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Millward Brown’s brand pyramid shows that a brand’s strength is inversely proportional to the “share of wallet,” or share of category expenditure. Brands at the initial phase of optimisation (also known as “presence,”) eat up only 12% of
spending for that phase. On the other hand, brands that have reached the peak of the pyramid, or brands that have bonded with consumers, account for 40% of
wallet share.
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How will I have a strong brand?
To increase your brand’s strength, your visibility must expand. You must seize your brand’s online visibility and expansion opportunities through our
Brand Optimisation Service!
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This will help you identify what marketing categories and locations to target and to prioritise for a solid brand optimisation strategy!
We will provide you insights on your search traffic visibility and opportunities
based on marketing categories, geo-targets and competition.
We analyse up to 750 search terms and identify 500 search patterns and trends across more than 100,000 web pages to bring you an in-depth marketing report.
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