Transcript

Friday, April 13, 12

In the beginning, Mark created a whole new

way to connect.

Remember this?

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And then he got even smarter... some would

say more invasive. But whatever.

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So why do you care?

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Improved User Experience

Increased User Registration

Increased Site Traffic

Increased Engagement

Increased Revenue

Innovations

Friday, April 13, 12

Improved User Experience

Increased User Registration

Increased Site Traffic

Increased Engagement

Increased Revenue

Innovations

Impressions Without AdvertisingFriday, April 13, 12

• No new site registration required

• Easy to share activities with friends and family

• A more relevant and targeted experience

• Companies can offer better promotions to influencers

IMPROVED USER EXPERIENCE

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INCREASED USER REGISTRATION

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INCREASED USER REGISTRATION

“It took us 8 years to reach 1.5 million registeredusers in the era of email. It took us only 5

months to acquire the same number of userson Facebook…all via Facebook Connect.”

- CEO of JibJab

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INCREASED SITETRAFFIC

For each story published in Facebook, companies see roughly 3 clicks back to the site.

Nearly half the stories in the news stream get clicked on – each one may result in 3 new visits

to their site.

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INCREASEDENGAGEMENT

• More than 2 billion posts are liked and commented on per day

• People interact with more than 900 million objects (pages, groups, events and community pages)

43,000 new users haveconnected using FBC.

Those users have voted150,000 times on restaurants ,

left 22,000 reviews anduploaded 13,000 photos.

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INCREASED REVENUE

According to a report from the Wall St. Journal, JayAllen, Teavana’s vice president of e-commerce,says the measure of how many shoppers makepurchases, for people who use the application, is

20% higher than the rate for others.

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INNOVATION

HuffPost Social News: Mashes up HuffPost news content with the conversation surrounding it.

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MAKE AN IMPRESSION WITHOUT PAYING

Facebook Connect accomplishes the same goals as an advertising buy,

minus the intrusion.

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If using you is wrong baby, I don’t wanna

be right...

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POTENTIAL DRAWBACKS

• Vendor lock in

• Company access to a large amount of user data is a privacy concern to some

• Companies requesting more information than necessary

• Website actions automatically inserted back into news feed

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“I don’t want people to know where I am or what I’m doing at all times. I’m

just not interested in it.”

“I don’t even think twice about it.”

“It’s easier to just login with information I’ve already given up. I’m all for it.”

The “Nopes”

The “Hippies”

The “Shortcuts”

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