EC=MCCorporate media;

publishing revolution

What is blocking companies to become publishers?

Strategy?Content?Organization?Technology?

Comms responsible had no influence & controlOn-time & real-time PR was impossibleObstacles lead to less content

Brand missing outSocial channels as escape

Technology was usually standard web CMS toolBuilt by general web designers; not specialists

Design was one dimensional; by the clientProject became expensive & incomplete

Newsroom underperformance

Technology was quickly outdatedWorkflow enhancement was absent

Obstacles lead to less content

Most content was not search engine optimized

Content could not be shared

No content engagement options

The WhyCorporate media;a market vision

New definition of ‘new

s’

Ability to decide amount & ‘depth’

Flexibility to plan ‘time’ for new

s

Freedom of choice: channel & form

Ability to share news

Business model of traditional publishers under pressureBrands spend less on advertising

Existing business model can’t finance earned mediaReduced sources for coverage & content creationLess opportunity for free publicity

Free channel... but no controlIn search of viable business models

Reliability as main comms tool?

Social channels are free... require large investment

Brands are media outlets

Stakeholders, specialized blogs & industry portals

Brands expected to be opinion leadersDigital PR effort to address business conversion

The HowCorporate media;a product vision

CLOUD HOSTED

Power, speed, scalability and reliability

CROWD INNOVATEDFeature & functionality development & improvement.

Utilizing the wisdom of the crowd: global PR professionals

FUTURE PROOF

Fast web & social developments

OPEN

Open API, connectivity with ‘best of breed’ solutions

EFFICIENT

Workflow, development, and costs

EFFECTIVE

Search, share, engage, and contribute

ContactBart Verhulst

Co-founder & CEOwww.presspage.com