Download - Engelstalige presentatie Social media Saxion
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Menno Both / Both social
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About me
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•Actie
29-9-2014 4
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We all know FACEBOOK, TWITTER &
But SOCIAL MEDIA is more……
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Crowdsourcing
How a regular guy invented a
lifesaving car option
https://www.youtube.com/watch?
v=DQe37i22aNI
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26-02-13
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Het gaat snel ….
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• Firefighter
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• SMS7 framework
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…
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Network society
Inventarisatie
Actie Bewaking
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1%
9%
90%
Influential: ‘Wij plaatsen veel informatie online, hebben een groot online netwerk en hebben veel invloed op anderen.’
Editors: ‘Wij reageren op berichten van de 1%. Onze mening doet er immers toe! ‘
Audience: ’Wij lezen en kijken naar de informatie die vermeld
staat in de social media kanalen.’
NETWORKING 6 degrees of separation
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1%
9%
90%
Influential: ‘Wij plaatsen veel informatie online, hebben een groot online netwerk en hebben veel invloed op anderen.’
Editors: ‘Wij reageren op berichten van de 1%. Onze mening doet er immers toe! ‘
SOCIAL MEDIA MARKETING! WHY IS THIS IMPORTANT?
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1%
9%
90%
Influential: ‘Wij plaatsen veel informatie online, hebben een groot online netwerk en hebben veel invloed op anderen.’
Editors: ‘Wij reageren op berichten van de 1%. Onze mening doet er immers toe! ‘
Audience: ’Wij lezen en kijken naar de informatie die vermeld
staat in de social media kanalen.’
Model
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1%
9%
90%
Influential:
Editors:
Audience:
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Which social media do u
use?
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Wb 2.0
Informatie 4 Dutch platforms
Facebook: Linkedin: Twitter: – No difference – more Female – Mainly Men - No difference in – Higher Educated – Higher education Educated – 35 < – 25 – 54
– 35<
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Facebook 1 Billion users
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Facebook groeit snel in opkomende markten
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…
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26-02-13
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29-9-2014 34
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Actie Bewaking
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Actie Bewaking
29-9-2014 36
How do you want to reach it?
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•Started in 2004 •Started as The Facebook •Biggest social Network!
Facebook history
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Persoanal pagina
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Nieuwsoverzicht
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Verschil tussen een persoonlijke pagina
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FACEBOOK PAGE
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What is a like?
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84 % OF YOUR FANS ARE YOUR CURRENT OR PAST
CUSTOMERS!!!
What??
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Photo
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•More promotion Obermutten •But how? • Let’s print Facebook likes! •
Obermutten Unexpected Succes!
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Informatie
Twitter Twitter
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31% of all Twitter users follow a brand
@bothsolutions
7,8 millon brand
recommendations a month
Wat gebeurt er momenteel in de Social Media
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Web 2.0
Informatie
Twitter Mistakes
Praktijk voorbeelden:
“Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.”
Twitter mistake: “Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.”
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Don’t
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Don’t
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Why Linkedin? – CEO of Fortune 500 companies is there – Networks are open – Make new contacts
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1%
9%
90%
Influential: ‘Wij plaatsen veel informatie online, hebben een groot online netwerk en hebben veel invloed op anderen.’
Editors: ‘Wij reageren op berichten van de 1%. Onze mening doet er immers toe! ‘
Audience: ’Wij lezen en kijken naar de informatie die vermeld
staat in de social media kanalen.’
6 degrees of separation - First, second en third degree of separation
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Profiel pagina Linkedin company page Linkedin zoeken
Criteria
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Do
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Do
– Youtube movies wachted millions of times 700.000 fans - Distribution through the USA - Sales 600% up
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Most watched video on YouTube?
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PSY
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26-02-13
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Follow us on: Twitter - @bothsocial Facebook - fb.com/bothsocialmedia Slideshare - slideshare.net/bothsocial
Thank you for your attention