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In the Financial Services industry
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Population ageing is unprecedented,
a process without parallel in the history of humanity…
“Population ageing is unprecedented,
a process without parallel in the history of humanity…”
United Nations, World Population Ageing Report
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The time to respond is NOW
54% of the APAC HNWI’s are above 56 years old (CapGemini/Merrill Lynch APAC Wealth Report)
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Years of opportunity
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The Stats Don’t Lie
$1,021.2
$1,963.9
0
500
1000
1500
2000
2500
2005 2015 Affluent Asia Emerging Asia TOTAL
2. Disproportionate wealth and spending power
(Retired 65+)
US$
bill
ion
s
Popula'on growth by age
0 to 14 -‐6.5% 15 to 34 1.8% 35 to 49 0.9%
50 + 33.5%
1. Fastest Growing Age Segment in APAC
2008 to 2018
Aus, China, HK, India, Indon, Japan, Korea, Msia, Phils, Spore, Taiwan, Thai, Viet
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MARKETING
PRODUCT Age Specific Age Neutral
Age Neutral
What Needs to Be Done? • Keeping the brand relevant to your older customers without
alienating younger segments • Age-neutral strategies reach the broadest customer base
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AGE NEUTRAL No apparent
age focus
AGE SEGMENTED
Neutral product adapted for
older consumers AGE SILO Product created and marketed to older consumers
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Factors to consider that uniquely affect older consumers
Physical
YOUNGER OLDER
Growth in formative years: • Larger sizes
25 effects of ageing: • Customer touchpoints • New products/services
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25 effects of ageing
Physical ageing affects the entire customer journey
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How Silver Can Help You Profit from the power of the 50+ market
• Workshops – Insightful, interactive, fun and actionable workshops that help teams
understand the opportunities and challenges of older customers – Sessions ranging from ½ day introductions to 2-day immersion and ideation
programmes • Age-Friendly audit
– Using unique tools to evaluate your entire customer journey through the prism of ageing
– Enable business to identify and remove the barriers between them and older consumers
• Consulting – Applying research, insights and ideas to devise unique strategies that create a
sustainable competitive edge with the ageing consumer • Speaking
– Kim Walker is one of the few global authorities on this subject. A TED speaker and co-author of a definitive book on the subject*, his lively delivery entertains and informs. His internationally awarded keynotes cover topics such as:
• How you can benefit from an ageing customer base • Why ‘age-friendly’ is the new mantra for every businesses • *Marketing to the ageing consumer
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Some of our clients
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Email: [email protected]
Silver Web: www.silvergroup.asia
Blog: http://silvergroup.asia/blog/
Twitter: https://twitter.com/#!/SilverGroup
Age-Friendly web: www.age-friendly.com
Contact us to learn more:
