Download - Email Maturity Matrix by iFreedom
Email Maturity Matrix
Your Email Obsession
91% of consumers are checking email at work. 87% of us are checking email while at home 18% of us are checking email around the clock.
An Interes6ng Fact
On average most of us spend 6.3 hours checking email every day.
Time Spent on Email
• 70% of us think we’re the right amount of email
• 24% are being honest with themselves and say they are doing a liEle to much.
• 69% of us are checking email while having a conversaFon
• 32% of us are checking email while having a meal or in a restaurant.
9:30pm Dinging?
#1 Television and movies (70%) of us. #2. 52% of us check email while we are in bed. #3. 50% of us while we are on vacaFon #4. 43% of us while on the phone #5. 42% while in the bathroom #6. 18% while we are driving.
Email Overload: GeFng BeHer or Worse?
Annual Consumer Survey
• 65% consumers are deleFng irrelevant email messages
• 50% state they unsubscribe • 30% will “report spam” if a message is unengaging
Classic Marketer
• Stuck in his ways • Pulls lists • Light email personaliaFon
• Not implemenFng real Fme elements
Dynamic Marketer
• More sophisFcated, more reacFve emailer
• More advance, real Fme strategies
• Cart abandonment strategies
Contextual Marketer
• Leveraging data. (IP address, date/Fme, weather)
• Leverages the last millisecond