Download - Eurail.com : selling train passes online with Drupal

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EURAI L .COM: SELLING TRAIN PASSES ONLINE WITH DRUPAL

A L E K S E Y K H O D A K O V S K I Y & H U G O K N O B B O U T

F A C E B O O K . C O M / E U R A I L F A C E B O O K . C O M / I N T E R R A I L

LARGEST DRUPAL SHOP I N EUROPE

350 PROJECTS 1 50 DRUPALERS 7 YEARS O F GROWTH 1 0K HOURS PROJECTS

Eurail.com

What and Why?

Who?

How and When?

Results and Learnings

Q&A

AGENDA

EURAIL.COMC O M P A N Y , P R O D U C T S A N D P R O J E C T G O A L S

A L ITTLE ABOUT EURA I L .COM

100% E-COMMERCE COMPANY I N TOP 50 DUTCH LARGEST E-COMMERCE COMPAN I ES 30 EMPLOYEES I N UTRECHT €60M TURNOVER PER YEAR

EURAIL.COM

Sell Rail Passes on a global scale through: www.eurail.com www.interrail.eu www.germanrailpasses.com

Cooperation between 30 European railway and shipping lines The Eurail pass was launched in 1959

Eurail.com company was established in 2006

EUROPEAN RA I L PASS FOR EVERY C ITIZEN I N THE WORLD

for European residents

for non-European residents

OUR WEBS ITES: EURA I L .COM

OUR WEBS ITES: I NTERRA I L .EU

CORPORATE PH I LOSOPHY

Keep strategic activities in house

Outsource operational activities to the best suited companies

WHAT DOES TH IS APPROACH MEAN?

Internal focus Content & Media creation

Customer Service Business development

Search Engine Marketing

External focus Payment Fulfilment

Pass delivery Translations

WHAT AND WHY?P R O J E C T

PROJECT GOALS

• Find a partner in Europe with Drupal experts • Make sure the website is never unreachable again • Increase user experience/performance where Eurail.com customers are • Content management on the website should be super easy (with no

knowledge of HTML) • Go from unstructured to structured (make sure content can be reused

everywhere) • Migrate all the content from the old website and make sure Google still

likes us • Go live before next high season (1 march 2014)

… AND OF COURSE

MORE!!!

NEW PARTNERS

Drupal & Hosting Partner

E-commerce & Hosting Partner Hosting Partner

Drupal Partner

S ITE UPGRADE

FUTURE-READY ARCH ITECTURE

E-ticketing

Online reservations

Whitelabels

Trips

API and Webservices

New products & New countries

WHO?T E A M S & C O O R D I N A T I O N

DRUPAL PARTNER: ADYAX

Drupal PartnerEngagement

Development Teams Support

HOSTI NG PARTNER: ACQU IA

On-boarding Technical Teams

SupportHosting Partner

COORD I NATI ON

HOW AND WHEN?K E Y S T E P S A N D T I M E L I N E

TIMEL I NE

2010

2012

2013

2014

2015

2016

RFP: D7 Project

Acquia On-boarding Support: D6 Project

D7 Project

Release: D7 Project Support: D7 Project E-commerce Project

Release: E-commerce Project Support: D7+Eco Project

E-commerce Phase 2

ON-BOARD I NGJan Mar May Jul Sep Nov

Feb Apr Jun Aug Oct Dec

2013 2014

Goals: - Analyse the existing problems - Run the functional and security audits - Correct all Critical and Blocker issues - Evaluate and improve the Performance - On-board on the new Platform - Ensure no regressions

@adyax facebook.com/eurail facebook.com/interrail

STEP 1: O FF-BOARD I NG

Start with Checklist

A. Complete exports: 1. Code* 2. Database 3. Files 4. setting.php

B. Technical 1. Installation instructions 2. Configurations (php, Apache, Varnish, etc 3. …

C. 3-5 last accidents on production

Jan Mar May Jul Sep Nov


2013 2014


STEP 2: CODE / CONF I GURATI ON AUD IT

Jan Mar May Jul Sep Nov


2013 2014

• Code health, security, performance • Custom server configurations

• Functional discovery, health, security • 3d parties integrations • Performance • SEO


STEP 3: PERFORMANCE / SECUR ITY BUG-F IXI NG

Mar May Jul Sep Nov


2013

Feb

Jan 2014

ONLY CRITICAL AND BLOCKER ISSUES


STEP 4: ON-BOARD I NG ON ACQU IA CLOUD

Mar May Jul Sep Nov


2013

Feb

Jan 2014

Platform Server configuration Applications


STEP 5: FUNCTI ONAL / PERFORMANCE TESTI NG

Mar May Jul Sep Nov


2013

Feb

Jan 2014


STEP 6: RELEASE

Mar May Jul Sep Nov


2013

Feb

Jan 2014

D6 SUPPORTMar May Jul Sep Nov


2013

Feb

Jan 2014

Objectives: - Support assistance - Preventive / Adaptive maintenance - 24/7 SLA coverage


