Engaging customers

on facebook

Steven Cox, CEOTakeLessons.co

mApril, 2009

About TakeLessons

Music & voice lessons for hobbyists

Music programs for schools, community centers, corporate wellness

Teaching locations in 400 USA cities

The Problems We Solve:

Who do I trust?

How do I stay motivated long enough to see results?

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It’s a reflection of real life…at the speed of the internet

Don’t ignore the movement…

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“Right now, your customers are writing about your products on blogs and re-cutting your commercials on YouTube. They’re defining you on Wikipedia and ganging up on you in social networking sites like Facebook.”

- Forrester’s Charlene Li & Josh Bernoff (Groundswell 2008)

How can your business participate?

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Rules

Getting social is not just about advertising…

It’s about engaging

It’s about conversation

It’s about people!

Humanize Your Brand

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Increase your facebook G.P.A.

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Groups, Pages, and Ads

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Groups http://www.facebook.com/groups.php

Use Groups for: Causes

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Groups http://www.facebook.com/groups.php

Use Groups for: Causes Common Interests

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Groups http://www.facebook.com/groups.php

Use Groups for: Causes Common Interests Professions

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Groups http://www.facebook.com/groups.php

You don’t have to create a new group.

Join and participate in a group

that is already active.

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Groups http://www.facebook.com/groups.php

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Pages

Use Pages for your business: “Profiles for Brands” Show your company personality Join the conversation Post interesting and relevant content

Pictures, video, twits, discussions, polls

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Pages http://www.facebook.com/pages/create.php

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Customers can ask questions & interact with us easily

Show the human side

of your brand. Be

real people.

Your wall comments

show up on your fan’s

walls, which extends your

brand

Notify your customers of

events

Integrate your blog into your Page in less than 2 minutes

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Ads http://www.facebook.com/advertising/

Use Ads to gain more awareness:

Targeting by location, age, tags/keywords, sex, education, workplace, relationship

CPC or CPM Set your budget Track your results

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Ads http://www.facebook.com/advertising/

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DM me on Twitter for a free PDF on setting up your facebook page

Connect with Me

• LinkedIn: http://www.linkedin.com/in/stevencox• Twitter @steven_cox• Blog: http://stevencox.com