Download - E+W Intro Jan2012
WWW.EGELNICKANDWEBB.COM T 020 7739 3339
EGELNICK AND WEBBDESIGN AND ART DIRECTION
ZETLAND HOUSE 5–25 SCRUTTON STREETLONDON EC2A 4HJ
EGELNICKANDWEBB.COM+44 (0)20 7739 3339
WWW.EGELNICKANDWEBB.COM T 020 7739 3339
EGELNICK AND WEBB
Egelnick and Webb is a boutique creative agency, based in London but working with global clients. We work primarily with luxury brands in the fashion, property, drinks and beauty sectors. We have worked with many companies on a strategic level to achieve their global aspirations and marketing objectives.
We specialise in branding, art direction, campaigns, print materials, social media strategy, online communications and film. Our creative team is supported by people who understand strategy and marketing communications, which means we ensure the work we do is on target, and effective.
We are lucky enough to work with some of the world’s most beautiful brands.
WWW.EGELNICKANDWEBB.COM T 020 7739 3339 CLIENTPROJECT NAME
CLIENTS
AganovichBoutique by JaegerBritsh Fashion CouncilBritish LandCB Richard EllisCalvin KleinChivas RegalCliniqueEstée LauderFinchattonGiles DeaconThe GlenlivetHouse of HollandHubJaegerJimmy ChooJohn Lewis
Johnnie WalkerJonathan KelseyKetchum KrugL’OréalLulu & Co.LuellaMatchesMatthew WilliamsonMichael LewisPradaQasimiRoyal SaluteSamsoniteTanquerayViktor & RolfWilliam Tempest
EGELNICK AND WEBBDESIGN AND ART DIRECTION
ZETLAND HOUSE 5–25 SCRUTTON STREETLONDON EC2A 4HJ
EGELNICKANDWEBB.COM+44 (0)20 7739 3339
WWW.EGELNICKANDWEBB.COM T 020 7739 3339
BRIEF
Jonathan Kelsey is a luxury shoe designer who learned his trade working at Jimmy Choo. He has collaborated with many luxury brands including Pucci, Giles, Mulberry and Cacherel. Our brief was to develop a brand that catapulted him into the luxury shoe market. Egelnick and Webb developed his logo, visual language and aesthetic to communicate the sexual nature of his footwear. This was rolled out across photography, packaging and printed materials. Jonathan Kelsey continues to grow his label around the globe, recently being nominated for Accessory Designer of the Year at the British Fashion Awards.
WWW.EGELNICKANDWEBB.COM T 020 7739 3339 JONATHAN KELSEY AUTUMN/WINTER 2008 ART DIRECTION
WWW.EGELNICKANDWEBB.COM T 020 7739 3339 JONATHAN KELSEYBRANDING
JONATHN KELSEY BRAND GUIDELINES
1.01LOGO - CLEAR SPACE AND SIZES
CLear SpaCe arOUnd primary LOGO
CLear SpaCe arOUnd ShOe LOGO LOCk Up
minimUm Size fOr primary LOGO
5mm high
20mm wide
no other elements should be added inside the border
when vertical height of space for logo is less than 5mm, seondary logo lock up should be used
JONATHN KELSEY BRAND GUIDELINES
LOGO - LOCK UP AND USAGE
primary LOGO
primary LOGO - white primary LOGO with LOCk Up
SeCOndary LOGO
1 .00
for use on lookbooks, shoe boxes and all collateral where space is available
for use on black or coloured backgrounds (black box not part of logo)
for use in shoes only
for use as a supporting logo or when a format does not allow for the primary logo (see logo sizes 1.01)
WWW.EGELNICKANDWEBB.COM T 020 7739 3339 JONATHAN KELSEYBRANDING
WWW.EGELNICKANDWEBB.COM T 020 7739 3339 JONATHAN KELSEY AUTUMN/WINTER 2008 LOOK BOOK
WWW.EGELNICKANDWEBB.COM T 020 7739 3339 JONATHAN KELSEY SPRING/SUMMER 2009 ART DIRECTION
WWW.EGELNICKANDWEBB.COM T 020 7739 3339 JONATHAN KELSEY SPRING/SUMMER 2010 ART DIRECTION EGYPTIAN SCI-FI
EGELNICK AND WEBBDESIGN AND ART DIRECTION
ZETLAND HOUSE 5–25 SCRUTTON STREETLONDON EC2A 4HJ
EGELNICKANDWEBB.COM+44 (0)20 7739 3339
WWW.EGELNICKANDWEBB.COM T 020 7739 3339
BRIEF
House of Holland is firmly established in the international fashion scene. It boasts an impressive roster of international premium stockists including Browns Focus, Selfridges, Harvey Nichols, Colette, Opening Ceremony and Barneys.
