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Hotel Event Coordinator_ Final Presentation
Fashion GALA “OiOi”
Group3. Vince, 박민지, 백지영, 이정은, Crystal, Marine
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INDEX Hotel Event Coordinator
Part 01 Background of Event
Part 02 Purpose of Event
Part 03 Resource, Food Menu
Part 04 Develop Activities
Part 05 Problems and Details
• Environment of Event
• Audience of Event
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Part 01 Background of Event
- About O!Oi
1. Oi Studio : was established in 2011 by Yeseul Jung
2. 2 Lines have been provided
- First Line : O!Oi
• Kitsh, lovely and witty brand identity
• Collection for women
• Applying new concept in every season,
virtual ‘ish girl’ has been used as a muse
for developing interesting collection △First Line : O!Oi
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Part 01 Background of Event
- About O!Oi
2. There are 2 Lines have been provided
- Second Line : 5252
• Uni-sex line, more casual, basic and sporty
Second line : 5252
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Part 01 Background of Event
- About O!Oi
2017 Fall Winter Lookbook
Event: To hold 2017 Fall winter Collection Fashion
Show for new product launching and promotion
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Part 01 Background of Event
- Environment Analysis Target Market
20-30s Both Male & Female adults
• Wide product range
• Access different customer segments whom
have different taste and preferences
• High product differentiation
• Monopolistic competition
Strength
Dependence on offline distributors
(14 offline shop& 7 online shop
vs
1 Flagship stores)
lack of direct control on management
Weakness
To promote brand O!Oi & New Product Launching
become leading fashion brand in Korea
Increase awareness of the brand,
Entering Department store in Korea
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Part 01 Background of Event
- Environment Analysis
• Demand of ethical and sustainable fashion brand
• Demand of sustainable fashion products
(eg: made from organic cotton)
• Globalization (sell fashion products all over the world)
• Online market (expand the domestic market as well
as international market)
Opportunity
• Competitors
(a lot of chain fashion companies)
• Increasing labor cost
Threats
Try to expand the brand to abroad
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Part 01 Background of Event
- Main Objective
To hold 2017 Fall winter Collection Fashion Show for new product launching and promotion
SITE
• Coex Exhibition Hall C
• Location : Third Floor
• Size : 10,348 ㎡ Partitions into four section
• Date : 12/8
• Cost : 20,395,908 won
• Facilities: Floor finish: polished concrete
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Part 01 Background of Event
- Environment Analysis
Why Coex?
1. Location
• High proximity & accessibility
• Access to parking area as well as access to public transportation
• Access to accommodation, entertaining facilities and airport
2. Personnel
• Prolific and experienced event management service provider
• Industry leading practices & a strong network of relationships with government agencies
• International organizations have made Coex a leader of Korea’s MICE industry
• Solid industry reputation and its 30 years of experience to manage convention centers
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Part 01 Background of Event
- Budget
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Part 02 Purpose of Event
- Purpose
• To become leading fashion brand in Korea
• To promote O!Oi’s new clothes
• To enter Department store in Korea
• SPA Brand in Korea
• Try to increase its brand to abroad
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Part 02 Purpose of Event
- Invitation
300 people = 100 Authorized People + 200 Audience
1. Authorized People
O!Oi’s Designer (1 People) – Designer 정예슬
Press (About 25 People)
1) Youtube live on real time
2) Daily Newspaper : Jung-Ang(중앙), Dong-A(동아), Maeil(매일)
3) Magazine : Nylon(나일론), Womansense(우먼센스), Elle(엘르), Vogue(보그), Ceci(쎄씨)
4) Broadcasting : Dong-A TV
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Part 02 Purpose of Event
- Invitation
③ VIP (About 30)
1) Famous Designer: DongHo Ha (SWBD), Nicky Lee(Fantasia Gabrielle),
Haein Seo(G-dragon designer) etc.
