Eagles Fun Park
Business Plan
Daniel Rose, Josh Brooks, Neshant Parikh, Uriel LopezEagles Fun Park 402 East College StreetBridgewater, VA [email protected]
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Table of Contents:
Executive Summary…………………………………………………….3-4General Company Description…………………………………….5-6Products and Services…………………………………………………7Market Research and Competition Analysis………………..8-14Market Planning………………………………………………………….15-18Operational Planning…………………………………………………..19-20Management and Organization……………………………………21-23Startup Expenses and Capitalization…………………………….24-28Appendices…………………………………………………………………..29
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I. Executive Summary
The Eagles Fun Park is going to be the new big attraction in Bridgewater, VA. The newest theme
park based center is going to be a huge success with the surrounding environment. The fun
park is going to include rides, food, games, prizes and more for our customers. Our rides
feature Go-Karts, laser tag, mini golf and the world’s largest free drop tower. Along with a great
food bar and gaming arcade that are separate from the entry wristband. The wristbands are 40
dollars a person and has unlimited access to all the rides for the day. We have a strong market
for us to excel off of as we get bigger and bigger. We have our park on the Bridgewater campus,
which makes it an easy access for college students especially on the weekend. It is also only 5
minutes from James Madison University, which has a very large population. That allows for
even more students to come enjoy the park on the weekends. It is a partnership run by Daniel
Rose, Josh Brooks, Neeshant Parikh, Uriel Lopez. We will have 13 employees on the job at all
times for the best customer satisfaction we can get. There is a great future for our business in
this area. We see the way other theme parks around have all succeed and believe ours can
reach even greater limits. We have attractions that those theme parks do not have and we also
have lots of special promotions to make it more appealing to all ages. We will have contests
held through our social media sites giving out prizes to the winners. We will need a small loan
as a start up cost for building the rides, but we estimate that it would be paid back within the
year, and we would begin to make our own profit shortly into the start of the park. We are not
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too worried about our competition in Harrisonburg or Bridgewater because we are a unique
business compared to what is around the area.
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Important: Please write this section last.
We suggest that you make it two pages or fewer.
Include everything that you would cover in a five-minute interview.
Explain the fundamentals of the proposed business: What will your product be? Who will your customers be? Who are the owners? What do you think the future holds for your business and your industry?
Make it enthusiastic, professional, complete, and concise.
If applying for a loan, state clearly how much you want, precisely how you are going to use it, and how the money will make your business more profitable, thereby ensuring repayment.
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II. General Company
Description
Our business opportunity will thrive because there are no direct competitors in our surrounding
location of Bridgewater and the demand among college students is extremely high. We have
indirect competitors that will target some of our customers. There is little to no entertainment
for Bridgewater College students around campus. Many students travel to surrounding cities,
such as Harrisonburg, for amusement. This strikes a problem for students who do not have cars
on campus with them. Our Business provides a fun social environment right on campus. It
allows all students to interact with one another and have a good time. The convenience of the
location is a prominent factor in meeting the need of the community. Eagles Fun Park is a
service to the community providing entertainment at a cheap price.
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Our business, Eagles Fun Park, is a partnership. We decided to be a partnership because we
have four people working together to start the business. We will have unlimited liability. Our
company’s mission statement is having fun and enjoying life with the people you love. We
promote healthy, magical way to stay safe and have fun at the same time. We are going to
sponsor the Bridgewater College Athletic Program. We will have banners that will promote both
fun and safe rides. We will give back to the community by having promotional days such as
college student day, where both Bridgewater and JMU students will get in half off.
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III. Products and Services
We are offering amusement and entertainment services to our surrounding community.
Through fun rides, games and refreshments. We have no immediate competition in the
surrounding area of our market. This gives us the complete advantage in our market. Our
entrance free for the attractions is 40 dollars for unlimited access per person.
