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EAT BUBALAENTREPRENEURSHIP PARTICIPATING INDEPENDENT
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THE PLAN
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Our MissionEat Bubala aims to provide a low-cost modern
take on classic Jewish cuisine, using healthy, farm-to-table ingredients, by capitalizing on
the popular trend of mobile food trucks, allowing us to provide our customers with
memorable and affordable meals conveniently located throughout the Seattle area.
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Target Market• Residents in the greater Seattle area• Tourists and visitors to Seattle
• Sweet Price: $2.00-$6.50• Savory Price: $3.00-$7.00• Sides/Sips Price: $0.50-$2.00
Product
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Strategic Competitive AdvantageEat Bubala Competitors Advantage
Mobile food truck format
Farm-to-Table ingredients
Jewish Cuisine
Restaurants Food kiosks Other food
trucks/carts
Only Jewish cuisine food truck in the greater Seattle area
Cheap, mobile, fast
Higher quality ingredients
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Financial Request• Requesting a $100,000 loan•Paid off over 5 years• 8% interest rate
• Investing $65,000
personal funds
Total Investment of $165,000
Owner EquityBank Loan
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WHY ITWILL WORK
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Seattle• Ranked by Travel and Leisure as the seventh
best city in the United States for “foodies”
• Population of over 612,000 within the city limits and more than 1,933,400 citizens living within King County
• 45,885 Jews living in Washington state - over 40,000 of these live in the Seattle area. • Seattle has the third largest concentration of Sephardic Jews in the country –
14% of the Jewish population
• After the Seattle City Council approved additional mobile food vending in 2011 the number of trucks has increased to 77 official establishments
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Food Trucks• In 2009 the revenue from mobile food trucks
was approximately $1.2 billion•Growth rate of 3.4% annually
• there are an estimated 15,500 individuals who haves successfully created businesses serving food in open-air locations
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Kosher• Many Conservative and Orthodox Jews keep
kosher.•Must follow strict preparation and cooking
guidelines.•Cannot eat non-certifiably kosher food•There no other kosher food trucks in Seattle
• Proof of quality ingredients•Attracts non-Jews too
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Farm-to-Table• Local ingredients•Supports local farmers and businesses•Know where the food is coming from
• Fresh ingredients•Use of in-season fruits, vegetables, and fish
• Customers can be sure of high-quality food
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HOW I KNOW
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Personal Experience• Practicing Jew•Food is part of our culture
• Grown up eating and cooking Jewish food•Passion for sharing the food I love
• Non-Jews love it too
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THE DETAILS
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Proposed Organization• Private Limited Company
(PLC)•Owner fully owns and
operates business and holds all shares•Tax advantages
• Before Operating:•Business License•Mobile Food Unit Permit•Seattle Street Use Permit•Seattle Fire Marshall Permit•Vehicle Registration and
VIN•Liability Insurance
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Commissary• Rented for $900 a month•Kitchen equipped prep space•Overnight truck parking
• Kosher
• Only building expense for Eat Bubala
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Employees• Owner•Manages all business aspects (management,
marketing, buying ingredients, scheduling etc.)•Works with chefs in the food truck (cooks and drives)
• Chef•Cooks and prepares menu items•Drives truck•Manages cash register
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Salaries
Position
Rate Per
Hour
Hours per
month
Monthly Payroll Expense
Annual Payroll Expense
Cumulative Payroll Tax
Rate
Total Salary
Expense
Owner $5,000 $60,000 9% $65,400
Chef #1 $15 176 $2,640 $36,000 9% $39,240
Chef #1 $15 176 $2,640 $36,000 9% $39,240
Totals $132,000 $143,880
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On the MenuSweet: “Challah At Me” Dessert Kugel Cheese Blintz Doughnut
Savory: Matzoh Ball Soup Latkes Beef Brisket Bagel w/Lox Gefilte Fish
Sides: Horseradish “Say Challah” Matzoh Roca Rugelach
Sips Coffee/tea/hot chocolate Bottled water, juice, soda
$6.50$5.00$3.50$2.00
$3.00/5.00$4.00$7.00$5.50$5.00
$0.50$0.75$0.75$1.50
$1.50$2.00
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Pricing Policies• Cost-based/Competitive Pricing• low costs of operation/ production• value to customer
• Premium Pricing•Kosher food•Farm-to-table ingredients
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Personal Promotion• Social media accounts• Website• Advertising on relevant websites• Total of $750 spent on personal promotion
in 2013
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Social Media• Most important form of marketing• Interact with customers and potential customer
• No cost• Facebook, Instagram, and Twitter account• Modern, trendy, reaches out to younger
demographic
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Non-Personal Promotion• Design and logo on truck• Personalized merchandise•For sale and for free distribution
• Total budget of $5,500
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Place• Location will change
multiple times a day• Shopping centers• Office buildings• Colleges and universities• Food truck pavillions
• Focus on downtown Seattle
• Seasonal/special events • Farmers markets• Art walks• Street fairs• Festivals•Music Events
• Available to be booked•Weddings• Bar/Bat Mitzvahs• Holiday celebrations
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Time Monday Tuesday Wednesday Thursday Friday Saturday Sunday
11:00-12:00 (AM)
Downtown Seattle
Ballard
Downtown Seattle
Ballard
Downtown Seattle
University District Farmers Market
West Seattle
Farmers Market
12:00-1:00 (PM) Microsoft Microsoft1:00-2:00
2:00-3:00 Capitol Hill
Prep3:00-4:00 Prep
Fremont
Columbia City Farmers Market
Fremont Shabbat Party4:00-
5:00
Passover Break Fast Celebration
Bat Mitzvah Wedding5:00-6:00
Pacific Place
Temple B’nai Torah
Pacific Place6:00-
7:00
Sample Schedule
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FINANCIAL STATEMENTS
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Income Statement
2013 2014 2015
Total Gross Profit $227,670 $286,864 $372,923
Total Operating Expenses
$207,797 $237,190 $277,732
Net Income $15,898 $39,740 $76,1535% 10% 15%
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2013 2014 2015$0
$250,000
$500,000
$750,000
-20%
0%
20%
40%
$309,030 $389,378
$506,191
Sale
s
Pro
fit
Profitable by 2013
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Cash Flow
Dec. 2013 2014 2015
Available Cash Balance $76,476 $414,802 $558,004
Total Cash Outflows $51,052 $362,989 $443,389
Ending Cash Balance $25,424 $51,813 $114,615
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Steadily Increasing Cash
Jan M
arM
ayJulSepN
ovJanM
arM
ayJulSepN
ovJanM
arM
ayJulSepN
ov
$0
$50,000
$100,000
$150,000
$200,000
2013 - 2015
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SUMMARY
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In Conclusion• Jewish food• Seattle • Seattle residents and visitors• Food truck• PLC • Three employees• Many locations/events• Kosher, farm-to-table• Profit in the first year• Social Media
Request: $100,000 loan paid off over 5 years with an 8%
interest rate
Mission Statement: Eat Bubala aims to provide a low-cost
modern take on classic Jewish cuisine, using healthy, farm-to-
table ingredients, by capitalizing on the popular trend of mobile
food trucks, allowing us to provide our customers with
memorable and affordable meals conveniently located throughout
the Seattle area.
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QUESTIONS