Transcript

Engaging Staff & Participants

through Social Media

www.GovSocialSolutions.com

Objectives

• Beyond Facebook: explore the power of Pinterest and Instagram

• Explore ways to engage staff using social media

• Explore ways to engage participants using social media

• Leave with two action items to implement

Pin By Numbers

• Pinterest started in 2010

• 70 Million Users. Became the fastest growing website in America

• 80% of its users are women

• 28% of all adults use Pinterest

• 90% of all Pinterest Users have an annual income of over $30,000. 18% over $75,000

http://expandedramblings.com/index.

php/pinterest-stats/2/

Who’s Using Pinterest?

• Moms are 3x more likely to share

Pins

• 23% of all Users, use it Daily

• 94% of all Pinterest Activity is by

Women

• 64% of Users try a Pinterest

Inspired Activity Monthly

• Gen Z: 27%

• Millennials: 27%

• Gen X: 19%

• Boomers (younger) 14%

• Boomers (older) 10%

• Greatest Generation 6%

How To Use it to Your Advantage

• Moms: make family decisions

relating to children

• Moms: run the household activities

• Moms: drive kids everywhere

• So… connect with your Moms and

be a part of their Pinterest

Experience

Pinterest = Visual Messages

What Pins to Create

• Facility Rentals: Events, Weddings,

Parties, Park Pictures & Amenities

• Special Events: Promotions, Pictures,

Rules

• Afterschool Programs: Information,

Calendars, Pictures of Activities, DIY

Craft

• Pre-K Programs: Curriculum, Lesson

Plans, Crafts, Books to read, Pictures

of participants

• Sports: Rules, Character Building,

Reminders, Jerseys, Team Photos,

Facility Photos & Maps

• Seniors: Resources, Activity Schedules,

Guest Speakers, Lunch Nutrition

Not Sure what to Pin?

Pin what you would look for!

Ask your staff: they are your

resources!

Ask the MOMs in your programs!

Start pinning other ideas and then

you’ll learn what you want to

create!

90% of items pinned are re-pinned:

create new content for the best

impact!

Pinterest: Virtual Team Brain Storm!

• Create boards for individual projects, activities, or programs: i.e. Summer Camp Themes= Under the Sea

• You can add others to contribute to the board!

• You can keep boards secret if you don’t want the public to see it.

Instagram

• 300 Million Monthly Users

• 51% Users are Male

• 49% of Users are Female

• 30% of US Teens say it’s the most important social media platform

• 30% of all social media users use Instagram

http://expandedramblings.com/index.php/imp

ortant-instagram-stats/3/

Free Mobile Photo Sharing App

• 100% mobile

• Photos & Filters

• 15 Second Videos

• Its all about the “#”

What’s a “#”

• It’s a tag – a part of a conversation.

• Use it to connect with others that

also are part of that conversation,

i.e.

• #valentinesday

• #parksandrec

• #summercamp

• Find a unique hashtag for your

program, event, message. (Check to

see who else is using it).

• You cannot “own” a hashtag

• You CAN search for a hashtag and

find images, tweets and posts using

it.

Brea Day Camp

Participants = Photographers

• Use #hashtags to find pictures

• Copy or “snip” them and repost!

• Don’t forget the family credit tagging

@ (username) so they see how you

shared their picture!

Get your participants to be your

photographers!

My Secret Weapon

• www.canva.com

• It’s a FREE graphic design site.

• Easy to Use: beautiful templates or design your own

• No software download.

• Its AH-MAZING!

Connect!

Heather Davis

Gov Social Solutions

[email protected]

(909) 896-5200

Tim Pagano

City of Brea

[email protected]

(714) 990-7179

www.ExploreDiscoverCreate.com


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