Download - Empreendedorismo e Redes Sociais
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Redes Sociais e Empreendedorismo
Vários caminhos entre a idéia e o Mercado
Eduardo Cruz
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Qual o problema?
Foco no produto e na solução … #NOT
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Tenho uma idéiagenial. E agora?
• Software
• Investidor
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Business Model Canvas
Formalizando a sua idéia
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2008
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PPA – Power Purchase Agreement
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Agora já posso apresentar ao investidor?
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Customer Development
“Very few startups fail for lack of technology. They almost always fail
for lack of customers” Steve Blank
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Startup Metrics e Growth Hacking
Tomando decisões com base em dados
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A/B Testing
Tomando decisões com base em dados
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Case –Pão Nosso
Montar uma empresa em 54h
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1 – Business Model Cantas
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Customer Development – Sábado 6h00
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Customer Development - Questionários
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Customer Development – Domingo 7h00
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Startup Metrics e A/B Testing
Tomando decisões com base em dados
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Números
• R$ 25,00 Facebook Ads
• 600.000 mercado Recife
• 9.400 - Anúncios
• 214 - Click Rate
• 10 – Conversão
• 4.90% Conversion Rate
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E as Redes Sociais?
Cases de segmentação e monetização
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Social Groups (1864)
• Age, Social Status and Interests
• High School / College
• Clubs
• Family
• Franchise
• Gang
• Mob
• Squad
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Social Networks Characteristics
• Information Sharing
• Network Density
• Tie Density
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Digital Social Networks in Brazil – 1995 ... 2004
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Cases
MySkills, Kickstarter, SelfStarter, Barganhou.la, Até Passar, Colab.re
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MySkills.com.br
Contratando e rankeando desenvolvedores
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Orkut -> Facebook Apps
Social Networks + Social Apps
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Facebook Apps
MySkills
• Sign-Up
• Change Password
• Forgot Password
• Manage user picture
• Invite Friends
• Apps
• OAuth – Authentication
• Invite Friends
• Insights – Metrics
• Open Graph – Viral
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Crowdfunding
Vendendo o que não tem
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Friends Commerce
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Até Passar
Rede social para concurseiros com mais de 100 mil usuários
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Colab.re
Rede social e Smart Cities
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Resumo
• Busines Model Canvas
• Customer Development
• Startups Metrics
• Growth Hacking
• A/B Testing
• Social Groups
• Digital Social Networks
• Cases
• MySkills, Kickstarter
• Barganhou, Até Passar, Colab.re
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Bibliografia
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O que não falamos?
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SEO - PaaS - AmazonAWS - SaaS –Incubators– Acelerators –Bootstrapping – Vesting– Seed Money – IPO –Game – Mobile marketing – Black HatSEO ...
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1 – Get out of the building
2 – Stop talking. Start Making
https://speakerdeck.com/eduardocruz
http://www.myskills.com.br
http://www.facebook.com/startuppe