European tourism policy and financial instruments
Bruxelles June 19 2014
Cinzia De Marzo European Commission DG Enterprise amp Industry Tourism Policy Unit
Promising results in Tourism in 2013
bull 430 million international arrivals (5 increase vs
2012) (UNWTO)
bull 26 billion overnight stays (for tourists and
business travellers) (16 increase vs 2012)
(Eurostat)
TOURISM HAS BEEN RESILIENT TO CRISIS
AND A KEY DRIVER TO GROWTH
The main objectives of the EU tourism policy bull To facilitate the responsible competitiveness of the EU
tourism sector the sustainable growth and job creation of the
tourism activity in the EU and globally in order to provide to the
EU and third countries tourists high quality best value for
money safe innovative sustainable and accessible tourism
productsexperience
bull Actions in line with the Europe 2020 strategy and its flagships
initiatives same as for EUSAIR
bull bull- Smart growth Innovation Union
bull bull- Sustainable growth Resource Efficient Europe
bull bull- Inclusive growth Agenda for New Skills and Jobs - European
Platform against Poverty 3
The Commissionrsquos 2010 Communication ldquoEurope the worldrsquos No 1 tourist destination ndash a new political framework for tourism in Europerdquo COM (2010)352 final
bull The EU tourism actions focused around following main
axes
bull 1)Stimulating competitiveness in the European Tourism sector
(consolidating knowledge ICT uptake professional skills improve
EU tourism supply)
bull 2)Promoting the development of a sustainable
responsible and high quality tourism
bull 3)Consolidating image and profile of Europe -
improvingdiversifying supply and enhancing quality of services
(Communication Campaign Europe ndashwhenever youre ready)
bull 4)Maximising the potential of EU policies and financial
instruments for developing tourism 4
European Tourism Indicator System-ETIS
bull When started
bull Launched in a public conference on 22 February 2013 together with a Toolkit
(guidelines) available in all EU languages on EC website
bull httpeceuropaeuenterprisesectorstourismsustainable-
tourismindicatorsindex_enhtm
bull Objective
bull To help stakeholders to measure and monitor their sustainability management
processes and should enable them to share and benchmark their progress and
performances
bull Structure of ETIS
bull ETIS comprises 27 core and 40 optional indicators grouped into
bull the sections
bull Destinations management
bull Economic value
bull Social and Cultural Impact
bull Environmental Impact
bull bull
5
European Tourism Indicator System-ETIS
bull 2 pilot phases of 9 months have been foreseen
bull The first pilot testing phase started on 15 July 2013 and ended in April
2014 More than 100 destinations from all across Europe were involved including
destinations from Belgium Bulgaria Estonia Finland Italy Latvia Ireland
Romania Slovakia Slovenia Spain Greece Scotland Netherland Lithuania
Croatia Sweden England Portugal Turkey
bull The second pilot testing phase started on 1st May till end December 2014
About 106 destinations across Europe (also non EU countries like Albania
Montenegro Macedonia and Norway) have volunteered to test the ETIS this time
coming from Croatia Italy Spain Greece Slovenia and Hungary France Germany
UK Ireland Romania Lithuania Sweden Austria Malta Portugal and Bulgaria
bull A technical workshop on ETIS
bull It will be organized in Bruxelles the 4th July 2014 aiming at presenting the
outcomes of the first testing pilot phase showing the positive experiences lessons
learned andor the difficulties encountered by the destinations involved in the testing
phase and presenting the future steps to develop and improve the system 6
European Destinations of Excellence
EDEN bull Objectives
bull Enhancing visibility of the emerging non-traditional European tourist destinations of
excellence
bull Rewarding sustainable forms of tourism
bull promoting networking between awarded destinations to persuade other destinations
to adopt sustainable tourism development modes
bull This European quest for excellence in tourism is developed around an annual theme
(leitmotif) chosen by the Commission together with the relevant national tourism
bodies
bull 2007 ndash rural tourism 2008 ndash local intangible heritage
bull 2009 ndash protected areas 2010 ndash aquatic tourism
bull 2011 ndash tourism and regeneration of physical sites
bull 2013 ndash accessible tourism
bull 2014 - gastronomy
bull httpeceuropaeueden
7
119 EDEN destinations
26 EIP member countries Austria Belgium Bulgaria Croatia
Cyprus Czech Republic Estonia Finland France Germany Greece Hungary
Iceland Ireland Italy Latvia Lithuania Luxembourg Malta Netherlands
Poland Portugal Romania Slovenia Spain and Turkey
119 destinations awarded in Europe
EDEN Network
a platform for the exchange of good practices
at European level between awarded destinations
but also with the aim to persuade other destinations to adopt sustainable
tourism development practice
(2009-2011) Preparatory Action on
Sustainable Tourism raquo Objectives bull Promote sustainable and environmentally friendly tourism
especially cycling tourism its benefits and regional economic impacts
bull Promote a trans-border cycle-tourism trail which follows the former iron curtain (Iron Curtain Trail)
bull Promote cultural tourism ndash transnational thematic tourism products
bull httpeceuropaeuenterprisesectorstourismsustainable-tourismindex_enhtm
Sustainable transnational thematic tourism products
Diversification of tourism offer and improvement of innovation and tourism seasonality patterns
bull Improve EU supply by supporting the development of new touristic
products based on European cultural and industrial heritage and direct
funding ie
bull Physical routes
(eg iron curtain route pilgrims routes cultural route along the
Danube hellip) and thematic products (eg European route of Historic
Thermal Towns including Spa Bath Baden-Baden Itineacuteraire culturel
des Ports amp Cultures de la Meacutediterraneacutee hellip)
bull Cooperation with Council of Europe ndash European Institute of Cultural
Routes through the Join Management Program 2013-2014
bull 17-20 June2014 ndash 3rd edition of ldquoCrossroads of Europe Ferrol Galicia
Spain
bull httpeceuropaeuenterprisenewsroomcfitemdetailcfmitem_id=7329amplang=enamp
title=22Identity2C2DIndustry2Dand2DCulture222D
10
Calypso plus Tourism for Seniors
bull Objectives
1 Foster the demand and supply of transnational tourism for seniors
2 Improve tourism seasonality patterns across Europe by contributing to
the extension of the tourism season promoting regional development
and increasing European citizenship
3 Create innovative tourism packages for seniors which will be available
and sustainable after the EU co-financed period
4 Set up and strengthen sustainable public-private European
partnerships including SMEs to contribute creating a European
tourism domestic market for seniors in the long term
in 2014 the Commission provided co-funding to 4 projects out of about 60
applications received under the first call for proposals published in 2013
11
ICT and tourism initiative
bull Tourismlink platform
bull This tool which will be launched the 24th June 2014 will create an open-source
online platform (wwwtourismlinkeu) facilitating the flow of information among
tourism service suppliers (such as travel agents and tour operators) and destination
tourism enterprises (such as providers of accommodation transport and
complementary services) In particular the platform will offer a central reservation
system covering all products and destinations into one database a property
management system and a channel management allowing immediate and automatic
integration and adaptation of all data
bull EU Gastronomy platform
bull This new IT tool (wwwtastingeuropecom) presents the soul of European culture
history and traditions through its food and its collects information coming from EU
countries about gastronomic fairs festivals and trails to taste the unique local
products and dishes
12
SKILLS in the tourism sector
In the Framework of the EU Job Mobility Portal in
EUREs was created an ldquohospitality sectorrdquo aiming at
facilitating better matching of offer and demand on the
labour market for the hotel and the restaurant sector and
thus enhances mobility of workers
The list of Skill-passports section in EURES portal was
integrated with other dedicated segments such as cultural
adventure marine and maritime (blue)
bull
13
Coastal and Maritime Tourism
bull Largest sub-sector of tourism and of
marine economy
bull 32 million people employed
bull euro 183 billion generated
bull 4 out of 9 nights spent in coastal areas
bull increasing demand for sailing diving
cruisinghellip
A European Strategy for more Growth and jobs in
Coastal and maritime tourism COM (2014) 86
General objective
Boost the competitiveness and sustainability of the sector and
unlock its potential for growth and jobs
Structure 4 pillars articulated in 14 actions
bull Stimulate performance and competitiveness
bull Promoting skills and innovation
bull Strengthening sustainability
bull Maximize available EU funding
15
COSME PROGRAMME 2014-2020 objectives
16
The Unionrsquos programme to strengthen the competitiveness and sustainability of the Unionrsquos enterprises and to encourage an entrepreneurial culture and promote the creation and growth of SMEs
Objective 1 Access to Finance
Objective 2 Access to Markets
Objective 3 Framework Conditions
Objective 4 Entrepreneurship
Main target SMEs Entrepreneurs Business Support Organisations regional and national Administrations
Allocation of the COSME Budget overall budget euro 25 billion from 2014 to 2020
17
TOURISM WORK PROGRAMME 2014
Budget euro1089 million for the 7 - year period to tourism-related
actions
Description The actions will contribute to the implementation of the 2010 Tourism Communication bdquoEurope the worlds No 1 tourist destinationldquo and ensure a sustainable continuation to initiatives already undertaken under COSME 2014 as well as under EIP
Objectives
(1) increasing tourism demand (2) diversifying tourism offer (3) enhancing tourism quality sustainability accessibility skills information and innovation (4) Improving socio-economic knowledge of the sector and (5) increasing Europes visibility as a tourist destination as well as of its diverse destinations
Implementation Mode Calls for Proposals (4) Call for Tender and Framework Contracts (6) Ad-hoc Grants (2)
18
Diversifying the EU tourism offer and products ndash Sustainable transnational tourism products
Overall Objective
to support the enhancement and promotion of sustainable transnational thematic tourism products (preferably focus on sport or wellness activity tourism coastal or maritime or mountain or rural tourism)
Key elements of the proposals
promotion of a concrete transnational thematic tourism product based on a certain type of tourism (theme)
- SUSTAINABILITY
- BE TRANSNATIONAL (5 countries + cooperation between SMEs amp local public authorities)
- BE THEMATIC
- HAVE HIGH POTENTIAL FOR SUSTAINABLE TOURISM DEVELOPMENT
- HAVE A ROBUST BUSINESS PLAN
Budget 1000000euro - co-financement of up to 75
around 250000europroject =gt 45 projects granted
Calendar - publication in June 2014
(tentative) - submission by September
- 19
Increasing tourism flows in lowmedium seasons
Overall Objective
to facilitate the increase of tourism flows during the low and medium seasons between Member States and from third countries targeting two specific age groups (seniors and youth)
What we expect from the proposals
bull To foster transnational public and private partnerships
bull To contribute to the creation of a European domestic market for seniors and youths
bull To extend the tourism season and spread the economic and social benefits
bull To capitalize on other European and national initiatives and on the exchange of good practices
bull To foster European identity and combat social exclusion
Budget 1650000euro (2 strands) co-financement of up to 75
around 150-200000europroject =gt 810 projects granted
Calendar - publication beginning of July 2014
(tentative) - submission by September
-
20
European Destination of Excellence ndash Selection 2014
Overall Objective
to co-finance the National Administrations in charge of tourism which will be organising the national selections of the EDEN winning destinations
Theme of excellence ldquoTourism and local gastronomyrdquo
Participating countries will select destinations which have developed a specific tourism offer based on their local gastronomy and for example organise gastronomic festivals awards contests or promote traditional food markets and traditional food industry or show case local know-how traditional culinary practices and methods of cooking that have survived industrialtechnological advancement (this list of possible award criteria is not exhaustive)
Budget 750000euro co-financement of up to 75
max 50000europroject =gt 22-25 national selections
Calendar - publication in April 2014
(tentative) - submission by June 2014
- start of the national selections in November
- duration 10 months
- European Award Ceremony Autumn 2015
21
ldquoMaximise synergies between tourism high-end and creative industriesrdquo
Overall Objective
The objective is to support the development and promotion of one (new) European Route around one high-end luxury product to test the possibility of developing synergies between the tourism and the high-end industries at European level
Test phase
bull The call is open to three high-end products which have been selected on the basis of their economic potential and capacity to diversify European offer during the lowmedium season in a wide range of Members States
bull perfume
bull chocolate
bull jewellery
Key elements of the proposals
- DIVERSIFICATION OF THE EUROPEAN OFFER
- BE TRANSNATIONAL (at least 5 countries)
- PUBLIC ndash PRIVATE PARTNERSHIP (minimum 2 SMEs and 1 public Authority)
Budget 400000euro co-financement of up to 75
total budget of the project = 533333euro
Calendar - publication 16 June 2014
(tentative) - submission by 16 September 2014
httpeceuropaeueasmetourism-creative-industries_enhtm
- 22
PREPARATORY ACTION - ldquoPromotion of European and transnational tourism products with special emphasis on cultural and industrial productsrdquo
Development andor promotion of European Routes based on European
cultural and industrial heritage
Overall Objective
To support the development andor promotion of ldquoroutesrdquo (physical or virtual) which have transnational or European dimension Some topics are particularly welcome such as products around coastal and maritime heritage spiritual routes gastronomic routes with a European narrative (description of the commercial routes and different ways to prepare it) Those topics could tackle the same issues as raised within EUSAIR
Key elements of the proposals
These Routes must represent a ldquotourism productrdquo be transnational ndash so offered in the territories of several countriesndash and thematic (conceived structured and developed around a common theme)
- 4-5 countries
- Minimum 2 SMEs + public authority
-
Budget 1000000euro co-financement of up to 75
45 projects will be selected
Calendar - publication in June 2014
(tentative) - submission by September
-
23
PREPARATORY ACTION - ldquoTOURISM ACCESSIBILITY FOR ALLrdquo
Fostering Accessible Tourism entrepreneurship and management (title TBC)
Overall Objective
To test the implementation of capacity building schemes whereby managers destination managers entrepreneurs can learn from experienced and successful ldquoaccessiblerdquo operators create new synergies with other operators along the supply chain explore new market opportunities and discover a new way to make business
Key elements of the proposals
- Public-private partnerships (SMEs and public authorities) Chambers of Commerce other entrepreneurs business federations
- Civil society disability groups
- Business schools universities
- Cross-border or national level (tbd)
Budget 650000euro co-financement of up to 75
3 ndash 4 projects will be selected
Calendar - publication in June 2014
(tentative) - submission by early September 2014
- -
24
Contact details
Unit E1 Tourism policy
ENTR-TOURISM-POLICYeceuropaeu
httpeceuropaeuenterprisesectorstourismindex_enhtm
25
Thank you for
your attention
Promising results in Tourism in 2013
bull 430 million international arrivals (5 increase vs
2012) (UNWTO)
bull 26 billion overnight stays (for tourists and
business travellers) (16 increase vs 2012)
(Eurostat)
TOURISM HAS BEEN RESILIENT TO CRISIS
AND A KEY DRIVER TO GROWTH
The main objectives of the EU tourism policy bull To facilitate the responsible competitiveness of the EU
tourism sector the sustainable growth and job creation of the
tourism activity in the EU and globally in order to provide to the
EU and third countries tourists high quality best value for
money safe innovative sustainable and accessible tourism
productsexperience
bull Actions in line with the Europe 2020 strategy and its flagships
initiatives same as for EUSAIR
bull bull- Smart growth Innovation Union
bull bull- Sustainable growth Resource Efficient Europe
bull bull- Inclusive growth Agenda for New Skills and Jobs - European
Platform against Poverty 3
The Commissionrsquos 2010 Communication ldquoEurope the worldrsquos No 1 tourist destination ndash a new political framework for tourism in Europerdquo COM (2010)352 final
bull The EU tourism actions focused around following main
axes
bull 1)Stimulating competitiveness in the European Tourism sector
(consolidating knowledge ICT uptake professional skills improve
EU tourism supply)
bull 2)Promoting the development of a sustainable
responsible and high quality tourism
bull 3)Consolidating image and profile of Europe -
improvingdiversifying supply and enhancing quality of services
(Communication Campaign Europe ndashwhenever youre ready)
bull 4)Maximising the potential of EU policies and financial
instruments for developing tourism 4
European Tourism Indicator System-ETIS
bull When started
bull Launched in a public conference on 22 February 2013 together with a Toolkit
(guidelines) available in all EU languages on EC website
bull httpeceuropaeuenterprisesectorstourismsustainable-
tourismindicatorsindex_enhtm
bull Objective
bull To help stakeholders to measure and monitor their sustainability management
processes and should enable them to share and benchmark their progress and
performances
bull Structure of ETIS
bull ETIS comprises 27 core and 40 optional indicators grouped into
bull the sections
bull Destinations management
bull Economic value
bull Social and Cultural Impact
bull Environmental Impact
bull bull
5
European Tourism Indicator System-ETIS
bull 2 pilot phases of 9 months have been foreseen
bull The first pilot testing phase started on 15 July 2013 and ended in April
2014 More than 100 destinations from all across Europe were involved including
destinations from Belgium Bulgaria Estonia Finland Italy Latvia Ireland
Romania Slovakia Slovenia Spain Greece Scotland Netherland Lithuania
Croatia Sweden England Portugal Turkey
bull The second pilot testing phase started on 1st May till end December 2014
About 106 destinations across Europe (also non EU countries like Albania
Montenegro Macedonia and Norway) have volunteered to test the ETIS this time
coming from Croatia Italy Spain Greece Slovenia and Hungary France Germany
UK Ireland Romania Lithuania Sweden Austria Malta Portugal and Bulgaria
bull A technical workshop on ETIS
bull It will be organized in Bruxelles the 4th July 2014 aiming at presenting the
outcomes of the first testing pilot phase showing the positive experiences lessons
learned andor the difficulties encountered by the destinations involved in the testing
phase and presenting the future steps to develop and improve the system 6
European Destinations of Excellence
EDEN bull Objectives
bull Enhancing visibility of the emerging non-traditional European tourist destinations of
excellence
bull Rewarding sustainable forms of tourism
bull promoting networking between awarded destinations to persuade other destinations
to adopt sustainable tourism development modes
bull This European quest for excellence in tourism is developed around an annual theme
(leitmotif) chosen by the Commission together with the relevant national tourism
bodies
bull 2007 ndash rural tourism 2008 ndash local intangible heritage
bull 2009 ndash protected areas 2010 ndash aquatic tourism
bull 2011 ndash tourism and regeneration of physical sites
bull 2013 ndash accessible tourism
bull 2014 - gastronomy
bull httpeceuropaeueden
7
119 EDEN destinations
26 EIP member countries Austria Belgium Bulgaria Croatia
Cyprus Czech Republic Estonia Finland France Germany Greece Hungary
Iceland Ireland Italy Latvia Lithuania Luxembourg Malta Netherlands
Poland Portugal Romania Slovenia Spain and Turkey
119 destinations awarded in Europe
EDEN Network
a platform for the exchange of good practices
at European level between awarded destinations
but also with the aim to persuade other destinations to adopt sustainable
tourism development practice
(2009-2011) Preparatory Action on
Sustainable Tourism raquo Objectives bull Promote sustainable and environmentally friendly tourism
especially cycling tourism its benefits and regional economic impacts
bull Promote a trans-border cycle-tourism trail which follows the former iron curtain (Iron Curtain Trail)
bull Promote cultural tourism ndash transnational thematic tourism products
bull httpeceuropaeuenterprisesectorstourismsustainable-tourismindex_enhtm
Sustainable transnational thematic tourism products
Diversification of tourism offer and improvement of innovation and tourism seasonality patterns
bull Improve EU supply by supporting the development of new touristic
products based on European cultural and industrial heritage and direct
funding ie
bull Physical routes
(eg iron curtain route pilgrims routes cultural route along the
Danube hellip) and thematic products (eg European route of Historic
Thermal Towns including Spa Bath Baden-Baden Itineacuteraire culturel
des Ports amp Cultures de la Meacutediterraneacutee hellip)
bull Cooperation with Council of Europe ndash European Institute of Cultural
Routes through the Join Management Program 2013-2014
bull 17-20 June2014 ndash 3rd edition of ldquoCrossroads of Europe Ferrol Galicia
Spain
bull httpeceuropaeuenterprisenewsroomcfitemdetailcfmitem_id=7329amplang=enamp
title=22Identity2C2DIndustry2Dand2DCulture222D
10
Calypso plus Tourism for Seniors
bull Objectives
1 Foster the demand and supply of transnational tourism for seniors
2 Improve tourism seasonality patterns across Europe by contributing to
the extension of the tourism season promoting regional development
and increasing European citizenship
3 Create innovative tourism packages for seniors which will be available
and sustainable after the EU co-financed period
4 Set up and strengthen sustainable public-private European
partnerships including SMEs to contribute creating a European
tourism domestic market for seniors in the long term
in 2014 the Commission provided co-funding to 4 projects out of about 60
applications received under the first call for proposals published in 2013
11
ICT and tourism initiative
bull Tourismlink platform
bull This tool which will be launched the 24th June 2014 will create an open-source
online platform (wwwtourismlinkeu) facilitating the flow of information among
tourism service suppliers (such as travel agents and tour operators) and destination
tourism enterprises (such as providers of accommodation transport and
complementary services) In particular the platform will offer a central reservation
system covering all products and destinations into one database a property
management system and a channel management allowing immediate and automatic
integration and adaptation of all data
bull EU Gastronomy platform
bull This new IT tool (wwwtastingeuropecom) presents the soul of European culture
history and traditions through its food and its collects information coming from EU
countries about gastronomic fairs festivals and trails to taste the unique local
products and dishes
12
SKILLS in the tourism sector
In the Framework of the EU Job Mobility Portal in
EUREs was created an ldquohospitality sectorrdquo aiming at
facilitating better matching of offer and demand on the
labour market for the hotel and the restaurant sector and
thus enhances mobility of workers
The list of Skill-passports section in EURES portal was
integrated with other dedicated segments such as cultural
adventure marine and maritime (blue)
bull
13
Coastal and Maritime Tourism
bull Largest sub-sector of tourism and of
marine economy
bull 32 million people employed
bull euro 183 billion generated
bull 4 out of 9 nights spent in coastal areas
bull increasing demand for sailing diving
cruisinghellip
A European Strategy for more Growth and jobs in
Coastal and maritime tourism COM (2014) 86
General objective
Boost the competitiveness and sustainability of the sector and
unlock its potential for growth and jobs
Structure 4 pillars articulated in 14 actions
bull Stimulate performance and competitiveness
bull Promoting skills and innovation
bull Strengthening sustainability
bull Maximize available EU funding
15
COSME PROGRAMME 2014-2020 objectives
16
The Unionrsquos programme to strengthen the competitiveness and sustainability of the Unionrsquos enterprises and to encourage an entrepreneurial culture and promote the creation and growth of SMEs
Objective 1 Access to Finance
Objective 2 Access to Markets
Objective 3 Framework Conditions
Objective 4 Entrepreneurship
Main target SMEs Entrepreneurs Business Support Organisations regional and national Administrations
Allocation of the COSME Budget overall budget euro 25 billion from 2014 to 2020
17
TOURISM WORK PROGRAMME 2014
Budget euro1089 million for the 7 - year period to tourism-related
actions
Description The actions will contribute to the implementation of the 2010 Tourism Communication bdquoEurope the worlds No 1 tourist destinationldquo and ensure a sustainable continuation to initiatives already undertaken under COSME 2014 as well as under EIP
Objectives
(1) increasing tourism demand (2) diversifying tourism offer (3) enhancing tourism quality sustainability accessibility skills information and innovation (4) Improving socio-economic knowledge of the sector and (5) increasing Europes visibility as a tourist destination as well as of its diverse destinations
Implementation Mode Calls for Proposals (4) Call for Tender and Framework Contracts (6) Ad-hoc Grants (2)
18
Diversifying the EU tourism offer and products ndash Sustainable transnational tourism products
Overall Objective
to support the enhancement and promotion of sustainable transnational thematic tourism products (preferably focus on sport or wellness activity tourism coastal or maritime or mountain or rural tourism)
Key elements of the proposals
promotion of a concrete transnational thematic tourism product based on a certain type of tourism (theme)
- SUSTAINABILITY
- BE TRANSNATIONAL (5 countries + cooperation between SMEs amp local public authorities)
- BE THEMATIC
- HAVE HIGH POTENTIAL FOR SUSTAINABLE TOURISM DEVELOPMENT
- HAVE A ROBUST BUSINESS PLAN
Budget 1000000euro - co-financement of up to 75
around 250000europroject =gt 45 projects granted
Calendar - publication in June 2014
(tentative) - submission by September
- 19
Increasing tourism flows in lowmedium seasons
Overall Objective
to facilitate the increase of tourism flows during the low and medium seasons between Member States and from third countries targeting two specific age groups (seniors and youth)
What we expect from the proposals
bull To foster transnational public and private partnerships
bull To contribute to the creation of a European domestic market for seniors and youths
bull To extend the tourism season and spread the economic and social benefits
bull To capitalize on other European and national initiatives and on the exchange of good practices