Egelnick and Webb have worked with House of Holland for over six seasons, helping define his brand identity and message so the catwalk collection remains a premium offering over-arching the various collaborations and brand extensions.
As part of House of Holland’s social media strategy we updated his website using HTML 5 so it can be viewed across multiple platforms including handheld devices. The website is driven by a CMS system so that the team can update the site with news as and when ithappens.
With the new website, all routes ultimately lead to the shop (there is also a Facebook shop), as the aim was to increase e-commerce. Within the first 4 weeks sales have risen by over 500% with typical weekly sales topping a usual month from his old website. Facebook and iPhone apps are currently under development.
WWW.EGELNICKANDWEBB.COM T 020 7739 3339 HOUSE OF HOLLAND WEBSITE
WWW.EGELNICKANDWEBB.COM T 020 7739 3339 HOUSE OF HOLLAND WEBSITE
WWW.EGELNICKANDWEBB.COM T 020 7739 3339 HOUSE OF HOLLAND WEBSITE E-COMMERCE AND FACEBOOK
WWW.EGELNICKANDWEBB.COM T 020 7739 3339 QASIMI HOMMEA/W2100
WWW.EGELNICKANDWEBB.COM T 020 7739 3339 HOUSE OF HOLLANDSPRING/SUMMER 2009 LOOK BOOK
WWW.EGELNICKANDWEBB.COM T 020 7739 3339 HOUSE OF HOLLAND AUTUMN/WINTER 2009 SHOW/PARTY INVITE
EGELNICK AND WEBBDESIGN AND ART DIRECTION
ZETLAND HOUSE 5–25 SCRUTTON STREETLONDON EC2A 4HJ
EGELNICKANDWEBB.COM+44 (0)20 7739 3339
WWW.EGELNICKANDWEBB.COM T 020 7739 3339
BRIEF
John Lewis was looking to launch an authentic menswear range to target the younger mindset. Highest quality materials, construction and detailing would be used whilst mainting the John Lewis master brand values of - trust, quality, value and service.
Egelnick and Webb were engaged to help evolve the scope and possiblities of the project, creating the name, ‘brand world’ and a top down articulation of the proposed direction.
Within the first three months of launch sales exceed expectation by 30%.
