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Connecting atoms to the Internet.
Exploring business models for Internet-connected consumer productsThe 3rd Annual Internet of Things Europe 2011, Brussels, 28th June 2011
Iñaki Vazquez, CEO
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People
ThingsServices
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Obj
ect
Serv
ices Digital
lifestyle
Entertainment Emotionalproducts
Social networksLineal Exponential
Infobject
Product Market
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Social networks
Yourcompany
Other third-partyservices and contents
Internet
OpenWay
Channels Content providers
Web
Infobjects
Users
SmartBox
SmartBox
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Obj
ect
ServiceFree Subscription Pay-per-use/content
Free Req: cheap objects
Income: ads
Similar to: ?
Req: very valuable services, 1+ year contract
Income: high fee
Similar to: mobile phones
Req: very cheap objects (RFID/NFC tags?), premium content
Income: priced content
Similar to: ?
Buy Req: light service platform
Income: sales, ads
Similar to: TV, Withings
Req: freemium services
Income: sales+fee
Similar to: premium mobile phones
Req: premium content
Income: sales+content
Similar to: iPod, iPad, iPhone
Rent Req: flat rate service
Income: fee
Similar to: cable TV
Req: premium content
Income: fee + content
Similar to: cable TV films
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