2) Seoul Arts College(서울종합예술학교)
3) Gyeonggi Textile Industries Association(경기섬유연합회)
4) Famous Entertainer: Yeojin Choi, Shinee Key, Girls Generation 수영 etc
5) Merchandiser : Shinsaegae, Lotte, Hyundai Department Store
6) Sponsor : Galaxy 8, Korean Federation of Textile Industries(한국섬유산업연합회)
7) Applicants who pay VIP fee
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Part 02 Purpose of Event
- Invitation
How to invite VIPs?
OIOI Launching Show
△ Sponser recruitment
Invite Entertainer
1. Find Entertainment’s website
2. Send inviting e-mail to entertainment
3. Get direct phone number about that entertainer
4. Made contract after calling
5. Invite Entertainer
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Part 02 Purpose of Event
- Invitation
2. Audience (200 People)
Telephone registration E-mail Registeration
• Method of registration: Website, Telephone registration
• Only over 20 years old (no minors)
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Part 02 Purpose of Event
- Invitation
Invitation Letter
Korea OiOi Fashion Show
“Fall & Winter OiOi’s New Launching”
Korea popular garment brand, O!Oi is launching new Fall& Winter cloth
Come! Enjoy the show and Have some light dinner!
We appreciate for attending the show look forward to meeting you.
<Schedule>
17:00 – 17:25 Fashion Show
17:30 – 19:00 Dinner and Cocktail Party
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Part 02 Purpose of Event
- Purpose
<When> 2017. 12. 08 (Fri) 17:30
<Where> COEX Hall C , Yeong-dong street 513 Gangnam-gu Seoul
<How to come>
Subway: Line 2 – Samsung Station, Exit 5,6
Bus: Grand InterContinental Hotel Station (23201)
COEX Artium Front Station (23199)
COEX East Gate Station (23198)
Bongeunsa Temple opposite Station (23191)
* The concept of dinner party is ‘Fall & Winter Street Fashion’.
* For more information about the COEX, please visit
http://www.coex.co.kr/.
* For any question, please call 010-4028-4329.
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Part 02 Purpose of Event
- Budget
1. Press
1) Youtube: Free
2) Newspapers: 300,000 * 3 = 900,000
3) Magazine: 2,500,000 * 5 = 12,500,000
4) TV broadcasting: 50,000,000
2. VIP
1) Entertainments: 20,000,000 * 3
2) Famous Designers: 20,000,000 * 3
= 120,000,000
3. Invitation
1) Letter: 300 people * 18,800=5,640,000
2) Website Registration Labor :
1 hour 7,000
Registration period : 10 days
70,000*10=700,000
About 3 people
2,100,000
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Part 03 Resource, Food Menu - Catering Operations
• Serving who?
O!Oi host, guests, models and staff
• Serving what?
Finger food including vegan, gluten free, halal and kosher
• Serving when?
Dec. 8 after fashion show
• Serving where?
COEX Hall C
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Part 03 Resource, Food Menu - Catering Contract
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Part 03 Resource, Food Menu - Dinner Party Menu
2 from each plates per guests
3,000 pieces total
Menu
- Vegan Spring Rolls
- Bacon Wrapped Potatoes
- Fried Mozzarella
- Crab Cakes
- Shrimp and Avocado Salad
on Endive Leaves
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Part 03 Resource, Food Menu - Beverages
Water → by-the-glass from pitcher / Beer → 48 cases
Soda → 108 bottles / Coffee → 18 gallons / 69 liters
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Part 03 Resource, Food Menu - Manpower
• 10 security guards
• 12 models
• 1 show director
• 1 stylist
• 12 makeup technicians
• 12 hair stylists
• 12 dressers
60 People
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Part 03 Resource, Food Menu - Budget
• Catering service 6,740 KRW
• Lunch 666,000 KRW
• Models 2,448,000 KRW
• Hair + makeup technicians + dressers 35,000,000 KRW
• Stylist + show director 10,000,000 KRW
• Security guards 1,500,000 KRW
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Part 04 Activities - Earlier Stage Timeline
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- Fashion Show Timeline
Part 04 Activities
9:00 Inspection Equipment and Site (All the staff should be arrived their operating post(dresser))
10:00 Models and designers arrive and rehearsal, Check the list of guests and media
12:00 Lunch time and Start preparing dinner
13:00 Performing artist arrived and rehearsal
14:00 Entrance preparing (photograph, lamplight, security and so on)
16:00 Identify ID card with reservation list when guests come
