Download - Face Screen Presentation
![Page 1: Face Screen Presentation](https://reader035.vdocuments.net/reader035/viewer/2022071813/55a2a8ce1a28abf4788b4737/html5/thumbnails/1.jpg)
![Page 2: Face Screen Presentation](https://reader035.vdocuments.net/reader035/viewer/2022071813/55a2a8ce1a28abf4788b4737/html5/thumbnails/2.jpg)
What Did We Do?
Brought sun screen out of the bathroom
Triggered sun screen application through Facebook
Made it the social norm to apply sun Screen daily
![Page 3: Face Screen Presentation](https://reader035.vdocuments.net/reader035/viewer/2022071813/55a2a8ce1a28abf4788b4737/html5/thumbnails/3.jpg)
How Did It Work?
Day 1 Day 2 Day 3 Day 4 Day 5
Catherine
Coram
Janelle
Tony
Amrita
Ricardo
Applied Sun Screen Did Not Apply Sun Screen
![Page 4: Face Screen Presentation](https://reader035.vdocuments.net/reader035/viewer/2022071813/55a2a8ce1a28abf4788b4737/html5/thumbnails/4.jpg)
Why Did It Work?
People coming together: We created a forum for participants to publicize their sun screen use, creating a new social norm, and thus reducing obstacles to the use of sun screen.
Out in the open: We facilitated an environment that instilled social pressure not to deviate from the new norm.
Triggers and motivation, wrapped into one: We triggered the behavior with a video that served as a motivating factor.
![Page 5: Face Screen Presentation](https://reader035.vdocuments.net/reader035/viewer/2022071813/55a2a8ce1a28abf4788b4737/html5/thumbnails/5.jpg)
What Would We Change?
Make it personal: Incorporate participants into the videos, or allow participants to create their own videos
Education vs. Entertainment: Investigate the trade offs between informational videos and entertaining videos
Timing is everything: Making the timing consistent and more advantageous