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ADMINISTRATION PLAN
2.0 INTRODUCTION TO THE ORGANIZATION
Administration plan is first step of business to become more developed and expounded
in the future. It is important in every business. The effectiveness of Gypsophilla Florist is
based on the administration that has been planned systematically and followed by the proper
planning before the business is established. The important things that have been taken care of
are well organization and effectiveness in administration plan.
everal things that are included in this part are!
"rganization planning
"rganization chart
#umbers of workers
Administration budget
"ffice layout
$emuneration Table
%orker Intensive
&osition' responsibilities and specific task
Vision
It is Gypsophilla Florist to be strength and famous florist shop over the world as a
(uality and fresh )flowers* provider in order to fulfill an increase of market demand for this
favourite florist shop by the year +,+-. Gypsophilla Florist should be promoted to other
countries to our vision that our local favourite florist shop is to meet a satisfying among
foreigners.
Objectie
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/ 0ustly to compensate the employees and owners of Gypsophilla Florist.
+/ 1ontribute to the development and growth of the country2s economy and to increase
the percentage of 3umiputera involves in business
4/ To create productivity among employees
5/ To provide the best (uality of flowers every time in order to attract more customers
!"siness A##$ess
"ur business will be situated at the following address6
GypsophillaFloris'
7,4-'
8ingkaran yed &utra'
9id :alley 1ity'
%ilayah &ersekutuan ;uala 8umpur.
b% Loc&tion P'&n
(E ARE HERE
9id :alley 9egamall
7,4-' 8ingkaran yed &utra' 9id :alley
1ity' 59200 Kuala Lumpur,Wilayah
Persekutuan Kuala Lumpur,
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T)*e o+ !"i'#in, &n# In+$&st$"ct"$e
Among the facilities that are provided at our pro
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O--ICE LAOUT
/i&,e/
1ES
/i&,e/
2.3 ORGANIZATION CHART O- GPSOPHILLA -LORIST
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The style of the organization chart is designed on functional style. The organization structure
on fuctional style is very effective to the company which are need peculiar specialize.
2.2 LIST O- ADMINISTRATION PERSONNELS
SERIES POSITION NO O- PERSONAL
General 9anager
+ "peration 9anager
4 Administration 9anager
5 9arketing 9anager
? Financial 9anager - Trained %orkers +
TOTAL 4
2.5 SCHEDULE O- TAS1 AND RESPONSI!ILITIES
POSITION TAS1 AND RESPONSI!ILITIES
Gene$&' M&n&,e$ 9aking connection and always alert
to customer2s re(uest.
Form the business policies andguidelines.
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9aking decisions and solve all
problem face by Gypsophilla Florist.
@elp the 9arketing 9anager to
promote the products.
Find out more information and do
research about setting up and
operating a flower2s shop
successfully.
$esponsible and liable for all
business risks or any problems
regarding business or workers.
To forecast sales and income.
To administrate the business
structure.
8ay out all plans and ensure that all
things are done according to plans
A#inist$&tion M&n&,e$ >etermine the wages and salaries
received by workers and contribute
the percentage of the salaries to =&F
and "1".
9ake the decisions regarding
administrative tasks and office works.
$esponsible for all mails and
correspondence connected with the
business.
To assist general manager in the
business.
To involve in guiding a new worker
in case of a new recruitment. @elp to achieve the business target by
implementing business ideas and
strategies.
M&$6etin, M&n&,e$ Find other strategies to help increase
sales.
Analyse the strengths and weakness
of competitors.
@andle the advertisement' banners
and signboard placement.
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9ake sure the customer receive good
service.
Able to interact and try to make the
customers to have confidence in our
business.
To analyse the opportunity in the
economy' choose and grab the
opportunity based on the business.
O*e$&tion M&n&,e$ Find and place a suitable pricing for
every flower product sold.
>eal in the buying of flower2s
necessities for the flowers.
