Download - Engage 2014 - Ed Peelen - ICSB
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Aandachtsgebied:Big Data on the rise
Hoe lang? Hoe ver?
Chen& Zhang (2014), Data-intensive applications, challenges, techniques and technologies: A survey on Big Data, Information Sciences ,275, p314–347
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1930
1940
Bron: TomTom
1930
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2009
2012
Bron: TomTom
2010
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In Dash Navigation
CONNECTED PND
Mobile App
Boston Street Bump App: real-time road conditions – smart phones experiencing potholes
>>60 miljoen gebruikers, dagelijks 5.5 miljard GPS metingen en input van burgers
om routes te optierkeersopstoppingen te voorkomen
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The Quantified Self
612/12/2014
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Connected society
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90% van alle data zijn de laatste twee jaar
gecreëerd
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Big Data (Volume, Variety, Velocity) Management
>De manier verandert waarop we data ontsluiten, opslaan, toegankelijk maken
>Data transmissie
>Datakwaliteitsmanagement
>Data analyse
>Visualisering
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Business monitoring
Integreer inbestaande busi-ness processen
Vergroten inzichten
omzetvergroting
Transformeer business
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Busines Monitoring – sentiment analyse
>Automatisch vaststellen of een tekstberichtemoties of opinies bevat en de lading bepalen ( “thumbs up” or “thumbs down”)
>Zonder toezicht, lexicon-based classifier
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Sentiment analyse - benadering
> Machine Learning
– Bijvoeglijke naamwoorden en tussenwoorden (versterkt, verzwakt)
– Invloed van context
> Dictionary based benadering
– 9 punts schaal (voorkomen, lading, kracht)
> Lexicon based (combinatie)
– Detecteert alle woorden uit woordenboekmet een emotionele lading
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Monitoring
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Social media dataVoorspellen net promotor scores
Het geluid en sentiment achter e cijfersAanvulling op brand monitor scores
Combinatie met with persona’s
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Obama > 100 data scientists on the payroll, brought it all back to one digit. Voters
got personalized messages.
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Crowd control Serious Request
3FM
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Restaurant of the FutureUniversiteit Wageningen
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Integrate in existing business processes
> Insurance (Delta Lloyd): predicting fraud
> Looking for outliers
> Use of domain knowledge
> Two remarkable outcomes
– More fraud during peak moments
– One garage with many customers coming from outside the region
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John Deere heeft FarmSight: machine optimalisatie, logistieke informatie en oogst
informatie op iPad in real-time
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Vergroot inzichten met nieuwe omzetkansen
Source: Arent ‘t Spijker
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On linetargeting
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Business metamorfose
Een lease maatschappij
Waardenetwerken
Source: ‘t Spijker
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Business metamorfose ...
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Business metamorfose - Philips Radboud Ziekenhuis en anderen
>Externe druk om te transformeren komt van consumenten
>Continue meting (quantified self)– Serieuze behoefte van patiënten met een
chronische ziekte
– Patient beslist wie deze informatie krijgt
– Artsen: aanvullende informatie op periodieke scans
>Diagnose en alerts, gebaseerd op patroonherkenning– Digitale consult
– Herinnering: neem medicijn
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Is het eenvoudig?
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Organiseren voor big data
> Integrale strategy consumenten analyse
> Waar?– Programma– Project– (deel van afdeling)
> Financiering– Budgetten
> Benadering– Focus– Serendipity
> Vaardigheden, talent, cultuur
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‘We are not suffering from Information Overload. We are suffering from FilterFailure. ‘
– Clay Shirky, 2012
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1. Ontsluiting Big Data
2. Visualisering
3. Delen
4. Voorspellen
5. Vergroten Cognitieve
Intelligentie
Bron: IBM
Overbruggen Data KloofVijf kernprincipes
Organiseren voor big data
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Conclusie
>Data-explosie (volume, variety, velocity)
>Van monitoring, naar gebruiken, optimaliseren en het veranderen van business models
>Organiseren van customer analyse
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