“Faux”cusGroups: Reimagining Groups to Uncover Behavioral Insights
Elizabeth Zietlow.User Research Program Lead, Lifion by ADP
Jackie Weeks.Principal, User Research, Pepperjam
Ben Schweitzer.Senior User Experience Researcher
The origin.Session Feedback: bit.ly/CEMapping
Time.Cost.Unique objectives.
Reach
Time Cost
ResearchOutcomes
Reach
Time Cost
ResearchOutcomes
Contextual spirit.Individual reflection.Group energy.
Collaborative Experience Mapping
was Born!
Keys to the method.Session Feedback: bit.ly/CEMapping
Real people.In the same place.Individual + group time.
Reflective thinking.Mapping behavior.Moderate themselves.
Collaborative Experience Mapping
More Exploratory
Usability Testing
Co-DesigningContextual Observation
More Evaluative
Tree Testing
Stakeholder Interviews
A/B Testing
Card Sorting
Benefits.Session Feedback: bit.ly/CEMapping
Reduced cost & time.Quicker results.Stakeholder engagement.
“Elizabeth, when I told you it was the most productive UXR session – I wasn’t just saying it.
My sugar coating ability is at a rock bottom 0.
If it wasn’t good, you would have heard about it from me :-)”
- Principal Engineer
Self-moderation.Individual + Group.Participant engagement.
In Practice.Session Feedback: bit.ly/CEMapping
Friend-pairs.Swimlanes.Layers.Challenges.
Get teams involved.Use materials.Prepare worksheets.
Mid-Step aggregate.Proof of concept.Communicate value & limitations.
When Not to Use.Session Feedback: bit.ly/CEMapping
Not a substitute.Sensitive material.Can’t co-locate.No reflection/mapping.Not a co-design.
Let’s try it out!
Client: UXPAResearch Goal: Understand the process for picking sessions.
Step 1: Individual ReflectionStep 2: Group Aggregate with FrameworkStep 3: Layer/Challenge
Task:Map your process for selecting UXPA 2016
sessions to attend.
? xYou Are
HereTrigger
Touchpoint Category
Smartphone/Tablet
Desktop/Laptop
Paper Program
Verbal
Timing
Trigger Before Conference At Conference
Moderator:- Build the framework- Encourage individual mapping on wall- Look for emerging themes
Questions?Session Feedback:
bit.ly/CEMapping
Thanks!Session Feedback:
bit.ly/CEMapping