From flash mobs to changes in media industry
How social media worked in Magazine for 24 hours
Vitaliy Moroz, Iryna Markova, Olena DubUPDATED April 2010
Magazine for 24 hours. Main idea
Goal: to create during 1 day&night comprehensive magazine, and put pdf-file in net;
Journalists’ flashmob by participants, met for the first time;
Both professionals and bloggers;
Real time work flow under strict deadlines
Children’s games?
Nevermind some facts..
• 1400 links by search #24godyny in Google
• 20 000+ views on www.issuu.com
• Attention from advert managers and employers
• The wave of flash mobs in Ukraine laucned – 7 magazines during 3 months
• +….trusted team!
How it was launched?• Info from Internet. Belgium, Russia • Discussions in blogs and community in LJ
MediaNext_Ideas• Decision: Let’s do it!
How it was launched? Teaser
How it was launched? Internet – is evth!
• Registration in:
• Remote work throught:
Interested to participate:• Open call for participants:• More than 60 applications;• Roles: from editor to IT-manager and PR-
specialist; • As a result – team of 25 members.
How does it look from inside?
• Brainstorming involves everyone
• Defining target audience, concept, topic, layout from the beginning
Devision of roles and tasks• Task Implementaion• Writing of texts / illustrations• Editing – writing down – layout
Model of work of editioї + Clear rules + Rough timing
How does It look from outside?PR-dept worked simultaniously to editors:• Twi-broadcasting #24godyny• Shooting viral video.15
Youtube-format clips • Posts in blogs
• Group in Vkontakte (russian Facebook)
• Comments via phone /Twitter / email
• Control over info output• Negotiations with ads
ptoviders
Final result:Bomjour magazine: 15000+ views in first 4 days
http://issuu.com/24godyny/docs/bomjour
Lessons for journalists:
• Wider publicity;• Work under time pressure;• New contacts• Experience in crowdsourcing;• Getting out of offline boundaries;• Getting out of traditional roles and occupations; • Self-improving;• Convergence of knowledge and opportunities (mean blogger is integrated in journalism process and
learn from professionals vice versa. Both become more media educated)
Lessons for editors
• Search and selection of effective work; • Launching of process within extraordinary
conditons;• Learning crowdsourcing as a tool;• Less time for work;• Getting out online, learning on new/social media
tools;• Publicity for it’s own media outlet: both print and
online resources
Lessons for bloggers:
• Publicity of her/his blog and brand; • Experience of team-work;• Learning on tool of crowdsourcing, taking part in it; • Experience of work in editors’ with strickt rules;• Self-training;• Convergence of opportunities and knowledge; • Getting out offlime from online
Lessons for all kinds of media:
• It is worth to implement brave ideas!• Media should not wait until Internet
replace them;• To learn develop independently, without
Internews-Ukraine:)• Good ideas get continuation in social
initiatives (case from LJ yusmal)
Team of Magazine for 24 hours
And it is not final point….
In 4,5 months since 1 magazine was created, updated team launched the second one…
Special features of 24godyny-2
- Some top Ukrainian journalists involved;
- Need for a core staff from team of first project;
- New call for participants;
- Even more publicity;
- Date of launch – 2nd round of Elections of President of Ukraine 2010;
- Stress on photo stories.
Selection of upgraded logo 24godyny-2
New approaches with 24godyny-2. Teasers
New approaches with 24godyny-2. Teasers
Launch of 24godyny-2: 07/02/10
Facts regarding team of 24godyny-2:
- As total 35 participants,
within them 70% - professionals, 30% - bloggers;
- Team of editors – 5;
- 2 Editors
- Journalists / authors – 10;
- Team of designers – 5 ;
- Photographers – 7
+ more members of team
Team of 24godyny-2 in process:
Results:
Results:
“Bez pyati” (Without five) – magazine which sum-up last 5 years in Ukraine
- 96 full pages;
- 12 chapters;
- Up-to-date “light” design;
- Photo stories of most famous photographers in Ukraine, (group IMGPOSITIVE)
Results:
41573 visits
as of april 01, 2010
http://issuu.com/24godyny/docs/24godyny-bez-pyati
Thanks!• Vitaliy Moroz
[email protected] @medianext-ua • Iryna Markova [email protected]
[email protected]@Irinnka • Olena Dub
[email protected] spam-do-boga.livejournal.com @olenadub