bull To foster European identity and combat social exclusion
Budget 1650000euro (2 strands) co-financement of up to 75
around 150-200000europroject =gt 810 projects granted
Calendar - publication beginning of July 2014
(tentative) - submission by September
-
20
European Destination of Excellence ndash Selection 2014
Overall Objective
to co-finance the National Administrations in charge of tourism which will be organising the national selections of the EDEN winning destinations
Theme of excellence ldquoTourism and local gastronomyrdquo
Participating countries will select destinations which have developed a specific tourism offer based on their local gastronomy and for example organise gastronomic festivals awards contests or promote traditional food markets and traditional food industry or show case local know-how traditional culinary practices and methods of cooking that have survived industrialtechnological advancement (this list of possible award criteria is not exhaustive)
Budget 750000euro co-financement of up to 75
max 50000europroject =gt 22-25 national selections
Calendar - publication in April 2014
(tentative) - submission by June 2014
- start of the national selections in November
- duration 10 months
- European Award Ceremony Autumn 2015
21
ldquoMaximise synergies between tourism high-end and creative industriesrdquo
Overall Objective
The objective is to support the development and promotion of one (new) European Route around one high-end luxury product to test the possibility of developing synergies between the tourism and the high-end industries at European level
Test phase
bull The call is open to three high-end products which have been selected on the basis of their economic potential and capacity to diversify European offer during the lowmedium season in a wide range of Members States
bull perfume
bull chocolate
bull jewellery
Key elements of the proposals
- DIVERSIFICATION OF THE EUROPEAN OFFER
- BE TRANSNATIONAL (at least 5 countries)
- PUBLIC ndash PRIVATE PARTNERSHIP (minimum 2 SMEs and 1 public Authority)
Budget 400000euro co-financement of up to 75
total budget of the project = 533333euro
Calendar - publication 16 June 2014
(tentative) - submission by 16 September 2014
httpeceuropaeueasmetourism-creative-industries_enhtm
- 22
PREPARATORY ACTION - ldquoPromotion of European and transnational tourism products with special emphasis on cultural and industrial productsrdquo
Development andor promotion of European Routes based on European
cultural and industrial heritage
Overall Objective
To support the development andor promotion of ldquoroutesrdquo (physical or virtual) which have transnational or European dimension Some topics are particularly welcome such as products around coastal and maritime heritage spiritual routes gastronomic routes with a European narrative (description of the commercial routes and different ways to prepare it) Those topics could tackle the same issues as raised within EUSAIR
Key elements of the proposals
These Routes must represent a ldquotourism productrdquo be transnational ndash so offered in the territories of several countriesndash and thematic (conceived structured and developed around a common theme)
- 4-5 countries
- Minimum 2 SMEs + public authority
-
Budget 1000000euro co-financement of up to 75
45 projects will be selected
Calendar - publication in June 2014
(tentative) - submission by September
-
23
PREPARATORY ACTION - ldquoTOURISM ACCESSIBILITY FOR ALLrdquo
Fostering Accessible Tourism entrepreneurship and management (title TBC)
Overall Objective
To test the implementation of capacity building schemes whereby managers destination managers entrepreneurs can learn from experienced and successful ldquoaccessiblerdquo operators create new synergies with other operators along the supply chain explore new market opportunities and discover a new way to make business
Key elements of the proposals
- Public-private partnerships (SMEs and public authorities) Chambers of Commerce other entrepreneurs business federations
- Civil society disability groups
- Business schools universities
- Cross-border or national level (tbd)
Budget 650000euro co-financement of up to 75
3 ndash 4 projects will be selected
Calendar - publication in June 2014
(tentative) - submission by early September 2014
- -
24
Contact details
Unit E1 Tourism policy
ENTR-TOURISM-POLICYeceuropaeu
httpeceuropaeuenterprisesectorstourismindex_enhtm
25
Thank you for
your attention
The main objectives of the EU tourism policy bull To facilitate the responsible competitiveness of the EU
tourism sector the sustainable growth and job creation of the
tourism activity in the EU and globally in order to provide to the
EU and third countries tourists high quality best value for
money safe innovative sustainable and accessible tourism
productsexperience
bull Actions in line with the Europe 2020 strategy and its flagships
initiatives same as for EUSAIR
bull bull- Smart growth Innovation Union
bull bull- Sustainable growth Resource Efficient Europe
bull bull- Inclusive growth Agenda for New Skills and Jobs - European
Platform against Poverty 3
The Commissionrsquos 2010 Communication ldquoEurope the worldrsquos No 1 tourist destination ndash a new political framework for tourism in Europerdquo COM (2010)352 final
bull The EU tourism actions focused around following main
axes
bull 1)Stimulating competitiveness in the European Tourism sector
(consolidating knowledge ICT uptake professional skills improve
EU tourism supply)
bull 2)Promoting the development of a sustainable
responsible and high quality tourism
bull 3)Consolidating image and profile of Europe -
improvingdiversifying supply and enhancing quality of services
(Communication Campaign Europe ndashwhenever youre ready)
bull 4)Maximising the potential of EU policies and financial
instruments for developing tourism 4
European Tourism Indicator System-ETIS
bull When started
bull Launched in a public conference on 22 February 2013 together with a Toolkit
(guidelines) available in all EU languages on EC website
bull httpeceuropaeuenterprisesectorstourismsustainable-
tourismindicatorsindex_enhtm
bull Objective
bull To help stakeholders to measure and monitor their sustainability management
processes and should enable them to share and benchmark their progress and
performances
bull Structure of ETIS
bull ETIS comprises 27 core and 40 optional indicators grouped into
bull the sections
bull Destinations management
bull Economic value
bull Social and Cultural Impact
bull Environmental Impact
bull bull
5
European Tourism Indicator System-ETIS
bull 2 pilot phases of 9 months have been foreseen
bull The first pilot testing phase started on 15 July 2013 and ended in April
2014 More than 100 destinations from all across Europe were involved including
destinations from Belgium Bulgaria Estonia Finland Italy Latvia Ireland
Romania Slovakia Slovenia Spain Greece Scotland Netherland Lithuania
Croatia Sweden England Portugal Turkey
bull The second pilot testing phase started on 1st May till end December 2014
About 106 destinations across Europe (also non EU countries like Albania
Montenegro Macedonia and Norway) have volunteered to test the ETIS this time
coming from Croatia Italy Spain Greece Slovenia and Hungary France Germany
UK Ireland Romania Lithuania Sweden Austria Malta Portugal and Bulgaria
bull A technical workshop on ETIS
bull It will be organized in Bruxelles the 4th July 2014 aiming at presenting the
outcomes of the first testing pilot phase showing the positive experiences lessons
learned andor the difficulties encountered by the destinations involved in the testing
phase and presenting the future steps to develop and improve the system 6
European Destinations of Excellence
EDEN bull Objectives
bull Enhancing visibility of the emerging non-traditional European tourist destinations of
excellence
bull Rewarding sustainable forms of tourism
bull promoting networking between awarded destinations to persuade other destinations
to adopt sustainable tourism development modes
bull This European quest for excellence in tourism is developed around an annual theme
(leitmotif) chosen by the Commission together with the relevant national tourism
bodies
bull 2007 ndash rural tourism 2008 ndash local intangible heritage
bull 2009 ndash protected areas 2010 ndash aquatic tourism
bull 2011 ndash tourism and regeneration of physical sites
bull 2013 ndash accessible tourism
bull 2014 - gastronomy
bull httpeceuropaeueden
7
119 EDEN destinations
26 EIP member countries Austria Belgium Bulgaria Croatia
Cyprus Czech Republic Estonia Finland France Germany Greece Hungary
Iceland Ireland Italy Latvia Lithuania Luxembourg Malta Netherlands
Poland Portugal Romania Slovenia Spain and Turkey
119 destinations awarded in Europe
EDEN Network
a platform for the exchange of good practices
at European level between awarded destinations
but also with the aim to persuade other destinations to adopt sustainable
tourism development practice
(2009-2011) Preparatory Action on
Sustainable Tourism raquo Objectives bull Promote sustainable and environmentally friendly tourism
especially cycling tourism its benefits and regional economic impacts
bull Promote a trans-border cycle-tourism trail which follows the former iron curtain (Iron Curtain Trail)
bull Promote cultural tourism ndash transnational thematic tourism products
bull httpeceuropaeuenterprisesectorstourismsustainable-tourismindex_enhtm
Sustainable transnational thematic tourism products
Diversification of tourism offer and improvement of innovation and tourism seasonality patterns
bull Improve EU supply by supporting the development of new touristic
products based on European cultural and industrial heritage and direct
funding ie
bull Physical routes
(eg iron curtain route pilgrims routes cultural route along the
Danube hellip) and thematic products (eg European route of Historic
Thermal Towns including Spa Bath Baden-Baden Itineacuteraire culturel
des Ports amp Cultures de la Meacutediterraneacutee hellip)
bull Cooperation with Council of Europe ndash European Institute of Cultural
Routes through the Join Management Program 2013-2014
bull 17-20 June2014 ndash 3rd edition of ldquoCrossroads of Europe Ferrol Galicia
Spain
bull httpeceuropaeuenterprisenewsroomcfitemdetailcfmitem_id=7329amplang=enamp
title=22Identity2C2DIndustry2Dand2DCulture222D
10
Calypso plus Tourism for Seniors
bull Objectives
1 Foster the demand and supply of transnational tourism for seniors
2 Improve tourism seasonality patterns across Europe by contributing to
the extension of the tourism season promoting regional development
and increasing European citizenship
3 Create innovative tourism packages for seniors which will be available
and sustainable after the EU co-financed period
4 Set up and strengthen sustainable public-private European
partnerships including SMEs to contribute creating a European
tourism domestic market for seniors in the long term
in 2014 the Commission provided co-funding to 4 projects out of about 60
applications received under the first call for proposals published in 2013
11
ICT and tourism initiative
bull Tourismlink platform
bull This tool which will be launched the 24th June 2014 will create an open-source
online platform (wwwtourismlinkeu) facilitating the flow of information among
tourism service suppliers (such as travel agents and tour operators) and destination
tourism enterprises (such as providers of accommodation transport and
complementary services) In particular the platform will offer a central reservation
system covering all products and destinations into one database a property
management system and a channel management allowing immediate and automatic
integration and adaptation of all data
bull EU Gastronomy platform
bull This new IT tool (wwwtastingeuropecom) presents the soul of European culture
history and traditions through its food and its collects information coming from EU
countries about gastronomic fairs festivals and trails to taste the unique local
products and dishes
12
SKILLS in the tourism sector
In the Framework of the EU Job Mobility Portal in
EUREs was created an ldquohospitality sectorrdquo aiming at
facilitating better matching of offer and demand on the
labour market for the hotel and the restaurant sector and
thus enhances mobility of workers
The list of Skill-passports section in EURES portal was
integrated with other dedicated segments such as cultural
adventure marine and maritime (blue)
bull
13
Coastal and Maritime Tourism
bull Largest sub-sector of tourism and of
marine economy
bull 32 million people employed
bull euro 183 billion generated
bull 4 out of 9 nights spent in coastal areas
bull increasing demand for sailing diving
cruisinghellip
A European Strategy for more Growth and jobs in
Coastal and maritime tourism COM (2014) 86
General objective
Boost the competitiveness and sustainability of the sector and
unlock its potential for growth and jobs
Structure 4 pillars articulated in 14 actions
bull Stimulate performance and competitiveness
bull Promoting skills and innovation
bull Strengthening sustainability
bull Maximize available EU funding
15
COSME PROGRAMME 2014-2020 objectives
16
The Unionrsquos programme to strengthen the competitiveness and sustainability of the Unionrsquos enterprises and to encourage an entrepreneurial culture and promote the creation and growth of SMEs
Objective 1 Access to Finance
Objective 2 Access to Markets
Objective 3 Framework Conditions
Objective 4 Entrepreneurship
Main target SMEs Entrepreneurs Business Support Organisations regional and national Administrations
Allocation of the COSME Budget overall budget euro 25 billion from 2014 to 2020
17
TOURISM WORK PROGRAMME 2014
Budget euro1089 million for the 7 - year period to tourism-related
actions
Description The actions will contribute to the implementation of the 2010 Tourism Communication bdquoEurope the worlds No 1 tourist destinationldquo and ensure a sustainable continuation to initiatives already undertaken under COSME 2014 as well as under EIP
Objectives
(1) increasing tourism demand (2) diversifying tourism offer (3) enhancing tourism quality sustainability accessibility skills information and innovation (4) Improving socio-economic knowledge of the sector and (5) increasing Europes visibility as a tourist destination as well as of its diverse destinations
Implementation Mode Calls for Proposals (4) Call for Tender and Framework Contracts (6) Ad-hoc Grants (2)
18
Diversifying the EU tourism offer and products ndash Sustainable transnational tourism products
Overall Objective
to support the enhancement and promotion of sustainable transnational thematic tourism products (preferably focus on sport or wellness activity tourism coastal or maritime or mountain or rural tourism)
Key elements of the proposals
promotion of a concrete transnational thematic tourism product based on a certain type of tourism (theme)
- SUSTAINABILITY
- BE TRANSNATIONAL (5 countries + cooperation between SMEs amp local public authorities)
- BE THEMATIC
- HAVE HIGH POTENTIAL FOR SUSTAINABLE TOURISM DEVELOPMENT
- HAVE A ROBUST BUSINESS PLAN
Budget 1000000euro - co-financement of up to 75
around 250000europroject =gt 45 projects granted
Calendar - publication in June 2014
(tentative) - submission by September
- 19
Increasing tourism flows in lowmedium seasons
Overall Objective
to facilitate the increase of tourism flows during the low and medium seasons between Member States and from third countries targeting two specific age groups (seniors and youth)
What we expect from the proposals
bull To foster transnational public and private partnerships
bull To contribute to the creation of a European domestic market for seniors and youths
bull To extend the tourism season and spread the economic and social benefits
bull To capitalize on other European and national initiatives and on the exchange of good practices
bull To foster European identity and combat social exclusion
Budget 1650000euro (2 strands) co-financement of up to 75
around 150-200000europroject =gt 810 projects granted
Calendar - publication beginning of July 2014
(tentative) - submission by September
-
20
European Destination of Excellence ndash Selection 2014
Overall Objective
to co-finance the National Administrations in charge of tourism which will be organising the national selections of the EDEN winning destinations
Theme of excellence ldquoTourism and local gastronomyrdquo
Participating countries will select destinations which have developed a specific tourism offer based on their local gastronomy and for example organise gastronomic festivals awards contests or promote traditional food markets and traditional food industry or show case local know-how traditional culinary practices and methods of cooking that have survived industrialtechnological advancement (this list of possible award criteria is not exhaustive)
Budget 750000euro co-financement of up to 75
max 50000europroject =gt 22-25 national selections
Calendar - publication in April 2014
(tentative) - submission by June 2014
- start of the national selections in November
- duration 10 months
- European Award Ceremony Autumn 2015
21
ldquoMaximise synergies between tourism high-end and creative industriesrdquo
Overall Objective
The objective is to support the development and promotion of one (new) European Route around one high-end luxury product to test the possibility of developing synergies between the tourism and the high-end industries at European level
Test phase
bull The call is open to three high-end products which have been selected on the basis of their economic potential and capacity to diversify European offer during the lowmedium season in a wide range of Members States
bull perfume
bull chocolate
bull jewellery
Key elements of the proposals
- DIVERSIFICATION OF THE EUROPEAN OFFER
- BE TRANSNATIONAL (at least 5 countries)
- PUBLIC ndash PRIVATE PARTNERSHIP (minimum 2 SMEs and 1 public Authority)
Budget 400000euro co-financement of up to 75
total budget of the project = 533333euro
Calendar - publication 16 June 2014
(tentative) - submission by 16 September 2014
httpeceuropaeueasmetourism-creative-industries_enhtm
- 22
PREPARATORY ACTION - ldquoPromotion of European and transnational tourism products with special emphasis on cultural and industrial productsrdquo
Development andor promotion of European Routes based on European
cultural and industrial heritage
Overall Objective
To support the development andor promotion of ldquoroutesrdquo (physical or virtual) which have transnational or European dimension Some topics are particularly welcome such as products around coastal and maritime heritage spiritual routes gastronomic routes with a European narrative (description of the commercial routes and different ways to prepare it) Those topics could tackle the same issues as raised within EUSAIR
Key elements of the proposals
These Routes must represent a ldquotourism productrdquo be transnational ndash so offered in the territories of several countriesndash and thematic (conceived structured and developed around a common theme)
- 4-5 countries
- Minimum 2 SMEs + public authority
-
Budget 1000000euro co-financement of up to 75
45 projects will be selected
Calendar - publication in June 2014
(tentative) - submission by September
-
23
PREPARATORY ACTION - ldquoTOURISM ACCESSIBILITY FOR ALLrdquo
Fostering Accessible Tourism entrepreneurship and management (title TBC)
Overall Objective
To test the implementation of capacity building schemes whereby managers destination managers entrepreneurs can learn from experienced and successful ldquoaccessiblerdquo operators create new synergies with other operators along the supply chain explore new market opportunities and discover a new way to make business
Key elements of the proposals
- Public-private partnerships (SMEs and public authorities) Chambers of Commerce other entrepreneurs business federations
- Civil society disability groups
- Business schools universities
- Cross-border or national level (tbd)
Budget 650000euro co-financement of up to 75
3 ndash 4 projects will be selected
Calendar - publication in June 2014
(tentative) - submission by early September 2014
- -
24
Contact details
Unit E1 Tourism policy
ENTR-TOURISM-POLICYeceuropaeu
httpeceuropaeuenterprisesectorstourismindex_enhtm
25
Thank you for
your attention
The Commissionrsquos 2010 Communication ldquoEurope the worldrsquos No 1 tourist destination ndash a new political framework for tourism in Europerdquo COM (2010)352 final
bull The EU tourism actions focused around following main
axes
bull 1)Stimulating competitiveness in the European Tourism sector
(consolidating knowledge ICT uptake professional skills improve
EU tourism supply)
bull 2)Promoting the development of a sustainable
responsible and high quality tourism
bull 3)Consolidating image and profile of Europe -
improvingdiversifying supply and enhancing quality of services
(Communication Campaign Europe ndashwhenever youre ready)
bull 4)Maximising the potential of EU policies and financial
instruments for developing tourism 4
European Tourism Indicator System-ETIS
bull When started
bull Launched in a public conference on 22 February 2013 together with a Toolkit
(guidelines) available in all EU languages on EC website
bull httpeceuropaeuenterprisesectorstourismsustainable-
tourismindicatorsindex_enhtm
bull Objective
bull To help stakeholders to measure and monitor their sustainability management
processes and should enable them to share and benchmark their progress and
performances
bull Structure of ETIS
bull ETIS comprises 27 core and 40 optional indicators grouped into
bull the sections
bull Destinations management
bull Economic value
bull Social and Cultural Impact
bull Environmental Impact
bull bull
5
European Tourism Indicator System-ETIS
bull 2 pilot phases of 9 months have been foreseen
bull The first pilot testing phase started on 15 July 2013 and ended in April
2014 More than 100 destinations from all across Europe were involved including
destinations from Belgium Bulgaria Estonia Finland Italy Latvia Ireland
Romania Slovakia Slovenia Spain Greece Scotland Netherland Lithuania
Croatia Sweden England Portugal Turkey
bull The second pilot testing phase started on 1st May till end December 2014
About 106 destinations across Europe (also non EU countries like Albania
Montenegro Macedonia and Norway) have volunteered to test the ETIS this time
coming from Croatia Italy Spain Greece Slovenia and Hungary France Germany
UK Ireland Romania Lithuania Sweden Austria Malta Portugal and Bulgaria
bull A technical workshop on ETIS
bull It will be organized in Bruxelles the 4th July 2014 aiming at presenting the
outcomes of the first testing pilot phase showing the positive experiences lessons
learned andor the difficulties encountered by the destinations involved in the testing
phase and presenting the future steps to develop and improve the system 6
European Destinations of Excellence
EDEN bull Objectives
bull Enhancing visibility of the emerging non-traditional European tourist destinations of
excellence
bull Rewarding sustainable forms of tourism
bull promoting networking between awarded destinations to persuade other destinations
to adopt sustainable tourism development modes
bull This European quest for excellence in tourism is developed around an annual theme
(leitmotif) chosen by the Commission together with the relevant national tourism
bodies
bull 2007 ndash rural tourism 2008 ndash local intangible heritage
bull 2009 ndash protected areas 2010 ndash aquatic tourism
bull 2011 ndash tourism and regeneration of physical sites
bull 2013 ndash accessible tourism
bull 2014 - gastronomy
bull httpeceuropaeueden
7
119 EDEN destinations
26 EIP member countries Austria Belgium Bulgaria Croatia
Cyprus Czech Republic Estonia Finland France Germany Greece Hungary
Iceland Ireland Italy Latvia Lithuania Luxembourg Malta Netherlands
Poland Portugal Romania Slovenia Spain and Turkey
119 destinations awarded in Europe
EDEN Network
a platform for the exchange of good practices
at European level between awarded destinations
but also with the aim to persuade other destinations to adopt sustainable
tourism development practice
(2009-2011) Preparatory Action on
Sustainable Tourism raquo Objectives bull Promote sustainable and environmentally friendly tourism
especially cycling tourism its benefits and regional economic impacts
bull Promote a trans-border cycle-tourism trail which follows the former iron curtain (Iron Curtain Trail)
bull Promote cultural tourism ndash transnational thematic tourism products
bull httpeceuropaeuenterprisesectorstourismsustainable-tourismindex_enhtm
Sustainable transnational thematic tourism products
Diversification of tourism offer and improvement of innovation and tourism seasonality patterns
bull Improve EU supply by supporting the development of new touristic
products based on European cultural and industrial heritage and direct
funding ie
bull Physical routes
(eg iron curtain route pilgrims routes cultural route along the
Danube hellip) and thematic products (eg European route of Historic
Thermal Towns including Spa Bath Baden-Baden Itineacuteraire culturel
des Ports amp Cultures de la Meacutediterraneacutee hellip)
bull Cooperation with Council of Europe ndash European Institute of Cultural
Routes through the Join Management Program 2013-2014
bull 17-20 June2014 ndash 3rd edition of ldquoCrossroads of Europe Ferrol Galicia
Spain
bull httpeceuropaeuenterprisenewsroomcfitemdetailcfmitem_id=7329amplang=enamp
title=22Identity2C2DIndustry2Dand2DCulture222D
10
Calypso plus Tourism for Seniors
bull Objectives
1 Foster the demand and supply of transnational tourism for seniors
2 Improve tourism seasonality patterns across Europe by contributing to
the extension of the tourism season promoting regional development
and increasing European citizenship
3 Create innovative tourism packages for seniors which will be available
and sustainable after the EU co-financed period
4 Set up and strengthen sustainable public-private European
partnerships including SMEs to contribute creating a European
tourism domestic market for seniors in the long term
in 2014 the Commission provided co-funding to 4 projects out of about 60
applications received under the first call for proposals published in 2013
11
ICT and tourism initiative
bull Tourismlink platform
bull This tool which will be launched the 24th June 2014 will create an open-source
online platform (wwwtourismlinkeu) facilitating the flow of information among
tourism service suppliers (such as travel agents and tour operators) and destination
tourism enterprises (such as providers of accommodation transport and
complementary services) In particular the platform will offer a central reservation
system covering all products and destinations into one database a property
management system and a channel management allowing immediate and automatic
integration and adaptation of all data
bull EU Gastronomy platform
bull This new IT tool (wwwtastingeuropecom) presents the soul of European culture
history and traditions through its food and its collects information coming from EU
countries about gastronomic fairs festivals and trails to taste the unique local
products and dishes
12
SKILLS in the tourism sector
In the Framework of the EU Job Mobility Portal in
EUREs was created an ldquohospitality sectorrdquo aiming at
facilitating better matching of offer and demand on the
labour market for the hotel and the restaurant sector and
thus enhances mobility of workers
The list of Skill-passports section in EURES portal was
integrated with other dedicated segments such as cultural
adventure marine and maritime (blue)
bull
13
Coastal and Maritime Tourism
bull Largest sub-sector of tourism and of
marine economy
bull 32 million people employed
bull euro 183 billion generated
bull 4 out of 9 nights spent in coastal areas
bull increasing demand for sailing diving
cruisinghellip
