EDEN Social Media

EDEN NETWORK AISBL GENERAL ASSEMBLY

12. November 2013 : Brussels

Aivar Ruukel

how are the destination brands made?

...by telling stories

who are your storytellers?

yourselfmedia

businesses

travelerslocal people

people have always talked about their experiences...

...it is called word of mouth

social media is word of mouth on steroids

why are the stories shared by your customers more important than your own marketing messages?

Why EDEN SoMe Project?

raising EDEN'svisibility on Social media

andlearning experience for

all EDEN members who participate

Why EDEN SoMe Project?

raising EDEN'svisibility on Social media

andlearning experience for

all EDEN members who participate

please join us !

our target is travel enablers

- journalists

- travel bloggers

- tour operators

November 2013 July 2014

Fans 2585 10000

Members 21 100

Pictures 419 4000

Subscribers 110 200

Channel views 90000 1000000

Followers 231 3000

some of the metrics