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Facebook tools and tips
for nonprofits & social change
Ivan BootheRootwork.org / @rootwork
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Pages vs. Groups
Pages:
Good for engagement with members
Good for an “official” or permanent home
Groups:
Good for engagement between members
Good for event planning, sub-groups or constituencies
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Engage Supporters
Write “notes” Post links and re-post others' content Ask questions and solicit ideas Use multimedia Tag related people and allied groups
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Case Study:Genocide
Intervention Network
Who's already out there?
Go where the people are
Build relationships and allies
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Case Study:California State Parks Association
Explicit calls to invite
Concrete action to take
Deadlines for action
Soliciting stories
Soliciting multimedia
Connecting offline actions
http://tinyurl.com/nonprofitfb1
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FundraisingMeasuring more than
dollars
Know your audience. Explore Causes, “a friending tool.” Thank people. Often. Personal appeals are key. It's about relationship-building. Build your network before you need it.
http://tinyurl.com/nonprofitfb2
http://tinyurl.com/nonprofitfb3