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Equity Crowdfunding in
South Africa: A New Dawn
Crowdfunding in South Africa
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If you want to become a
billionaire, help a billion
people
- Dr. Peter H. Diamandis
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2014 2015 2016
597,14
762,52 738,9
Value of funds raised through crowdfunding worldwide from 2014 to 2016 (in million U.S dollars)
AMERICAS
51.33%
EMEA
21.34%APAC
28.33%
2016:Americas was valued at $26.64 billion
By 2021 APAC is expected to reach $42.39 billion
EMEA is currently growing at CAGR of 14.7%
Global Snapshot
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Drivers of Crowdfunding (Investing)
trustrelationships,
economicpredictabilityand execution
Entrepreneurial CultureCo-working spaces,incubators and accelerators,peer-to-peer mentorship,oversight, investorrelations/reporting
Community engagementSocial network, socialvetting, startup events &culture of trust
TechnologyInternet access, regulatedportals to facilitate theprocess, technology to facilitate the ongoing communication and new services to facilitate transactions
Economic RegulationsEnabling policy fromincorporation to bankruptcy, aregulatory framework forcrowdfund investing, policy toenable North-South flows
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49%
74%Social Media Penetration
Latin America/Caribbean Potential $11B
Market Potential
Africa Potential $2.5B
South Asia Potential $4.9B
East Asia & Pacific Potential $8 B
China Potential $47.6 B
MENA Potential $5.6 B
Europa/Central Asia Potential $13.8 B
26%
38% 38%
43% 52%
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0 50 100 150 200 250 300 350 400
United States
France
Netherlands
Germany
Italy
India
South Africa
China
Estonia
# CONFIRMED PLATFROMS
Investing crowdfund platforms
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Crowdfunding
Equity Crowdfunding
Funds are raised in exchange for an Equity share in abusiness.
Rewards Crowdfunding
Funds are raised in exchange for rewards.
Donation Crowdfunding
All funds raised is in the name of goodwill andcharity.
Asset-based Crowdfunding
Funds are raised for specific equipmentneeds/assets, and returns are paid on a month tomonth leasing bases.
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Crowdfunding
Equity Rewards DonationAsset-basedthepeople.co.za
Impact
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The First Equity Crowdfunding Platform in Africa South AfricaAlternative Funding | Disruptive Innovation | Regulatory Technology
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Uprise.Africa enables:Funding Readiness | A Funding Platform | Ongoing Reporting
By providing:Legal, Financial & Regulatory Compliance | A Technology Platform
Links EnablesShowcases
Capital to grow businesses
Marketing & Awareness
Gain Validation
Acquire Brand Ambassadors
Funding readiness
Links to services
Access to support network
Funding platform
Why Uprise.Africa?
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Equity Crowdfunding
How it works
1. Entrepreneur has an idea and needs capital.
2. The Entrepreneur applies online on Uprise.Africa.
3. Uprise.Africa reviews viability, assisting with legal, compliance and pitch prep.
4. Entrepreneur’s pitch goes live on Uprise.Africa.
5. The crowd invests into the business in exchange for equity.
6. If the project reaches its tipping point (minimum requirement for viability), share certificates are issued.
7. The cash is paid out to the Entrepreneur and Uprise.Africa facilitates reporting back to the investors/crowd.
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Drifter Brewing Company
R1 mil raised in the first 24 hours R3 mil raised in the first 30 days
Goal: R3,900,000
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• Small to medium enterprise• Capital raise goal of between R3,000,000 and R50,000,000• Any industry• Operational for ideally 2 years• All legal documents must be in order• Business must be CIPC registered with a registered tax number• Business must only be operational in South Africa• Entrepreneur must have exclusive rights and IP over the business• Business must be generating revenue• Business must be have already or is willing to undergo an evaluation
Basic profile of Uprise.Africa SME
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Why Uprise.Africa?
• Visit our website• Sign up in 3 easy steps.• Browse through multiple, locally owned
startups• We provide the necessary FICA
documentation.• We will report on how the business is
doing after the raise.
Easy to InvestRaise Capital• Visit our website• Sign up in 3 easy steps and start your
pitch.• We assist in all legal and compliance
requirements.• Help market your campaign • And ensure all necessary FICA
requirements are fulfilled.
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1 Application & Yue Diligence
2 Fundraising Agreement
Legal and Financial Due Diligence3
4 Subscription Agreement & Term Sheet
Campaign Preparation 5
6 Filling the prospectus with CIPC
On-boarding process
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Revenue Model
AcceleratorsMarketing
ActivityInfluencers
Business application on Uprise.Africa
R23,000 application fee
Uprise.AfricaOn-boarding and review process
Deals go live on Uprise.Africa
1 2Deals that reach
tipping point
5 - 8% commission
Crowd 1 Crowd 2 10% carry
Organisations VCs
R20,000 application fee
8% commission on
successful raises
10% carry
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Sign-up Process
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The biggest crowdfunding campaigns of 2017 (UK)
Core CollectiveTotal raised: £2 million.Platform: Seedrs.Month: April.What is it? Pay-as- you-go fitness class provider
GripItTotal raised: £2 million.Platform: Crowdcube.Month: March.What is it? Heavy duty plasterboard fixings
Warwick AudioTotal raised: £2.1 million.
Platform: SyndicateRoom.
Month: July.
What is it? Audio technology developer.
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The biggest crowdfunding campaigns of 2017 (UK)
IntegumenTotal raised: £2.1 million.Platform: Crowd For Angels.Month: April.What is it? Personal health company.
JustParkTotal raised: £2.2 million.Platform: Crowdcube.Month: December.What is it? Helping drivers find a parking spot.
DenTotal raised: £2.2 million.Platform: Seedrs.Month: March.What is it? Smart-home products.
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The biggest crowdfunding campaigns of 2017 (UK)
DueDulTotal raised: £2.6 million.Platform: Venture Founders.Month: September.What is it? Due diligence tool providing business, accounting and director information.
Bolt Mobility Total raised: £2.8 million.Platform: Seedrs.Month: September.What is it? All-electric scooter with smartphone connectivity.
VitaMojoTotal raised: £3.2 million.Platform: Crowdcube.Month: May.What is it? A cashless health-focused, restaurant where you can pre-order your customised meals.
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Uprise.Africa will democratise funding by disrupting the current funding landscape in South Africa allowing for inclusive growth.
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Contacts