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IV. Market Research &
Competition Analysis
I. Market Research
Our business belongs to the entertainment industry field. Our business offers fun filled
attractions and entertainment options. The rides and games provide positive entertainment for
our customers. Our industry is a big industry with it topping $4.3 billion dollars in the United
States. Our potential market size is about 30,000 customers. We have around 22,000 college
students and 8,000 grade school students in our surrounding area. We plan to target people
between the ages of 5-25 years old.
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II. Target Market
Demographics: The average income for our targeted customer around Harrisonburg is 36,000 a
year. Harrisonburg has a population of about 50,000 people.
Geographics: Our customers live in Bridgewater, Harrisonburg, Dayton, and Waynesboro. This is
the surrounding area around our fun park.
Psychographics: Our customers have a family community sense about them. We believe they
will support our fun park because people like to support their community.
Our target customers enjoy doing fun things and do not like sitting around doing nothing. We
believe they will enjoy spending time at our park on our attractions and come often.
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III. Competitors
Our direct competitors are movie theatres, arcades, and putt-putt courses in Harrisonburg.
There is also a city fair Harrisonburg that will be a competition for the time they are open.
There are also similar fun parks in Harrisonburg and Charlottesville these parks have similar
attractions. Our indirect competitions are nightclubs and bars that many college students enjoy
going too. Other indirect competitions are retail stores and restaurants.
IV. Competitive Analysis
We have some of the most fun and extreme attractions in the state of Virginia. We have and
intense go-kart course with some of the fastest go- karts. We also have a fear fall drop, which is
one of the tallest attraction rides in the state of Virginia. We specialize in an intense laser tag
game in a realistic battlefield ground. Our employees keep the games going fast to make sure
the lines never back up. Our business can meet customer’s wants by providing some of the
most thrilling rides and games at a really low cost.
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V. Competitive Analysis Table
FACTOR Me Strength Weakness
Competitor A
Kings Dominion
Competitor B
Busch Gardens
Importance to
Customer
Products Good
We offer the best
attractions that are fun for all our
customers.
Great Great Important
Price Cheaper
We have the lowest
prices of all our
competitors.
Expensive Most Expensive
Very Important
Quality Good
We keep our facilities
in perfect shape.
Solid Best Very Important
Selection Small
Since we are a start-up we cannot afford to offer as many
attractions as our
competitors.
Medium Large Important
Service Best
We are hiring only top-level
employees to boost our
customer satisfaction.
Average Average Very Important
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FACTOR Me Strength Weakness
Competitor A
Kings Dominion
Competitor B
Busch Gardens
Importance to
Customer
Reliability Best 100% Reliable Weak Average Very
Important
Stability Solid Varied Park Hours. Good Outstanding Important
Expertise Weak
Young, new, aspiring business
owners with little
experience.
Average Outstanding Very Important
Company Reputation
In Progress
We are a brand new
start-up company.
Good Good Very Important
Location Average
We are located right
beside a small
college campus.
Great Average Important
Appearance
Great
Eagles Fun Park is kept
at an upmost
respectable appearance.
Great Great Of little Importance
Sales Method
GoodSelling
tickets at the gate.
Good Good Very Important
Credit Policies
GoodOur Credit policies are
helpful.Good Good Important
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FACTOR Me Strength Weakness
Competitor A
Kings Dominion
Competitor B
Busch Gardens
Importance to
Customer
Advertising Great
We advertise a
lot and market
without high expense to
our company.
Good Great Very Important
ImageIn
Progress
We are new so we do
not have a popular
image but we are
currently working on
it.
Average Good Very Important
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VI. Business Growth
The areas population is mostly consumed of young adults. College students today enjoy living
an active lifestyle and always want to have something to do. They do not enjoy just sitting
around so our Fun Park will be an opportunity to continue in their active lifestyle. We would
need to build our park, and market it to the general population. We would advertise by flyers,
posters, and word of mouth.
