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FAIRTRADE FORTNIGHT 2006
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The FAIRTRADE Mark
The FAIRTRADE Mark is the only independent consumer guarantee of a fair deal for producers in the developing world.
Five million people – farmers, workers and their families – now benefit from Fairtrade.
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Why Fairtrade?
The FAIRTRADE Mark guarantees:
• Farmers receive a fair and stable price for their products• Producers have the opportunity to improve their lives
through a social premium• Greater respect for the environment• Small farmers have a stronger position in world markets
and,• A closer link between shoppers and producers
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Knowing the FAIRTRADE Mark
0%
10%
20%
30%
40%
50%
60%
1 2 3 4 5 6 7
Recognition & Understanding of the FAIRTRADE Mark 1999 - 2005
Source: MORI poll March 2005
Recognition
Understanding
= % of people who recognize the Fairtrade symbol
= % of people who correctly associate the Fairtrade symbol with the phrase "Guarantees a better deal for Third World farmers".
1999
11% 12%
2004
39% 42%
2003
25% 33%
2002
20% 24%
2001
20% 19%
2000
12% 16%
2005
50% 51%
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Fairtrade Sales 1999-2004
0
20
40
60
80
100
120
140
160
1999 2000 2001 2002 2003
Fruits & Juices
Confectionery & Snacks
Hot Beverages
Sal
es in
£ m
illio
ns
2004
Fruits & Juices
Confectionery & Snacks
Hot Beverages
2004: 51% Increasefrom 2003
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Over 1,300 Fairtrade products!
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Fairtrade guarantees…A Fair and Stable Price
‘Without our co-operative and selling to the Fairtrade market, our life would have been terrible. Fairtrade gives us hope and courage, we are able to earn a higher wage and better provide for our families.’ Matthew Matoli, Coffee Farmer, KNCU, Tanzania
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Fairtrade guarantees…A Social Premium
‘I am a member of the Joint Body which decides how to use the Fairtrade Premium. We have used it to help get electricity for all workers houses – my children can now study at night. Loans allow workers to start small businesses such as rearing cattle for their milk and growing vegetables to sell to local traders.’
Muthusamy Sivapackiam, Tea Plucker Stockholm Estate, Sri Lanka
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Fairtrade guarantees…Greater Respect for the Environment
‘Now that we farm with natural pesticides and fertilisers the soil quality has improved. The soil repays us by giving us a greater yield from our land.’Jethanda Patel, Cotton Farmer,India
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Fairtrade guarantees…A Stronger Position in World Markets
‘Fairtrade has been the saviour of the farmers in Dominica – of agriculture and the whole economy. With Fairtrade, small farmers have been transformed from marginalised farmers into businessmen.’
Amos Wiltshire, Banana farmer, Dominica
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Fairtrade guarantees…A Closer Link
Cocoa growers from Ghana with the Mayor of Lewisham – a Fairtrade campaigner
“I want to be sure that farmers get a fair price and benefit directly from my purchase…I know how important Fairtrade is to small producers. With more shops stocking more great quality products carrying the FAIRTRADE Mark, it’s a win-win situation…”
Adjoa Andoh, Actress
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From Breakfast to Bedtime
• Make Fairtrade Your Habit throughout the day.
• Find out more!
• Pass on your Fairtrade Habit
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Pass on the Fairtrade Habit!
• Tell your friends
• Hold an event
• Join a Fairtrade group
• Join in Trade Justice Movement events & campaigns
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Fairtrade banana case studies
Luis is a quality checker for the El Guabo banana co-operative in Ecuador.
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Fairtrade banana case studies
Denise is a banana farmer from St Vincent in the Windward Islands.
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Fairtrade banana case studies
Renson is a banana farmer from El Guabo, Ecuador.
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Fairtrade banana case studies
Concepción is a banana farmer from the Dominican
Republic.
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Fairtrade banana case studies
Manuel is a banana farmer from El Guabo in Ecuador.
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Fairtrade banana case studies
Ana and José are banana farmers in El Guabo, Ecuador.
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Fairtrade banana case studies
Nioka is a banana farmer from the Windward Islands.
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Fairtrade banana case studies
Regina is a banana farmer from the Windward Islands.