A European Strategy for more Growth and jobs in
Coastal and maritime tourism COM (2014) 86
General objective
Boost the competitiveness and sustainability of the sector and
unlock its potential for growth and jobs
Structure 4 pillars articulated in 14 actions
bull Stimulate performance and competitiveness
bull Promoting skills and innovation
bull Strengthening sustainability
bull Maximize available EU funding
15
COSME PROGRAMME 2014-2020 objectives
16
The Unionrsquos programme to strengthen the competitiveness and sustainability of the Unionrsquos enterprises and to encourage an entrepreneurial culture and promote the creation and growth of SMEs
Objective 1 Access to Finance
Objective 2 Access to Markets
Objective 3 Framework Conditions
Objective 4 Entrepreneurship
Main target SMEs Entrepreneurs Business Support Organisations regional and national Administrations
Allocation of the COSME Budget overall budget euro 25 billion from 2014 to 2020
17
TOURISM WORK PROGRAMME 2014
Budget euro1089 million for the 7 - year period to tourism-related
actions
Description The actions will contribute to the implementation of the 2010 Tourism Communication bdquoEurope the worlds No 1 tourist destinationldquo and ensure a sustainable continuation to initiatives already undertaken under COSME 2014 as well as under EIP
Objectives
(1) increasing tourism demand (2) diversifying tourism offer (3) enhancing tourism quality sustainability accessibility skills information and innovation (4) Improving socio-economic knowledge of the sector and (5) increasing Europes visibility as a tourist destination as well as of its diverse destinations
Implementation Mode Calls for Proposals (4) Call for Tender and Framework Contracts (6) Ad-hoc Grants (2)
18
Diversifying the EU tourism offer and products ndash Sustainable transnational tourism products
Overall Objective
to support the enhancement and promotion of sustainable transnational thematic tourism products (preferably focus on sport or wellness activity tourism coastal or maritime or mountain or rural tourism)
Key elements of the proposals
promotion of a concrete transnational thematic tourism product based on a certain type of tourism (theme)
- SUSTAINABILITY
- BE TRANSNATIONAL (5 countries + cooperation between SMEs amp local public authorities)
- BE THEMATIC
- HAVE HIGH POTENTIAL FOR SUSTAINABLE TOURISM DEVELOPMENT
- HAVE A ROBUST BUSINESS PLAN
Budget 1000000euro - co-financement of up to 75
around 250000europroject =gt 45 projects granted
Calendar - publication in June 2014
(tentative) - submission by September
- 19
Increasing tourism flows in lowmedium seasons
Overall Objective
to facilitate the increase of tourism flows during the low and medium seasons between Member States and from third countries targeting two specific age groups (seniors and youth)
What we expect from the proposals
bull To foster transnational public and private partnerships
bull To contribute to the creation of a European domestic market for seniors and youths
bull To extend the tourism season and spread the economic and social benefits
bull To capitalize on other European and national initiatives and on the exchange of good practices
bull To foster European identity and combat social exclusion
Budget 1650000euro (2 strands) co-financement of up to 75
around 150-200000europroject =gt 810 projects granted
Calendar - publication beginning of July 2014
(tentative) - submission by September
-
20
European Destination of Excellence ndash Selection 2014
Overall Objective
to co-finance the National Administrations in charge of tourism which will be organising the national selections of the EDEN winning destinations
Theme of excellence ldquoTourism and local gastronomyrdquo
Participating countries will select destinations which have developed a specific tourism offer based on their local gastronomy and for example organise gastronomic festivals awards contests or promote traditional food markets and traditional food industry or show case local know-how traditional culinary practices and methods of cooking that have survived industrialtechnological advancement (this list of possible award criteria is not exhaustive)
Budget 750000euro co-financement of up to 75
max 50000europroject =gt 22-25 national selections
Calendar - publication in April 2014
(tentative) - submission by June 2014
- start of the national selections in November
- duration 10 months
- European Award Ceremony Autumn 2015
21
ldquoMaximise synergies between tourism high-end and creative industriesrdquo
Overall Objective
The objective is to support the development and promotion of one (new) European Route around one high-end luxury product to test the possibility of developing synergies between the tourism and the high-end industries at European level
Test phase
bull The call is open to three high-end products which have been selected on the basis of their economic potential and capacity to diversify European offer during the lowmedium season in a wide range of Members States
bull perfume
bull chocolate
bull jewellery
Key elements of the proposals
- DIVERSIFICATION OF THE EUROPEAN OFFER
- BE TRANSNATIONAL (at least 5 countries)
- PUBLIC ndash PRIVATE PARTNERSHIP (minimum 2 SMEs and 1 public Authority)
Budget 400000euro co-financement of up to 75
total budget of the project = 533333euro
Calendar - publication 16 June 2014
(tentative) - submission by 16 September 2014
httpeceuropaeueasmetourism-creative-industries_enhtm
- 22
PREPARATORY ACTION - ldquoPromotion of European and transnational tourism products with special emphasis on cultural and industrial productsrdquo
Development andor promotion of European Routes based on European
cultural and industrial heritage
Overall Objective
To support the development andor promotion of ldquoroutesrdquo (physical or virtual) which have transnational or European dimension Some topics are particularly welcome such as products around coastal and maritime heritage spiritual routes gastronomic routes with a European narrative (description of the commercial routes and different ways to prepare it) Those topics could tackle the same issues as raised within EUSAIR
Key elements of the proposals
These Routes must represent a ldquotourism productrdquo be transnational ndash so offered in the territories of several countriesndash and thematic (conceived structured and developed around a common theme)
- 4-5 countries
- Minimum 2 SMEs + public authority
-
Budget 1000000euro co-financement of up to 75
45 projects will be selected
Calendar - publication in June 2014
(tentative) - submission by September
-
23
PREPARATORY ACTION - ldquoTOURISM ACCESSIBILITY FOR ALLrdquo
Fostering Accessible Tourism entrepreneurship and management (title TBC)
Overall Objective
To test the implementation of capacity building schemes whereby managers destination managers entrepreneurs can learn from experienced and successful ldquoaccessiblerdquo operators create new synergies with other operators along the supply chain explore new market opportunities and discover a new way to make business
Key elements of the proposals
- Public-private partnerships (SMEs and public authorities) Chambers of Commerce other entrepreneurs business federations
- Civil society disability groups
- Business schools universities
- Cross-border or national level (tbd)
Budget 650000euro co-financement of up to 75
3 ndash 4 projects will be selected
Calendar - publication in June 2014
(tentative) - submission by early September 2014
- -
24
Contact details
Unit E1 Tourism policy
ENTR-TOURISM-POLICYeceuropaeu
httpeceuropaeuenterprisesectorstourismindex_enhtm
25
Thank you for
your attention
European Tourism Indicator System-ETIS
bull When started
bull Launched in a public conference on 22 February 2013 together with a Toolkit
(guidelines) available in all EU languages on EC website
bull httpeceuropaeuenterprisesectorstourismsustainable-
tourismindicatorsindex_enhtm
bull Objective
bull To help stakeholders to measure and monitor their sustainability management
processes and should enable them to share and benchmark their progress and
performances
bull Structure of ETIS
bull ETIS comprises 27 core and 40 optional indicators grouped into
bull the sections
bull Destinations management
bull Economic value
bull Social and Cultural Impact
bull Environmental Impact
bull bull
5
European Tourism Indicator System-ETIS
bull 2 pilot phases of 9 months have been foreseen
bull The first pilot testing phase started on 15 July 2013 and ended in April
2014 More than 100 destinations from all across Europe were involved including
destinations from Belgium Bulgaria Estonia Finland Italy Latvia Ireland
Romania Slovakia Slovenia Spain Greece Scotland Netherland Lithuania
Croatia Sweden England Portugal Turkey
bull The second pilot testing phase started on 1st May till end December 2014
About 106 destinations across Europe (also non EU countries like Albania
Montenegro Macedonia and Norway) have volunteered to test the ETIS this time
coming from Croatia Italy Spain Greece Slovenia and Hungary France Germany
UK Ireland Romania Lithuania Sweden Austria Malta Portugal and Bulgaria
bull A technical workshop on ETIS
bull It will be organized in Bruxelles the 4th July 2014 aiming at presenting the
outcomes of the first testing pilot phase showing the positive experiences lessons
learned andor the difficulties encountered by the destinations involved in the testing
phase and presenting the future steps to develop and improve the system 6
European Destinations of Excellence
EDEN bull Objectives
bull Enhancing visibility of the emerging non-traditional European tourist destinations of
excellence
bull Rewarding sustainable forms of tourism
bull promoting networking between awarded destinations to persuade other destinations
to adopt sustainable tourism development modes
bull This European quest for excellence in tourism is developed around an annual theme
(leitmotif) chosen by the Commission together with the relevant national tourism
bodies
bull 2007 ndash rural tourism 2008 ndash local intangible heritage
bull 2009 ndash protected areas 2010 ndash aquatic tourism
bull 2011 ndash tourism and regeneration of physical sites
bull 2013 ndash accessible tourism
bull 2014 - gastronomy
bull httpeceuropaeueden
7
119 EDEN destinations
26 EIP member countries Austria Belgium Bulgaria Croatia
Cyprus Czech Republic Estonia Finland France Germany Greece Hungary
Iceland Ireland Italy Latvia Lithuania Luxembourg Malta Netherlands
Poland Portugal Romania Slovenia Spain and Turkey
119 destinations awarded in Europe
EDEN Network
a platform for the exchange of good practices
at European level between awarded destinations
but also with the aim to persuade other destinations to adopt sustainable
tourism development practice
(2009-2011) Preparatory Action on
Sustainable Tourism raquo Objectives bull Promote sustainable and environmentally friendly tourism
especially cycling tourism its benefits and regional economic impacts
bull Promote a trans-border cycle-tourism trail which follows the former iron curtain (Iron Curtain Trail)
bull Promote cultural tourism ndash transnational thematic tourism products
bull httpeceuropaeuenterprisesectorstourismsustainable-tourismindex_enhtm
Sustainable transnational thematic tourism products
Diversification of tourism offer and improvement of innovation and tourism seasonality patterns
bull Improve EU supply by supporting the development of new touristic
products based on European cultural and industrial heritage and direct
funding ie
bull Physical routes
(eg iron curtain route pilgrims routes cultural route along the
Danube hellip) and thematic products (eg European route of Historic
Thermal Towns including Spa Bath Baden-Baden Itineacuteraire culturel
des Ports amp Cultures de la Meacutediterraneacutee hellip)
bull Cooperation with Council of Europe ndash European Institute of Cultural
Routes through the Join Management Program 2013-2014
bull 17-20 June2014 ndash 3rd edition of ldquoCrossroads of Europe Ferrol Galicia
Spain
bull httpeceuropaeuenterprisenewsroomcfitemdetailcfmitem_id=7329amplang=enamp
title=22Identity2C2DIndustry2Dand2DCulture222D
10
Calypso plus Tourism for Seniors
bull Objectives
1 Foster the demand and supply of transnational tourism for seniors
2 Improve tourism seasonality patterns across Europe by contributing to
the extension of the tourism season promoting regional development
and increasing European citizenship
3 Create innovative tourism packages for seniors which will be available
and sustainable after the EU co-financed period
4 Set up and strengthen sustainable public-private European
partnerships including SMEs to contribute creating a European
tourism domestic market for seniors in the long term
in 2014 the Commission provided co-funding to 4 projects out of about 60
applications received under the first call for proposals published in 2013
11
ICT and tourism initiative
bull Tourismlink platform
bull This tool which will be launched the 24th June 2014 will create an open-source
online platform (wwwtourismlinkeu) facilitating the flow of information among
tourism service suppliers (such as travel agents and tour operators) and destination
tourism enterprises (such as providers of accommodation transport and
complementary services) In particular the platform will offer a central reservation
system covering all products and destinations into one database a property
management system and a channel management allowing immediate and automatic
integration and adaptation of all data
bull EU Gastronomy platform
bull This new IT tool (wwwtastingeuropecom) presents the soul of European culture
history and traditions through its food and its collects information coming from EU
countries about gastronomic fairs festivals and trails to taste the unique local
products and dishes
12
SKILLS in the tourism sector
In the Framework of the EU Job Mobility Portal in
EUREs was created an ldquohospitality sectorrdquo aiming at
facilitating better matching of offer and demand on the
labour market for the hotel and the restaurant sector and
thus enhances mobility of workers
The list of Skill-passports section in EURES portal was
integrated with other dedicated segments such as cultural
adventure marine and maritime (blue)
bull
13
Coastal and Maritime Tourism
bull Largest sub-sector of tourism and of
marine economy
bull 32 million people employed
bull euro 183 billion generated
bull 4 out of 9 nights spent in coastal areas
bull increasing demand for sailing diving
cruisinghellip
A European Strategy for more Growth and jobs in
Coastal and maritime tourism COM (2014) 86
General objective
Boost the competitiveness and sustainability of the sector and
unlock its potential for growth and jobs
Structure 4 pillars articulated in 14 actions
bull Stimulate performance and competitiveness
bull Promoting skills and innovation
bull Strengthening sustainability
bull Maximize available EU funding
15
COSME PROGRAMME 2014-2020 objectives
16
The Unionrsquos programme to strengthen the competitiveness and sustainability of the Unionrsquos enterprises and to encourage an entrepreneurial culture and promote the creation and growth of SMEs
Objective 1 Access to Finance
Objective 2 Access to Markets
Objective 3 Framework Conditions
Objective 4 Entrepreneurship
Main target SMEs Entrepreneurs Business Support Organisations regional and national Administrations
Allocation of the COSME Budget overall budget euro 25 billion from 2014 to 2020
17
TOURISM WORK PROGRAMME 2014
Budget euro1089 million for the 7 - year period to tourism-related
actions
Description The actions will contribute to the implementation of the 2010 Tourism Communication bdquoEurope the worlds No 1 tourist destinationldquo and ensure a sustainable continuation to initiatives already undertaken under COSME 2014 as well as under EIP
Objectives
(1) increasing tourism demand (2) diversifying tourism offer (3) enhancing tourism quality sustainability accessibility skills information and innovation (4) Improving socio-economic knowledge of the sector and (5) increasing Europes visibility as a tourist destination as well as of its diverse destinations
Implementation Mode Calls for Proposals (4) Call for Tender and Framework Contracts (6) Ad-hoc Grants (2)
18
Diversifying the EU tourism offer and products ndash Sustainable transnational tourism products
Overall Objective
to support the enhancement and promotion of sustainable transnational thematic tourism products (preferably focus on sport or wellness activity tourism coastal or maritime or mountain or rural tourism)
Key elements of the proposals
promotion of a concrete transnational thematic tourism product based on a certain type of tourism (theme)
- SUSTAINABILITY
- BE TRANSNATIONAL (5 countries + cooperation between SMEs amp local public authorities)
- BE THEMATIC
- HAVE HIGH POTENTIAL FOR SUSTAINABLE TOURISM DEVELOPMENT
- HAVE A ROBUST BUSINESS PLAN
Budget 1000000euro - co-financement of up to 75
around 250000europroject =gt 45 projects granted
Calendar - publication in June 2014
(tentative) - submission by September
- 19
Increasing tourism flows in lowmedium seasons
Overall Objective
to facilitate the increase of tourism flows during the low and medium seasons between Member States and from third countries targeting two specific age groups (seniors and youth)
What we expect from the proposals
bull To foster transnational public and private partnerships
bull To contribute to the creation of a European domestic market for seniors and youths
bull To extend the tourism season and spread the economic and social benefits
bull To capitalize on other European and national initiatives and on the exchange of good practices
bull To foster European identity and combat social exclusion
Budget 1650000euro (2 strands) co-financement of up to 75
around 150-200000europroject =gt 810 projects granted
Calendar - publication beginning of July 2014
(tentative) - submission by September
-
20
European Destination of Excellence ndash Selection 2014
Overall Objective
to co-finance the National Administrations in charge of tourism which will be organising the national selections of the EDEN winning destinations
Theme of excellence ldquoTourism and local gastronomyrdquo
Participating countries will select destinations which have developed a specific tourism offer based on their local gastronomy and for example organise gastronomic festivals awards contests or promote traditional food markets and traditional food industry or show case local know-how traditional culinary practices and methods of cooking that have survived industrialtechnological advancement (this list of possible award criteria is not exhaustive)
Budget 750000euro co-financement of up to 75
max 50000europroject =gt 22-25 national selections
Calendar - publication in April 2014
(tentative) - submission by June 2014
- start of the national selections in November
- duration 10 months
- European Award Ceremony Autumn 2015
21
ldquoMaximise synergies between tourism high-end and creative industriesrdquo
Overall Objective
The objective is to support the development and promotion of one (new) European Route around one high-end luxury product to test the possibility of developing synergies between the tourism and the high-end industries at European level
Test phase
bull The call is open to three high-end products which have been selected on the basis of their economic potential and capacity to diversify European offer during the lowmedium season in a wide range of Members States
bull perfume
bull chocolate
bull jewellery
Key elements of the proposals
- DIVERSIFICATION OF THE EUROPEAN OFFER
- BE TRANSNATIONAL (at least 5 countries)
- PUBLIC ndash PRIVATE PARTNERSHIP (minimum 2 SMEs and 1 public Authority)
Budget 400000euro co-financement of up to 75
total budget of the project = 533333euro
Calendar - publication 16 June 2014
(tentative) - submission by 16 September 2014
httpeceuropaeueasmetourism-creative-industries_enhtm
- 22
PREPARATORY ACTION - ldquoPromotion of European and transnational tourism products with special emphasis on cultural and industrial productsrdquo
Development andor promotion of European Routes based on European
cultural and industrial heritage
Overall Objective
To support the development andor promotion of ldquoroutesrdquo (physical or virtual) which have transnational or European dimension Some topics are particularly welcome such as products around coastal and maritime heritage spiritual routes gastronomic routes with a European narrative (description of the commercial routes and different ways to prepare it) Those topics could tackle the same issues as raised within EUSAIR
Key elements of the proposals
These Routes must represent a ldquotourism productrdquo be transnational ndash so offered in the territories of several countriesndash and thematic (conceived structured and developed around a common theme)
- 4-5 countries
- Minimum 2 SMEs + public authority
-
Budget 1000000euro co-financement of up to 75
45 projects will be selected
Calendar - publication in June 2014
(tentative) - submission by September
-
23
PREPARATORY ACTION - ldquoTOURISM ACCESSIBILITY FOR ALLrdquo
Fostering Accessible Tourism entrepreneurship and management (title TBC)
Overall Objective
To test the implementation of capacity building schemes whereby managers destination managers entrepreneurs can learn from experienced and successful ldquoaccessiblerdquo operators create new synergies with other operators along the supply chain explore new market opportunities and discover a new way to make business
Key elements of the proposals
- Public-private partnerships (SMEs and public authorities) Chambers of Commerce other entrepreneurs business federations
- Civil society disability groups
- Business schools universities
- Cross-border or national level (tbd)
Budget 650000euro co-financement of up to 75
3 ndash 4 projects will be selected
Calendar - publication in June 2014
(tentative) - submission by early September 2014
- -
24
Contact details
Unit E1 Tourism policy
ENTR-TOURISM-POLICYeceuropaeu
httpeceuropaeuenterprisesectorstourismindex_enhtm
25
Thank you for
your attention
European Tourism Indicator System-ETIS
bull 2 pilot phases of 9 months have been foreseen
bull The first pilot testing phase started on 15 July 2013 and ended in April
2014 More than 100 destinations from all across Europe were involved including
destinations from Belgium Bulgaria Estonia Finland Italy Latvia Ireland
Romania Slovakia Slovenia Spain Greece Scotland Netherland Lithuania
Croatia Sweden England Portugal Turkey
bull The second pilot testing phase started on 1st May till end December 2014
About 106 destinations across Europe (also non EU countries like Albania
Montenegro Macedonia and Norway) have volunteered to test the ETIS this time
coming from Croatia Italy Spain Greece Slovenia and Hungary France Germany
UK Ireland Romania Lithuania Sweden Austria Malta Portugal and Bulgaria
bull A technical workshop on ETIS
bull It will be organized in Bruxelles the 4th July 2014 aiming at presenting the
outcomes of the first testing pilot phase showing the positive experiences lessons
learned andor the difficulties encountered by the destinations involved in the testing
phase and presenting the future steps to develop and improve the system 6
European Destinations of Excellence
EDEN bull Objectives
bull Enhancing visibility of the emerging non-traditional European tourist destinations of
excellence
bull Rewarding sustainable forms of tourism
bull promoting networking between awarded destinations to persuade other destinations
to adopt sustainable tourism development modes
bull This European quest for excellence in tourism is developed around an annual theme
(leitmotif) chosen by the Commission together with the relevant national tourism
bodies
bull 2007 ndash rural tourism 2008 ndash local intangible heritage
bull 2009 ndash protected areas 2010 ndash aquatic tourism
bull 2011 ndash tourism and regeneration of physical sites
bull 2013 ndash accessible tourism
bull 2014 - gastronomy
bull httpeceuropaeueden
7
119 EDEN destinations
26 EIP member countries Austria Belgium Bulgaria Croatia
Cyprus Czech Republic Estonia Finland France Germany Greece Hungary
Iceland Ireland Italy Latvia Lithuania Luxembourg Malta Netherlands
Poland Portugal Romania Slovenia Spain and Turkey
119 destinations awarded in Europe
EDEN Network
a platform for the exchange of good practices
at European level between awarded destinations
but also with the aim to persuade other destinations to adopt sustainable
tourism development practice
(2009-2011) Preparatory Action on
Sustainable Tourism raquo Objectives bull Promote sustainable and environmentally friendly tourism
especially cycling tourism its benefits and regional economic impacts
bull Promote a trans-border cycle-tourism trail which follows the former iron curtain (Iron Curtain Trail)
bull Promote cultural tourism ndash transnational thematic tourism products
bull httpeceuropaeuenterprisesectorstourismsustainable-tourismindex_enhtm
Sustainable transnational thematic tourism products
Diversification of tourism offer and improvement of innovation and tourism seasonality patterns
bull Improve EU supply by supporting the development of new touristic
products based on European cultural and industrial heritage and direct
funding ie
bull Physical routes
(eg iron curtain route pilgrims routes cultural route along the
Danube hellip) and thematic products (eg European route of Historic
Thermal Towns including Spa Bath Baden-Baden Itineacuteraire culturel
des Ports amp Cultures de la Meacutediterraneacutee hellip)
bull Cooperation with Council of Europe ndash European Institute of Cultural
Routes through the Join Management Program 2013-2014
bull 17-20 June2014 ndash 3rd edition of ldquoCrossroads of Europe Ferrol Galicia
Spain
bull httpeceuropaeuenterprisenewsroomcfitemdetailcfmitem_id=7329amplang=enamp
title=22Identity2C2DIndustry2Dand2DCulture222D
10
Calypso plus Tourism for Seniors
bull Objectives
1 Foster the demand and supply of transnational tourism for seniors
2 Improve tourism seasonality patterns across Europe by contributing to
the extension of the tourism season promoting regional development
and increasing European citizenship
3 Create innovative tourism packages for seniors which will be available
and sustainable after the EU co-financed period
4 Set up and strengthen sustainable public-private European
partnerships including SMEs to contribute creating a European
tourism domestic market for seniors in the long term
in 2014 the Commission provided co-funding to 4 projects out of about 60
applications received under the first call for proposals published in 2013
11
ICT and tourism initiative
bull Tourismlink platform
bull This tool which will be launched the 24th June 2014 will create an open-source
online platform (wwwtourismlinkeu) facilitating the flow of information among
tourism service suppliers (such as travel agents and tour operators) and destination
tourism enterprises (such as providers of accommodation transport and
complementary services) In particular the platform will offer a central reservation
system covering all products and destinations into one database a property
management system and a channel management allowing immediate and automatic
integration and adaptation of all data
bull EU Gastronomy platform
bull This new IT tool (wwwtastingeuropecom) presents the soul of European culture
history and traditions through its food and its collects information coming from EU
countries about gastronomic fairs festivals and trails to taste the unique local
products and dishes
12
SKILLS in the tourism sector
In the Framework of the EU Job Mobility Portal in
EUREs was created an ldquohospitality sectorrdquo aiming at
facilitating better matching of offer and demand on the
labour market for the hotel and the restaurant sector and
thus enhances mobility of workers
The list of Skill-passports section in EURES portal was
integrated with other dedicated segments such as cultural
