Download - Fake Websites and Sites Youve Heard Of
January 2017 / Page 1marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
99% human pageviews on “sites you’ve heard of”
100% botpageviews on
“fraud sites”
99% of human pageviews are on
“sites you’ve heard of”
“real content that real humans want to read”
WSJESPN
NYTimesReuters
CBSSports
1% of human pageviews are on
“long tail sites”
“niche content that some humans want
to read”
top 1 million sitesnext 10 million sites318 million sites
Verisign reports 329 million domains registered by Q4 2016Source: http://www.verisign.com/en_US/domain-names/dnib/index.xhtml
January 2017 / Page 2marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
99% humans visit 0.3% of registered domains
100% bot
99% of human pageviews
“fraud sites” “sites you’ve heard of”
“real content that real humans want to read”
WSJESPN
NYTimesReuters
CBSSportsYouTube
YahooCNN
1% of human pageviews
“niche content that some humans want
to read”
“long tail sites”1 million sites10 million sites318 million sites
Source: http://www.verisign.com/en_US/domain-names/dnib/index.xhtml
0% humans
January 2017 / Page 3marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
Dr. Augustine Fou – Independent Ad Fraud Researcher2013
2014
Follow me on LinkedIn (click) and on Twitter @acfou (click)
Further reading:http://www.slideshare.net/augustinefou/presentationshttps://www.linkedin.com/today/author/augustinefou
2016
2015