WWW.EGELNICKANDWEBB.COM T 020 7739 3339 JOHN LEWISJOHN LEWIS AND CO. BRAND IDENTITY
GREAT BRITISH CRAFT SINCE 1864
QUALITY FIRST
OVER A CENTURY OF TRADITION
TRUSTED SINCE 1864
GENTLEMAN OUTFITTERS SINCE 1864
HONESTY & COMMITMENT SINCE 1864
RESOLUTELY BRITISH
INTEGRITY, VALUE AND RESPECT SINCE 1864
A CENTURY OF KNOWLEDGE AND TRUST
LOGO WORDS HERITAGE VISUALS FORMATS ILLUSTRATION ARCHIVE PRINTS
1 86 4
WWW.EGELNICKANDWEBB.COM T 020 7739 3339 JOHN LEWISJOHN LEWIS AND CO. BRAND IDENTITY
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DENIM SWING TAGS JACKETS SWING TAGS
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Makers of
THE FINESTCRAFTEDMENSWEAR
since. . 1 8 6 4
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WWW.EGELNICKANDWEBB.COM T 020 7739 3339 JOHN LEWISJOHN LEWIS AND CO. BRAND IDENTITY
1864
Our wool mills have been manufacturing fine wor s ted fabr i c s fo r a lmos t
100 years in Bramley, West York-shire. The mill is still owned and run by the fourth generation of the family. We are committed to tradition, functionality and du-rability in clothing manufacture.M A DE F O R A L I F E T I M E
JOHN LEWIS WOOLLEN MILLS
G R E AT B R I T I S H C R A F T S I N C E . . 1 8 6 4
1864
H O N E S T Y &
C R A F T S I N C E
1 8 6 4
I N T E G R I T Y, V A L U E A N D R E S P E C T S I N C E 1 8 6 4
Since 1864, we have been crafting hon-est and timeless pieces. Our garments represent the highest craftmanship and innovation while never comprimising on fit and style. We are committed to style, function, practicality and durability in
all garments
since. . 1 8 6 4
Makers of
THE FINEST CRAFTEDMENSWEAR
Our garments represent the highest craftmanship, integrity and innova-
tion while never comprimising on fit and style. . . . . . . . . .
MADE FOR A LIFETIME
G E N T L E M A N SO U T F I T T E R S S I N C E 1 8 6 4
WWW.EGELNICKANDWEBB.COM T 020 7739 3339 JOHN LEWISJOHN LEWIS AND CO. BRAND IDENTITY
WWW.EGELNICKANDWEBB.COM T 020 7739 3339 JOHN LEWISJOHN LEWIS AND CO. BRAND IDENTITY
WWW.EGELNICKANDWEBB.COM T 020 7739 3339 JOHN LEWISJOHN LEWIS AND CO. BRAND IDENTITY
WWW.EGELNICKANDWEBB.COM T 020 7739 3339 JOHN LEWISJOHN LEWIS AND CO. BRAND IDENTITY
WWW.EGELNICKANDWEBB.COM T 020 7739 3339 JOHN LEWISJOHN LEWIS AND CO. BRAND IDENTITY
WWW.EGELNICKANDWEBB.COM T 020 7739 3339 JOHN LEWISJOHN LEWIS AND CO. BRAND IDENTITY
WWW.EGELNICKANDWEBB.COM T 020 7739 3339 JOHN LEWISJOHN LEWIS AND CO. BRAND IDENTITY
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EGELNICK AND WEBBDESIGN AND ART DIRECTION
ZETLAND HOUSE 5–25 SCRUTTON STREETLONDON EC2A 4HJ
EGELNICKANDWEBB.COM+44 (0)20 7739 3339
WWW.EGELNICKANDWEBB.COM T 020 7739 3339
BRIEF
Jaeger is a long established high-end retailer in the UK that has provided men’s and women’s fashion since 1884. Jaeger approached Egelnick and Webb to develop a mark that they could use alongside their main brand to signify their heritage and brand. Egelnick and Webb worked alongside their Creative Director to develop an icon that can be used singularly, or repetitively to create a pattern. We developed strict guidelines for the application, and over time, this will become an established and recognisable part of their identity. Jaeger is currently rolling this out across their designs. Initial applications see the pattern used as a jacquard on women’s handbags, as lining in men’s suiting and as an emblem on polo shirts.
WWW.EGELNICKANDWEBB.COM T 020 7739 3339 JAEGERCREATING AN ICON
WWW.EGELNICKANDWEBB.COM T 020 7739 3339 JAEGERCREATING AN ICON
THE PRIMARY MONOGRAM SHOULD BE USED LIBERALLY WHEN APPLIED TO PRODUCT BUT NOT EXCESSIVELY.
LIKE OTHER HIGH-END AND DESIGNER BRANDS, THE NUMBER OF APPLICATION INSTANCES ON ONE PIECE MUST NOT EXCEED THREE.
EXAMPLES OF A SINGLE INSTANCE ARE RIVETS, OR LINING, OR INTERNAL LABELLING. LESS IS MORE.