$esponsible for the training of new
workers and monitor the
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2.7 SCHEDULE O- REMUNERATION
DESIGNATION NO O-
EMPLOE
E
MONTHL
SALAR
8RM%
EP- 8329%
8RM%
SOCSO
82.:9%
8RM%
TOTAL
General 9anager ,,.,, +,5.,, 54.,, B5.,,
"peration
9anager
4,,.,, ?-.,, 44.,, 5CB.,,
Admin 9anager 4,,.,, ?-.,, 44.,, 5CB.,,
9arketing
9anager
4,,.,, ?-.,, 44.,, 5CB.,,
Financial
9anager
4,,.,, ?-.,, 44.,, 5CB.,,
Trained %orkers + ,,,.,, +,.,, +?.,, 5?.,,
TOTAL 4 4;00.00 ;7
f/ 1A3I#=TFI8=
F"8>=$
g/ A>>ITI"#A8
A11="$I=TOTAL
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+. -URNITURES
a/ 1@AI$
b/ F8"%=$ TA#>
c/ TA38=TOTAL
2.? ADMINISTRATION !UDGET O- GPSOPHILLA -LORIST
TPE -i@e# Asset
Cost
8RM%
Mont') E@*enses
8RM%
e&$') E@*enses
8RM%
-i@e# Asset
8and D 3uilding
Furniture
"ffice =(uipments
$enovation
Mont') E@*enses
alary' =&F' "1"
tationary
9iscellaneous
Telephone 3ill
Ote$ E@*enses
$egistration D
8icenses
>eposit
Insurance D $oad
Tax
"ther =xpenses
MAR1ETING PLAN
5.0 INTRODUCTION
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9arketing is a social and managerial process by which individuals and group obtain what
they need and wants through creating and exchanging products and value with others. It can
be defined as an activity that are carried out systematically to encourage and increase sales of
products or services as long as the activities are in the line with religious and ethical
practices.
9arketing is basically an exchange activity that takes place between a business entity
amd its customers. The customers can conclude individuals' others business entities e.g.
wholesalers and retailers/ and support organizations e.g. banks and government agencies/.
9arketing is a critical activity in any business because it forms the backbone to the total
business effort in achieving a profitable outcome. 1onse(uently' the challenge in any
business is to produce and offer a product that results in profit for the business and' more
importantly' satisfies the target customer.
5.3 PRODUCT OR SERVICE DESCRIPTION
"ur business will be name as HG&"&@I88A F8"$IT2 holding one marketing
concept where our operation' strategy and manufacturing are done regarding customer2s
needs and wants. In the other words' the customer satisfy is a ma
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The target market is defined as the groups of customers that have needs and wants that
can be satisfied by the business through the supply of good and services. It2s important for us
to have a target market to determine our customer needs and wants toward the flowers.
ince our business sell hand7made flower bou(uet that are made from recycle
materials' therefore' our target market is audience that love flowers and audience who have
eco7friendly living lifestyle.
5.5 MAR1ET SIZE
9arket size refers to the total potential purchase of the target market. ince our
products that we sell is rare product from business like us' the market size for our business is
not that big. According to recent calculation' we had been informed that our annual sale is
$9VALUE/. Therefore this is our market size. The table below shows the target market of
our business.
OUTLET EBPECTED PURCHASE
Pe$ )e&$ 8RM%
PERCENTAGE
89%
TOTAL
5.7 MAIN COMPETITORS
In our business operating' there are many competitors that operate a same business like
us. 1ompetitors actually refer to other businesses that offer similar' substitute or an
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alternative products or services to the same target market. %e have to analyse the strengths
and weaknesses of our competitors in term of size' experience and years in business' financial
ability and product line in order to compete together with them.
@ere we have identify some entrepreneurial that operate flower shop business located
on the same area6
. 9ekar 9alaysia
+. 3loomshop Florist
4. %orld &etals
All the above competitors have been long in this business before we entered the
business. Therefore' most probably they have established themselves and have more
experience in facing towards customers. %hat can we do is trying to have a good business
and make the competitors as our activator to succeed in the business.
STRENGHTS O- COMPETITORS
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They have been in the business for a long time before us and make them already have
permanent customers.
They have a large source of capital to expand their market.
They have more experience in operating the business compared to us.
1ustomers know them well and more confident to buy their product.
(EA1NESSES O- COMPETITORS
Their operation management is not systematically.
The price of a bou(uet is not suitable with the (uality of the product selling.
