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Discover Insights

Challenge Objective Solution Tactics Findings Insights Results

Crisis Management

A man died from falling off the building in the client’s property.

Netizens discussingwhether it was a suicidecase or due to lack of safety measures at theproperty.

Zanroo Social Listening

platform to interpret

sentiment of netizens in order

to effectively handle the crisis.

In-dept analysis on hourly basis to understand the feeling of social

media users, look into both direct and

indirect hated factors.

Step 1: Tracking the sentiments of the accident

Tracked the sentiments of the conversations and highlight channels that produced the maximum negative sentiments.

Step 2: Analyze the communication execution

Identify the communication distribution method.

Insights 1: Brand decided not to

make an official statement as it was

clear that the accicent was not due to

premises’ liability. The situation was tracked for over a few days to ensure the crisis has

ended. `

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Social media interpreted the

cause of the accident differently Debates were going on whether it was a

suicide attempt.

Netizens were skeptical about the reasons behind the accident

and began investigating the profile of the deceased.

Indirect linkage was made to the height of the stairs’ barrier. However, no one felt that the

brand was responsible.

Why??