JAEGER MONOGRAM GUIDELINESPRODUCT APPLICATION
EXAMPLE OF MONOGRAM APPLIED TO LEATHER ON BAG
EXAMPLE OF MONOGRAM APPLIED AS HARDWARE ON STRAP REINFORCEMENT
EXAMPLE OF MONOGRAM APPLIED TO METAL HARDWARE TAG
04
WWW.EGELNICKANDWEBB.COM T 020 7739 3339 JAEGERCREATING AN ICON
JAEGERMONOGRAM GUIDELINESREPEAT PATTERNS
not expanded
not expanded
THESE PATTERNS ARE INSPIRED BY THE WEAVE SECTION OF THE JAEGER ICON AS WELL AS A TRADITIONAL MACHINERY WEAVE, HIGHLIGHTED IN THE VISUAL BELOW. IT CAN BE USED AS A PRINT OR AS A LINING.
08
WWW.EGELNICKANDWEBB.COM T 020 7739 3339 JAEGERCREATING AN ICON
THE MONOGRAM CAN BE COLOURED IN THE FOLLOWING WAY TO CREATE A SECONDARY PRINT ELEMENT.
ONLY THE PRIMARY MONOGRAM CAN BE USED ON HARDWARE.
THESE SECONDARY MONOGRAMS SHOULD ONLY BE USED AS PART OF A REPEAT PATTERN.
3
1 2
JAEGER MONOGRAM GUIDELINESPRODUCT APPLICATION
04
4
4This pattern is created using two different sizes and colours / tones of the monogram.
1- In this instance we use the solid version of the monogram, and not the woven version - Two primary monograms- Two colours- Two sizes- One at original rotation, one at 90 degrees- Multiply to create 3rd colour where the shapes overlap
2- One primary monogram- Two colours- Colours used in alternate shapes
3- In this instance we use the solid version of the monogram, and not the woven version - Two primary monograms- Two colours- Two sizes- One at original rotation, one at 90 degrees- One shape solid, one outlined
WWW.EGELNICKANDWEBB.COM T 020 7739 3339 JAEGERCREATING AN ICON
WWW.EGELNICKANDWEBB.COM T 020 7739 3339 JAEGERCREATING AN ICON
WWW.EGELNICKANDWEBB.COM T 020 7739 3339 CLIENTPROJECT NAME
EGELNICK AND WEBBDESIGN AND ART DIRECTION
ZETLAND HOUSE 5–25 SCRUTTON STREETLONDON EC2A 4HJ
EGELNICKANDWEBB.COM+44 (0)20 7739 3339
by
by
WWW.EGELNICKANDWEBB.COM T 020 7739 3339 CLIENTPROJECT NAME
WWW.EGELNICKANDWEBB.COM T 020 7739 3339
BRIEF
Egelnick and Webb work with many luxury fashion brands including Matthew Williamson, House of Holland, Luellaand William Tempest. We are well-known for working within this market and have strategically advised Chivas on fashion collaborations.
We have worked with John Lewis to develop their menswear heritage range and Jaeger approached us to develop a new brand identity for their younger offering, called Boutique by Jaeger.
After researching the market and their archive, we designed a brand identity that is rolled out across all communications including a pop-up shop in London’s Carnaby Street.