adventure marine and maritime (blue)
bull
13
Coastal and Maritime Tourism
bull Largest sub-sector of tourism and of
marine economy
bull 32 million people employed
bull euro 183 billion generated
bull 4 out of 9 nights spent in coastal areas
bull increasing demand for sailing diving
cruisinghellip
A European Strategy for more Growth and jobs in
Coastal and maritime tourism COM (2014) 86
General objective
Boost the competitiveness and sustainability of the sector and
unlock its potential for growth and jobs
Structure 4 pillars articulated in 14 actions
bull Stimulate performance and competitiveness
bull Promoting skills and innovation
bull Strengthening sustainability
bull Maximize available EU funding
15
COSME PROGRAMME 2014-2020 objectives
16
The Unionrsquos programme to strengthen the competitiveness and sustainability of the Unionrsquos enterprises and to encourage an entrepreneurial culture and promote the creation and growth of SMEs
Objective 1 Access to Finance
Objective 2 Access to Markets
Objective 3 Framework Conditions
Objective 4 Entrepreneurship
Main target SMEs Entrepreneurs Business Support Organisations regional and national Administrations
Allocation of the COSME Budget overall budget euro 25 billion from 2014 to 2020
17
TOURISM WORK PROGRAMME 2014
Budget euro1089 million for the 7 - year period to tourism-related
actions
Description The actions will contribute to the implementation of the 2010 Tourism Communication bdquoEurope the worlds No 1 tourist destinationldquo and ensure a sustainable continuation to initiatives already undertaken under COSME 2014 as well as under EIP
Objectives
(1) increasing tourism demand (2) diversifying tourism offer (3) enhancing tourism quality sustainability accessibility skills information and innovation (4) Improving socio-economic knowledge of the sector and (5) increasing Europes visibility as a tourist destination as well as of its diverse destinations
Implementation Mode Calls for Proposals (4) Call for Tender and Framework Contracts (6) Ad-hoc Grants (2)
18
Diversifying the EU tourism offer and products ndash Sustainable transnational tourism products
Overall Objective
to support the enhancement and promotion of sustainable transnational thematic tourism products (preferably focus on sport or wellness activity tourism coastal or maritime or mountain or rural tourism)
Key elements of the proposals
promotion of a concrete transnational thematic tourism product based on a certain type of tourism (theme)
- SUSTAINABILITY
- BE TRANSNATIONAL (5 countries + cooperation between SMEs amp local public authorities)
- BE THEMATIC
- HAVE HIGH POTENTIAL FOR SUSTAINABLE TOURISM DEVELOPMENT
- HAVE A ROBUST BUSINESS PLAN
Budget 1000000euro - co-financement of up to 75
around 250000europroject =gt 45 projects granted
Calendar - publication in June 2014
(tentative) - submission by September
- 19
Increasing tourism flows in lowmedium seasons
Overall Objective
to facilitate the increase of tourism flows during the low and medium seasons between Member States and from third countries targeting two specific age groups (seniors and youth)
What we expect from the proposals
bull To foster transnational public and private partnerships
bull To contribute to the creation of a European domestic market for seniors and youths
bull To extend the tourism season and spread the economic and social benefits
bull To capitalize on other European and national initiatives and on the exchange of good practices
bull To foster European identity and combat social exclusion
Budget 1650000euro (2 strands) co-financement of up to 75
around 150-200000europroject =gt 810 projects granted
Calendar - publication beginning of July 2014
(tentative) - submission by September
-
20
European Destination of Excellence ndash Selection 2014
Overall Objective
to co-finance the National Administrations in charge of tourism which will be organising the national selections of the EDEN winning destinations
Theme of excellence ldquoTourism and local gastronomyrdquo
Participating countries will select destinations which have developed a specific tourism offer based on their local gastronomy and for example organise gastronomic festivals awards contests or promote traditional food markets and traditional food industry or show case local know-how traditional culinary practices and methods of cooking that have survived industrialtechnological advancement (this list of possible award criteria is not exhaustive)
Budget 750000euro co-financement of up to 75
max 50000europroject =gt 22-25 national selections
Calendar - publication in April 2014
(tentative) - submission by June 2014
- start of the national selections in November
- duration 10 months
- European Award Ceremony Autumn 2015
21
ldquoMaximise synergies between tourism high-end and creative industriesrdquo
Overall Objective
The objective is to support the development and promotion of one (new) European Route around one high-end luxury product to test the possibility of developing synergies between the tourism and the high-end industries at European level
Test phase
bull The call is open to three high-end products which have been selected on the basis of their economic potential and capacity to diversify European offer during the lowmedium season in a wide range of Members States
bull perfume
bull chocolate
bull jewellery
Key elements of the proposals
- DIVERSIFICATION OF THE EUROPEAN OFFER
- BE TRANSNATIONAL (at least 5 countries)
- PUBLIC ndash PRIVATE PARTNERSHIP (minimum 2 SMEs and 1 public Authority)
Budget 400000euro co-financement of up to 75
total budget of the project = 533333euro
Calendar - publication 16 June 2014
(tentative) - submission by 16 September 2014
httpeceuropaeueasmetourism-creative-industries_enhtm
- 22
PREPARATORY ACTION - ldquoPromotion of European and transnational tourism products with special emphasis on cultural and industrial productsrdquo
Development andor promotion of European Routes based on European
cultural and industrial heritage
Overall Objective
To support the development andor promotion of ldquoroutesrdquo (physical or virtual) which have transnational or European dimension Some topics are particularly welcome such as products around coastal and maritime heritage spiritual routes gastronomic routes with a European narrative (description of the commercial routes and different ways to prepare it) Those topics could tackle the same issues as raised within EUSAIR
Key elements of the proposals
These Routes must represent a ldquotourism productrdquo be transnational ndash so offered in the territories of several countriesndash and thematic (conceived structured and developed around a common theme)
- 4-5 countries
- Minimum 2 SMEs + public authority
-
Budget 1000000euro co-financement of up to 75
45 projects will be selected
Calendar - publication in June 2014
(tentative) - submission by September
-
23
PREPARATORY ACTION - ldquoTOURISM ACCESSIBILITY FOR ALLrdquo
Fostering Accessible Tourism entrepreneurship and management (title TBC)
Overall Objective
To test the implementation of capacity building schemes whereby managers destination managers entrepreneurs can learn from experienced and successful ldquoaccessiblerdquo operators create new synergies with other operators along the supply chain explore new market opportunities and discover a new way to make business
Key elements of the proposals
- Public-private partnerships (SMEs and public authorities) Chambers of Commerce other entrepreneurs business federations
- Civil society disability groups
- Business schools universities
- Cross-border or national level (tbd)
Budget 650000euro co-financement of up to 75
3 ndash 4 projects will be selected
Calendar - publication in June 2014
(tentative) - submission by early September 2014
- -
24
Contact details
Unit E1 Tourism policy
ENTR-TOURISM-POLICYeceuropaeu
httpeceuropaeuenterprisesectorstourismindex_enhtm
25
Thank you for
your attention
European Destinations of Excellence
EDEN bull Objectives
bull Enhancing visibility of the emerging non-traditional European tourist destinations of
excellence
bull Rewarding sustainable forms of tourism
bull promoting networking between awarded destinations to persuade other destinations
to adopt sustainable tourism development modes
bull This European quest for excellence in tourism is developed around an annual theme
(leitmotif) chosen by the Commission together with the relevant national tourism
bodies
bull 2007 ndash rural tourism 2008 ndash local intangible heritage
bull 2009 ndash protected areas 2010 ndash aquatic tourism
bull 2011 ndash tourism and regeneration of physical sites
bull 2013 ndash accessible tourism
bull 2014 - gastronomy
bull httpeceuropaeueden
7
119 EDEN destinations
26 EIP member countries Austria Belgium Bulgaria Croatia
Cyprus Czech Republic Estonia Finland France Germany Greece Hungary
Iceland Ireland Italy Latvia Lithuania Luxembourg Malta Netherlands
Poland Portugal Romania Slovenia Spain and Turkey
119 destinations awarded in Europe
EDEN Network
a platform for the exchange of good practices
at European level between awarded destinations
but also with the aim to persuade other destinations to adopt sustainable
tourism development practice
(2009-2011) Preparatory Action on
Sustainable Tourism raquo Objectives bull Promote sustainable and environmentally friendly tourism
especially cycling tourism its benefits and regional economic impacts
bull Promote a trans-border cycle-tourism trail which follows the former iron curtain (Iron Curtain Trail)
bull Promote cultural tourism ndash transnational thematic tourism products
bull httpeceuropaeuenterprisesectorstourismsustainable-tourismindex_enhtm
Sustainable transnational thematic tourism products
Diversification of tourism offer and improvement of innovation and tourism seasonality patterns
bull Improve EU supply by supporting the development of new touristic
products based on European cultural and industrial heritage and direct
funding ie
bull Physical routes
(eg iron curtain route pilgrims routes cultural route along the
Danube hellip) and thematic products (eg European route of Historic
Thermal Towns including Spa Bath Baden-Baden Itineacuteraire culturel
des Ports amp Cultures de la Meacutediterraneacutee hellip)
bull Cooperation with Council of Europe ndash European Institute of Cultural
Routes through the Join Management Program 2013-2014
bull 17-20 June2014 ndash 3rd edition of ldquoCrossroads of Europe Ferrol Galicia
Spain
bull httpeceuropaeuenterprisenewsroomcfitemdetailcfmitem_id=7329amplang=enamp
title=22Identity2C2DIndustry2Dand2DCulture222D
10
Calypso plus Tourism for Seniors
bull Objectives
1 Foster the demand and supply of transnational tourism for seniors
2 Improve tourism seasonality patterns across Europe by contributing to
the extension of the tourism season promoting regional development
and increasing European citizenship
3 Create innovative tourism packages for seniors which will be available
and sustainable after the EU co-financed period
4 Set up and strengthen sustainable public-private European
partnerships including SMEs to contribute creating a European
tourism domestic market for seniors in the long term
in 2014 the Commission provided co-funding to 4 projects out of about 60
applications received under the first call for proposals published in 2013
11
ICT and tourism initiative
bull Tourismlink platform
bull This tool which will be launched the 24th June 2014 will create an open-source
online platform (wwwtourismlinkeu) facilitating the flow of information among
tourism service suppliers (such as travel agents and tour operators) and destination
tourism enterprises (such as providers of accommodation transport and
complementary services) In particular the platform will offer a central reservation
system covering all products and destinations into one database a property
management system and a channel management allowing immediate and automatic
integration and adaptation of all data
bull EU Gastronomy platform
bull This new IT tool (wwwtastingeuropecom) presents the soul of European culture
history and traditions through its food and its collects information coming from EU
countries about gastronomic fairs festivals and trails to taste the unique local
products and dishes
12
SKILLS in the tourism sector
In the Framework of the EU Job Mobility Portal in
EUREs was created an ldquohospitality sectorrdquo aiming at
facilitating better matching of offer and demand on the
labour market for the hotel and the restaurant sector and
thus enhances mobility of workers
The list of Skill-passports section in EURES portal was
integrated with other dedicated segments such as cultural
adventure marine and maritime (blue)
bull
13
Coastal and Maritime Tourism
bull Largest sub-sector of tourism and of
marine economy
bull 32 million people employed
bull euro 183 billion generated
bull 4 out of 9 nights spent in coastal areas
bull increasing demand for sailing diving
cruisinghellip
A European Strategy for more Growth and jobs in
Coastal and maritime tourism COM (2014) 86
General objective
Boost the competitiveness and sustainability of the sector and
unlock its potential for growth and jobs
Structure 4 pillars articulated in 14 actions
bull Stimulate performance and competitiveness
bull Promoting skills and innovation
bull Strengthening sustainability
bull Maximize available EU funding
15
COSME PROGRAMME 2014-2020 objectives
16
The Unionrsquos programme to strengthen the competitiveness and sustainability of the Unionrsquos enterprises and to encourage an entrepreneurial culture and promote the creation and growth of SMEs
Objective 1 Access to Finance
Objective 2 Access to Markets
Objective 3 Framework Conditions
Objective 4 Entrepreneurship
Main target SMEs Entrepreneurs Business Support Organisations regional and national Administrations
Allocation of the COSME Budget overall budget euro 25 billion from 2014 to 2020
17
TOURISM WORK PROGRAMME 2014
Budget euro1089 million for the 7 - year period to tourism-related
actions
Description The actions will contribute to the implementation of the 2010 Tourism Communication bdquoEurope the worlds No 1 tourist destinationldquo and ensure a sustainable continuation to initiatives already undertaken under COSME 2014 as well as under EIP
Objectives
(1) increasing tourism demand (2) diversifying tourism offer (3) enhancing tourism quality sustainability accessibility skills information and innovation (4) Improving socio-economic knowledge of the sector and (5) increasing Europes visibility as a tourist destination as well as of its diverse destinations
Implementation Mode Calls for Proposals (4) Call for Tender and Framework Contracts (6) Ad-hoc Grants (2)
18
Diversifying the EU tourism offer and products ndash Sustainable transnational tourism products
Overall Objective
to support the enhancement and promotion of sustainable transnational thematic tourism products (preferably focus on sport or wellness activity tourism coastal or maritime or mountain or rural tourism)
Key elements of the proposals
promotion of a concrete transnational thematic tourism product based on a certain type of tourism (theme)
- SUSTAINABILITY
- BE TRANSNATIONAL (5 countries + cooperation between SMEs amp local public authorities)
- BE THEMATIC
- HAVE HIGH POTENTIAL FOR SUSTAINABLE TOURISM DEVELOPMENT
- HAVE A ROBUST BUSINESS PLAN
Budget 1000000euro - co-financement of up to 75
around 250000europroject =gt 45 projects granted
Calendar - publication in June 2014
(tentative) - submission by September
- 19
Increasing tourism flows in lowmedium seasons
Overall Objective
to facilitate the increase of tourism flows during the low and medium seasons between Member States and from third countries targeting two specific age groups (seniors and youth)
What we expect from the proposals
bull To foster transnational public and private partnerships
bull To contribute to the creation of a European domestic market for seniors and youths
bull To extend the tourism season and spread the economic and social benefits
bull To capitalize on other European and national initiatives and on the exchange of good practices
bull To foster European identity and combat social exclusion
Budget 1650000euro (2 strands) co-financement of up to 75
around 150-200000europroject =gt 810 projects granted
Calendar - publication beginning of July 2014
(tentative) - submission by September
-
20
European Destination of Excellence ndash Selection 2014
Overall Objective
to co-finance the National Administrations in charge of tourism which will be organising the national selections of the EDEN winning destinations
Theme of excellence ldquoTourism and local gastronomyrdquo
Participating countries will select destinations which have developed a specific tourism offer based on their local gastronomy and for example organise gastronomic festivals awards contests or promote traditional food markets and traditional food industry or show case local know-how traditional culinary practices and methods of cooking that have survived industrialtechnological advancement (this list of possible award criteria is not exhaustive)
Budget 750000euro co-financement of up to 75
max 50000europroject =gt 22-25 national selections
Calendar - publication in April 2014
(tentative) - submission by June 2014
- start of the national selections in November
- duration 10 months
- European Award Ceremony Autumn 2015
21
ldquoMaximise synergies between tourism high-end and creative industriesrdquo
Overall Objective
The objective is to support the development and promotion of one (new) European Route around one high-end luxury product to test the possibility of developing synergies between the tourism and the high-end industries at European level
Test phase
bull The call is open to three high-end products which have been selected on the basis of their economic potential and capacity to diversify European offer during the lowmedium season in a wide range of Members States
bull perfume
bull chocolate
bull jewellery
Key elements of the proposals
- DIVERSIFICATION OF THE EUROPEAN OFFER
- BE TRANSNATIONAL (at least 5 countries)
- PUBLIC ndash PRIVATE PARTNERSHIP (minimum 2 SMEs and 1 public Authority)
Budget 400000euro co-financement of up to 75
total budget of the project = 533333euro
Calendar - publication 16 June 2014
(tentative) - submission by 16 September 2014
httpeceuropaeueasmetourism-creative-industries_enhtm
- 22
PREPARATORY ACTION - ldquoPromotion of European and transnational tourism products with special emphasis on cultural and industrial productsrdquo
Development andor promotion of European Routes based on European
cultural and industrial heritage
Overall Objective
To support the development andor promotion of ldquoroutesrdquo (physical or virtual) which have transnational or European dimension Some topics are particularly welcome such as products around coastal and maritime heritage spiritual routes gastronomic routes with a European narrative (description of the commercial routes and different ways to prepare it) Those topics could tackle the same issues as raised within EUSAIR
Key elements of the proposals
These Routes must represent a ldquotourism productrdquo be transnational ndash so offered in the territories of several countriesndash and thematic (conceived structured and developed around a common theme)
- 4-5 countries
- Minimum 2 SMEs + public authority
-
Budget 1000000euro co-financement of up to 75
45 projects will be selected
Calendar - publication in June 2014
(tentative) - submission by September
-
23
PREPARATORY ACTION - ldquoTOURISM ACCESSIBILITY FOR ALLrdquo
Fostering Accessible Tourism entrepreneurship and management (title TBC)
Overall Objective
To test the implementation of capacity building schemes whereby managers destination managers entrepreneurs can learn from experienced and successful ldquoaccessiblerdquo operators create new synergies with other operators along the supply chain explore new market opportunities and discover a new way to make business
Key elements of the proposals
- Public-private partnerships (SMEs and public authorities) Chambers of Commerce other entrepreneurs business federations
- Civil society disability groups
- Business schools universities
- Cross-border or national level (tbd)
Budget 650000euro co-financement of up to 75
3 ndash 4 projects will be selected
Calendar - publication in June 2014
(tentative) - submission by early September 2014
- -
24
Contact details
Unit E1 Tourism policy
ENTR-TOURISM-POLICYeceuropaeu
httpeceuropaeuenterprisesectorstourismindex_enhtm
25
Thank you for
your attention
119 EDEN destinations
26 EIP member countries Austria Belgium Bulgaria Croatia
Cyprus Czech Republic Estonia Finland France Germany Greece Hungary
Iceland Ireland Italy Latvia Lithuania Luxembourg Malta Netherlands
Poland Portugal Romania Slovenia Spain and Turkey
119 destinations awarded in Europe
EDEN Network
a platform for the exchange of good practices
at European level between awarded destinations
but also with the aim to persuade other destinations to adopt sustainable
tourism development practice
(2009-2011) Preparatory Action on
Sustainable Tourism raquo Objectives bull Promote sustainable and environmentally friendly tourism
especially cycling tourism its benefits and regional economic impacts
bull Promote a trans-border cycle-tourism trail which follows the former iron curtain (Iron Curtain Trail)
bull Promote cultural tourism ndash transnational thematic tourism products
bull httpeceuropaeuenterprisesectorstourismsustainable-tourismindex_enhtm
Sustainable transnational thematic tourism products
Diversification of tourism offer and improvement of innovation and tourism seasonality patterns
bull Improve EU supply by supporting the development of new touristic
products based on European cultural and industrial heritage and direct
funding ie
bull Physical routes
(eg iron curtain route pilgrims routes cultural route along the
Danube hellip) and thematic products (eg European route of Historic
Thermal Towns including Spa Bath Baden-Baden Itineacuteraire culturel
des Ports amp Cultures de la Meacutediterraneacutee hellip)
bull Cooperation with Council of Europe ndash European Institute of Cultural
Routes through the Join Management Program 2013-2014
bull 17-20 June2014 ndash 3rd edition of ldquoCrossroads of Europe Ferrol Galicia
Spain
bull httpeceuropaeuenterprisenewsroomcfitemdetailcfmitem_id=7329amplang=enamp
title=22Identity2C2DIndustry2Dand2DCulture222D
10
Calypso plus Tourism for Seniors
bull Objectives
1 Foster the demand and supply of transnational tourism for seniors
2 Improve tourism seasonality patterns across Europe by contributing to
the extension of the tourism season promoting regional development
and increasing European citizenship
3 Create innovative tourism packages for seniors which will be available
and sustainable after the EU co-financed period
4 Set up and strengthen sustainable public-private European
partnerships including SMEs to contribute creating a European
tourism domestic market for seniors in the long term
in 2014 the Commission provided co-funding to 4 projects out of about 60
applications received under the first call for proposals published in 2013
11
ICT and tourism initiative
bull Tourismlink platform
bull This tool which will be launched the 24th June 2014 will create an open-source
online platform (wwwtourismlinkeu) facilitating the flow of information among
tourism service suppliers (such as travel agents and tour operators) and destination
tourism enterprises (such as providers of accommodation transport and
complementary services) In particular the platform will offer a central reservation
system covering all products and destinations into one database a property
management system and a channel management allowing immediate and automatic
integration and adaptation of all data
bull EU Gastronomy platform
bull This new IT tool (wwwtastingeuropecom) presents the soul of European culture
history and traditions through its food and its collects information coming from EU
countries about gastronomic fairs festivals and trails to taste the unique local
products and dishes
12
SKILLS in the tourism sector
In the Framework of the EU Job Mobility Portal in
EUREs was created an ldquohospitality sectorrdquo aiming at
facilitating better matching of offer and demand on the
labour market for the hotel and the restaurant sector and
thus enhances mobility of workers
The list of Skill-passports section in EURES portal was
integrated with other dedicated segments such as cultural
adventure marine and maritime (blue)
bull
13
Coastal and Maritime Tourism
bull Largest sub-sector of tourism and of
marine economy
bull 32 million people employed
bull euro 183 billion generated
bull 4 out of 9 nights spent in coastal areas
bull increasing demand for sailing diving
cruisinghellip
A European Strategy for more Growth and jobs in
Coastal and maritime tourism COM (2014) 86
General objective
Boost the competitiveness and sustainability of the sector and
unlock its potential for growth and jobs
Structure 4 pillars articulated in 14 actions
bull Stimulate performance and competitiveness
bull Promoting skills and innovation
bull Strengthening sustainability
bull Maximize available EU funding
15
COSME PROGRAMME 2014-2020 objectives
16
The Unionrsquos programme to strengthen the competitiveness and sustainability of the Unionrsquos enterprises and to encourage an entrepreneurial culture and promote the creation and growth of SMEs
Objective 1 Access to Finance
Objective 2 Access to Markets
Objective 3 Framework Conditions
Objective 4 Entrepreneurship
Main target SMEs Entrepreneurs Business Support Organisations regional and national Administrations
Allocation of the COSME Budget overall budget euro 25 billion from 2014 to 2020
17
TOURISM WORK PROGRAMME 2014
Budget euro1089 million for the 7 - year period to tourism-related
actions
Description The actions will contribute to the implementation of the 2010 Tourism Communication bdquoEurope the worlds No 1 tourist destinationldquo and ensure a sustainable continuation to initiatives already undertaken under COSME 2014 as well as under EIP
Objectives
(1) increasing tourism demand (2) diversifying tourism offer (3) enhancing tourism quality sustainability accessibility skills information and innovation (4) Improving socio-economic knowledge of the sector and (5) increasing Europes visibility as a tourist destination as well as of its diverse destinations
Implementation Mode Calls for Proposals (4) Call for Tender and Framework Contracts (6) Ad-hoc Grants (2)
18
Diversifying the EU tourism offer and products ndash Sustainable transnational tourism products
Overall Objective
to support the enhancement and promotion of sustainable transnational thematic tourism products (preferably focus on sport or wellness activity tourism coastal or maritime or mountain or rural tourism)
Key elements of the proposals
promotion of a concrete transnational thematic tourism product based on a certain type of tourism (theme)
- SUSTAINABILITY
- BE TRANSNATIONAL (5 countries + cooperation between SMEs amp local public authorities)
- BE THEMATIC
- HAVE HIGH POTENTIAL FOR SUSTAINABLE TOURISM DEVELOPMENT
- HAVE A ROBUST BUSINESS PLAN
Budget 1000000euro - co-financement of up to 75
around 250000europroject =gt 45 projects granted
Calendar - publication in June 2014
(tentative) - submission by September
- 19
Increasing tourism flows in lowmedium seasons
Overall Objective
to facilitate the increase of tourism flows during the low and medium seasons between Member States and from third countries targeting two specific age groups (seniors and youth)
What we expect from the proposals
bull To foster transnational public and private partnerships
bull To contribute to the creation of a European domestic market for seniors and youths
bull To extend the tourism season and spread the economic and social benefits
bull To capitalize on other European and national initiatives and on the exchange of good practices