CDN PROJECT

Mar May Jul Nov

Feb Apr Jun Dec

2013

Feb

Jan 2014Sep

Aug Oct


AUTOMATED TESTI NG I NTEGRATI ON

Mar May Jul Sep Nov


2013

Feb

Jan 2014

Continuous integration testing Critical functionality daily & weekly control

D7 PROJECTMarMay Jul Sep Nov

Apr Jun Aug Oct Dec

2013

Feb

Jan2014

Goals: - Re-design the application architecture - Update the front-end design - Re-think the content and media structure - Improve the back-office experience - SEO focus while sites migration


STEP 1: FUNCTI ONAL REQU I REMENTS

MarMay Jul Sep Nov

Apr Jun Aug Oct Dec

2013

Feb

Jan2014

Business requirements

Functional specification

Development iteration

Mockups & Design

Functional discovery of D6 app


STEP 2: ARCH ITECTURE DEC IS I ONS

MarMay Jul Sep Nov

Apr Jun Aug Oct Dec

2013

Feb

Jan2014

Structured content

Reusable media assets

1 page = 1 node

No blocksEditorial experience simplification

Product display & Product selectors

Clear back-office

Manual content migration


STEP 3: AG I LE DEVELOPMENT

MarMay Jul Sep Nov

Apr Jun Aug Oct Dec

2013

Feb

Jan2014

Product backlog Sprint backlog Product - Potential delivery

15 Sprints to Release


STEP 4: N EW FEATURE / CONTENT FREEZE

MarMay Jul Sep

Apr Jun Aug Oct Dec

2013

Feb

Jan2014

No New content No New features

Nov


STEP 5: M I GRATI ON & SEO

MarMay Jul Sep Nov

Apr Jun Aug Oct Dec

2013

Feb

Jan2014

• Merge/unpublish pages on Original site 3-4 months before the migration

• Iteratively transform the content and urls on Original site to keep Google love after migration

• Migrate Content + URLs • Run the mirror tests (traffic from Original site to

New site)


STEP 6: PLATFORM & PERFORMANCE

MarMay Jul Sep Nov

Apr Jun Aug Oct Dec

2013

Feb

Jan2014

Redimension the Platform

Verify the Performance


STEP 7: D7 PROJECT RELEASE

MarMay Jul Sep Nov

Apr Jun Aug Oct Dec

2013

Feb

Jan2014

D7 SUPPORTMar May Jul Sep Nov


2014

Feb

Jan 2015

Same objectives: - Support assistance - Preventive / Adaptive maintenance - 24/7 SLA coverage

No Major issues since Go-live

E-COMMERCE PROJECTMarMay Jul Sep Nov

Apr Jun Aug Oct Dec

2014

Feb

Jan2015

Goals: - Re-design the E-commerce component - Improve the Architecture - Remove manual processes - New features faster online


STEP 0: SO LUTI ONS

MarMay Jul Sep Nov

Apr Jun Aug Oct Dec

2014

Feb

Jan2015

OR


STEP 1: BUS I NESS REQU I REMENTS

MarMay Jul Sep Nov

Apr Jun Aug Oct Dec

2014

Feb

Jan2015

10+ Workshops 300+ User stories collected

1k+ Acceptance Criteria 5 White papers


STEP 2: ARCH ITECTURE

MarMay Jul Sep Nov

Apr Jun Aug Oct Dec

2014

Feb

Jan2015

OR


STEP 3: PLANN I NG & DEVELOPMENT

MarMay Jul Sep Nov

Apr Jun Aug Oct Dec

2014

Feb

Jan2015

Core

Checkout

Payment

Fulfilment Finance & Reporting

Partner Solutions


STEP 4: PLATFORM

MarMay Jul Sep Nov

Apr Jun Aug Oct Dec

2014

Feb

Jan2015

Redimension the Platform to On-board E-commerce

• Faster DB servers • Extra Front servers for Customer Service & Checkout


STEP 5: RELEAS I NG

MarMay Jul Sep Nov

Apr Jun Aug Oct Dec

2014

Feb

Jan2015

RESULTS AND LEARN INGS


• Scalable hosting platform • No downtime • Stable sales • Improved user experience, content management • E-commerce flows optimised

RESULTS


• Find a partner that fits with the way your organisation is working and thinking

• Define the word “Flexible” • Steering committees is never a waste of time (yes even in good

times) • Good tracking and documentation system (Jira and Redmine) are a

must have • Content migration is always taking more time than you expect (for

us it is just a bunch of words, for others it is their baby) • The ‘3 week sprint approach’ has worked really well

LESSONS LEARNED

Q&AQ U E S T I O N S A N D A N S W E R S


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Download - Eurail.com : selling train passes online with Drupal

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