WWW.EGELNICKANDWEBB.COM T 020 7739 3339 BOUTIQUE BY JAEGERBRAND IDENTITY
WWW.EGELNICKANDWEBB.COM T 020 7739 3339 BOUTIQUE BY JAEGERBRAND IDENTITY
WWW.EGELNICKANDWEBB.COM T 020 7739 3339 BOUTIQUE BY JAEGERBRAND IDENTITY
by
WWW.EGELNICKANDWEBB.COM T 020 7739 3339 BOUTIQUE BY JAEGERBRAND IDENTITY
WWW.EGELNICKANDWEBB.COM T 020 7739 3339 CLIENTPROJECT NAME
WWW.EGELNICKANDWEBB.COM T 020 7739 3339
EGELNICK AND WEBBDESIGN AND ART DIRECTION
ZETLAND HOUSE 5–25 SCRUTTON STREETLONDON EC2A 4HJ
EGELNICKANDWEBB.COM+44 (0)20 7739 3339
WWW.EGELNICKANDWEBB.COM T 020 7739 3339 CLIENTPROJECT NAME
WWW.EGELNICKANDWEBB.COM T 020 7739 3339
BRIEF
Egelnick and Webb were retained by Samsonite globally to raise the perception of the Samsonite brand by upgrading their marketing communications. Our brief was to reposition Samsonite as an increasingly premium brand within the luggage market (working with Marcello Bottoli, former CEO of Louis Vuitton). Focus was given to the quality and functionality of the products. Egelnick and Webb overhauled their identify to create robust brand guidelines. This covered everything from photography of products, printed materials, on-product collateral and their advertising campaigns. We rolled out the guidelines globally to their European and American markets ensuring that all brand communication was consistent to strengthen the message.
WWW.EGELNICKANDWEBB.COM T 020 7739 3339WWW.EGELNICKANDWEBB.COM T 020 7739 3339 SAMSONITE ORIGINALSART DIRECTION
WWW.EGELNICKANDWEBB.COM T 020 7739 3339WWW.EGELNICKANDWEBB.COM T 020 7739 3339 SAMSONITE ORIGINALSART DIRECTION
WWW.EGELNICKANDWEBB.COM T 020 7739 3339WWW.EGELNICKANDWEBB.COM T 020 7739 3339 SAMSONITE ORIGINALSBRAND IDENTITY
WWW.EGELNICKANDWEBB.COM T 020 7739 3339WWW.EGELNICKANDWEBB.COM T 020 7739 3339 SAMSONITE ORIGINALSBRAND IDENTITY
WWW.EGELNICKANDWEBB.COM T 020 7739 3339WWW.EGELNICKANDWEBB.COM T 020 7739 3339 SAMSONITE ORIGINALSBRAND IDENTITY
When photographed inline with these guidelines, any product range should cohesively share the same contemporary, premium look and feel. This consistency will ensure the Samsonite core brand messages are conveyed.
SamsoniteExamples
SamsoniteCollateral Sticker/Panel Templates
Quick Thumbnails Opposite are examples of the collateral elements that are available as InDesign templates and PDF’s for download from Mediabin.
https://mediabank.samsonite.com/default.asp
Please note if items are being produced as stickers these should be produced clear with white text. If produced as panels, print grey on white.
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aliquisiscin eu feuis nonseni amconsenit wissim nonulla faciliquat. Putat. Reros nos amconsed essis exerosto commodo loreros dio od dolobor se dolore ming ex etue velis essis aliquat.
Lifetime warranty
Four wheels, zero effort
Double wheels, smoother ride
Product Name
FeatureSub Title
Sissi blandignisi. Deliquis niamcon sequat. Ad tat am, quat, quis enis nosto dio duisit lut adit deliquisim zzril ut num doleniam, verosto esto del exero odolenim alit prat. Pit velis numsan ullamet, consequismod eugue te dolore mod dolor sequamet wis nonulla faccummy nis etue dolor inisit praesed mod minisit alit la conulputatem non ea consequipit ad dolorercip euisit aliquat enis nos eros nibh ex eum venisci blam, sum
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Lifetime warranty
Four wheels, zero effort
Double wheels, smoother ride
Product Name
FeatureSub Title
Rebrand Template Product Sticker/Panel using imagery Rebrand Template Product Sticker/Panel using icon
Panel on Product
Sticker on Product
SamsoniteTypefaces
Neo Sans LightABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890
Neo Sans RegularABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890
Helvetica RegularABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890
Helvetica BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890
Primary TypefaceNeo Sans has been chosen as the typeface for Samsonite for it’s clarity in use and it’s clean, contemporary aesthetic. It should be used for all body copy and the majority of heading instances.
For headings it should be used in title case rather than caps as it is more approachable and less aggressive.
