Transcript

Uptake Solutions 2014

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Establishing a Social Media Presence

How to get online and participate

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The digital revolution is far more significant than the

invention of writing or even of printing.

Douglas Engelbart

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Housekeeping

• Welcome– How many social networks are people on?– What social networks would you like to know

more about?

• Assumed Knowledge– Basic computer literacy

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What you will learn

• What is Social Media?– What does it mean to be a citizen of the internet?– Why is it important to be on social networks?

• The 5 networks you need to know about– Which networks should you use?– What you should post on each medium

• Hands on – Getting started with one network[ 4 ]

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What is Social Media

• Social media – It’s a way to connect with people using

technology.

– It’s about conversations; sharing, communicating and collaboration.

– It’s the shift from one-to-many distribution to many-to-many where the people direct the conversation, not the

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Social Media is not

• Social Media is not just Facebook and Twitter– The same way cars are not just GM and Toyota

• Is not a place where people will passively listen– You choose what to watch on YouTube (active),

you have no choice when TV broadcasts (passive)

• A platform for attacking others (Trolling)[ 6 ]

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Questions?

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Why use social networks?

• To be a global citizen– Contribute – Learn– Listen– Connect– Promote

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Questions?

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The networks you need to know about

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FacebookFriends and Family

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What is Facebook

• The most personal social network

• Most people on social media have facebook

• Been called the social infrastructure of the web

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Friends and Family

• Real world friends• Community groups

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Games / Relaxation

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News Source

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Questions?

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TwitterThe open conversation

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What is Twitter

• Micro-blogging service limited to 140 characters (keep to 120 max)

• Share moments in time with others. Its about now

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Online Communities

• People connecting through shared interests• More intellectual discussion• Open and public

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Journalists, Politicians, Celebrities

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Real time events

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Perceptions of issues and events

• How do people see the world?

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News Source

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Questions?

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LinkedInProfessional Networking

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What is LinkedIn?

• Professional networking tool – no nonsense

• Show off your skills and abilities

• Connect with other business professionals.

• Seriously, Business Business Business!

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The Professional Person

• Business people• Professionals• Companies• Job seekers• Career Climbers

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Recruiting

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Exchanging contact details

• And contacting people

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Questions?

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YouTubeVideo

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Video People

• Broadcast yourself!

• People upload videos for free and share them with the world

• Gangnam style currently has over 2bn+ views!

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TV

• How to’s• Gaming Channels• Music Videos• Funny Videos• Artistic Talents• Education

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Questions?

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BloggingWrite your own news stories

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Who Blogs?

• Professional and amateur writers

• Write about any topic, no matter how small

• Can blog in many different ways– Video– Text– Pictures

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Social Media Statistics Australia – June 2014

1. Facebook – 13,200,000 users 2. YouTube – 12,750,000 UAVs3. WordPress.com – 6,300,0004. Tumblr – 4,900,0005. LinkedIn – 3,700,0006. Blogspot – 2,950,0007. Twitter - 2,500,000 Active Australian Users 8. Instagram - 1,600,000 Active Australian Users9. TripAdvisor – 1,450,00010. Snapchat - 1,070,000 Active Australian Users

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“Experts”

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Questions?

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To Sum up

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Read More

• We have some resources on this website for you. www.uptakesolutions.com.au

• Watch news sites like mashable and social media examiner

• Google!

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Thank you!

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