Download - Facebook Basics For Business - Results Oriented Web Meetup

Results Oriented Web

@giovanni

June 27, 2012

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ResultsOriented

WebfacebookFacebook Basics for Business


@giovanni

Thank You!

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@giovanni

About @giovanni

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On one hand Giovanni is a recovering Microsoft .NET programmer turned internet journeyman who develops online audience growth & engagement strategies for clients in music, media, missions, faith, film, tv, tech & causes.

On the other hand he is a professional photographer and filmmaker who focuses on the same topics. Giovanni produces content for GeekBeat.TV and serves as a faculty member at Five2Media, xTrain, and Adobe TV.

And, if you’re not careful you might catch him or his work on Troubadour, TX, a weekly syndicated TV series airing in about 38 million households in 140 U.S. markets.


@giovanni

Knowing The Lingo

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Your Business Page

•Likes•Updates•Comments•Cover Photo•Composer•Messages•Apps•Milestones•Insights

•Profiles•Pages•Tags•Timeline•News Feeds•Posts•Friends•Fans•Subscribers


@giovanni

Essential Components Of A Facebook Campaign

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Before & After

•Differentiate•Target•Be Relevant•Have a Budget•Define Your ROI & Your ROE•MAKE A PLAN - GOALS ARE GOOD


@giovanni

Essential Components Of A Facebook Campaign

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During

•Give it legs - Give ‘em something to talk about•Lead them to a destination or a point of conversion•Provide a way to engage•Stay engaged•Provide the means and the incentive to share


@giovanni

De!ning Goals

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Start with the End in Mind

•Define Target Audience•Determine Goals And Objectives•Develop and Implement Tactics to Achieve Goals•Monitoring, Measuring, & Reporting•Wash, Rinse, & Repeat


@giovanni

Account Creation

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http://www.facebook.com/r.php?locale=en_US&v=0







@giovanni

Account Creation

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Your Business Page

•What category does your page belong in?•Identify the specific category and provide your company name•“Read” and accept the TOS•Set up your page administrator


@giovanni

Adding Public Fan/Business Page

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http://www.facebook.com/pages/create.php




@giovanni

Account Con!guration

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The Admin Panel


@giovanni


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The Admin Panel


@giovanni


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The Admin Panel


@giovanni


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The Admin Panel


@giovanni


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The Admin Panel


@giovanni

Editing & Managing Basics

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Let’s Edit

https://www.facebook.com/pages/edit/?id=144596398939455&sk=basic

https://www.facebook.com/pages/edit/?id=144596398939455&sk=basic


@giovanni

Branding Consistency

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@giovanni

Branding Consistency

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@giovanni

SEO For Facebook

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Tips for Increasing Search Visibility

•Brand Consistency - Push/Promote Facebook Page•Back Linking•Wall Posts are Time Sensitive•Make Content Public•Put Keywords In The Right Place•Optimize Your Multimedia•Run Your Page Well


@giovanni

Optimizing Content for Facebook

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•Use Magnetic Words In Your Titles•Keep Your Titles Brief•Add Attractive Keywords and META Data•Use Attention-Grabbing Images•Add Social Sharing Buttons Everywhere•QUALITY over quantity


@giovanni

Using Photography On Facebook

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@giovanni

Using Photography On Facebook

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Publish Once & Share


@giovanni

Using Video On Facebook

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Upload or Embed?

http://www.youtube.com/watch?v=hph-SRGFjbs&feature=g-upl




@giovanni

Integrating Facebook Into Your Site

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@giovanni

Integrating Facebook Into Your Site

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@giovanni

Measuring Results

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Insights


@giovanni

What are you thirsty for?

Getting Help

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What kind of campaigns are out there?


@giovanni

Getting Help

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Small Business Example

Keyword Research10 Pages OptimizedFacebook (5 posts/week)Twitter (10 tweets/week)


@giovanni

Getting Help

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Medium Business Example

Small Biz Package+15 More Pages OptimizedYouTube OptimizationFlickr OptimizationSet Up Google Analytics


@giovanni

Getting Help

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Large Business Example

Medium Biz Package+25 More Pages Optimized

Blogging/CommentingBookmarkingStaff Training


@giovanni

Getting Help

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Level 1

Level 2

Level 3

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# of social media sites included in this planSuggested social media sites

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@giovanni

Need Help? Talk to Tom McCracken @ LevelTen Interactive

Getting Help

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White Label

[email protected]

mailto:[email protected]



@giovanni

07.18 Integrating Social Media with Email Marketing

08.15 YouTube Basics For Business

09.19 Facebook Advertising Basics for A Stellar Holiday Season

10.24 Twitter Ghosts & Goblins To Avoid In Business

11.24 SEO for Business

12.19 Social Media Best Practices For a Rockin’ 2013!

Sign up at http://meetup.com/ROWDFW

Upcoming ROW Classes

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http://LiveLoudTX.tumblr.com



@giovanni

06.30 DFW Rocks Social Media Day Addison, TX [search: dfw rocks social]

07.09 SEO for Public Relations Pros Durant, OK [search: ocpra summer conference]

07.10 Facebook Tips, Tricks, & Hacks for Tech Start-Ups Plano, TX [search: gravity center dallas]

07.14 To Tweet Or Not To Tweet Dallas, TX [search: art professionals texas]

more dates at http://LiveLoudTX.tumblr.com

Upcoming Talks

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@giovanni35

Questions?

Questions?

Thank You


@giovanni

Thank You

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Giovanni [email protected]://LiveLoudTexas.com

google+: http://LiveLoudTexas.com/plusfacebook: http://www.facebook.com/LiveLoudTexaslinkedin: http://linkedin.com/in/LiveLoudTXtumblr: http://LiveLoudTX.tumblr.com twitter: http://twitter.com/giovanniyoutube: http://youtube.com/LiveLoudTX

http://LiveLoudTexas.com/preso

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Download - Facebook Basics For Business - Results Oriented Web Meetup

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