Marilyn Waite | @WaiteMarilyn | www.marilynwaite.com Telecom Paris 3 July 2014
*Cow Photo by Olivier French
Contents
The business case for sustainable transformation
1 Sustainability Defined 2 The Business
Journey SURF Framework
1 What is sustainability? Sustainable Development?
Early Civilizations • The Maya • The Anlo
1713 • Sylvicultura Oeconomica (Hans Carl von Calowitz)
1750 to 1850 • Industrial Revolution
1938 • Income from Natural Resources without Destroying Capital
1962 • Silent Spring • Environmental Movements
1972 • Only One Earth
1987 • UN WCED –Our Common Future
1990s • 1992 Earth Summit
• 70 definitions of sustainable development
“Sustainable development is development that meets the needs of the present, without compromising the ability of future generations to meet their own needs.” -WCED, 1987
“A creatively ambiguous phrase…an intuitively attractive but slippery concept.” -‐Mitchel, 1997
“An obligation to leave behind a generalized capacity to create well-being.” -Solow, 1993
“Meeting the needs of all generations, present and future, while improving their well-‐being through social, economic, environmental, and intergenerational efforts.” – Waite, 2014
� Sustainable: an adjective
� Sustainable development: a path
� Sustainability: an end-‐goal
2What is the biggest sustainability challenge facing business today?
“We define sustainable development as forms of progress that meet the needs of the present without compromising the ability of future generations to meet their needs.” (WBCSD)
“For the business enterprise, sustainable development means adopting business strategies and activities that meet the needs of the enterprise and its stakeholders today while protecting, sustaining and enhancing the human and natural resources that will be needed in the future.” (IISD, 1992)
� Why go sustainable? • New products using sustainability
• Innovation driven by QBL • Talent gains • Reduce water, energy, waste disposal costs
Risk
Brand + Reputation
• On-‐site, Off grid Renewable Energy • Litigation • Eliminate need for Clean-‐Up • Compliance Costs
• Loyalty • Customer concern for People and Planet • More attractive contracts with suppliers
and governments
P = R – C
� The CSO*
*PwC – The Sustainability Executive, September 2012, Longsworth, Doran, Webber
� Concepts
Cradle-‐to-‐Cradle
Green Economy
Circular Economy
Blue Economy
Waste = Food
Rebuild Capital. Financial. Manufactured. Human.
Social. Natural. Improve Well-‐being. Reduce Environmental
Risks. Local System of Production and Consumption.
Sustainability Capital
Human-‐made. Human knowledge & skills.
Natural capital. Social capital.
� Standards & Guidelines
Global Compact (UN)
World Business Council for SD Guidelines
Human rights; Equal Opportunities; Freedom of Association; Compensation, Opportunities to Improve Skills; Workplace Safety, Health &
Environment; Fair Competition; Civil Engagement
Set Boundaries. Measure Direct and Indirect Impacts. Assess Contribution
to Development. Prioritize the Management Response.
Sustainability Reporting: People. Planet. Profit.
Human Rights, Freedom of Association, No Forced Labor, No Child Labor, No
Discrimination, Precautionary Approach, Environmental Responsibility,
Environmental Technology, No Corruption
Social Responsibility (no certification). Environmental management systems. ISO 26000, ISO 14000
Global Reporting Initiative (Non-‐Profit)
Global Sullivan Principles
� Indices
Dow Jones Sustainability Index
FTSE4Good
Genuine Progress Indicator
Social Progress Index
Tracking stock performance: Economic, Environmental
and Social Criteria.
CSR standards: Environment, Human Rights, Supply Chain Labor, Anti-‐bribery, Climate
Change.
Replacing GDP: + Volunteer Work. Non-‐paid household work. Services of Consumer Durables.
Services of Highways. Net capital investment. -‐ Crime. Family breakdown. Automobile
accidents. Loss of leisure time. Underemployment. Pollution. Resource
Depletion. Basic Human Needs.
Foundations of Wellbeing. Opportunity.
� Specific Tools & Methods
Backcasting
Carbon Footprinting
Ec0logical Footprinting
Water Footprinting
Life Cycle Analysis
Outcome first.
Total Greenhouse Gases Emitted per unit of time.
Total Volume of Freshwater used for goods and services. Water Consumed and/or Polluted per
unit of time.
Inventory of Relevant Energy, Material Inputs, Environmental Releases. Evaluation of Impacts.
Land area and water required for consumption and waste using
prevailing technology.
3 “There are too many metrics and they’re too confusing.”
(1) Raw Material (Bamboo)
(2) Bamboo Fiber
(3) Bamboo Yarn
(4) Bamboo Cloth
(5) Bamboo T-‐Shirt
!
! ! ! ! !
How do the products in the supply chain measure when it comes to:
• Greenhouse Gas Emissions • Water Use (Efficiency, Recycled, Rainwater) • Energy Use (Efficiency, Low Carbon, Renewable) • Land Use (Ecological Footprint, Soil Quality) • Transportation (Distance, Pollutants, Renewable) • Materials (Biodegradable, Recycled, Sustainably Harvested) • Waste (Composting, Cradle-‐to-‐Cradle, Re/Up-‐Cycling) • Pollution (Air, Land, Water) • Labor (working conditions, fair wages) • Long-‐term Profit *Non-‐exhaustive list
Follow the Frog Rainforest Alliance Example
What does the user do with the product or service?
• Throw-‐away • Reduce/Efficiently use • Reuse • Recycle • Biodegrade/Compost (and systems in place to help)
User (for bamboo textile t-‐shirt)
Energy (washing, drying)
Water (washing)
Chemicals (bleaching, stain
removing)
Pollutants Associated with
Use (GHG emissions, effluents)
Durability (one year? lifetime?)
End-‐of-‐Life (system to
upcycle, system to biodegrade effectively)
Relations (stakeholders)
Workers (every step of value chain)
Civil Society (non-‐profit institutions,
NGOs)
Government (local, regional, national, international)
Communities surrounding operations
Independent Third Parties
Clients (internal, external)
Society (People)
Economy (Profit)
Environment (Planet)
Four Pillars of Sustainable Development
Society
Environment
Economy
Future Generations
Marilyn Waite | @WaiteMarilyn | www.marilynwaite.com [email protected] | Quadruple App on Apple and Android