For font usage 8pt or above the InDesign tracking should be set to -20. For font size below 8pt in print, tracking should be set to zero.
Leading should be one point higher than the type size for sizes up to 18pt. Above 18pt judgement should be made on visually looking as tight as other applications.
The Neo Sans font can be obtained from http://www.faces.co.uk/topfonts/neo_sans.cfm?
Secondary Typeface Helvetica has been retained as the secondary typeface for Samsonite.
It is to be used where a more neutral personality is required for headings (where Neo Sans would distract from the image) or where system fonts only are available e.g. Power Point and online body copy.
Only the weights shown opposite are to be used in Samsonite communications.
SamsoniteInformation Graphics
Information Graphics For Samsonite a cohesive style of illustration has selected for all information graphics. The style is clean, friendly and clear to avoid the need for supporting text in all languages.
These are primarily for lock instructions and will be available for all the major types of lock for download from Media Bin. Any further requirements should be directed to Global Marketing to be produced in exactly the same style.
Secondary Colours
Samsonite BluePantone 2735 C100 - M94 - Y0 - K0R38 - G54 - B146
Primary Colours
White
Samsonite Silver Pantone 8401
C100 - M94 - Y0 - K0R118 - G118 - B119
Samsonite Yellow Pantone 116 C0 - M17 - Y100 - K0R255 - G221 - B0
EGELNICK AND WEBBDESIGN AND ART DIRECTION
ZETLAND HOUSE 5–25 SCRUTTON STREETLONDON EC2A 4HJ
EGELNICKANDWEBB.COM+44 (0)20 7739 3339
WWW.EGELNICKANDWEBB.COM T 020 7739 3339 CLIENTPROJECT NAME
WWW.EGELNICKANDWEBB.COM T 020 7739 3339
BRIEF
In addition to working on Samsonite main range, Egelnick and Webb worked on their luxury offering - Samsonite Black. At this time, they wanted to trade-up the brand, to behave like a luxury house, focusing on the craftsmanship and the style of the products. Egelnick and Webb focused on a campaign to launch their business range, and their overall look and feel to ensure that it differentiated from their main offer. We also worked with Viktor & Rolf on their range for Samsonite providing the campaign, art direction, launch materials, windows and in-store messaging.
WWW.EGELNICKANDWEBB.COM T 020 7739 3339WWW.EGELNICKANDWEBB.COM T 020 7739 3339 SAMSONITE BLACK LABELBUSINESS ART DIRECTION
WWW.EGELNICKANDWEBB.COM T 020 7739 3339 SAMSONITE BLACK LABELBUSINESS ART DIRECTION
WWW.EGELNICKANDWEBB.COM T 020 7739 3339
WWW.EGELNICKANDWEBB.COM T 020 7739 3339WWW.EGELNICKANDWEBB.COM T 020 7739 3339 SAMSONITE BLACK LABELBUSINESS ART DIRECTION
WWW.EGELNICKANDWEBB.COM T 020 7739 3339 CLIENTPROJECT NAME
WWW.EGELNICKANDWEBB.COM T 020 7739 3339 CLIENTPROJECT NAME
EGELNICK AND WEBBDESIGN AND ART DIRECTION
ZETLAND HOUSE 5–25 SCRUTTON STREETLONDON EC2A 4HJ
EGELNICKANDWEBB.COM+44 (0)20 7739 3339
WWW.EGELNICKANDWEBB.COM T 020 7739 3339 CLIENTPROJECT NAME
WWW.EGELNICKANDWEBB.COM T 020 7739 3339 CLIENTPROJECT NAME
BRIEF
— Communicate the Happy Travel experience from the 60’s-70’s when air travel was still for the rich and few. Bring the story to life.
— Key words: optimistic, exciting, glamour.
— Look and feel: retro modern.
— Reflect the personality of Samsonite, the higher price point and the unique personality of the Viktor & Rolf brand but keep the product as hero.
