EXPRO DEN HAAG

INTO TOWNShopping assignment

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Den Haag center

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Central station: Babylon

In town main streets:Grote MarktstraatVlamingstraatSpuistraatVenestraatHoogstraat

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Team 1: Al-Amin Export, R.R. Acrylic, Badrunessa Sweaters, AMS International

Team 2: Delicate Group, Desh Garments, Mack shirts

Team 3: K.A.W. Garments, Zisa’s Fashion, Jamuna Apparels

Team 4: Denim Expert, FGS Denimwear, Raihan apparels, Wintex Garments

Team 5: Manami Fashion, Mozart Knit, Mavis Garments, RDM Apparels

Team 6: Pride Group, Raiyan Knit, GSM Apparels, Seacotex Fabrics

Team 7: Reza Fashion, Shanta Garments, ABC Garments

Shopping teams

Team 8: Crystal Composite, Bangla Poshak, Bengal Knittex, Arva Textile

Team 9: Hasan Tanvir, SB Design, Visual Knit, York Group

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State your Current market PositionBased upon the EU market information and your mission statement and vision:

Please determine which stores or chain groups your company could supply to

• What is your motivation for this choice?

• How would this benefit you? Also think of your production capacity, machines and seasonal effects

• What kind of customer would you need?

• In what segment do they operate: medium- mass- mid- high?

• In your view: which customer group are they addressing?: young- casual- mid age- formal- brand level

• Please analyze if you can match the price level: divided by 5 to 6 : sales: 69,95 means selling at max 10 Euro

INTO TOWN Sunday 30th August Assignment 1

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Please list and name the stores you have visited under the following groups, also identify their assortment and in house private labels:

Department/ variety storeSports storesChain groupsIndependent retailersBranded Stores

Check their online presence- how do they profile themeselves?

INTO TOWN Sunday 30th August Assignment 2

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Price product matrix                                           

    PRICE RANGE                                 up  PRODUCT RANGE 4,95 € 9,95 € 19,95 € 39,95 € 59,95 € 79,95 € 99,95 € 109,95 € 139,95 € 159,95 € 199,95 € 229,95 € 259,95 € 299,95 € 329,95 € 399,95 € 449,95 € 499,95 €  

         

basic T shirts   BRANDS                                  

polo shirts                                    

men shirts                                    

blouses & dresses                                    

city trousers & skirts                                    

formal suits                                    

Pants & trousers woven                                    

pants & trouser knitted                                    

jackets                                    

fleece                                    

jeans                                    

chino's                                    

fancy knitwear                                    

heavy constructed coats                                    

party wear                                    

sportswear tecnical                                    

sportswear outdoor                                    

ski wear                                    

babywear                                    

workwear                                    accessories: hats, gloves, scarfs                                                                         

                                           

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Example of Assignment 2.Store: WENumber of branches?: take a brochureAssortment: men and ladies fashion medium segmentWhat age and age groups?Motto, Slogan: “We is Me”In house private labels:Segmentation: formal- suits- leisure- sportsAccessories?

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Do & DontsDo not enter stores with more than 4 at same timeDo not take pictures excessivelyDo not be surprised when staff will not assist you directly: Dutch are used to provide service upon request and give customers private space to look around

Do ask staff about the products/ fast moving items or for any advice……