bull To foster European identity and combat social exclusion
Budget 1650000euro (2 strands) co-financement of up to 75
around 150-200000europroject =gt 810 projects granted
Calendar - publication beginning of July 2014
(tentative) - submission by September
-
20
European Destination of Excellence ndash Selection 2014
Overall Objective
to co-finance the National Administrations in charge of tourism which will be organising the national selections of the EDEN winning destinations
Theme of excellence ldquoTourism and local gastronomyrdquo
Participating countries will select destinations which have developed a specific tourism offer based on their local gastronomy and for example organise gastronomic festivals awards contests or promote traditional food markets and traditional food industry or show case local know-how traditional culinary practices and methods of cooking that have survived industrialtechnological advancement (this list of possible award criteria is not exhaustive)
Budget 750000euro co-financement of up to 75
max 50000europroject =gt 22-25 national selections
Calendar - publication in April 2014
(tentative) - submission by June 2014
- start of the national selections in November
- duration 10 months
- European Award Ceremony Autumn 2015
21
ldquoMaximise synergies between tourism high-end and creative industriesrdquo
Overall Objective
The objective is to support the development and promotion of one (new) European Route around one high-end luxury product to test the possibility of developing synergies between the tourism and the high-end industries at European level
Test phase
bull The call is open to three high-end products which have been selected on the basis of their economic potential and capacity to diversify European offer during the lowmedium season in a wide range of Members States
bull perfume
bull chocolate
bull jewellery
Key elements of the proposals
- DIVERSIFICATION OF THE EUROPEAN OFFER
- BE TRANSNATIONAL (at least 5 countries)
- PUBLIC ndash PRIVATE PARTNERSHIP (minimum 2 SMEs and 1 public Authority)
Budget 400000euro co-financement of up to 75
total budget of the project = 533333euro
Calendar - publication 16 June 2014
(tentative) - submission by 16 September 2014
httpeceuropaeueasmetourism-creative-industries_enhtm
- 22
PREPARATORY ACTION - ldquoPromotion of European and transnational tourism products with special emphasis on cultural and industrial productsrdquo
Development andor promotion of European Routes based on European
cultural and industrial heritage
Overall Objective
To support the development andor promotion of ldquoroutesrdquo (physical or virtual) which have transnational or European dimension Some topics are particularly welcome such as products around coastal and maritime heritage spiritual routes gastronomic routes with a European narrative (description of the commercial routes and different ways to prepare it) Those topics could tackle the same issues as raised within EUSAIR
Key elements of the proposals
These Routes must represent a ldquotourism productrdquo be transnational ndash so offered in the territories of several countriesndash and thematic (conceived structured and developed around a common theme)
- 4-5 countries
- Minimum 2 SMEs + public authority
-
Budget 1000000euro co-financement of up to 75
45 projects will be selected
Calendar - publication in June 2014
(tentative) - submission by September
-
23
PREPARATORY ACTION - ldquoTOURISM ACCESSIBILITY FOR ALLrdquo
Fostering Accessible Tourism entrepreneurship and management (title TBC)
Overall Objective
To test the implementation of capacity building schemes whereby managers destination managers entrepreneurs can learn from experienced and successful ldquoaccessiblerdquo operators create new synergies with other operators along the supply chain explore new market opportunities and discover a new way to make business
Key elements of the proposals
- Public-private partnerships (SMEs and public authorities) Chambers of Commerce other entrepreneurs business federations
- Civil society disability groups
- Business schools universities
- Cross-border or national level (tbd)
Budget 650000euro co-financement of up to 75
3 ndash 4 projects will be selected
Calendar - publication in June 2014
(tentative) - submission by early September 2014
- -
24
Contact details
Unit E1 Tourism policy
ENTR-TOURISM-POLICYeceuropaeu
httpeceuropaeuenterprisesectorstourismindex_enhtm
25
Thank you for
your attention
(2009-2011) Preparatory Action on
Sustainable Tourism raquo Objectives bull Promote sustainable and environmentally friendly tourism
especially cycling tourism its benefits and regional economic impacts
bull Promote a trans-border cycle-tourism trail which follows the former iron curtain (Iron Curtain Trail)
bull Promote cultural tourism ndash transnational thematic tourism products
bull httpeceuropaeuenterprisesectorstourismsustainable-tourismindex_enhtm
Sustainable transnational thematic tourism products
Diversification of tourism offer and improvement of innovation and tourism seasonality patterns
bull Improve EU supply by supporting the development of new touristic
products based on European cultural and industrial heritage and direct
funding ie
bull Physical routes
(eg iron curtain route pilgrims routes cultural route along the
Danube hellip) and thematic products (eg European route of Historic
Thermal Towns including Spa Bath Baden-Baden Itineacuteraire culturel
des Ports amp Cultures de la Meacutediterraneacutee hellip)
bull Cooperation with Council of Europe ndash European Institute of Cultural
Routes through the Join Management Program 2013-2014
bull 17-20 June2014 ndash 3rd edition of ldquoCrossroads of Europe Ferrol Galicia
Spain
bull httpeceuropaeuenterprisenewsroomcfitemdetailcfmitem_id=7329amplang=enamp
title=22Identity2C2DIndustry2Dand2DCulture222D
10
Calypso plus Tourism for Seniors
bull Objectives
1 Foster the demand and supply of transnational tourism for seniors
2 Improve tourism seasonality patterns across Europe by contributing to
the extension of the tourism season promoting regional development
and increasing European citizenship
3 Create innovative tourism packages for seniors which will be available
and sustainable after the EU co-financed period
4 Set up and strengthen sustainable public-private European
partnerships including SMEs to contribute creating a European
tourism domestic market for seniors in the long term
in 2014 the Commission provided co-funding to 4 projects out of about 60
applications received under the first call for proposals published in 2013
11
ICT and tourism initiative
bull Tourismlink platform
bull This tool which will be launched the 24th June 2014 will create an open-source
online platform (wwwtourismlinkeu) facilitating the flow of information among
tourism service suppliers (such as travel agents and tour operators) and destination
tourism enterprises (such as providers of accommodation transport and
complementary services) In particular the platform will offer a central reservation
system covering all products and destinations into one database a property
management system and a channel management allowing immediate and automatic
integration and adaptation of all data
bull EU Gastronomy platform
bull This new IT tool (wwwtastingeuropecom) presents the soul of European culture
history and traditions through its food and its collects information coming from EU
countries about gastronomic fairs festivals and trails to taste the unique local
products and dishes
12
SKILLS in the tourism sector
In the Framework of the EU Job Mobility Portal in
EUREs was created an ldquohospitality sectorrdquo aiming at
facilitating better matching of offer and demand on the
labour market for the hotel and the restaurant sector and
thus enhances mobility of workers
The list of Skill-passports section in EURES portal was
integrated with other dedicated segments such as cultural
adventure marine and maritime (blue)
bull
13
Coastal and Maritime Tourism
bull Largest sub-sector of tourism and of
marine economy
bull 32 million people employed
bull euro 183 billion generated
bull 4 out of 9 nights spent in coastal areas
bull increasing demand for sailing diving
cruisinghellip
A European Strategy for more Growth and jobs in
Coastal and maritime tourism COM (2014) 86
General objective
Boost the competitiveness and sustainability of the sector and
unlock its potential for growth and jobs
Structure 4 pillars articulated in 14 actions
bull Stimulate performance and competitiveness
bull Promoting skills and innovation
bull Strengthening sustainability
bull Maximize available EU funding
15
COSME PROGRAMME 2014-2020 objectives
16
The Unionrsquos programme to strengthen the competitiveness and sustainability of the Unionrsquos enterprises and to encourage an entrepreneurial culture and promote the creation and growth of SMEs
Objective 1 Access to Finance
Objective 2 Access to Markets
Objective 3 Framework Conditions
Objective 4 Entrepreneurship
Main target SMEs Entrepreneurs Business Support Organisations regional and national Administrations
Allocation of the COSME Budget overall budget euro 25 billion from 2014 to 2020
17
TOURISM WORK PROGRAMME 2014
Budget euro1089 million for the 7 - year period to tourism-related
actions
Description The actions will contribute to the implementation of the 2010 Tourism Communication bdquoEurope the worlds No 1 tourist destinationldquo and ensure a sustainable continuation to initiatives already undertaken under COSME 2014 as well as under EIP
Objectives
(1) increasing tourism demand (2) diversifying tourism offer (3) enhancing tourism quality sustainability accessibility skills information and innovation (4) Improving socio-economic knowledge of the sector and (5) increasing Europes visibility as a tourist destination as well as of its diverse destinations
Implementation Mode Calls for Proposals (4) Call for Tender and Framework Contracts (6) Ad-hoc Grants (2)
18
Diversifying the EU tourism offer and products ndash Sustainable transnational tourism products
Overall Objective
to support the enhancement and promotion of sustainable transnational thematic tourism products (preferably focus on sport or wellness activity tourism coastal or maritime or mountain or rural tourism)
Key elements of the proposals
promotion of a concrete transnational thematic tourism product based on a certain type of tourism (theme)
- SUSTAINABILITY
- BE TRANSNATIONAL (5 countries + cooperation between SMEs amp local public authorities)
- BE THEMATIC
- HAVE HIGH POTENTIAL FOR SUSTAINABLE TOURISM DEVELOPMENT
- HAVE A ROBUST BUSINESS PLAN
Budget 1000000euro - co-financement of up to 75
around 250000europroject =gt 45 projects granted
Calendar - publication in June 2014
(tentative) - submission by September
- 19
Increasing tourism flows in lowmedium seasons
Overall Objective
to facilitate the increase of tourism flows during the low and medium seasons between Member States and from third countries targeting two specific age groups (seniors and youth)
What we expect from the proposals
bull To foster transnational public and private partnerships
bull To contribute to the creation of a European domestic market for seniors and youths
bull To extend the tourism season and spread the economic and social benefits
bull To capitalize on other European and national initiatives and on the exchange of good practices
bull To foster European identity and combat social exclusion
Budget 1650000euro (2 strands) co-financement of up to 75
around 150-200000europroject =gt 810 projects granted
Calendar - publication beginning of July 2014
(tentative) - submission by September
-
20
European Destination of Excellence ndash Selection 2014
Overall Objective
to co-finance the National Administrations in charge of tourism which will be organising the national selections of the EDEN winning destinations
Theme of excellence ldquoTourism and local gastronomyrdquo
Participating countries will select destinations which have developed a specific tourism offer based on their local gastronomy and for example organise gastronomic festivals awards contests or promote traditional food markets and traditional food industry or show case local know-how traditional culinary practices and methods of cooking that have survived industrialtechnological advancement (this list of possible award criteria is not exhaustive)
Budget 750000euro co-financement of up to 75
max 50000europroject =gt 22-25 national selections
Calendar - publication in April 2014
(tentative) - submission by June 2014
- start of the national selections in November
- duration 10 months
- European Award Ceremony Autumn 2015
21
ldquoMaximise synergies between tourism high-end and creative industriesrdquo
Overall Objective
The objective is to support the development and promotion of one (new) European Route around one high-end luxury product to test the possibility of developing synergies between the tourism and the high-end industries at European level
Test phase
bull The call is open to three high-end products which have been selected on the basis of their economic potential and capacity to diversify European offer during the lowmedium season in a wide range of Members States
bull perfume
bull chocolate
bull jewellery
Key elements of the proposals
- DIVERSIFICATION OF THE EUROPEAN OFFER
- BE TRANSNATIONAL (at least 5 countries)
- PUBLIC ndash PRIVATE PARTNERSHIP (minimum 2 SMEs and 1 public Authority)
Budget 400000euro co-financement of up to 75
total budget of the project = 533333euro
Calendar - publication 16 June 2014
(tentative) - submission by 16 September 2014
httpeceuropaeueasmetourism-creative-industries_enhtm
- 22
PREPARATORY ACTION - ldquoPromotion of European and transnational tourism products with special emphasis on cultural and industrial productsrdquo
Development andor promotion of European Routes based on European
cultural and industrial heritage
Overall Objective
To support the development andor promotion of ldquoroutesrdquo (physical or virtual) which have transnational or European dimension Some topics are particularly welcome such as products around coastal and maritime heritage spiritual routes gastronomic routes with a European narrative (description of the commercial routes and different ways to prepare it) Those topics could tackle the same issues as raised within EUSAIR
Key elements of the proposals
These Routes must represent a ldquotourism productrdquo be transnational ndash so offered in the territories of several countriesndash and thematic (conceived structured and developed around a common theme)
- 4-5 countries
- Minimum 2 SMEs + public authority
-
Budget 1000000euro co-financement of up to 75
45 projects will be selected
Calendar - publication in June 2014
(tentative) - submission by September
-
23
PREPARATORY ACTION - ldquoTOURISM ACCESSIBILITY FOR ALLrdquo
Fostering Accessible Tourism entrepreneurship and management (title TBC)
Overall Objective
To test the implementation of capacity building schemes whereby managers destination managers entrepreneurs can learn from experienced and successful ldquoaccessiblerdquo operators create new synergies with other operators along the supply chain explore new market opportunities and discover a new way to make business
Key elements of the proposals
- Public-private partnerships (SMEs and public authorities) Chambers of Commerce other entrepreneurs business federations
- Civil society disability groups
- Business schools universities
- Cross-border or national level (tbd)
Budget 650000euro co-financement of up to 75
3 ndash 4 projects will be selected
Calendar - publication in June 2014
(tentative) - submission by early September 2014
- -
24
Contact details
Unit E1 Tourism policy
ENTR-TOURISM-POLICYeceuropaeu
httpeceuropaeuenterprisesectorstourismindex_enhtm
25
Thank you for
your attention
Diversification of tourism offer and improvement of innovation and tourism seasonality patterns
bull Improve EU supply by supporting the development of new touristic
products based on European cultural and industrial heritage and direct
funding ie
bull Physical routes
(eg iron curtain route pilgrims routes cultural route along the
Danube hellip) and thematic products (eg European route of Historic
Thermal Towns including Spa Bath Baden-Baden Itineacuteraire culturel
des Ports amp Cultures de la Meacutediterraneacutee hellip)
bull Cooperation with Council of Europe ndash European Institute of Cultural
Routes through the Join Management Program 2013-2014
bull 17-20 June2014 ndash 3rd edition of ldquoCrossroads of Europe Ferrol Galicia
Spain
bull httpeceuropaeuenterprisenewsroomcfitemdetailcfmitem_id=7329amplang=enamp
title=22Identity2C2DIndustry2Dand2DCulture222D
10
Calypso plus Tourism for Seniors
bull Objectives
1 Foster the demand and supply of transnational tourism for seniors
2 Improve tourism seasonality patterns across Europe by contributing to
the extension of the tourism season promoting regional development
and increasing European citizenship
3 Create innovative tourism packages for seniors which will be available
and sustainable after the EU co-financed period
4 Set up and strengthen sustainable public-private European
partnerships including SMEs to contribute creating a European
tourism domestic market for seniors in the long term
in 2014 the Commission provided co-funding to 4 projects out of about 60
applications received under the first call for proposals published in 2013
11
ICT and tourism initiative
bull Tourismlink platform
bull This tool which will be launched the 24th June 2014 will create an open-source
online platform (wwwtourismlinkeu) facilitating the flow of information among
tourism service suppliers (such as travel agents and tour operators) and destination
tourism enterprises (such as providers of accommodation transport and
complementary services) In particular the platform will offer a central reservation
system covering all products and destinations into one database a property
management system and a channel management allowing immediate and automatic
integration and adaptation of all data
bull EU Gastronomy platform
bull This new IT tool (wwwtastingeuropecom) presents the soul of European culture
history and traditions through its food and its collects information coming from EU
countries about gastronomic fairs festivals and trails to taste the unique local
products and dishes
12
SKILLS in the tourism sector
In the Framework of the EU Job Mobility Portal in
EUREs was created an ldquohospitality sectorrdquo aiming at
facilitating better matching of offer and demand on the
labour market for the hotel and the restaurant sector and
thus enhances mobility of workers
The list of Skill-passports section in EURES portal was
integrated with other dedicated segments such as cultural
adventure marine and maritime (blue)
bull
13
Coastal and Maritime Tourism
bull Largest sub-sector of tourism and of
marine economy
bull 32 million people employed
bull euro 183 billion generated
bull 4 out of 9 nights spent in coastal areas
bull increasing demand for sailing diving
cruisinghellip
A European Strategy for more Growth and jobs in
Coastal and maritime tourism COM (2014) 86
General objective
Boost the competitiveness and sustainability of the sector and
unlock its potential for growth and jobs
Structure 4 pillars articulated in 14 actions
bull Stimulate performance and competitiveness
bull Promoting skills and innovation
bull Strengthening sustainability
bull Maximize available EU funding
15
COSME PROGRAMME 2014-2020 objectives
16
The Unionrsquos programme to strengthen the competitiveness and sustainability of the Unionrsquos enterprises and to encourage an entrepreneurial culture and promote the creation and growth of SMEs
Objective 1 Access to Finance
Objective 2 Access to Markets
Objective 3 Framework Conditions
Objective 4 Entrepreneurship
Main target SMEs Entrepreneurs Business Support Organisations regional and national Administrations
Allocation of the COSME Budget overall budget euro 25 billion from 2014 to 2020
17
TOURISM WORK PROGRAMME 2014
Budget euro1089 million for the 7 - year period to tourism-related
actions
Description The actions will contribute to the implementation of the 2010 Tourism Communication bdquoEurope the worlds No 1 tourist destinationldquo and ensure a sustainable continuation to initiatives already undertaken under COSME 2014 as well as under EIP
Objectives
(1) increasing tourism demand (2) diversifying tourism offer (3) enhancing tourism quality sustainability accessibility skills information and innovation (4) Improving socio-economic knowledge of the sector and (5) increasing Europes visibility as a tourist destination as well as of its diverse destinations
Implementation Mode Calls for Proposals (4) Call for Tender and Framework Contracts (6) Ad-hoc Grants (2)
18
Diversifying the EU tourism offer and products ndash Sustainable transnational tourism products
Overall Objective
to support the enhancement and promotion of sustainable transnational thematic tourism products (preferably focus on sport or wellness activity tourism coastal or maritime or mountain or rural tourism)
Key elements of the proposals
promotion of a concrete transnational thematic tourism product based on a certain type of tourism (theme)
- SUSTAINABILITY
- BE TRANSNATIONAL (5 countries + cooperation between SMEs amp local public authorities)
- BE THEMATIC
- HAVE HIGH POTENTIAL FOR SUSTAINABLE TOURISM DEVELOPMENT
- HAVE A ROBUST BUSINESS PLAN
Budget 1000000euro - co-financement of up to 75
around 250000europroject =gt 45 projects granted
Calendar - publication in June 2014
(tentative) - submission by September
- 19
Increasing tourism flows in lowmedium seasons
Overall Objective
to facilitate the increase of tourism flows during the low and medium seasons between Member States and from third countries targeting two specific age groups (seniors and youth)
What we expect from the proposals
bull To foster transnational public and private partnerships
bull To contribute to the creation of a European domestic market for seniors and youths
bull To extend the tourism season and spread the economic and social benefits
bull To capitalize on other European and national initiatives and on the exchange of good practices
bull To foster European identity and combat social exclusion
Budget 1650000euro (2 strands) co-financement of up to 75
around 150-200000europroject =gt 810 projects granted
Calendar - publication beginning of July 2014
(tentative) - submission by September
-
20
European Destination of Excellence ndash Selection 2014
Overall Objective
to co-finance the National Administrations in charge of tourism which will be organising the national selections of the EDEN winning destinations
Theme of excellence ldquoTourism and local gastronomyrdquo
Participating countries will select destinations which have developed a specific tourism offer based on their local gastronomy and for example organise gastronomic festivals awards contests or promote traditional food markets and traditional food industry or show case local know-how traditional culinary practices and methods of cooking that have survived industrialtechnological advancement (this list of possible award criteria is not exhaustive)
Budget 750000euro co-financement of up to 75
max 50000europroject =gt 22-25 national selections
Calendar - publication in April 2014
(tentative) - submission by June 2014
- start of the national selections in November
- duration 10 months
- European Award Ceremony Autumn 2015
21
ldquoMaximise synergies between tourism high-end and creative industriesrdquo
Overall Objective
The objective is to support the development and promotion of one (new) European Route around one high-end luxury product to test the possibility of developing synergies between the tourism and the high-end industries at European level
Test phase
bull The call is open to three high-end products which have been selected on the basis of their economic potential and capacity to diversify European offer during the lowmedium season in a wide range of Members States
bull perfume
bull chocolate
bull jewellery
Key elements of the proposals
- DIVERSIFICATION OF THE EUROPEAN OFFER
- BE TRANSNATIONAL (at least 5 countries)
- PUBLIC ndash PRIVATE PARTNERSHIP (minimum 2 SMEs and 1 public Authority)
Budget 400000euro co-financement of up to 75
total budget of the project = 533333euro
Calendar - publication 16 June 2014
(tentative) - submission by 16 September 2014
httpeceuropaeueasmetourism-creative-industries_enhtm
- 22
PREPARATORY ACTION - ldquoPromotion of European and transnational tourism products with special emphasis on cultural and industrial productsrdquo
Development andor promotion of European Routes based on European
cultural and industrial heritage
Overall Objective
To support the development andor promotion of ldquoroutesrdquo (physical or virtual) which have transnational or European dimension Some topics are particularly welcome such as products around coastal and maritime heritage spiritual routes gastronomic routes with a European narrative (description of the commercial routes and different ways to prepare it) Those topics could tackle the same issues as raised within EUSAIR
Key elements of the proposals
These Routes must represent a ldquotourism productrdquo be transnational ndash so offered in the territories of several countriesndash and thematic (conceived structured and developed around a common theme)
- 4-5 countries
- Minimum 2 SMEs + public authority
-
Budget 1000000euro co-financement of up to 75
45 projects will be selected
Calendar - publication in June 2014
(tentative) - submission by September
-
23
PREPARATORY ACTION - ldquoTOURISM ACCESSIBILITY FOR ALLrdquo
Fostering Accessible Tourism entrepreneurship and management (title TBC)
Overall Objective
To test the implementation of capacity building schemes whereby managers destination managers entrepreneurs can learn from experienced and successful ldquoaccessiblerdquo operators create new synergies with other operators along the supply chain explore new market opportunities and discover a new way to make business
Key elements of the proposals
- Public-private partnerships (SMEs and public authorities) Chambers of Commerce other entrepreneurs business federations
- Civil society disability groups
- Business schools universities
- Cross-border or national level (tbd)
Budget 650000euro co-financement of up to 75
3 ndash 4 projects will be selected
Calendar - publication in June 2014
(tentative) - submission by early September 2014
- -
24
Contact details
Unit E1 Tourism policy
ENTR-TOURISM-POLICYeceuropaeu
httpeceuropaeuenterprisesectorstourismindex_enhtm
25
Thank you for
your attention
Calypso plus Tourism for Seniors
bull Objectives
1 Foster the demand and supply of transnational tourism for seniors
2 Improve tourism seasonality patterns across Europe by contributing to
the extension of the tourism season promoting regional development
and increasing European citizenship
3 Create innovative tourism packages for seniors which will be available
and sustainable after the EU co-financed period
4 Set up and strengthen sustainable public-private European
partnerships including SMEs to contribute creating a European
tourism domestic market for seniors in the long term
in 2014 the Commission provided co-funding to 4 projects out of about 60
applications received under the first call for proposals published in 2013
11
ICT and tourism initiative
bull Tourismlink platform
bull This tool which will be launched the 24th June 2014 will create an open-source
online platform (wwwtourismlinkeu) facilitating the flow of information among
tourism service suppliers (such as travel agents and tour operators) and destination
tourism enterprises (such as providers of accommodation transport and
complementary services) In particular the platform will offer a central reservation
system covering all products and destinations into one database a property
management system and a channel management allowing immediate and automatic
