Download - Enhancing Our Pedagogy Cit Conference
A PRESENTATION AT CIT CONFERENCEMAY 28TH 2010HOPE ADAMS
ROSALYN J. RUFERKIRSTIE SZLASA
EMPIRE STATE COLLEGE GRADUATE PROGRAMS
Enhancing Our PedagogyThrough Web 3.0
Technologies
Student Learning Goals
To instill marketing orientation in MBA students
To provide students with a basis to assess customer buying behavior
To provide students with tools to identify target market
To measure students’ abilities to design marketing programs based on customer buying behaviors
Student Learning Outcomes - Pedagogy
1998 SLN lotus notes platform Textbook/Supplemental text mini-lectures
Asynchronous discussion: “Is target marketing ethical”
Students read and analyzed case study
Student Learning Outcomes
80% failed to properly segment the market/ identify a target market
70% failed to make connection between marketing mix and target market
Consistent with Felder(1988): 10% retain what they read, 30% what they see, 50% what they see and hear……
Change in PedagogyChange in Pedagogy OutcomesOutcomes
F2006 Incorporated narrated power point to replace text based mini-lecture
Continued with asynchronous discussion
Continued with case study analysis
50% of students successfully segmented the market
Identified an appropriate target market
Develop relevant marketing mix
Optimizing Lotus Notes
Learning Outcomes and Learning Styles
Graf, Liu, Chen and Yang (2009) “learners with a strong preference for a specific learning style have difficulty in learning when this style is not supported by the teaching environment” (pg1280).
We had visual and auditory learning but current pedagogy does not include kinesthetic or verbal learning
Can Web3.0 technologies help?
Learning Styles
The visual and auditory learning provided abstract conceptualization
However there was no active experimentation or doing and no reflective observation
Fall 2009 It was hypothesized that a webinar (Elluminate) might provide additional learning
http://www.archimuse.com/mw2007/papers/schaller/schaller.html
What is Elluminate?
Elluminate is a web application used as a virtual meeting place enabled by the Spider Team
It removes the constraints of space and distance
It provides for both a visual, auditory, and verbal learning pedagogy
It allows for the sharing of documents and ideas and thus reflection and action
What is Elluminate?
AudioAudio
VisualVisual
ChatChat
Improved Student Learning
1. Reviewed the Power Point –
2. Students moved clip art around to segment the market-
3. Discussion of how else the characters could be segmented–
4. Recording and questions-
1. Visual, auditory learning
2. Active experimentation and reflective observation
3. Enabled the sharing of ideas and verbal learning
4. Allowed for reflection
Student Learning Outcomes
65% of the students succeeded with Elluminate
Visual & P.P.
Fall-06
grade Visual +3.0
Fall-09
grade Visual + 3.0
Sp-10
Grade
Average 34.333 42.000 41.875 StanDev. 9.35 6.189 7.154 t-test F 06 vs F09 .0540 F06 vs Sp10 .0574
Can Web3.0 Tools Provide for Concrete Experience?
Lessons learned from Eileen O Connor
Second life provides for visual, auditory, verbal and kinesthetic learning
Spring 2010 one of two classes used Second life instead of Elluminate
Second Life Experience
Hope Adams set up the site with a large meeting room and two small breakout room
Began with the Power Point presentation (visual and auditory learning with conceptualization ) and viewed YouTube video (reflective observation)
Breakout men versus women to discuss what the commercial says (concrete experience)
Returned to large room to reflect on the difference between gender perspective and identify alternatives
Student Learning Outcomes
Process allowed for abstract conceptualization, active experimentation, reflective observation, and concrete experience.
90% of the students experiencing Second Life succeeded
Visual & P.P. & SL
Sp-10
grade Visual & PP & Webinar
Fall-09
grade Visual & PP & webinar
Sp-10 Grade
Average 44.667 42.000 41.875 StanDev. 3.000 6.189 7.154 t-test S.L. vs F09
Webinar .0915 S.
L. vs Sp10
Webinar .0934
Discussion?