Promotions, marketing &fan acquisition
@danielpatricio@pinpointsocial
Why do companies run promotions
• Acquire and engage fans• Create buzz around new products
What I will cover
• 5 things that will get your Page shut down• What Facebook users want• Promotion checklist
5 things that will get you shut down
• Likes• Comments• Photos• Sharing• Messaging
5 things that will get you shut down
Likes
5 things that will get you shut down
Comments
5 things that will get you shut down
Photos
5 things that will get you shut down
Sharing
5 things that will get you shut down
Messaging
5 things that will get you shut down
• What would you want as a consumer?• You will get blacklisted• Just use an app already
Understanding Facebook users
• “My face is next to every post”• “No one talks to brands”• “You know my mother-in-law will
see this right?”
Understanding Facebook users
• Respect your user’s identity
• Contribute to the newsfeed of experiences and conversations
• Only post something their friends would like
• “My face is next to every post”
• “No one talks to brands”
• “You know my mother-in-law will see this right?”
Understanding Facebook users
• “My face is next to every post”• “No one talks to brands”• “You know my mother-in-law will
see this right?”
Promotion checklist
• Reward your heros• Making campaigns that stick• Nuts & bolts
Reward your heros
• Don’t copy and paste• Party for two• Aspirational• Roll out the red carpet• Make them look like hero’s
Making campaigns that stick
• Why would they like you? • Why would they enter?• Why would they share?
Nuts & bolts
• Don’t you dare use the wall• Make it short and timely• Keep it simple• You will need an app