VII. Challenges
College students typically do not have a lot of money, so they might not be able to spend a lot
at the Fun Park. The finical need to build the park and open up it up is our biggest barrier. Our
education and training is good for what we want to do. We will ask for investors and charitable
donations from Bridgewater Alumni.
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V. Marketing Plan
Our main target customers are college students from the surrounding colleges. We plan to
promote our business on campus. We also hope our customers will become our promoters as
well. They will enjoy their time at Eagles Fun Park and then tell their friends and invite them to
come too. Our service is and fun and exciting entertaining attraction. The customer will be
satisfied with the quality of the attraction for the price they paid.
Our services will be provided at the location of our Fun Park in Bridgewater, Virginia.
I. Promotion
There are several opportunities where families and individuals can take advantage of deals and
have fun. For instance, there is a promotional day where kids get in for free, Saturday night is
Disco night or “Party under the lights” and more… These relations will be effective because it
reaches out to all age groups and will attract not only one particular group. Our publicity will
mostly be spread through the students who come to our fun park and have a great time and
talk about it with fellow college students. We will try to maintain the best customer satisfaction
and a good relationship with our customers so they will continue to come back to our Fun Park.
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Method Message Media Channel Why It Will Work
Advertising spe-cialtiesBanner ads Fly away in Eagles Fun
Park!Twitter, Facebook, Google
Radio, Local TV channels
Inform the cus-tomers about our attraction
Flyers Ready for Takeoff in the Eagle Tower
Passed out and hung up
Large volume for a small price
Sponsorships Eagles Fun Park backs the Bridgewater Eagles Ath-letics
At the Games, Sponsor the Athletic teams
Website www.eaglesfunpark.com Give out FAQS, park hours etc.
Social Media The best fun park in Vir-ginian! Rides, games, prizes, food and more!
Twitter Online It is a popular source of enter-tainment for our desired and tar-geted cus-tomers.
Brochure Provides information about all of our services and prices.
We can pass out many of them at a very low cost. It will inform many people about our park.
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II. Sales Methods
We will promote the business to college students and families in the area, in pursuit for the
most customers as possible.
III. Sales Estimates
Our maximum capacity for a day is 500 customers and for a month is 15,000 customers. In
order to break even we need to make 109,525 dollars in a month. It will take 3,477 customers a
month to meet this amount and break even.
We have a lot of customers in our targeted area. We believe we can reach around 10,000
customers a month. We plan to have less customers during the holidays and the cold weather,
but we believe our sells during the summer and prime school months will cover us during our
low income months.
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IV. Distribution Channels
We directly sell our wristbands to our customers at the Fun Park for unlimited use of our
attractions.
Month Units Revenue
January 2,800 112,00
February 2,800 112,000
March 4,000 160,000
April 4,500 180,000
May 5,000 200,000
June 4,500 180,000
July 4,000 160,000
August 4,500 180,000
September 5,000 200,000
October 5,000 200,000
November 1,500 60,000
December 1,000 40,000
Annual Total 44,600 1,784,000
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VI. Operational Plan
I. ProductionOur Service is produced by first of all building our fun park and then our employees continuing
to run it at the upmost standard. Our service is also produced and consumed at the same
location, which is our Fun Park. We will use managers to run shifts to make sure we maintain
quality control and our employees are keeping up with the best customer service at all times.
II. Place
Location Advantages Disadvantages
Bridgewater, Va Our Fun Park is located right beside Bridgewater College, and in close proximity to Harrisonburg, VA, which is a rather large city. We are near many colleges and high schools that are filled with our main target market.
We are built directly in a small town.
Bridgewater College and the town of Bridgewater surround our businesses and will help us
draw our customers. Since we are not located in a tight big city, traffic will not be a problem for
our customers and our businesses. There are around 2,000 college students at Bridgewater
right beside the Fun Park and over 20,000 at JMU located 10 miles away from the Fun Park. We
will look to mainly hire college students to work at our Fun Park. There should be plenty of
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qualified workers wanting jobs around our Park. Our park will open up at 12 Noon and stay
open till 12 Midnight everyday of the work. We will be closed for certain holidays.
