FY17 – 6.6%
▪ FY16 – 20.1%
▪ FY15 – 51%
▪ FY14 – 28.5%
SLBE & MBE Update
▪ Zoning Text Amendment (effective October 2018)
• “Alcohol Production Facility”
• “Farm Alcohol Production Facility”▪ Opportunities for farm diversification
▪ Increase tourism in rural communities
• “Tasting Room”
▪ Collaboration
• PGM
• Tourism
Craft Beverages
Marcia Keeth
Deputy Director
Marketing
Staff
Michelle DeSotoEconomic Research Specialist
Jennifer ReginaldMarketing Coordinator
Marketing
Social Media
Marketing
MeetCharlesCounty.com
Marketing
Monthly E-News
✓ Short articles
✓ Data
✓ Business activity
✓ Calendar
Marketing
Tool Kit
Marketing
Lead Generation
Web site metrics
Site Selector Outreach
Marketing
Advertising
Marketing
Bi-weekly Blogs
Marketing
News ReleasesEarned Media:
Marketing
Events
Questions
Presented By:
Charles County Government
Economic Development Department301-885-1340• [email protected]
10665 Stanhaven Place, Suite 206White Plains, MD 20695
www.MeetCharlesCounty.comwww.CharlesCountyMD.gov
Equal Opportunity EmployerIt is the policy of Charles County to provide equal employment opportunity to all persons regardless of
race, color, sex, age, national origin, religious or political affiliation or opinion, disability, marital status, sexual orientation, genetic information, gender identity or expression, or any other status
protected by law.