integration and adaptation of all data
bull EU Gastronomy platform
bull This new IT tool (wwwtastingeuropecom) presents the soul of European culture
history and traditions through its food and its collects information coming from EU
countries about gastronomic fairs festivals and trails to taste the unique local
products and dishes
12
SKILLS in the tourism sector
In the Framework of the EU Job Mobility Portal in
EUREs was created an ldquohospitality sectorrdquo aiming at
facilitating better matching of offer and demand on the
labour market for the hotel and the restaurant sector and
thus enhances mobility of workers
The list of Skill-passports section in EURES portal was
integrated with other dedicated segments such as cultural
adventure marine and maritime (blue)
bull
13
Coastal and Maritime Tourism
bull Largest sub-sector of tourism and of
marine economy
bull 32 million people employed
bull euro 183 billion generated
bull 4 out of 9 nights spent in coastal areas
bull increasing demand for sailing diving
cruisinghellip
A European Strategy for more Growth and jobs in
Coastal and maritime tourism COM (2014) 86
General objective
Boost the competitiveness and sustainability of the sector and
unlock its potential for growth and jobs
Structure 4 pillars articulated in 14 actions
bull Stimulate performance and competitiveness
bull Promoting skills and innovation
bull Strengthening sustainability
bull Maximize available EU funding
15
COSME PROGRAMME 2014-2020 objectives
16
The Unionrsquos programme to strengthen the competitiveness and sustainability of the Unionrsquos enterprises and to encourage an entrepreneurial culture and promote the creation and growth of SMEs
Objective 1 Access to Finance
Objective 2 Access to Markets
Objective 3 Framework Conditions
Objective 4 Entrepreneurship
Main target SMEs Entrepreneurs Business Support Organisations regional and national Administrations
Allocation of the COSME Budget overall budget euro 25 billion from 2014 to 2020
17
TOURISM WORK PROGRAMME 2014
Budget euro1089 million for the 7 - year period to tourism-related
actions
Description The actions will contribute to the implementation of the 2010 Tourism Communication bdquoEurope the worlds No 1 tourist destinationldquo and ensure a sustainable continuation to initiatives already undertaken under COSME 2014 as well as under EIP
Objectives
(1) increasing tourism demand (2) diversifying tourism offer (3) enhancing tourism quality sustainability accessibility skills information and innovation (4) Improving socio-economic knowledge of the sector and (5) increasing Europes visibility as a tourist destination as well as of its diverse destinations
Implementation Mode Calls for Proposals (4) Call for Tender and Framework Contracts (6) Ad-hoc Grants (2)
18
Diversifying the EU tourism offer and products ndash Sustainable transnational tourism products
Overall Objective
to support the enhancement and promotion of sustainable transnational thematic tourism products (preferably focus on sport or wellness activity tourism coastal or maritime or mountain or rural tourism)
Key elements of the proposals
promotion of a concrete transnational thematic tourism product based on a certain type of tourism (theme)
- SUSTAINABILITY
- BE TRANSNATIONAL (5 countries + cooperation between SMEs amp local public authorities)
- BE THEMATIC
- HAVE HIGH POTENTIAL FOR SUSTAINABLE TOURISM DEVELOPMENT
- HAVE A ROBUST BUSINESS PLAN
Budget 1000000euro - co-financement of up to 75
around 250000europroject =gt 45 projects granted
Calendar - publication in June 2014
(tentative) - submission by September
- 19
Increasing tourism flows in lowmedium seasons
Overall Objective
to facilitate the increase of tourism flows during the low and medium seasons between Member States and from third countries targeting two specific age groups (seniors and youth)
What we expect from the proposals
bull To foster transnational public and private partnerships
bull To contribute to the creation of a European domestic market for seniors and youths
bull To extend the tourism season and spread the economic and social benefits
bull To capitalize on other European and national initiatives and on the exchange of good practices
bull To foster European identity and combat social exclusion
Budget 1650000euro (2 strands) co-financement of up to 75
around 150-200000europroject =gt 810 projects granted
Calendar - publication beginning of July 2014
(tentative) - submission by September
-
20
European Destination of Excellence ndash Selection 2014
Overall Objective
to co-finance the National Administrations in charge of tourism which will be organising the national selections of the EDEN winning destinations
Theme of excellence ldquoTourism and local gastronomyrdquo
Participating countries will select destinations which have developed a specific tourism offer based on their local gastronomy and for example organise gastronomic festivals awards contests or promote traditional food markets and traditional food industry or show case local know-how traditional culinary practices and methods of cooking that have survived industrialtechnological advancement (this list of possible award criteria is not exhaustive)
Budget 750000euro co-financement of up to 75
max 50000europroject =gt 22-25 national selections
Calendar - publication in April 2014
(tentative) - submission by June 2014
- start of the national selections in November
- duration 10 months
- European Award Ceremony Autumn 2015
21
ldquoMaximise synergies between tourism high-end and creative industriesrdquo
Overall Objective
The objective is to support the development and promotion of one (new) European Route around one high-end luxury product to test the possibility of developing synergies between the tourism and the high-end industries at European level
Test phase
bull The call is open to three high-end products which have been selected on the basis of their economic potential and capacity to diversify European offer during the lowmedium season in a wide range of Members States
bull perfume
bull chocolate
bull jewellery
Key elements of the proposals
- DIVERSIFICATION OF THE EUROPEAN OFFER
- BE TRANSNATIONAL (at least 5 countries)
- PUBLIC ndash PRIVATE PARTNERSHIP (minimum 2 SMEs and 1 public Authority)
Budget 400000euro co-financement of up to 75
total budget of the project = 533333euro
Calendar - publication 16 June 2014
(tentative) - submission by 16 September 2014
httpeceuropaeueasmetourism-creative-industries_enhtm
- 22
PREPARATORY ACTION - ldquoPromotion of European and transnational tourism products with special emphasis on cultural and industrial productsrdquo
Development andor promotion of European Routes based on European
cultural and industrial heritage
Overall Objective
To support the development andor promotion of ldquoroutesrdquo (physical or virtual) which have transnational or European dimension Some topics are particularly welcome such as products around coastal and maritime heritage spiritual routes gastronomic routes with a European narrative (description of the commercial routes and different ways to prepare it) Those topics could tackle the same issues as raised within EUSAIR
Key elements of the proposals
These Routes must represent a ldquotourism productrdquo be transnational ndash so offered in the territories of several countriesndash and thematic (conceived structured and developed around a common theme)
- 4-5 countries
- Minimum 2 SMEs + public authority
-
Budget 1000000euro co-financement of up to 75
45 projects will be selected
Calendar - publication in June 2014
(tentative) - submission by September
-
23
PREPARATORY ACTION - ldquoTOURISM ACCESSIBILITY FOR ALLrdquo
Fostering Accessible Tourism entrepreneurship and management (title TBC)
Overall Objective
To test the implementation of capacity building schemes whereby managers destination managers entrepreneurs can learn from experienced and successful ldquoaccessiblerdquo operators create new synergies with other operators along the supply chain explore new market opportunities and discover a new way to make business
Key elements of the proposals
- Public-private partnerships (SMEs and public authorities) Chambers of Commerce other entrepreneurs business federations
- Civil society disability groups
- Business schools universities
- Cross-border or national level (tbd)
Budget 650000euro co-financement of up to 75
3 ndash 4 projects will be selected
Calendar - publication in June 2014
(tentative) - submission by early September 2014
- -
24
Contact details
Unit E1 Tourism policy
ENTR-TOURISM-POLICYeceuropaeu
httpeceuropaeuenterprisesectorstourismindex_enhtm
25
Thank you for
your attention
ICT and tourism initiative
bull Tourismlink platform
bull This tool which will be launched the 24th June 2014 will create an open-source
online platform (wwwtourismlinkeu) facilitating the flow of information among
tourism service suppliers (such as travel agents and tour operators) and destination
tourism enterprises (such as providers of accommodation transport and
complementary services) In particular the platform will offer a central reservation
system covering all products and destinations into one database a property
management system and a channel management allowing immediate and automatic
integration and adaptation of all data
bull EU Gastronomy platform
bull This new IT tool (wwwtastingeuropecom) presents the soul of European culture
history and traditions through its food and its collects information coming from EU
countries about gastronomic fairs festivals and trails to taste the unique local
products and dishes
12
SKILLS in the tourism sector
In the Framework of the EU Job Mobility Portal in
EUREs was created an ldquohospitality sectorrdquo aiming at
facilitating better matching of offer and demand on the
labour market for the hotel and the restaurant sector and
thus enhances mobility of workers
The list of Skill-passports section in EURES portal was
integrated with other dedicated segments such as cultural
adventure marine and maritime (blue)
bull
13
Coastal and Maritime Tourism
bull Largest sub-sector of tourism and of
marine economy
bull 32 million people employed
bull euro 183 billion generated
bull 4 out of 9 nights spent in coastal areas
bull increasing demand for sailing diving
cruisinghellip
A European Strategy for more Growth and jobs in
Coastal and maritime tourism COM (2014) 86
General objective
Boost the competitiveness and sustainability of the sector and
unlock its potential for growth and jobs
Structure 4 pillars articulated in 14 actions
bull Stimulate performance and competitiveness
bull Promoting skills and innovation
bull Strengthening sustainability
bull Maximize available EU funding
15
COSME PROGRAMME 2014-2020 objectives
16
The Unionrsquos programme to strengthen the competitiveness and sustainability of the Unionrsquos enterprises and to encourage an entrepreneurial culture and promote the creation and growth of SMEs
Objective 1 Access to Finance
Objective 2 Access to Markets
Objective 3 Framework Conditions
Objective 4 Entrepreneurship
Main target SMEs Entrepreneurs Business Support Organisations regional and national Administrations
Allocation of the COSME Budget overall budget euro 25 billion from 2014 to 2020
17
TOURISM WORK PROGRAMME 2014
Budget euro1089 million for the 7 - year period to tourism-related
actions
Description The actions will contribute to the implementation of the 2010 Tourism Communication bdquoEurope the worlds No 1 tourist destinationldquo and ensure a sustainable continuation to initiatives already undertaken under COSME 2014 as well as under EIP
Objectives
(1) increasing tourism demand (2) diversifying tourism offer (3) enhancing tourism quality sustainability accessibility skills information and innovation (4) Improving socio-economic knowledge of the sector and (5) increasing Europes visibility as a tourist destination as well as of its diverse destinations
Implementation Mode Calls for Proposals (4) Call for Tender and Framework Contracts (6) Ad-hoc Grants (2)
18
Diversifying the EU tourism offer and products ndash Sustainable transnational tourism products
Overall Objective
to support the enhancement and promotion of sustainable transnational thematic tourism products (preferably focus on sport or wellness activity tourism coastal or maritime or mountain or rural tourism)
Key elements of the proposals
promotion of a concrete transnational thematic tourism product based on a certain type of tourism (theme)
- SUSTAINABILITY
- BE TRANSNATIONAL (5 countries + cooperation between SMEs amp local public authorities)
- BE THEMATIC
- HAVE HIGH POTENTIAL FOR SUSTAINABLE TOURISM DEVELOPMENT
- HAVE A ROBUST BUSINESS PLAN
Budget 1000000euro - co-financement of up to 75
around 250000europroject =gt 45 projects granted
Calendar - publication in June 2014
(tentative) - submission by September
- 19
Increasing tourism flows in lowmedium seasons
Overall Objective
to facilitate the increase of tourism flows during the low and medium seasons between Member States and from third countries targeting two specific age groups (seniors and youth)
What we expect from the proposals
bull To foster transnational public and private partnerships
bull To contribute to the creation of a European domestic market for seniors and youths
bull To extend the tourism season and spread the economic and social benefits
bull To capitalize on other European and national initiatives and on the exchange of good practices
bull To foster European identity and combat social exclusion
Budget 1650000euro (2 strands) co-financement of up to 75
around 150-200000europroject =gt 810 projects granted
Calendar - publication beginning of July 2014
(tentative) - submission by September
-
20
European Destination of Excellence ndash Selection 2014
Overall Objective
to co-finance the National Administrations in charge of tourism which will be organising the national selections of the EDEN winning destinations
Theme of excellence ldquoTourism and local gastronomyrdquo
Participating countries will select destinations which have developed a specific tourism offer based on their local gastronomy and for example organise gastronomic festivals awards contests or promote traditional food markets and traditional food industry or show case local know-how traditional culinary practices and methods of cooking that have survived industrialtechnological advancement (this list of possible award criteria is not exhaustive)
Budget 750000euro co-financement of up to 75
max 50000europroject =gt 22-25 national selections
Calendar - publication in April 2014
(tentative) - submission by June 2014
- start of the national selections in November
- duration 10 months
- European Award Ceremony Autumn 2015
21
ldquoMaximise synergies between tourism high-end and creative industriesrdquo
Overall Objective
The objective is to support the development and promotion of one (new) European Route around one high-end luxury product to test the possibility of developing synergies between the tourism and the high-end industries at European level
Test phase
bull The call is open to three high-end products which have been selected on the basis of their economic potential and capacity to diversify European offer during the lowmedium season in a wide range of Members States
bull perfume
bull chocolate
bull jewellery
Key elements of the proposals
- DIVERSIFICATION OF THE EUROPEAN OFFER
- BE TRANSNATIONAL (at least 5 countries)
- PUBLIC ndash PRIVATE PARTNERSHIP (minimum 2 SMEs and 1 public Authority)
Budget 400000euro co-financement of up to 75
total budget of the project = 533333euro
Calendar - publication 16 June 2014
(tentative) - submission by 16 September 2014
httpeceuropaeueasmetourism-creative-industries_enhtm
- 22
PREPARATORY ACTION - ldquoPromotion of European and transnational tourism products with special emphasis on cultural and industrial productsrdquo
Development andor promotion of European Routes based on European
cultural and industrial heritage
Overall Objective
To support the development andor promotion of ldquoroutesrdquo (physical or virtual) which have transnational or European dimension Some topics are particularly welcome such as products around coastal and maritime heritage spiritual routes gastronomic routes with a European narrative (description of the commercial routes and different ways to prepare it) Those topics could tackle the same issues as raised within EUSAIR
Key elements of the proposals
These Routes must represent a ldquotourism productrdquo be transnational ndash so offered in the territories of several countriesndash and thematic (conceived structured and developed around a common theme)
- 4-5 countries
- Minimum 2 SMEs + public authority
-
Budget 1000000euro co-financement of up to 75
45 projects will be selected
Calendar - publication in June 2014
(tentative) - submission by September
-
23
PREPARATORY ACTION - ldquoTOURISM ACCESSIBILITY FOR ALLrdquo
Fostering Accessible Tourism entrepreneurship and management (title TBC)
Overall Objective
To test the implementation of capacity building schemes whereby managers destination managers entrepreneurs can learn from experienced and successful ldquoaccessiblerdquo operators create new synergies with other operators along the supply chain explore new market opportunities and discover a new way to make business
Key elements of the proposals
- Public-private partnerships (SMEs and public authorities) Chambers of Commerce other entrepreneurs business federations
- Civil society disability groups
- Business schools universities
- Cross-border or national level (tbd)
Budget 650000euro co-financement of up to 75
3 ndash 4 projects will be selected
Calendar - publication in June 2014
(tentative) - submission by early September 2014
- -
24
Contact details
Unit E1 Tourism policy
ENTR-TOURISM-POLICYeceuropaeu
httpeceuropaeuenterprisesectorstourismindex_enhtm
25
Thank you for
your attention
SKILLS in the tourism sector
In the Framework of the EU Job Mobility Portal in
EUREs was created an ldquohospitality sectorrdquo aiming at
facilitating better matching of offer and demand on the
labour market for the hotel and the restaurant sector and
thus enhances mobility of workers
The list of Skill-passports section in EURES portal was
integrated with other dedicated segments such as cultural
adventure marine and maritime (blue)
bull
13
Coastal and Maritime Tourism
bull Largest sub-sector of tourism and of
marine economy
bull 32 million people employed
bull euro 183 billion generated
bull 4 out of 9 nights spent in coastal areas
bull increasing demand for sailing diving
cruisinghellip
A European Strategy for more Growth and jobs in
Coastal and maritime tourism COM (2014) 86
General objective
Boost the competitiveness and sustainability of the sector and
unlock its potential for growth and jobs
Structure 4 pillars articulated in 14 actions
bull Stimulate performance and competitiveness
bull Promoting skills and innovation
bull Strengthening sustainability
bull Maximize available EU funding
15
COSME PROGRAMME 2014-2020 objectives
16
The Unionrsquos programme to strengthen the competitiveness and sustainability of the Unionrsquos enterprises and to encourage an entrepreneurial culture and promote the creation and growth of SMEs
Objective 1 Access to Finance
Objective 2 Access to Markets
Objective 3 Framework Conditions
Objective 4 Entrepreneurship
Main target SMEs Entrepreneurs Business Support Organisations regional and national Administrations
Allocation of the COSME Budget overall budget euro 25 billion from 2014 to 2020
17
TOURISM WORK PROGRAMME 2014
Budget euro1089 million for the 7 - year period to tourism-related
actions
Description The actions will contribute to the implementation of the 2010 Tourism Communication bdquoEurope the worlds No 1 tourist destinationldquo and ensure a sustainable continuation to initiatives already undertaken under COSME 2014 as well as under EIP
Objectives
(1) increasing tourism demand (2) diversifying tourism offer (3) enhancing tourism quality sustainability accessibility skills information and innovation (4) Improving socio-economic knowledge of the sector and (5) increasing Europes visibility as a tourist destination as well as of its diverse destinations
Implementation Mode Calls for Proposals (4) Call for Tender and Framework Contracts (6) Ad-hoc Grants (2)
18
Diversifying the EU tourism offer and products ndash Sustainable transnational tourism products
Overall Objective
to support the enhancement and promotion of sustainable transnational thematic tourism products (preferably focus on sport or wellness activity tourism coastal or maritime or mountain or rural tourism)
Key elements of the proposals
promotion of a concrete transnational thematic tourism product based on a certain type of tourism (theme)
- SUSTAINABILITY
- BE TRANSNATIONAL (5 countries + cooperation between SMEs amp local public authorities)
- BE THEMATIC
- HAVE HIGH POTENTIAL FOR SUSTAINABLE TOURISM DEVELOPMENT
- HAVE A ROBUST BUSINESS PLAN
Budget 1000000euro - co-financement of up to 75
around 250000europroject =gt 45 projects granted
Calendar - publication in June 2014
(tentative) - submission by September
- 19
Increasing tourism flows in lowmedium seasons
Overall Objective
to facilitate the increase of tourism flows during the low and medium seasons between Member States and from third countries targeting two specific age groups (seniors and youth)
What we expect from the proposals
bull To foster transnational public and private partnerships
bull To contribute to the creation of a European domestic market for seniors and youths
bull To extend the tourism season and spread the economic and social benefits
bull To capitalize on other European and national initiatives and on the exchange of good practices
bull To foster European identity and combat social exclusion
Budget 1650000euro (2 strands) co-financement of up to 75
around 150-200000europroject =gt 810 projects granted
Calendar - publication beginning of July 2014
(tentative) - submission by September
-
20
European Destination of Excellence ndash Selection 2014
Overall Objective
to co-finance the National Administrations in charge of tourism which will be organising the national selections of the EDEN winning destinations
Theme of excellence ldquoTourism and local gastronomyrdquo
Participating countries will select destinations which have developed a specific tourism offer based on their local gastronomy and for example organise gastronomic festivals awards contests or promote traditional food markets and traditional food industry or show case local know-how traditional culinary practices and methods of cooking that have survived industrialtechnological advancement (this list of possible award criteria is not exhaustive)
Budget 750000euro co-financement of up to 75
max 50000europroject =gt 22-25 national selections
Calendar - publication in April 2014
(tentative) - submission by June 2014
- start of the national selections in November
- duration 10 months
- European Award Ceremony Autumn 2015
21
ldquoMaximise synergies between tourism high-end and creative industriesrdquo
Overall Objective
The objective is to support the development and promotion of one (new) European Route around one high-end luxury product to test the possibility of developing synergies between the tourism and the high-end industries at European level
Test phase
bull The call is open to three high-end products which have been selected on the basis of their economic potential and capacity to diversify European offer during the lowmedium season in a wide range of Members States
bull perfume
bull chocolate
bull jewellery
Key elements of the proposals
- DIVERSIFICATION OF THE EUROPEAN OFFER
- BE TRANSNATIONAL (at least 5 countries)
- PUBLIC ndash PRIVATE PARTNERSHIP (minimum 2 SMEs and 1 public Authority)
Budget 400000euro co-financement of up to 75
total budget of the project = 533333euro
Calendar - publication 16 June 2014
(tentative) - submission by 16 September 2014
httpeceuropaeueasmetourism-creative-industries_enhtm
- 22
PREPARATORY ACTION - ldquoPromotion of European and transnational tourism products with special emphasis on cultural and industrial productsrdquo
Development andor promotion of European Routes based on European
cultural and industrial heritage
Overall Objective
To support the development andor promotion of ldquoroutesrdquo (physical or virtual) which have transnational or European dimension Some topics are particularly welcome such as products around coastal and maritime heritage spiritual routes gastronomic routes with a European narrative (description of the commercial routes and different ways to prepare it) Those topics could tackle the same issues as raised within EUSAIR
Key elements of the proposals
These Routes must represent a ldquotourism productrdquo be transnational ndash so offered in the territories of several countriesndash and thematic (conceived structured and developed around a common theme)
- 4-5 countries
- Minimum 2 SMEs + public authority
-
Budget 1000000euro co-financement of up to 75
45 projects will be selected
Calendar - publication in June 2014
(tentative) - submission by September
-
23
PREPARATORY ACTION - ldquoTOURISM ACCESSIBILITY FOR ALLrdquo
Fostering Accessible Tourism entrepreneurship and management (title TBC)
Overall Objective
To test the implementation of capacity building schemes whereby managers destination managers entrepreneurs can learn from experienced and successful ldquoaccessiblerdquo operators create new synergies with other operators along the supply chain explore new market opportunities and discover a new way to make business
Key elements of the proposals
- Public-private partnerships (SMEs and public authorities) Chambers of Commerce other entrepreneurs business federations
- Civil society disability groups
- Business schools universities
- Cross-border or national level (tbd)
Budget 650000euro co-financement of up to 75
3 ndash 4 projects will be selected
Calendar - publication in June 2014
(tentative) - submission by early September 2014
- -
24
Contact details
Unit E1 Tourism policy
ENTR-TOURISM-POLICYeceuropaeu
httpeceuropaeuenterprisesectorstourismindex_enhtm
25
Thank you for
your attention
Coastal and Maritime Tourism
bull Largest sub-sector of tourism and of
marine economy
bull 32 million people employed
bull euro 183 billion generated
bull 4 out of 9 nights spent in coastal areas
bull increasing demand for sailing diving
cruisinghellip
A European Strategy for more Growth and jobs in
Coastal and maritime tourism COM (2014) 86
General objective
Boost the competitiveness and sustainability of the sector and
unlock its potential for growth and jobs
Structure 4 pillars articulated in 14 actions
bull Stimulate performance and competitiveness
bull Promoting skills and innovation
bull Strengthening sustainability
bull Maximize available EU funding
15
COSME PROGRAMME 2014-2020 objectives
16
The Unionrsquos programme to strengthen the competitiveness and sustainability of the Unionrsquos enterprises and to encourage an entrepreneurial culture and promote the creation and growth of SMEs
Objective 1 Access to Finance
Objective 2 Access to Markets
Objective 3 Framework Conditions
Objective 4 Entrepreneurship
Main target SMEs Entrepreneurs Business Support Organisations regional and national Administrations
Allocation of the COSME Budget overall budget euro 25 billion from 2014 to 2020
17
TOURISM WORK PROGRAMME 2014
Budget euro1089 million for the 7 - year period to tourism-related
actions
Description The actions will contribute to the implementation of the 2010 Tourism Communication bdquoEurope the worlds No 1 tourist destinationldquo and ensure a sustainable continuation to initiatives already undertaken under COSME 2014 as well as under EIP
Objectives
(1) increasing tourism demand (2) diversifying tourism offer (3) enhancing tourism quality sustainability accessibility skills information and innovation (4) Improving socio-economic knowledge of the sector and (5) increasing Europes visibility as a tourist destination as well as of its diverse destinations
