Becca Schulze – University of Oregon ©
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-‐ Limited access -‐ Can’t add pages -‐ Can’t manipulate page templates -‐ Not interactive -‐ Content would be static
-‐ Existing facebook site addresses all department news & events -‐ Designed for short posts -‐ Posted content is not searchable
-‐ Free -‐ Interactive -‐ Artistic control -‐ Content is searchable & tagable -‐ *Some* personal blogging experience
Website Facebook Blog X X ?
Getting Started You’ll need:
A Computer 2-‐3 hours per week
Basic design skills (or a friend/intern) Courage!
Be a “blog lurker”
Develop your brand What might you want to blog about? How could you turn this into a brand? (title, image, content)
Plan your blog’s template Consider a custom header Pre-‐plan how the pages and tags will be organized
Dive in Until you promote the blog’s address, few will find it (if any) Invite colleagues to explore the blog and offer feedback
Use it
Cross Promote
Find a tech ally
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Don’t do this…
Mac vs. PC
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Quicktime (Mac only)
Jing (downloaded to hard drive)
Screencast-‐o-‐matic (web-‐based)
ALL FREE!
Let’s watch one, and then make one!
Making a Screencast:
Keep it short Write a script
Post a transcript
Making a Vodcast: (aka Enhanced Podcast)
iMovie (Mac only)
Windows Live Movie Maker (PC only) Audacity (making/editing an audio file for Mac or PC)
Garage Band (making/editing an audio file for Mac)
ALL FREE!
Let’s watch one, and then make one!
Rehearse questions Gather images
Collect 2x what you need
9 videos 1,743 video views 6 subscribers
211 “likes” 1-‐3 comments per week
32 subscribers 13,800 views Avg. 22 visits per day Avg. 572 visits per month in 2011/12
Youtube Facebook Blog
Assessing Social Media
Assessing Social Media
Top searches that lead to the GradeFirstAid blog
The Other Kind of Assessment
How did you get boss buy-‐in?
-‐ It’s free -‐ The time investment is flexible -‐ We stole a few lunch hours to make something
tangible when we proposed the idea -‐ We lucked out…. http://higheredlive.com/academic-‐advising-‐acadv/
Questions?