17:00 Starting the show
17:25 The end (designer and models)
17:30 Starting dinner and beer party
19:00 Finish the banquet
19:30 Start cleaning and Contact media
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- Model Contract & Registration
Part 04 Activities
Model Contract Registration
• Audience structure, media, VIPs, famous people
and client = 1:2:1:4
• Famous people going to be take photos in front of
the wall before into the venue
• Media into the venue with admissions
• There are gatekeepers and security check
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- Backstage and the Show
Part 04 Activities
<Backstage>
• Models
• Clothes keepers
(People who help wearing the clothes)
• Dresser
• Stage director
(Control the time and order)
• Show: Hall C 3, 4
• Dinner Party: Hall C 1, 2
→ divide the Hall, move people △ Design of Stage
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- Entrance
Part 04 Activities
<Celebrities>
• Escorted by securities at red carpet
• Photo time at entrance gate and red carpet
<Audience>
• Guided to the entrance after parking
• Come straight to Hall C and confirm reservation
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- Seating
Part 04 Activities
A large open area in which actual seats are provided - Individuals sit where they want
But, Front: authorized people / Back: normal audience
△ Festival seating
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- Dinner Party
Part 04 Activities
F&B will be served for light dinner
Dress code: street fashion or club fashion
17:30~18:15 – enjoy dinner, talk and mingle together, bright light
18:15~19:00 – standing club party, dance together, dark light
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- Music, lamplight and digital screen
Part 04 Activities
BGM at the show
• Tiger toy Electrocute 03:25 vivid and sprightly
• Me Too Meghan Trainor 02:59
• Hold On Holy Ghost Various Artists 05:21 trap style
• Down,B,Up,B Harrison 02:39
• Hazey Glass Animals 04:25 romantic and leisurely
DJ during the Club Party
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- Budget
Part 04 Activities
• Runway Stage (Front of the Stage, Stairs, Back of the Stage)
= [110,000(won) x 2(number)] + 110,000 + [50,000(won) x 3(number)] = 480,000 won
• Model Contract : 200,000(won) x 12(number) = 2,400,000 won Amateur Model
• DJ Contract : 300,000 won
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- Problems that can Arise
Part 05 Problems and Details
Absence of Models
Replace the role of models
Stage Invasion
Place Securities during the Show
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- Problems that can Arise
Part 05 Problems and Details
Emergency Patient
First-aid Kit
911
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- Problems that can Arise
Part 05 Problems and Details
Drunk Person : Warning Police
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- Problems that can Arise
Part 05 Problems and Details Trash & Broken Glass
Clean once in a while
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- Should Prepare in Advance
Part 05 Problems and Details
1. Rehearsal
Progress rehearsal before the event
2. Check
Check Everything before the Event
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- Should Prepare in Advance
Part 05 Problems and Details
3. Clean
Clean the Hall and Stage
4. Security Guards
Hire security Guards and train
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- Should Prepare in Advance
Part 05 Problems and Details
5. Insure Clothes
Insure the clothes for Prevention
6. Clarify the Address
To send invitation letters
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- Should Prepare in Advance
Part 05 Problems and Details
7. Audience only over 20 years old
specify and check when registering
8. Check ID card precisely
make a booth for checking guests
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- Should Prepare in Advance
Part 05 Problems and Details
10. Separate Authorized and Audience 2
1) make a secret dinner party place
2) make sure of security
9. Separate Authorized and Audience 1
1) separate entrance gate
2) divide seating place – front & back
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- Budget
Part 05 Problems and Details
• First aid kit : 28,000 won
• Insurance: 1,650,000 won – Accidental damage cover
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THANK YOU