Implementation Mode Calls for Proposals (4) Call for Tender and Framework Contracts (6) Ad-hoc Grants (2)
18
Diversifying the EU tourism offer and products ndash Sustainable transnational tourism products
Overall Objective
to support the enhancement and promotion of sustainable transnational thematic tourism products (preferably focus on sport or wellness activity tourism coastal or maritime or mountain or rural tourism)
Key elements of the proposals
promotion of a concrete transnational thematic tourism product based on a certain type of tourism (theme)
- SUSTAINABILITY
- BE TRANSNATIONAL (5 countries + cooperation between SMEs amp local public authorities)
- BE THEMATIC
- HAVE HIGH POTENTIAL FOR SUSTAINABLE TOURISM DEVELOPMENT
- HAVE A ROBUST BUSINESS PLAN
Budget 1000000euro - co-financement of up to 75
around 250000europroject =gt 45 projects granted
Calendar - publication in June 2014
(tentative) - submission by September
- 19
Increasing tourism flows in lowmedium seasons
Overall Objective
to facilitate the increase of tourism flows during the low and medium seasons between Member States and from third countries targeting two specific age groups (seniors and youth)
What we expect from the proposals
bull To foster transnational public and private partnerships
bull To contribute to the creation of a European domestic market for seniors and youths
bull To extend the tourism season and spread the economic and social benefits
bull To capitalize on other European and national initiatives and on the exchange of good practices
bull To foster European identity and combat social exclusion
Budget 1650000euro (2 strands) co-financement of up to 75
around 150-200000europroject =gt 810 projects granted
Calendar - publication beginning of July 2014
(tentative) - submission by September
-
20
European Destination of Excellence ndash Selection 2014
Overall Objective
to co-finance the National Administrations in charge of tourism which will be organising the national selections of the EDEN winning destinations
Theme of excellence ldquoTourism and local gastronomyrdquo
Participating countries will select destinations which have developed a specific tourism offer based on their local gastronomy and for example organise gastronomic festivals awards contests or promote traditional food markets and traditional food industry or show case local know-how traditional culinary practices and methods of cooking that have survived industrialtechnological advancement (this list of possible award criteria is not exhaustive)
Budget 750000euro co-financement of up to 75
max 50000europroject =gt 22-25 national selections
Calendar - publication in April 2014
(tentative) - submission by June 2014
- start of the national selections in November
- duration 10 months
- European Award Ceremony Autumn 2015
21
ldquoMaximise synergies between tourism high-end and creative industriesrdquo
Overall Objective
The objective is to support the development and promotion of one (new) European Route around one high-end luxury product to test the possibility of developing synergies between the tourism and the high-end industries at European level
Test phase
bull The call is open to three high-end products which have been selected on the basis of their economic potential and capacity to diversify European offer during the lowmedium season in a wide range of Members States
bull perfume
bull chocolate
bull jewellery
Key elements of the proposals
- DIVERSIFICATION OF THE EUROPEAN OFFER
- BE TRANSNATIONAL (at least 5 countries)
- PUBLIC ndash PRIVATE PARTNERSHIP (minimum 2 SMEs and 1 public Authority)
Budget 400000euro co-financement of up to 75
total budget of the project = 533333euro
Calendar - publication 16 June 2014
(tentative) - submission by 16 September 2014
httpeceuropaeueasmetourism-creative-industries_enhtm
- 22
PREPARATORY ACTION - ldquoPromotion of European and transnational tourism products with special emphasis on cultural and industrial productsrdquo
Development andor promotion of European Routes based on European
cultural and industrial heritage
Overall Objective
To support the development andor promotion of ldquoroutesrdquo (physical or virtual) which have transnational or European dimension Some topics are particularly welcome such as products around coastal and maritime heritage spiritual routes gastronomic routes with a European narrative (description of the commercial routes and different ways to prepare it) Those topics could tackle the same issues as raised within EUSAIR
Key elements of the proposals
These Routes must represent a ldquotourism productrdquo be transnational ndash so offered in the territories of several countriesndash and thematic (conceived structured and developed around a common theme)
- 4-5 countries
- Minimum 2 SMEs + public authority
-
Budget 1000000euro co-financement of up to 75
45 projects will be selected
Calendar - publication in June 2014
(tentative) - submission by September
-
23
PREPARATORY ACTION - ldquoTOURISM ACCESSIBILITY FOR ALLrdquo
Fostering Accessible Tourism entrepreneurship and management (title TBC)
Overall Objective
To test the implementation of capacity building schemes whereby managers destination managers entrepreneurs can learn from experienced and successful ldquoaccessiblerdquo operators create new synergies with other operators along the supply chain explore new market opportunities and discover a new way to make business
Key elements of the proposals
- Public-private partnerships (SMEs and public authorities) Chambers of Commerce other entrepreneurs business federations
- Civil society disability groups
- Business schools universities
- Cross-border or national level (tbd)
Budget 650000euro co-financement of up to 75
3 ndash 4 projects will be selected
Calendar - publication in June 2014
(tentative) - submission by early September 2014
- -
24
Contact details
Unit E1 Tourism policy
ENTR-TOURISM-POLICYeceuropaeu
httpeceuropaeuenterprisesectorstourismindex_enhtm
25
Thank you for
your attention
A European Strategy for more Growth and jobs in
Coastal and maritime tourism COM (2014) 86
General objective
Boost the competitiveness and sustainability of the sector and
unlock its potential for growth and jobs
Structure 4 pillars articulated in 14 actions
bull Stimulate performance and competitiveness
bull Promoting skills and innovation
bull Strengthening sustainability
bull Maximize available EU funding
15
COSME PROGRAMME 2014-2020 objectives
16
The Unionrsquos programme to strengthen the competitiveness and sustainability of the Unionrsquos enterprises and to encourage an entrepreneurial culture and promote the creation and growth of SMEs
Objective 1 Access to Finance
Objective 2 Access to Markets
Objective 3 Framework Conditions
Objective 4 Entrepreneurship
Main target SMEs Entrepreneurs Business Support Organisations regional and national Administrations
Allocation of the COSME Budget overall budget euro 25 billion from 2014 to 2020
17
TOURISM WORK PROGRAMME 2014
Budget euro1089 million for the 7 - year period to tourism-related
actions
Description The actions will contribute to the implementation of the 2010 Tourism Communication bdquoEurope the worlds No 1 tourist destinationldquo and ensure a sustainable continuation to initiatives already undertaken under COSME 2014 as well as under EIP
Objectives
(1) increasing tourism demand (2) diversifying tourism offer (3) enhancing tourism quality sustainability accessibility skills information and innovation (4) Improving socio-economic knowledge of the sector and (5) increasing Europes visibility as a tourist destination as well as of its diverse destinations
Implementation Mode Calls for Proposals (4) Call for Tender and Framework Contracts (6) Ad-hoc Grants (2)
18
Diversifying the EU tourism offer and products ndash Sustainable transnational tourism products
Overall Objective
to support the enhancement and promotion of sustainable transnational thematic tourism products (preferably focus on sport or wellness activity tourism coastal or maritime or mountain or rural tourism)
Key elements of the proposals
promotion of a concrete transnational thematic tourism product based on a certain type of tourism (theme)
- SUSTAINABILITY
- BE TRANSNATIONAL (5 countries + cooperation between SMEs amp local public authorities)
- BE THEMATIC
- HAVE HIGH POTENTIAL FOR SUSTAINABLE TOURISM DEVELOPMENT
- HAVE A ROBUST BUSINESS PLAN
Budget 1000000euro - co-financement of up to 75
around 250000europroject =gt 45 projects granted
Calendar - publication in June 2014
(tentative) - submission by September
- 19
Increasing tourism flows in lowmedium seasons
Overall Objective
to facilitate the increase of tourism flows during the low and medium seasons between Member States and from third countries targeting two specific age groups (seniors and youth)
What we expect from the proposals
bull To foster transnational public and private partnerships
bull To contribute to the creation of a European domestic market for seniors and youths
bull To extend the tourism season and spread the economic and social benefits
bull To capitalize on other European and national initiatives and on the exchange of good practices
bull To foster European identity and combat social exclusion
Budget 1650000euro (2 strands) co-financement of up to 75
around 150-200000europroject =gt 810 projects granted
Calendar - publication beginning of July 2014
(tentative) - submission by September
-
20
European Destination of Excellence ndash Selection 2014
Overall Objective
to co-finance the National Administrations in charge of tourism which will be organising the national selections of the EDEN winning destinations
Theme of excellence ldquoTourism and local gastronomyrdquo
Participating countries will select destinations which have developed a specific tourism offer based on their local gastronomy and for example organise gastronomic festivals awards contests or promote traditional food markets and traditional food industry or show case local know-how traditional culinary practices and methods of cooking that have survived industrialtechnological advancement (this list of possible award criteria is not exhaustive)
Budget 750000euro co-financement of up to 75
max 50000europroject =gt 22-25 national selections
Calendar - publication in April 2014
(tentative) - submission by June 2014
- start of the national selections in November
- duration 10 months
- European Award Ceremony Autumn 2015
21
ldquoMaximise synergies between tourism high-end and creative industriesrdquo
Overall Objective
The objective is to support the development and promotion of one (new) European Route around one high-end luxury product to test the possibility of developing synergies between the tourism and the high-end industries at European level
Test phase
bull The call is open to three high-end products which have been selected on the basis of their economic potential and capacity to diversify European offer during the lowmedium season in a wide range of Members States
bull perfume
bull chocolate
bull jewellery
Key elements of the proposals
- DIVERSIFICATION OF THE EUROPEAN OFFER
- BE TRANSNATIONAL (at least 5 countries)
- PUBLIC ndash PRIVATE PARTNERSHIP (minimum 2 SMEs and 1 public Authority)
Budget 400000euro co-financement of up to 75
total budget of the project = 533333euro
Calendar - publication 16 June 2014
(tentative) - submission by 16 September 2014
httpeceuropaeueasmetourism-creative-industries_enhtm
- 22
PREPARATORY ACTION - ldquoPromotion of European and transnational tourism products with special emphasis on cultural and industrial productsrdquo
Development andor promotion of European Routes based on European
cultural and industrial heritage
Overall Objective
To support the development andor promotion of ldquoroutesrdquo (physical or virtual) which have transnational or European dimension Some topics are particularly welcome such as products around coastal and maritime heritage spiritual routes gastronomic routes with a European narrative (description of the commercial routes and different ways to prepare it) Those topics could tackle the same issues as raised within EUSAIR
Key elements of the proposals
These Routes must represent a ldquotourism productrdquo be transnational ndash so offered in the territories of several countriesndash and thematic (conceived structured and developed around a common theme)
- 4-5 countries
- Minimum 2 SMEs + public authority
-
Budget 1000000euro co-financement of up to 75
45 projects will be selected
Calendar - publication in June 2014
(tentative) - submission by September
-
23
PREPARATORY ACTION - ldquoTOURISM ACCESSIBILITY FOR ALLrdquo
Fostering Accessible Tourism entrepreneurship and management (title TBC)
Overall Objective
To test the implementation of capacity building schemes whereby managers destination managers entrepreneurs can learn from experienced and successful ldquoaccessiblerdquo operators create new synergies with other operators along the supply chain explore new market opportunities and discover a new way to make business
Key elements of the proposals
- Public-private partnerships (SMEs and public authorities) Chambers of Commerce other entrepreneurs business federations
- Civil society disability groups
- Business schools universities
- Cross-border or national level (tbd)
Budget 650000euro co-financement of up to 75
3 ndash 4 projects will be selected
Calendar - publication in June 2014
(tentative) - submission by early September 2014
- -
24
Contact details
Unit E1 Tourism policy
ENTR-TOURISM-POLICYeceuropaeu
httpeceuropaeuenterprisesectorstourismindex_enhtm
25
Thank you for
your attention
COSME PROGRAMME 2014-2020 objectives
16
The Unionrsquos programme to strengthen the competitiveness and sustainability of the Unionrsquos enterprises and to encourage an entrepreneurial culture and promote the creation and growth of SMEs
Objective 1 Access to Finance
Objective 2 Access to Markets
Objective 3 Framework Conditions
Objective 4 Entrepreneurship
Main target SMEs Entrepreneurs Business Support Organisations regional and national Administrations
Allocation of the COSME Budget overall budget euro 25 billion from 2014 to 2020
17
TOURISM WORK PROGRAMME 2014
Budget euro1089 million for the 7 - year period to tourism-related
actions
Description The actions will contribute to the implementation of the 2010 Tourism Communication bdquoEurope the worlds No 1 tourist destinationldquo and ensure a sustainable continuation to initiatives already undertaken under COSME 2014 as well as under EIP
Objectives
(1) increasing tourism demand (2) diversifying tourism offer (3) enhancing tourism quality sustainability accessibility skills information and innovation (4) Improving socio-economic knowledge of the sector and (5) increasing Europes visibility as a tourist destination as well as of its diverse destinations
Implementation Mode Calls for Proposals (4) Call for Tender and Framework Contracts (6) Ad-hoc Grants (2)
18
Diversifying the EU tourism offer and products ndash Sustainable transnational tourism products
Overall Objective
to support the enhancement and promotion of sustainable transnational thematic tourism products (preferably focus on sport or wellness activity tourism coastal or maritime or mountain or rural tourism)
Key elements of the proposals
promotion of a concrete transnational thematic tourism product based on a certain type of tourism (theme)
- SUSTAINABILITY
- BE TRANSNATIONAL (5 countries + cooperation between SMEs amp local public authorities)
- BE THEMATIC
- HAVE HIGH POTENTIAL FOR SUSTAINABLE TOURISM DEVELOPMENT
- HAVE A ROBUST BUSINESS PLAN
Budget 1000000euro - co-financement of up to 75
around 250000europroject =gt 45 projects granted
Calendar - publication in June 2014
(tentative) - submission by September
- 19
Increasing tourism flows in lowmedium seasons
Overall Objective
to facilitate the increase of tourism flows during the low and medium seasons between Member States and from third countries targeting two specific age groups (seniors and youth)
What we expect from the proposals
bull To foster transnational public and private partnerships
bull To contribute to the creation of a European domestic market for seniors and youths
bull To extend the tourism season and spread the economic and social benefits
bull To capitalize on other European and national initiatives and on the exchange of good practices
bull To foster European identity and combat social exclusion
Budget 1650000euro (2 strands) co-financement of up to 75
around 150-200000europroject =gt 810 projects granted
Calendar - publication beginning of July 2014
(tentative) - submission by September
-
20
European Destination of Excellence ndash Selection 2014
Overall Objective
to co-finance the National Administrations in charge of tourism which will be organising the national selections of the EDEN winning destinations
Theme of excellence ldquoTourism and local gastronomyrdquo
Participating countries will select destinations which have developed a specific tourism offer based on their local gastronomy and for example organise gastronomic festivals awards contests or promote traditional food markets and traditional food industry or show case local know-how traditional culinary practices and methods of cooking that have survived industrialtechnological advancement (this list of possible award criteria is not exhaustive)
Budget 750000euro co-financement of up to 75
max 50000europroject =gt 22-25 national selections
Calendar - publication in April 2014
(tentative) - submission by June 2014
- start of the national selections in November
- duration 10 months
- European Award Ceremony Autumn 2015
21
ldquoMaximise synergies between tourism high-end and creative industriesrdquo
Overall Objective
The objective is to support the development and promotion of one (new) European Route around one high-end luxury product to test the possibility of developing synergies between the tourism and the high-end industries at European level
Test phase
bull The call is open to three high-end products which have been selected on the basis of their economic potential and capacity to diversify European offer during the lowmedium season in a wide range of Members States
bull perfume
bull chocolate
bull jewellery
Key elements of the proposals
- DIVERSIFICATION OF THE EUROPEAN OFFER
- BE TRANSNATIONAL (at least 5 countries)
- PUBLIC ndash PRIVATE PARTNERSHIP (minimum 2 SMEs and 1 public Authority)
Budget 400000euro co-financement of up to 75
total budget of the project = 533333euro
Calendar - publication 16 June 2014
(tentative) - submission by 16 September 2014
httpeceuropaeueasmetourism-creative-industries_enhtm
- 22
PREPARATORY ACTION - ldquoPromotion of European and transnational tourism products with special emphasis on cultural and industrial productsrdquo
Development andor promotion of European Routes based on European
cultural and industrial heritage
Overall Objective
To support the development andor promotion of ldquoroutesrdquo (physical or virtual) which have transnational or European dimension Some topics are particularly welcome such as products around coastal and maritime heritage spiritual routes gastronomic routes with a European narrative (description of the commercial routes and different ways to prepare it) Those topics could tackle the same issues as raised within EUSAIR
Key elements of the proposals
These Routes must represent a ldquotourism productrdquo be transnational ndash so offered in the territories of several countriesndash and thematic (conceived structured and developed around a common theme)
- 4-5 countries
- Minimum 2 SMEs + public authority
-
Budget 1000000euro co-financement of up to 75
45 projects will be selected
Calendar - publication in June 2014
(tentative) - submission by September
-
23
PREPARATORY ACTION - ldquoTOURISM ACCESSIBILITY FOR ALLrdquo
Fostering Accessible Tourism entrepreneurship and management (title TBC)
Overall Objective
To test the implementation of capacity building schemes whereby managers destination managers entrepreneurs can learn from experienced and successful ldquoaccessiblerdquo operators create new synergies with other operators along the supply chain explore new market opportunities and discover a new way to make business
Key elements of the proposals
- Public-private partnerships (SMEs and public authorities) Chambers of Commerce other entrepreneurs business federations
- Civil society disability groups
- Business schools universities
- Cross-border or national level (tbd)
Budget 650000euro co-financement of up to 75
3 ndash 4 projects will be selected
Calendar - publication in June 2014
(tentative) - submission by early September 2014
- -
24
Contact details
Unit E1 Tourism policy
ENTR-TOURISM-POLICYeceuropaeu
httpeceuropaeuenterprisesectorstourismindex_enhtm
25
Thank you for
your attention
Allocation of the COSME Budget overall budget euro 25 billion from 2014 to 2020
17
TOURISM WORK PROGRAMME 2014
Budget euro1089 million for the 7 - year period to tourism-related
actions
Description The actions will contribute to the implementation of the 2010 Tourism Communication bdquoEurope the worlds No 1 tourist destinationldquo and ensure a sustainable continuation to initiatives already undertaken under COSME 2014 as well as under EIP
Objectives
(1) increasing tourism demand (2) diversifying tourism offer (3) enhancing tourism quality sustainability accessibility skills information and innovation (4) Improving socio-economic knowledge of the sector and (5) increasing Europes visibility as a tourist destination as well as of its diverse destinations
Implementation Mode Calls for Proposals (4) Call for Tender and Framework Contracts (6) Ad-hoc Grants (2)
18
Diversifying the EU tourism offer and products ndash Sustainable transnational tourism products
Overall Objective
to support the enhancement and promotion of sustainable transnational thematic tourism products (preferably focus on sport or wellness activity tourism coastal or maritime or mountain or rural tourism)
Key elements of the proposals
promotion of a concrete transnational thematic tourism product based on a certain type of tourism (theme)
- SUSTAINABILITY
- BE TRANSNATIONAL (5 countries + cooperation between SMEs amp local public authorities)
- BE THEMATIC
- HAVE HIGH POTENTIAL FOR SUSTAINABLE TOURISM DEVELOPMENT
- HAVE A ROBUST BUSINESS PLAN
Budget 1000000euro - co-financement of up to 75
around 250000europroject =gt 45 projects granted
Calendar - publication in June 2014
(tentative) - submission by September
- 19
Increasing tourism flows in lowmedium seasons
Overall Objective
to facilitate the increase of tourism flows during the low and medium seasons between Member States and from third countries targeting two specific age groups (seniors and youth)
What we expect from the proposals
bull To foster transnational public and private partnerships
bull To contribute to the creation of a European domestic market for seniors and youths
bull To extend the tourism season and spread the economic and social benefits
bull To capitalize on other European and national initiatives and on the exchange of good practices
bull To foster European identity and combat social exclusion
Budget 1650000euro (2 strands) co-financement of up to 75
around 150-200000europroject =gt 810 projects granted
Calendar - publication beginning of July 2014
(tentative) - submission by September
-
20
European Destination of Excellence ndash Selection 2014
Overall Objective
to co-finance the National Administrations in charge of tourism which will be organising the national selections of the EDEN winning destinations
Theme of excellence ldquoTourism and local gastronomyrdquo
Participating countries will select destinations which have developed a specific tourism offer based on their local gastronomy and for example organise gastronomic festivals awards contests or promote traditional food markets and traditional food industry or show case local know-how traditional culinary practices and methods of cooking that have survived industrialtechnological advancement (this list of possible award criteria is not exhaustive)
Budget 750000euro co-financement of up to 75
max 50000europroject =gt 22-25 national selections
Calendar - publication in April 2014
(tentative) - submission by June 2014
- start of the national selections in November
- duration 10 months
- European Award Ceremony Autumn 2015
21
ldquoMaximise synergies between tourism high-end and creative industriesrdquo
Overall Objective
The objective is to support the development and promotion of one (new) European Route around one high-end luxury product to test the possibility of developing synergies between the tourism and the high-end industries at European level
Test phase
bull The call is open to three high-end products which have been selected on the basis of their economic potential and capacity to diversify European offer during the lowmedium season in a wide range of Members States
bull perfume
bull chocolate
bull jewellery
Key elements of the proposals
- DIVERSIFICATION OF THE EUROPEAN OFFER
- BE TRANSNATIONAL (at least 5 countries)
- PUBLIC ndash PRIVATE PARTNERSHIP (minimum 2 SMEs and 1 public Authority)
Budget 400000euro co-financement of up to 75
total budget of the project = 533333euro
Calendar - publication 16 June 2014
(tentative) - submission by 16 September 2014
httpeceuropaeueasmetourism-creative-industries_enhtm
- 22
PREPARATORY ACTION - ldquoPromotion of European and transnational tourism products with special emphasis on cultural and industrial productsrdquo
Development andor promotion of European Routes based on European
cultural and industrial heritage
Overall Objective
To support the development andor promotion of ldquoroutesrdquo (physical or virtual) which have transnational or European dimension Some topics are particularly welcome such as products around coastal and maritime heritage spiritual routes gastronomic routes with a European narrative (description of the commercial routes and different ways to prepare it) Those topics could tackle the same issues as raised within EUSAIR
Key elements of the proposals
These Routes must represent a ldquotourism productrdquo be transnational ndash so offered in the territories of several countriesndash and thematic (conceived structured and developed around a common theme)
- 4-5 countries
- Minimum 2 SMEs + public authority
-
Budget 1000000euro co-financement of up to 75
45 projects will be selected
Calendar - publication in June 2014
(tentative) - submission by September
-
23
PREPARATORY ACTION - ldquoTOURISM ACCESSIBILITY FOR ALLrdquo
Fostering Accessible Tourism entrepreneurship and management (title TBC)
Overall Objective
To test the implementation of capacity building schemes whereby managers destination managers entrepreneurs can learn from experienced and successful ldquoaccessiblerdquo operators create new synergies with other operators along the supply chain explore new market opportunities and discover a new way to make business
Key elements of the proposals
- Public-private partnerships (SMEs and public authorities) Chambers of Commerce other entrepreneurs business federations
- Civil society disability groups
- Business schools universities
- Cross-border or national level (tbd)
Budget 650000euro co-financement of up to 75
3 ndash 4 projects will be selected
Calendar - publication in June 2014
(tentative) - submission by early September 2014
- -
24
Contact details
Unit E1 Tourism policy
ENTR-TOURISM-POLICYeceuropaeu
httpeceuropaeuenterprisesectorstourismindex_enhtm
25
Thank you for
your attention
TOURISM WORK PROGRAMME 2014
Budget euro1089 million for the 7 - year period to tourism-related
actions
Description The actions will contribute to the implementation of the 2010 Tourism Communication bdquoEurope the worlds No 1 tourist destinationldquo and ensure a sustainable continuation to initiatives already undertaken under COSME 2014 as well as under EIP
