Ecosystem Thinking & The VR Industry
VR Pro Day, Hawaii December 8, 2016
by Chris Heuer
In Digital, Connected World, Intention Matters
‘OHANA—
Those who are family, and those you choose to call your family.
As a value, ‘Ohana is a human circle of complete Aloha.
My Family: Then and now…
My Digital Ohana
My Ohana My Global Ohana
Ecosystem Thinking
Co-creating shared value for the world by empathetically approaching all stakeholder relationships with positive intentions that go beyond concern for the transaction.
Ecosystem: Traditional Definition
“The word was coined in the 1930s by British botanist Arthur Tansley to refer to a localized community of living organisms interacting with each other and their particular environment of air, water, mineral soil, and other elements. These organisms influence each other, and their terrain; they compete and collaborate, share and create resources, and coevolve; and they are inevitably subject to external disruptions, to which they adapt together.”
— Business Ecosystems Come of Age. Deloitte University Press, 2015
Ecosystem: Modern Business Definition
“Successful businesses are those that evolve rapidly and effectively. Yet innovative businesses can't evolve in a vacuum. They must attract resources of all sorts, drawing in capital, partners, suppliers, and customers to create cooperative networks. . . . I suggest that a company be viewed not as a member of a single industry but as part of a businessecosystem that crosses a variety of industries. In a business ecosystem, companies co-evolve capabilities around a new innovation: They work cooperatively and competitively to support new products, satisfy customer needs, and eventually incorporate the next round of innovations.”
— James Moore - 1993 Harvard Business Review article
The Vacation Rental Ecosystem
Marketplaces: HomeAway & VRBO
Service Providers • Real Estate Professionals • Construction / Contractors • Insurance • Cleaning Companies • Photographers • Marketing Agents • Lawyers • Accountants
Partners • Property Owners • Property Managers • Property Management Companies • Software Vendors
Media • Journalists • Media Producers • Travel Media • Analysts
Civic Sector
• Travelers • The Local Economy • Local/State/Federal Government • Tourism Boards • Neighbors • HOA's • Garbage / Utilities
…and also includes?
“There is no spoon.”
Radical Stakeholder Centricity
12
Empathy
Behavior =
Knowledge Personaƒ
Formula for Customer / Stakeholder Success
Crafting Authentic Personas, Planing the Journey
Balance harmony, fishes eating one another, predator
over fishing
Co-existing in Harmony
Taking the Long Term View
With the rise of digital media, knowledge isfree, though diplomasare not…
Getting Things Right is Now the Price of Admission
Give a Hand-Up to Those Who Follow
Growth oriented mindset, beneficial to all
Case Study
Friendly Competition
Stronger Together
Markets Are Experiences as much as Transactions
• Trust
• Insights
• Attention
• Data
• Stories
• Labor
• More $ in, less $ out
• Loyalty
Markets Are Ecosystems Based on the Flow of Value
The Real Time, On Demand Economy
The Quickest to Adapt Wins
A successful ecosystem is one that is intentionally designed for Alignment, Agility and Accountability.
The Strongest Ecosystems Win
What is Ecosystem Thinking?
Co-creating shared value with and for all stakeholders, helping each to achieve their full potential.You are better off, if everyone is better off. We are all connected.
What can you do to support a healthy VR Ecosystem?
Stand Together Share KnowledgeSupport Others Speak Up & Out
Think of our industry as an ecosystem, don't pollute it, nurture it with us and it may grow as beautiful and lushas the islands of Hawaii.