They didn2t take a good care of their product' produce low (uality product.
8ess promotion to spread widely their business.
STRENGHTS O- GPSOPHILLA -LORIST
"ur operating is more systematic to ensure that our newly7made flower bou(uet still
in good condition.
"ur price is suitable with the (uality of our product.
%e care of the (uality of the flowers selling to buyer.
%e always observe the condition of the product.
%e have well in promotion and ensure a good relationship with our customer.
J#evertheless' we have our weakness that we are still new in our business and have less
experience compared to other competitor.
5.: MAR1ET SHARE
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9arket share refers to the estimated potential sales of the business after taking into
consideration of the market size and competitors influences. 3ased on our market size $9
?'B'C5, we can estimate our ?K share of market
The table below shows the market share before and after HG&"&@I88A F8"$IT2
entered market.
N&e o+
Co*&n)
!E-ORE A-TER
S&$e 89% Ao"nt 8RM% S&$e 89% Ao"nt 8RM%
9ekar 9alaysia
3loomshop
Florist
%orld &etals
Gypsophilla
Florist
TOTAL
5.? SALES -ORECAST
ales forecast is expected purchases from the identified target market. Therewill be an increase in our sales every year for our three years forecast seems
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that the high demand for flowers in the market. There is a possibility that the
customer needs a better (uality of flowers and choose us as their new supplier.
The following table shows the forecasted sell for the first three years.
S&'es -o$ec&st +o$ )e&$ 2035 2037 &n# 203: 8RM%
MONTH NO O- UNIT 81G% SELLING PRIZE
8RM>1G%
AMOUNT 8RM%
0anuary 7 February
9arch L April
9ay 7 0une
0uly 7 August
epetember L
"ctober
#ovember 7
>ecember
Tot&' 2035
Tot&' / 2037
Tot&' 203:
In our business' we have a certain period of time to produce our product. "peration of
our productwill take about two month before it will be market. Therefore' we
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5.4 MAR1ETING STRATEGIES
"ur business operating is selling our hand,made eco7friendly flower bou(uet. %e create the
flower bou(uet for selling to the customer that are interested in buying it. Therefore' our
marketing strategy is to make the target customers more confident towards our (uality of
product. In order to achieve our target' we have developed appropriate marketing strategies to
generate the sales from the target market. There are four factors to be considered which are as
follows!
a/ &roduct
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b/ &rice
c/ &lace distribution/
d/ &romotion
&% P$o#"ct.
"ur shop provides a high (uality products' which are from recycle materials' mainly papers.
%e will operate our business carefully to endure that it2s always been satisfy by our
customers. To achieve the standard level of our products' we will make sure that our
operation will operate according to the knowledge we had.
"ur business provides a clean environment inside the shop' which is veryimportant for giving a view to our (uality product. A good (uality of flower bou(uet also
comes from their good and eco7friendly materials.
b% P$icin,.
The price of flowers is fixed based on our agreement with each of the managers. "therwise'
in order to put a price for our product' we are using Hcompetition7based7pricing2 concept and
make a comparison regarding (uality and size of the flower bou(uet. The proper price fixed
by our business is $9VALUE/bou(uet where usually the price fixed by competitors is
$9VALUE/bou(uet.
c% P'&ce>Dist$ib"tion
%e have chosen 9id :alley 1ity as our pro
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An impressive promotion is needed to ensure that our missions are achieved. A step of
promotion should be taken in order to achieve our vision to make everyone known our
potential as a uni(ue flower shop.
&romotions are based on!
ignboard
It2s very important for each business to have a signboard to introduce the business and
let everyone know the location of the pro
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5.< MAR1ETING !UDGET
Re"ne$&tion T&b'e Mont')
POSITION MONTHL
SALAR 8RM%
EP- 329 8RM% SOCSO 2.:9
8RM%
TOTAL 8RM%
9arketing
9anager
List o+ M&$6etin, !"#,et
T)*e -i@e# Asset Cost Mont') E@*enses Ote$ E@*enses
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8RM% 8RM% 8RM%
-i@e# Asset
ignboard
(o$6in, C&*it&'
alary' =&F' "1"
9iscellaneous
Ote$ E@*enses
3usiness 1ard