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Vector
desi
gn
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Vector vs raster
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Preparing your artwork Print vs web
Different color modes CMYK, RGB When to use the right mode? Resolution
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RGB color mode
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Red
Green
Blue
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CMYK color mode
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Cyan
Magenta
Yellow
blacK
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Resolution PPI, DPI, ...
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Working with Adobe Illustrator
CMYK colors Raster and vector Right resolution (for web and
print) Bleed for print (for print)
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Why Adobe Illustrator Many competitors on the market (InkScape,
Corel Draw, ... ) Large team of people constantly working
on the improvements and new technologies
Already familiar environment Flexible Compatible with other Adobe programs! Can work with most vector file extensions
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Vectors in Adobe Illustrator
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o Anchoro Patho Handle
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Interface
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Good to know design tips! Leave space around logos, text, images, …
Leave space around edges Don’t be afraid of white space Keep it simple Emphasize the most important Vibrant colors, bolded text, frames, … Main diagonal Be creative!
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