Objectives
(1) increasing tourism demand (2) diversifying tourism offer (3) enhancing tourism quality sustainability accessibility skills information and innovation (4) Improving socio-economic knowledge of the sector and (5) increasing Europes visibility as a tourist destination as well as of its diverse destinations
Implementation Mode Calls for Proposals (4) Call for Tender and Framework Contracts (6) Ad-hoc Grants (2)
18
Diversifying the EU tourism offer and products ndash Sustainable transnational tourism products
Overall Objective
to support the enhancement and promotion of sustainable transnational thematic tourism products (preferably focus on sport or wellness activity tourism coastal or maritime or mountain or rural tourism)
Key elements of the proposals
promotion of a concrete transnational thematic tourism product based on a certain type of tourism (theme)
- SUSTAINABILITY
- BE TRANSNATIONAL (5 countries + cooperation between SMEs amp local public authorities)
- BE THEMATIC
- HAVE HIGH POTENTIAL FOR SUSTAINABLE TOURISM DEVELOPMENT
- HAVE A ROBUST BUSINESS PLAN
Budget 1000000euro - co-financement of up to 75
around 250000europroject =gt 45 projects granted
Calendar - publication in June 2014
(tentative) - submission by September
- 19
Increasing tourism flows in lowmedium seasons
Overall Objective
to facilitate the increase of tourism flows during the low and medium seasons between Member States and from third countries targeting two specific age groups (seniors and youth)
What we expect from the proposals
bull To foster transnational public and private partnerships
bull To contribute to the creation of a European domestic market for seniors and youths
bull To extend the tourism season and spread the economic and social benefits
bull To capitalize on other European and national initiatives and on the exchange of good practices
bull To foster European identity and combat social exclusion
Budget 1650000euro (2 strands) co-financement of up to 75
around 150-200000europroject =gt 810 projects granted
Calendar - publication beginning of July 2014
(tentative) - submission by September
-
20
European Destination of Excellence ndash Selection 2014
Overall Objective
to co-finance the National Administrations in charge of tourism which will be organising the national selections of the EDEN winning destinations
Theme of excellence ldquoTourism and local gastronomyrdquo
Participating countries will select destinations which have developed a specific tourism offer based on their local gastronomy and for example organise gastronomic festivals awards contests or promote traditional food markets and traditional food industry or show case local know-how traditional culinary practices and methods of cooking that have survived industrialtechnological advancement (this list of possible award criteria is not exhaustive)
Budget 750000euro co-financement of up to 75
max 50000europroject =gt 22-25 national selections
Calendar - publication in April 2014
(tentative) - submission by June 2014
- start of the national selections in November
- duration 10 months
- European Award Ceremony Autumn 2015
21
ldquoMaximise synergies between tourism high-end and creative industriesrdquo
Overall Objective
The objective is to support the development and promotion of one (new) European Route around one high-end luxury product to test the possibility of developing synergies between the tourism and the high-end industries at European level
Test phase
bull The call is open to three high-end products which have been selected on the basis of their economic potential and capacity to diversify European offer during the lowmedium season in a wide range of Members States
bull perfume
bull chocolate
bull jewellery
Key elements of the proposals
- DIVERSIFICATION OF THE EUROPEAN OFFER
- BE TRANSNATIONAL (at least 5 countries)
- PUBLIC ndash PRIVATE PARTNERSHIP (minimum 2 SMEs and 1 public Authority)
Budget 400000euro co-financement of up to 75
total budget of the project = 533333euro
Calendar - publication 16 June 2014
(tentative) - submission by 16 September 2014
httpeceuropaeueasmetourism-creative-industries_enhtm
- 22
PREPARATORY ACTION - ldquoPromotion of European and transnational tourism products with special emphasis on cultural and industrial productsrdquo
Development andor promotion of European Routes based on European
cultural and industrial heritage
Overall Objective
To support the development andor promotion of ldquoroutesrdquo (physical or virtual) which have transnational or European dimension Some topics are particularly welcome such as products around coastal and maritime heritage spiritual routes gastronomic routes with a European narrative (description of the commercial routes and different ways to prepare it) Those topics could tackle the same issues as raised within EUSAIR
Key elements of the proposals
These Routes must represent a ldquotourism productrdquo be transnational ndash so offered in the territories of several countriesndash and thematic (conceived structured and developed around a common theme)
- 4-5 countries
- Minimum 2 SMEs + public authority
-
Budget 1000000euro co-financement of up to 75
45 projects will be selected
Calendar - publication in June 2014
(tentative) - submission by September
-
23
PREPARATORY ACTION - ldquoTOURISM ACCESSIBILITY FOR ALLrdquo
Fostering Accessible Tourism entrepreneurship and management (title TBC)
Overall Objective
To test the implementation of capacity building schemes whereby managers destination managers entrepreneurs can learn from experienced and successful ldquoaccessiblerdquo operators create new synergies with other operators along the supply chain explore new market opportunities and discover a new way to make business
Key elements of the proposals
- Public-private partnerships (SMEs and public authorities) Chambers of Commerce other entrepreneurs business federations
- Civil society disability groups
- Business schools universities
- Cross-border or national level (tbd)
Budget 650000euro co-financement of up to 75
3 ndash 4 projects will be selected
Calendar - publication in June 2014
(tentative) - submission by early September 2014
- -
24
Contact details
Unit E1 Tourism policy
ENTR-TOURISM-POLICYeceuropaeu
httpeceuropaeuenterprisesectorstourismindex_enhtm
25
Thank you for
your attention
Diversifying the EU tourism offer and products ndash Sustainable transnational tourism products
Overall Objective
to support the enhancement and promotion of sustainable transnational thematic tourism products (preferably focus on sport or wellness activity tourism coastal or maritime or mountain or rural tourism)
Key elements of the proposals
promotion of a concrete transnational thematic tourism product based on a certain type of tourism (theme)
- SUSTAINABILITY
- BE TRANSNATIONAL (5 countries + cooperation between SMEs amp local public authorities)
- BE THEMATIC
- HAVE HIGH POTENTIAL FOR SUSTAINABLE TOURISM DEVELOPMENT
- HAVE A ROBUST BUSINESS PLAN
Budget 1000000euro - co-financement of up to 75
around 250000europroject =gt 45 projects granted
Calendar - publication in June 2014
(tentative) - submission by September
- 19
Increasing tourism flows in lowmedium seasons
Overall Objective
to facilitate the increase of tourism flows during the low and medium seasons between Member States and from third countries targeting two specific age groups (seniors and youth)
What we expect from the proposals
bull To foster transnational public and private partnerships
bull To contribute to the creation of a European domestic market for seniors and youths
bull To extend the tourism season and spread the economic and social benefits
bull To capitalize on other European and national initiatives and on the exchange of good practices
bull To foster European identity and combat social exclusion
Budget 1650000euro (2 strands) co-financement of up to 75
around 150-200000europroject =gt 810 projects granted
Calendar - publication beginning of July 2014
(tentative) - submission by September
-
20
European Destination of Excellence ndash Selection 2014
Overall Objective
to co-finance the National Administrations in charge of tourism which will be organising the national selections of the EDEN winning destinations
Theme of excellence ldquoTourism and local gastronomyrdquo
Participating countries will select destinations which have developed a specific tourism offer based on their local gastronomy and for example organise gastronomic festivals awards contests or promote traditional food markets and traditional food industry or show case local know-how traditional culinary practices and methods of cooking that have survived industrialtechnological advancement (this list of possible award criteria is not exhaustive)
Budget 750000euro co-financement of up to 75
max 50000europroject =gt 22-25 national selections
Calendar - publication in April 2014
(tentative) - submission by June 2014
- start of the national selections in November
- duration 10 months
- European Award Ceremony Autumn 2015
21
ldquoMaximise synergies between tourism high-end and creative industriesrdquo
Overall Objective
The objective is to support the development and promotion of one (new) European Route around one high-end luxury product to test the possibility of developing synergies between the tourism and the high-end industries at European level
Test phase
bull The call is open to three high-end products which have been selected on the basis of their economic potential and capacity to diversify European offer during the lowmedium season in a wide range of Members States
bull perfume
bull chocolate
bull jewellery
Key elements of the proposals
- DIVERSIFICATION OF THE EUROPEAN OFFER
- BE TRANSNATIONAL (at least 5 countries)
- PUBLIC ndash PRIVATE PARTNERSHIP (minimum 2 SMEs and 1 public Authority)
Budget 400000euro co-financement of up to 75
total budget of the project = 533333euro
Calendar - publication 16 June 2014
(tentative) - submission by 16 September 2014
httpeceuropaeueasmetourism-creative-industries_enhtm
- 22
PREPARATORY ACTION - ldquoPromotion of European and transnational tourism products with special emphasis on cultural and industrial productsrdquo
Development andor promotion of European Routes based on European
cultural and industrial heritage
Overall Objective
To support the development andor promotion of ldquoroutesrdquo (physical or virtual) which have transnational or European dimension Some topics are particularly welcome such as products around coastal and maritime heritage spiritual routes gastronomic routes with a European narrative (description of the commercial routes and different ways to prepare it) Those topics could tackle the same issues as raised within EUSAIR
Key elements of the proposals
These Routes must represent a ldquotourism productrdquo be transnational ndash so offered in the territories of several countriesndash and thematic (conceived structured and developed around a common theme)
- 4-5 countries
- Minimum 2 SMEs + public authority
-
Budget 1000000euro co-financement of up to 75
45 projects will be selected
Calendar - publication in June 2014
(tentative) - submission by September
-
23
PREPARATORY ACTION - ldquoTOURISM ACCESSIBILITY FOR ALLrdquo
Fostering Accessible Tourism entrepreneurship and management (title TBC)
Overall Objective
To test the implementation of capacity building schemes whereby managers destination managers entrepreneurs can learn from experienced and successful ldquoaccessiblerdquo operators create new synergies with other operators along the supply chain explore new market opportunities and discover a new way to make business
Key elements of the proposals
- Public-private partnerships (SMEs and public authorities) Chambers of Commerce other entrepreneurs business federations
- Civil society disability groups
- Business schools universities
- Cross-border or national level (tbd)
Budget 650000euro co-financement of up to 75
3 ndash 4 projects will be selected
Calendar - publication in June 2014
(tentative) - submission by early September 2014
- -
24
Contact details
Unit E1 Tourism policy
ENTR-TOURISM-POLICYeceuropaeu
httpeceuropaeuenterprisesectorstourismindex_enhtm
25
Thank you for
your attention
Increasing tourism flows in lowmedium seasons
Overall Objective
to facilitate the increase of tourism flows during the low and medium seasons between Member States and from third countries targeting two specific age groups (seniors and youth)
What we expect from the proposals
bull To foster transnational public and private partnerships
bull To contribute to the creation of a European domestic market for seniors and youths
bull To extend the tourism season and spread the economic and social benefits
bull To capitalize on other European and national initiatives and on the exchange of good practices
bull To foster European identity and combat social exclusion
Budget 1650000euro (2 strands) co-financement of up to 75
around 150-200000europroject =gt 810 projects granted
Calendar - publication beginning of July 2014
(tentative) - submission by September
-
20
European Destination of Excellence ndash Selection 2014
Overall Objective
to co-finance the National Administrations in charge of tourism which will be organising the national selections of the EDEN winning destinations
Theme of excellence ldquoTourism and local gastronomyrdquo
Participating countries will select destinations which have developed a specific tourism offer based on their local gastronomy and for example organise gastronomic festivals awards contests or promote traditional food markets and traditional food industry or show case local know-how traditional culinary practices and methods of cooking that have survived industrialtechnological advancement (this list of possible award criteria is not exhaustive)
Budget 750000euro co-financement of up to 75
max 50000europroject =gt 22-25 national selections
Calendar - publication in April 2014
(tentative) - submission by June 2014
- start of the national selections in November
- duration 10 months
- European Award Ceremony Autumn 2015
21
ldquoMaximise synergies between tourism high-end and creative industriesrdquo
Overall Objective
The objective is to support the development and promotion of one (new) European Route around one high-end luxury product to test the possibility of developing synergies between the tourism and the high-end industries at European level
Test phase
bull The call is open to three high-end products which have been selected on the basis of their economic potential and capacity to diversify European offer during the lowmedium season in a wide range of Members States
bull perfume
bull chocolate
bull jewellery
Key elements of the proposals
- DIVERSIFICATION OF THE EUROPEAN OFFER
- BE TRANSNATIONAL (at least 5 countries)
- PUBLIC ndash PRIVATE PARTNERSHIP (minimum 2 SMEs and 1 public Authority)
Budget 400000euro co-financement of up to 75
total budget of the project = 533333euro
Calendar - publication 16 June 2014
(tentative) - submission by 16 September 2014
httpeceuropaeueasmetourism-creative-industries_enhtm
- 22
PREPARATORY ACTION - ldquoPromotion of European and transnational tourism products with special emphasis on cultural and industrial productsrdquo
Development andor promotion of European Routes based on European
cultural and industrial heritage
Overall Objective
To support the development andor promotion of ldquoroutesrdquo (physical or virtual) which have transnational or European dimension Some topics are particularly welcome such as products around coastal and maritime heritage spiritual routes gastronomic routes with a European narrative (description of the commercial routes and different ways to prepare it) Those topics could tackle the same issues as raised within EUSAIR
Key elements of the proposals
These Routes must represent a ldquotourism productrdquo be transnational ndash so offered in the territories of several countriesndash and thematic (conceived structured and developed around a common theme)
- 4-5 countries
- Minimum 2 SMEs + public authority
-
Budget 1000000euro co-financement of up to 75
45 projects will be selected
Calendar - publication in June 2014
(tentative) - submission by September
-
23
PREPARATORY ACTION - ldquoTOURISM ACCESSIBILITY FOR ALLrdquo
Fostering Accessible Tourism entrepreneurship and management (title TBC)
Overall Objective
To test the implementation of capacity building schemes whereby managers destination managers entrepreneurs can learn from experienced and successful ldquoaccessiblerdquo operators create new synergies with other operators along the supply chain explore new market opportunities and discover a new way to make business
Key elements of the proposals
- Public-private partnerships (SMEs and public authorities) Chambers of Commerce other entrepreneurs business federations
- Civil society disability groups
- Business schools universities
- Cross-border or national level (tbd)
Budget 650000euro co-financement of up to 75
3 ndash 4 projects will be selected
Calendar - publication in June 2014
(tentative) - submission by early September 2014
- -
24
Contact details
Unit E1 Tourism policy
ENTR-TOURISM-POLICYeceuropaeu
httpeceuropaeuenterprisesectorstourismindex_enhtm
25
Thank you for
your attention
European Destination of Excellence ndash Selection 2014
Overall Objective
to co-finance the National Administrations in charge of tourism which will be organising the national selections of the EDEN winning destinations
Theme of excellence ldquoTourism and local gastronomyrdquo
Participating countries will select destinations which have developed a specific tourism offer based on their local gastronomy and for example organise gastronomic festivals awards contests or promote traditional food markets and traditional food industry or show case local know-how traditional culinary practices and methods of cooking that have survived industrialtechnological advancement (this list of possible award criteria is not exhaustive)
Budget 750000euro co-financement of up to 75
max 50000europroject =gt 22-25 national selections
Calendar - publication in April 2014
(tentative) - submission by June 2014
- start of the national selections in November
- duration 10 months
- European Award Ceremony Autumn 2015
21
ldquoMaximise synergies between tourism high-end and creative industriesrdquo
Overall Objective
The objective is to support the development and promotion of one (new) European Route around one high-end luxury product to test the possibility of developing synergies between the tourism and the high-end industries at European level
Test phase
bull The call is open to three high-end products which have been selected on the basis of their economic potential and capacity to diversify European offer during the lowmedium season in a wide range of Members States
bull perfume
bull chocolate
bull jewellery
Key elements of the proposals
- DIVERSIFICATION OF THE EUROPEAN OFFER
- BE TRANSNATIONAL (at least 5 countries)
- PUBLIC ndash PRIVATE PARTNERSHIP (minimum 2 SMEs and 1 public Authority)
Budget 400000euro co-financement of up to 75
total budget of the project = 533333euro
Calendar - publication 16 June 2014
(tentative) - submission by 16 September 2014
httpeceuropaeueasmetourism-creative-industries_enhtm
- 22
PREPARATORY ACTION - ldquoPromotion of European and transnational tourism products with special emphasis on cultural and industrial productsrdquo
Development andor promotion of European Routes based on European
cultural and industrial heritage
Overall Objective
To support the development andor promotion of ldquoroutesrdquo (physical or virtual) which have transnational or European dimension Some topics are particularly welcome such as products around coastal and maritime heritage spiritual routes gastronomic routes with a European narrative (description of the commercial routes and different ways to prepare it) Those topics could tackle the same issues as raised within EUSAIR
Key elements of the proposals
These Routes must represent a ldquotourism productrdquo be transnational ndash so offered in the territories of several countriesndash and thematic (conceived structured and developed around a common theme)
- 4-5 countries
- Minimum 2 SMEs + public authority
-
Budget 1000000euro co-financement of up to 75
45 projects will be selected
Calendar - publication in June 2014
(tentative) - submission by September
-
23
PREPARATORY ACTION - ldquoTOURISM ACCESSIBILITY FOR ALLrdquo
Fostering Accessible Tourism entrepreneurship and management (title TBC)
Overall Objective
To test the implementation of capacity building schemes whereby managers destination managers entrepreneurs can learn from experienced and successful ldquoaccessiblerdquo operators create new synergies with other operators along the supply chain explore new market opportunities and discover a new way to make business
Key elements of the proposals
- Public-private partnerships (SMEs and public authorities) Chambers of Commerce other entrepreneurs business federations
- Civil society disability groups
- Business schools universities
- Cross-border or national level (tbd)
Budget 650000euro co-financement of up to 75
3 ndash 4 projects will be selected
Calendar - publication in June 2014
(tentative) - submission by early September 2014
- -
24
Contact details
Unit E1 Tourism policy
ENTR-TOURISM-POLICYeceuropaeu
httpeceuropaeuenterprisesectorstourismindex_enhtm
25
Thank you for
your attention
ldquoMaximise synergies between tourism high-end and creative industriesrdquo
Overall Objective
The objective is to support the development and promotion of one (new) European Route around one high-end luxury product to test the possibility of developing synergies between the tourism and the high-end industries at European level
Test phase
bull The call is open to three high-end products which have been selected on the basis of their economic potential and capacity to diversify European offer during the lowmedium season in a wide range of Members States
bull perfume
bull chocolate
bull jewellery
Key elements of the proposals
- DIVERSIFICATION OF THE EUROPEAN OFFER
- BE TRANSNATIONAL (at least 5 countries)
- PUBLIC ndash PRIVATE PARTNERSHIP (minimum 2 SMEs and 1 public Authority)
Budget 400000euro co-financement of up to 75
total budget of the project = 533333euro
Calendar - publication 16 June 2014
(tentative) - submission by 16 September 2014
httpeceuropaeueasmetourism-creative-industries_enhtm
- 22
PREPARATORY ACTION - ldquoPromotion of European and transnational tourism products with special emphasis on cultural and industrial productsrdquo
Development andor promotion of European Routes based on European
cultural and industrial heritage
Overall Objective
To support the development andor promotion of ldquoroutesrdquo (physical or virtual) which have transnational or European dimension Some topics are particularly welcome such as products around coastal and maritime heritage spiritual routes gastronomic routes with a European narrative (description of the commercial routes and different ways to prepare it) Those topics could tackle the same issues as raised within EUSAIR
Key elements of the proposals
These Routes must represent a ldquotourism productrdquo be transnational ndash so offered in the territories of several countriesndash and thematic (conceived structured and developed around a common theme)
- 4-5 countries
- Minimum 2 SMEs + public authority
-
Budget 1000000euro co-financement of up to 75
45 projects will be selected
Calendar - publication in June 2014
(tentative) - submission by September
-
23
PREPARATORY ACTION - ldquoTOURISM ACCESSIBILITY FOR ALLrdquo
Fostering Accessible Tourism entrepreneurship and management (title TBC)
Overall Objective
To test the implementation of capacity building schemes whereby managers destination managers entrepreneurs can learn from experienced and successful ldquoaccessiblerdquo operators create new synergies with other operators along the supply chain explore new market opportunities and discover a new way to make business
Key elements of the proposals
- Public-private partnerships (SMEs and public authorities) Chambers of Commerce other entrepreneurs business federations
- Civil society disability groups
- Business schools universities
- Cross-border or national level (tbd)
Budget 650000euro co-financement of up to 75
3 ndash 4 projects will be selected
Calendar - publication in June 2014
(tentative) - submission by early September 2014
- -
24
Contact details
Unit E1 Tourism policy
ENTR-TOURISM-POLICYeceuropaeu
httpeceuropaeuenterprisesectorstourismindex_enhtm
25
Thank you for
your attention
PREPARATORY ACTION - ldquoPromotion of European and transnational tourism products with special emphasis on cultural and industrial productsrdquo
Development andor promotion of European Routes based on European
cultural and industrial heritage
Overall Objective
To support the development andor promotion of ldquoroutesrdquo (physical or virtual) which have transnational or European dimension Some topics are particularly welcome such as products around coastal and maritime heritage spiritual routes gastronomic routes with a European narrative (description of the commercial routes and different ways to prepare it) Those topics could tackle the same issues as raised within EUSAIR
Key elements of the proposals
These Routes must represent a ldquotourism productrdquo be transnational ndash so offered in the territories of several countriesndash and thematic (conceived structured and developed around a common theme)
- 4-5 countries
- Minimum 2 SMEs + public authority
-
Budget 1000000euro co-financement of up to 75
45 projects will be selected
Calendar - publication in June 2014
(tentative) - submission by September
-
23
PREPARATORY ACTION - ldquoTOURISM ACCESSIBILITY FOR ALLrdquo
Fostering Accessible Tourism entrepreneurship and management (title TBC)
Overall Objective
To test the implementation of capacity building schemes whereby managers destination managers entrepreneurs can learn from experienced and successful ldquoaccessiblerdquo operators create new synergies with other operators along the supply chain explore new market opportunities and discover a new way to make business
Key elements of the proposals
- Public-private partnerships (SMEs and public authorities) Chambers of Commerce other entrepreneurs business federations
- Civil society disability groups
- Business schools universities
- Cross-border or national level (tbd)
Budget 650000euro co-financement of up to 75
3 ndash 4 projects will be selected
Calendar - publication in June 2014
(tentative) - submission by early September 2014
- -
24
Contact details
Unit E1 Tourism policy
ENTR-TOURISM-POLICYeceuropaeu
httpeceuropaeuenterprisesectorstourismindex_enhtm
25
Thank you for
your attention
PREPARATORY ACTION - ldquoTOURISM ACCESSIBILITY FOR ALLrdquo
Fostering Accessible Tourism entrepreneurship and management (title TBC)
Overall Objective
To test the implementation of capacity building schemes whereby managers destination managers entrepreneurs can learn from experienced and successful ldquoaccessiblerdquo operators create new synergies with other operators along the supply chain explore new market opportunities and discover a new way to make business
Key elements of the proposals
- Public-private partnerships (SMEs and public authorities) Chambers of Commerce other entrepreneurs business federations
- Civil society disability groups
- Business schools universities
- Cross-border or national level (tbd)
Budget 650000euro co-financement of up to 75
3 ndash 4 projects will be selected
Calendar - publication in June 2014
(tentative) - submission by early September 2014
- -
24
Contact details
Unit E1 Tourism policy
ENTR-TOURISM-POLICYeceuropaeu
httpeceuropaeuenterprisesectorstourismindex_enhtm
25
Thank you for
your attention
Contact details
Unit E1 Tourism policy
ENTR-TOURISM-POLICYeceuropaeu
httpeceuropaeuenterprisesectorstourismindex_enhtm
25
Thank you for
your attention