WWW.EGELNICKANDWEBB.COM T 020 7739 3339WWW.EGELNICKANDWEBB.COM T 020 7739 3339 SAMSONITE BLACK LABELBRAND IDENTITY
WWW.EGELNICKANDWEBB.COM T 020 7739 3339WWW.EGELNICKANDWEBB.COM T 020 7739 3339 SAMSONITE BLACK LABELART DIRECTION
WWW.EGELNICKANDWEBB.COM T 020 7739 3339WWW.EGELNICKANDWEBB.COM T 020 7739 3339 SAMSONITE BLACK LABELART DIRECTION
WWW.EGELNICKANDWEBB.COM T 020 7739 3339WWW.EGELNICKANDWEBB.COM T 020 7739 3339 SAMSONITE BLACK LABELMARKETING AND PRESS MATERIALS
WWW.EGELNICKANDWEBB.COM T 020 7739 3339WWW.EGELNICKANDWEBB.COM T 020 7739 3339 SAMSONITE BLACK LABELMARKETING AND PRESS MATERIALS
WWW.EGELNICKANDWEBB.COM T 020 7739 3339WWW.EGELNICKANDWEBB.COM T 020 7739 3339 SAMSONITE BLACK LABELLAUNCH EVENT AND RETAIL CONCEPT
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WWW.EGELNICKANDWEBB.COM T 020 7739 3339 CLIENTPROJECT NAME
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BRIEF
Royal Salute is globally aligning itself with the game of Polo “the sport of Kings, the King of sports.” Our brief was to createa brand world for this association. Egelnick and Webb have developed a strong visual identity to provide consistency and authority to the Royal Salute polo platform with the key messaging of nobility, masculinity, luxury lifestyle and royal heritage. This is now being adapted to the needs of core markets globally, strengthening the brands credentials as a luxury brand.
WWW.EGELNICKANDWEBB.COM T 020 7739 3339
ROYAL SALUTE WORLD POLOCREATING A BRAND PLATFORM
ROYAL SALUTE WORLD POLOART DIRECTION
WWW.EGELNICKANDWEBB.COM T 020 7739 3339 ROYAL SALUTE WORLD POLOART DIRECTION
WWW.EGELNICKANDWEBB.COM T 020 7739 3339 CLIENTPROJECT NAME
WWW.EGELNICKANDWEBB.COM T 020 7739 3339 ROYAL SALUTE WORLD POLODUTY FREE FILM
WWW.EGELNICKANDWEBB.COM T 020 7739 3339 ROYAL SALUTE WORLD POLOCREATING A BRAND PLATFORM
WWW.EGELNICKANDWEBB.COM T 020 7739 3339 ROYAL SALUTE WORLD POLOOWNING THE WORLD
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WWW.EGELNICKANDWEBB.COM T 020 7739 3339 ROYAL SALUTE WORLD POLOYOUR GUIDE TO POLO
WWW.EGELNICKANDWEBB.COM T 020 7739 3339 ROYAL SALUTE WORLD POLOYOUR GUIDE TO POLO
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EV EN T
C LU B DAT E
T E A M C OL OU R
C H U K K A
P O S I T I O N P L AY E R H D C P. 1 2 3 4 5 6 OT
TOTA L S
P E N A LT Y H I T
K N O C K I N S
T E A M C OL OU R
C H U K K A
P O S I T I O N P L AY E R H D C P. 1 2 3 4 5 6 OT
TOTA L S
P E N A LT Y H I T
K N O C K I N S
S C OR EK EEPERU M PI R E R EFER EE
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WWW.EGELNICKANDWEBB.COM T 020 7739 3339 ROYAL SALUTE WORLD POLOTRAVEL RETAIL
WWW.EGELNICKANDWEBB.COM T 020 7739 3339 ROYAL SALUTE WORLD POLOPOLO WORLD DIGITAL PLATFORMS
EGELNICK AND WEBBDESIGN AND ART DIRECTION
ZETLAND HOUSE 5–25 SCRUTTON STREETLONDON EC2A 4HJ
EGELNICKANDWEBB.COM+44 (0)20 7739 3339