Download - Fanshawe Second Life
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Give Fanshawe aSECOND LIFE
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Virtual worlds defined...
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“A virtual world is a computer based simulated environment intended for its
users to inhabit and interact via avatars.”
Frank Biocca & Mark R. Levy, Communication in the Age of Virtual Reality
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Virtual worldsevolved from:
Email ICQ MSN
Online Gaming
SECOND LIFE
…towards web 3.0
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It can be used as effective real-lifecommunication, business, education, and social tools
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What is Second Life...
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Second Life is the most talked about virtual world right now…
…lets see why!
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It’s EASY…
Users download the Second Lifeprogram to enter the virtual world
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Users can communicate in several different ways within Second Life…
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In Private(instant message)
-or-
In Public(places or groups such as
conferences, classrooms, etc.)Verbally
(text and/or voice chat)
-or-
Non-Verbally(visual appearance, gestures,
and animations)
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User Statistics
690, 000 registered users 50, 000 users logged on at any time Over 1 million unique users
Demographics All users musts be over 18 years
of age 58% male users and 42%
female users
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Give Marketing a Second Life
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Second Life takes marketing to a whole new level…
SL marketing is NOT the same as Real-Life marketing
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Build a brand, not a product…
Brand Identity:
The image associated with your product, and your relationship with your publics
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Visualize…
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Our Target Market
Generation Y “Net Generation”Born 1977-1994
Brand Conscious & Tech Savvy 97% have a personal computer76% use social networking75% check Facebook daily
Generation C “Generation Click”Born 1995- Present
Lifelong users of social networks and digital communications
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To brand in SL
Interactive
Progressive
Entertaining
Unique
BE:
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Fun!
Progressive
Innovative
Community oriented
Leader in education
Fanshawe’s Brand
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How to Market Fanshawe
Program-oriented gamesGiveaways
Student-controlled area
Study groups and student services
Visually-pleasing environment
Live Music
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Save money, save time, save the environment
Tours for international studentsProgram orientationEasy access to important informationSchool Events/InitiativesElection CampaignsReduce carbon footprint
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Give Education a Second Life
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Lasalle College Loyalist College
Many educational institutions already have their virtual campus
Fanshawe College NMC University
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There are a variety of courses that can be taught within Second
Life:
Law and Security
Natural and Health Sciences
Language Studies
Business and Marketing
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Second Life would allow students to attend a number of educational events:
Conferences
Lectures
Discussions
Self-paced Tutorials
Simulations
Guest speakers
Role playing
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What this means for Education…
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Fanshawe would function more efficiently, while building stronger brand recognition,
and allowing students to network in a controlled environment
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Fanshawe would function more efficiently, while building stronger brand recognition,
and allowing students to network in a controlled environment
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...envision Fanshawe’s potential
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This is where you were…
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This is where you are…
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This is where you could be!
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Get on Board and Be
REMARKABLE!