Download - Engaging the Digital Natives

Ændr 2. linje i overskriften

til AU Passata Light

06 NOVEMBER 2014

J BOYE

SPECIAL CONSULTANT

CASPAR SØRENSEN AARHUS UNIVERSITY AU

YOURNIVERSITY

Engaging the Digital Natives

06 NOVEMBER 2014

J BOYE

SPECIAL CONSULTANT


THE IDEA

• Provide potential students a real look at life as a student

• The target group is walking around with cameras in their

pockets and is heavy users of social media

• To move away from cliché imagery and promote

transparency

THE GOAL

• To attract the right students and avoid dropouts later on

Yourniversity

How we use it

06 NOVEMBER 2014

J BOYE

SPECIAL CONSULTANT


TOOLS

A core of ambassadors

Major events

Custom hashtags

Official social media accounts

AMBASSADORS

WORKSHOP

EVENTS

http://yourniversity.dk/en

06 NOVEMBER 2014

J BOYE

SPECIAL CONSULTANT


RESULTS

06 NOVEMBER 2014

J BOYE

SPECIAL CONSULTANT


MORE THAN 7000

PICTURES, MOVIES

AND TWEETS SHARED

ON INSTAGRAM AND

TWITTER

https://vimeo.com/87272593

06 NOVEMBER 2014

J BOYE

SPECIAL CONSULTANT


UNEXPECTED RESULTS

06 NOVEMBER 2014

J BOYE

SPECIAL CONSULTANT


TAKE AWAYS

• You need to build a community to make content

• Who will support and amplify the content and

why?

• Tool for insight and development

• Don’t be afraid to make mistakes – embrace your

failures and learn from them

http://www.youtube.com/watch?v=AAYI-Mw2iNQ&index=2&list=PLhSj0GiCgYktAjlZHYIavATaDHDnOBlU5

06 NOVEMBER 2014

J BOYE

SPECIAL CONSULTANT


Thank you!

06 NOVEMBER 2014

J BOYE

SPECIAL CONSULTANT


Connect:

dk.linkedin.com/pub/caspar-sørensen

E-mail:

[email protected]

Download - Engaging the Digital Natives

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