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ENGR101/HUM 200: Technology and Society
November 10, 2005
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Agenda
• Discussion of change to syllabus schedule– Next unit exam on Tuesday 11/22
• Review of mid-quarter evaluation
• Go over Data Collection assignment
• Exam results
• Lecture: “Would you chip your pet? Would you chip your child? Would you chip yourself?”
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Mid-quarter Evaluation
• Readings– Triage!
• Review session– Goals of review sessions
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Introduction to RFID
• Method of identification
• Tag and Reader– Tag holds information– Reader draws information from the tag
• Low cost, small size
• Tracking device (stuff, people)
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RFID
• Radio Frequency Identification
• Passive tags (retail uses)
• Active tags
• Broadcast/read range varies
• Read only or read/write
• Accuracy varies– Depends on other tags in area, material being
tagged, speed of reading, etc.
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RFID Systems
• Tradeoffs:– Price– Size– Performance– Storage
Tradeoffs???!?
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Supply Chain Use of RFID
• What is a supply chain? Getting stuff from Point A to Point B– Really, though, it goes from point A to point B to point
C to point D and then to point E to F to G to H to….
• RFID vs. barcodes– Barcodes rely on people to do the scanning– RFID offers possibility for further optimization
• Can identify the actual can of coke– Expiration dates, stolen or lost goods
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Possible Privacy Concerns for Retail Use
• Retailers tracking consumers’ purchases from one store to another
• RFID tag scanning is invisible, so consumers might not know they have bought tagged goods
• Tags may not (purposely or not) be deactivated
• Potential misuse of collected data
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Analogues
• Loyalty cards– Frequent flyer programs– Hotel loyalty programs– Grocery store discount cards
• E-Z Pass
• OnStar
• Tivo
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• What would make you feel better? – Ability to “kill” the tag yourself upon purchase
• What would make you feel worse?– “Smart medicine cabinet”
• If cell phones already surveil, what’s the big deal?– Who benefits from RFID? Consumer or
business? • Why should I make the tradeoff in the first place?
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Make it Better?
• Naming!– “He who names it and frames it, claims it”
(Ted Koppel)
• Point-Counterpoint of Koppel and Roberti– Concerns about defining the pluses and
minuses– Who defines when and how the tech works?– PR!
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Would You Chip Your Pet?
• Cost: $50
• HomeAgain!
• In 20 years, over 30 million animals have been tagged
• Tagging cattle since the 1980s, livestock since the 1940s– Cattle, salmon, housepets
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Of Course I’d Chip My Pet!
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• Every month, 6000 lost pets are in the US are reunited with their owners!
(It’s all in how you frame the story)
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Would You Chip Your Child?
• It’s a dangerous world– Vulnerability, risk
• What constitutes a right to privacy?– What is privacy, anyway?– I’m not doing anything wrong, why should I
care if you know where I am? If I do care, then it must be because I am doing something wrong
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Brittan Elementary School
• Kindergartners through 8th grade given id badges– Subset tracked live in test run
• Tracking that students get on and off the school bus
• Badge with photo, grade level, and name. And RFID tag
• Readers installed at classroom doors and bathrooms
• To ease taking attendance
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Tracking Kids for Attendance
• What makes a tradeoff worth it?
• “A technology in search of a solution”
• “Our children should never have been tagged like pieces of inventory or cattle”
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Would You Chip Yourself?
• Cost: $150
• Size: Grain of rice
• Time: 20 minutes
• Process: syringe, no stiches
• VeriChip– Nightclubs in Barcelona
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My Health is Priceless!
• Health vs. privacy
– Approved by the FDA in October 2004 for human use in the US (medical records)
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Ongoing US Passport Debate
• Embed biometrics or RFID tags in US Passports– Pros: security, efficiency, counterfeit
protection– Cons: invisibility of scanners, privacy
concerns, autonomy over releasing personal data, targeting Americans abroad (skimming)
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What Are You Willing to Trade for a Chip?
• What privacy would you sacrifice?
• What autonomy would you sacrifice?
• What control would you sacrifice?
• How can technologies be developed to accommodate the concerns of privacy experts and the rights of individual citizens?
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Next Week
• Monday: Prof. Boriello– RFID background
• Tuesday: Emma Rose– Prototyping (crucial info for Make It Better
assignment!)• Wednesday: Prof. Boriello
– Social issues and RFID• Thursday: Sunny Consalvo (Intel Research
Center)– Privacy issues
• Friday: Make It Better group meetings
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