Download - Estratégias Mobile Marketing
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Estratégias Mobile Marketing
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O QUE EVOLUIU?
1a.TELA
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O QUE EVOLUIU?
2a.TELA - WEB 1.0, 2.0 E 3.0
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O QUE EVOLUIU?
3a.TELA - WEB 4.0 ?
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O QUE EVOLUIU?
CONVERGÊNCIA DAS TELAS WEB 5.0 ?
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MOBILE MARKETING NA PRÁTICA?
Uma empresa X DESEJA aumentar os números de leads usando o
mobile marketing
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O BRIEFINGCOLETA DE DADOS DO TARGET:
1- PRODUTO OU SERVIÇO
2- SEGMENTO DE ATUAÇÃO
3- PROPOSTA DE VALOR
4- CONCORRÊNCIA
5- DISPOSITIVOS MOBILE
6- COMPORTAMENTO DO USUÁRIO
7- FORMATOS DE PLATAFORMAS E ANÚNCIOS
* SITE MOBILE
* APLICATIVO
* SMS OU MMS ORGÂNICO (WHATS APP)
* SMS OU MMS PAGO ( E-GOI)
* ADWORDS MOBILE
* FACEBOOK ADS
* GUIAS ESPECIAIS
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PREPARANDO A CAMPANHA
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O QUE LEVAR EM CONSIDERAÇÃO
1- LOCALIZAÇÃO
2- MOVIMENTO
3- PROXIMIDADE
4- HORÁRIO
5- CONTEXTO
6- INTENÇÃO
7- CONCETIVIDADE
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DEFININDO O OBJETIVO DA EMPRESA X
1- CONSTRUIR UM BANCO DE DADOS
2- OFERECER DESCONTOS
3- PROMOÇÃO SECRETA
4- CONCURSO DE FRASES
5- LEVAR O CLIENTE A LOJA
6- DIVULGAR O SITE MOBILE
7- DIVULGAR O APLICATIVO MOBILE
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OS FORMATOS MOBILE
SITE MOBILE OU APLICATIVO
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OS FORMATOS ANÚNCIOS MOBILE
CLICK TO CALL
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OS FORMATOS ANÚNCIOS MOBILE
ANÚNCIOS TEXTOS
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OS FORMATOS ANÚNCIOS MOBILE
MAPAS
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OS FORMATOS ANÚNCIOS MOBILE
APLICATIVOS
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OS FORMATOS ANÚNCIOS MOBILE
MAPAS
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CALCULE O ROI DA EMPRESA X
Verba:
- R$6.000,00 > agência + R$4.000,00 > mídia on line
Prévia de cliques
- R$4.000,00 / R$0,50 = 8.000 cliques mês (TODOS FORMATOS):
Prévia de contatos interessados
- 8.000 x 1% = 80 contatos novos mês
Prévia do custo por contato gerados
- R$6.000,00 + R$4.000,00 = R$10.000,00 / 80 = R$125,00 CPA - Ticket médio de R$30.000,00
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CASE REAL NWMIDIA
CERVEJARIA KREMER
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CASE REAL NWMIDIA
CRIAÇÃO DE LANDING MOBILE CALCULADORA DO CHOPP
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CASE REAL NWMIDIA
DIVULGAÇÃO
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CASE REAL NWMIDIA
RESULTADOS
2000 LITROS SOLICITADOS MÊS VIA MOBILE