III. Legal EnvironmentWe will have health and liability insurance over our business and customers. To prevent our
company from being sued or liable for anything we will have a Terms and Conditions that must
be signed upon purchasing a ticket to enter our park.
IV. PersonnelWe have many employees and around 13 working at a single time based on the busyness of the
hour. We have mostly unskilled labor working and a couple skilled positions working as
managers. Workers have one salary, while managers have another higher salary, and all are
based per hour. Jobs descriptions are made and listed in the employment and job requirement
section of the business plan.
V. InventoryOur inventory is all currently being used in our attractions at our Fun Park. We will not hold
extra that is not being used. If something breaks that we are using we will do our best to
replace it right away or fix it if it can be fixed.
VI. SuppliersWe are buying all our supplies directly from warehouses and distribution centers related
directly with the attraction that needs the supply. Most of our buying will be start up
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cost but when our equipment gets old and worn out then we will replace it with new
supplies and equipment.
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VII. Management and
Organization
I. Team Description
Our team is filled with young, educated and energetic men that are extremely hard working.
We have previous experience in the food, retail and pharmacy industries. We also have
experience working at children camps and doing volunteer work with teenagers. We are used
to working with our targeted market area. Our team member needs to be flexible and willing to
put in a lot of work. They will need to be able to make smart business decisions to make sure
the company is on the progress of making money.
II. Organizational Chart
General Management:Daniel Rose
Marketing:Josh Brooks
Operations:Uriel Lopez
Finance:Neeshant Parikh
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III. Position Descriptions
Admission officer: Salary: $7.50 per hour ($.50 raise per hour for overtime)
- In charge of selling tickets at front gate.
- Reports to the managers for any problems
- Can also sell season pass tickets
Qualifications Necessary: Knowing how to count money and give the correct
amount of change back, People skills, Problem solver
Food management: Salary: $7.50 per hour ($.50 raise per hour for overtime)
- In charge of food and drinks at concession stands.
- Report to managers at the stand for any problems
Qualifications Necessary: Knowing how to count money and give the correct
amount of change back, People skills, Problem Solver, Basic cooking (i.e. cooking
hamburgers, hotdogs, etc.)
Ride coordinators: Salary: $7.50 per hour ($.50 raise per hour for overtime)
- In charge of the rides and customer safety.
- Report to managers if there are any problems
Qualifications Necessary: Take the admission test for safety, People skills, Problem
Solver
Managers: Salary: $11.00 per hour
- Heads of the fun park, watch over all employees.
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Qualifications Necessary: Admission Test for safety, Must have 3-5 prior experience
in managing a company or business, Problem Solver, People skills,
Professional and Advisory Support
Board of directors: Rodger Rodriguez, James Junior, Nicholas Needem, Luke Louis
Management advisory board: Daniel Rose, Josh Brooks, Uriel Lopez, Neeshant Parikh
Attorney: Tiffany Todem
Accountant: Alexis Alexander
Insurance agent: Duke Daniels
Banker: Christian Collder
Consultant or consultants: Mike Michaels, Christian Collder
Mentors and key advisors: Mike Michaels, Duke Daniels
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VIII. Startup Expenses and
CapitalizationI. Definition of One Unit
One wristband for unlimited play on the selected rides and attractions in till the park closes. II. Production Process/ Delivery of Service
Description of Process Steps1. The customer comes to the front booth.2. Buys entrance ticket and receives a wristband.3. Gets unlimited access to the selected rides until the park closes that day.
