Objectives
• Beyond Facebook: explore the power of Pinterest and Instagram
• Explore ways to engage staff using social media
• Explore ways to engage participants using social media
• Leave with two action items to implement
Pin By Numbers
• Pinterest started in 2010
• 70 Million Users. Became the fastest growing website in America
• 80% of its users are women
• 28% of all adults use Pinterest
• 90% of all Pinterest Users have an annual income of over $30,000. 18% over $75,000
http://expandedramblings.com/index.
php/pinterest-stats/2/
Who’s Using Pinterest?
• Moms are 3x more likely to share
Pins
• 23% of all Users, use it Daily
• 94% of all Pinterest Activity is by
Women
• 64% of Users try a Pinterest
Inspired Activity Monthly
• Gen Z: 27%
• Millennials: 27%
• Gen X: 19%
• Boomers (younger) 14%
• Boomers (older) 10%
• Greatest Generation 6%
How To Use it to Your Advantage
• Moms: make family decisions
relating to children
• Moms: run the household activities
• Moms: drive kids everywhere
• So… connect with your Moms and
be a part of their Pinterest
Experience
What Pins to Create
• Facility Rentals: Events, Weddings,
Parties, Park Pictures & Amenities
• Special Events: Promotions, Pictures,
Rules
• Afterschool Programs: Information,
Calendars, Pictures of Activities, DIY
Craft
• Pre-K Programs: Curriculum, Lesson
Plans, Crafts, Books to read, Pictures
of participants
• Sports: Rules, Character Building,
Reminders, Jerseys, Team Photos,
Facility Photos & Maps
• Seniors: Resources, Activity Schedules,
Guest Speakers, Lunch Nutrition
Not Sure what to Pin?
Pin what you would look for!
Ask your staff: they are your
resources!
Ask the MOMs in your programs!
Start pinning other ideas and then
you’ll learn what you want to
create!
90% of items pinned are re-pinned:
create new content for the best
impact!
Pinterest: Virtual Team Brain Storm!
• Create boards for individual projects, activities, or programs: i.e. Summer Camp Themes= Under the Sea
• You can add others to contribute to the board!
• You can keep boards secret if you don’t want the public to see it.
• 300 Million Monthly Users
• 51% Users are Male
• 49% of Users are Female
• 30% of US Teens say it’s the most important social media platform
• 30% of all social media users use Instagram
http://expandedramblings.com/index.php/imp
ortant-instagram-stats/3/
Free Mobile Photo Sharing App
• 100% mobile
• Photos & Filters
• 15 Second Videos
• Its all about the “#”
What’s a “#”
• It’s a tag – a part of a conversation.
• Use it to connect with others that
also are part of that conversation,
i.e.
• #valentinesday
• #parksandrec
• #summercamp
• Find a unique hashtag for your
program, event, message. (Check to
see who else is using it).
• You cannot “own” a hashtag
• You CAN search for a hashtag and
find images, tweets and posts using
it.
Participants = Photographers
• Use #hashtags to find pictures
• Copy or “snip” them and repost!
• Don’t forget the family credit tagging
@ (username) so they see how you
shared their picture!
Get your participants to be your
photographers!
My Secret Weapon
• www.canva.com
• It’s a FREE graphic design site.
• Easy to Use: beautiful templates or design your own
• No software download.
• Its AH-MAZING!
Connect!
Heather Davis
Gov Social Solutions
(909) 896-5200
Tim Pagano
City of Brea
(714) 990-7179
www.ExploreDiscoverCreate.com