III. Variable Expenses
Materials
Material Description Bulk Price Bulk Quantity
Quantity per Unit
Cost per Unit
Gas 36 12 Gallons 1 Gallon 2.99Wristbands 50 50,000 1 10 centCups 25 1,000 1 2 centNapkins 25 3,000 1 1 cent
Total Material Costs per Unit $3.12
LaborCost of Labor per Hour Time (in hrs) to make one unit Total Labor Costs per Unit
$7.25 13 hours $94.25
EOUMaterial Costs Labor Costs TOTAL EOU
$3.12 $94.25 $97.37
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IV. Economics of One Unit
Selling Price per Unit 40Variable Expenses per Unit Costs of Goods Sold Materials 1 Labor 7.50 Total Cost of Goods Sold 8.50 Other Variable Expenses Commission 0 Packaging 0 Other Total Other Variable Expenses 0 Total Variable Expenses 8.50Contribution Margin per Unit 31.50
IV. Fixed Expenses for One Month
Expense Type Monthly Cost ExplanationInsurance $50,000 We need to insure our customers in case they get
injured or something goes wrong when they are at our facility.
Salary $35,100 Total of 13 employees working per hour, we stay open 12 hours a day and 30 days a month.
Advertising $2,000 We plan to spend around this amount on advertising through signs, billboards, and radio commercials.
Interest 20% Applied on food and drinks.
Depreciation 7,925 1/12 x 95100
Utilities 5,000 Total expenses, ex. Light, water, gas
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Rent 2,500 We are renting the land and building in small town so it will be cheaper.
Other Fixed Expenses 7,000 Food and drinks.Total Fixed Expenses $109,525
V. Income Statement for First Year of Operations
A REVENUE selling price × units sold 1,800,000B Gross Sales selling price × units sold 1,800,000
C Sales Returns selling price x units returned NA
D Net Sales B – C 1,800,000VARIABLE EXPENSES Costs of Goods Sold
E Materials cost of materials × units sold 200,000
F Labor cost of labor × units sold 421,200G Total Cost of Goods Sold E + F $621,000
Other Variable Expenses
H Commission cost of commission × units sold None
I Packaging cost of packaging × units sold None
J Other cost of other costs × units sold 1,500
K Total Other Variable Expenses H + I + J $1,500L Total Variable Expenses G + L $622,500
M CONTRIBUTION MARGIN D – L $1,177,500
FIXED OPERATING EXPENSES
N Insurance cost of insurance × 12 months $600,000
O Salaries cost of salaries × 12 months 421,200
P Advertising cost of advertising × 12 months 24,000
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Q Interest cost of interest × 12 months 235,500
R Depreciation cost of depreciation × 12 months 95,100
S Utilities cost of utilities × 12 months 60,000T Rent cost of rent × 12 months 30,000U Other fixed expenses cost of other × 12 months 84,000
V Total Expenses N + O + P + Q + R + S + T + U $1,314,300
W PRE-TAX PROFIT M – V 463,200X Taxes (15%) W × 0.15 197,145
Y NET PROFIT W – X 266,055
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VI. Start-up Investment
Item Why Needed Vendor CostGo Kart Track Main Attraction Local Supplier 1000$
Building Where to buy Tickets Local Supplier 20000$
Tower Main Attraction Local Supplier 5000$
Putt Putt Course Main Attraction Local Supplier 1000$
Total Start-up Expenditures $26000Emergency Fund (1/2 of startup expenditures) 13000Reserve for Fixed Expenses (covers 3 months of fixed expenses) 4500
Total Start-up Investment $43500
How much of this start-up investment can you afford to pay yourself? Half of it
How much of the start-up investment will you need to finance? (Total Start-up Investment- What you can afford to pay) 21750$
VII. Financial Ratios
Return on Sales (ROS):
Annual Net Profit $260,000 = 15% ≈ $39,000Total Annual Sales $1.7 million
Return on Investment (ROI):
Annual Net Profit $260000 = 60% ≈ $156,000Total Startup Investment $43000
Breakeven Units (Monthly):
Fixed Monthly Expenses $108,333 = 5% ≈ $5,416.50Contribution Margin $21750
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IX. Appendices
