Download - Fazer company presentation gb_spiba
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Look@Fazer
SPIBA visit, July 27, 2011
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Fazer Group in brief
• Family owned company established in 1891
• Food services, bakery and confectionery products
• Operates in 8 countries
• Turnover for 2010 over 1.5 billion euros
• 50 per cent of the turnover outside Finland
• Number of personnel approximately 16 500
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Fazer Group
Oy Karl Fazer Ab
Fazer Food Services
• The leading food service company in the Nordic and the Baltic countries
• Almost 1400 restaurants in the Nordic countries, Estonia, Latvia and Russia
• Circa 360 000 meals daily
• Turnover 575 M€ (2010)
• Number of personnel 7 500
Fazer Bakeries & Confectionery
• Finland's leading bakery and confectionery company, one of the leading companies in the Baltic Sea region and Russia.
• 21 bakeries in Finland, Sweden, Estonia, Latvia, Lithuania and Russia
• The confectionery factories are located in Finland: Vantaa, Lappeenranta and Karkkila
• Turnover 938 M€ (2010))
• Number of personnel ca 9 200
Fazer Group:Turnover 1513 M€ Personnel 16 500
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Taste sensations since 1891
1891Karl Fazer opened a confectionery at Kluuvikatu 3 in Helsinki
1894The manufacture of chocolate and confectionery began
1908The Fazer trade mark was registered
1922Fazer Blue was born
1924The manufacture of biscuits began
1930Restaurant business was started at Kalastajatorppa
Fazer has a long history in creating taste sensations
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Taste sensations since 1891
•1952Retailing of bread began1958•Fazer acquired the Oululainen bakery•1955•Construction work for Fazer's factory started in Vantaa•1971•The bakery in Vantaa was completed•1976•Fazer Catering was established (Amica since 1988)•1997•The Pick & Mix concept was expanded into Candyking division•1997•Fazer acquired a share of Hlebny Dom bakery in St. Petersburg
Industrial bakery operations started in the 50s,followed by catering services in the 70s.
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Taste sensations since 1891
2000Cloetta Fazer AB was formed
2001Fazer acquired the Danish Wip Personalerestauranter A/S and Fazer Bakeries started operations in Latvia and Lithuania
2002Fazer acquired Lövångerbröd AB. The remaining shares in Fazer Biscuits were sold. Fazer Amica started in Norway.
2003Fazer acquired a majority in the catering company Adviso Meny AS. A new bakery was opened in Lappeenranta.2004Fazer built up a new operations model and renewed its brand strategy.2005Fazer acquired the Zvezdny bakery in Moscow.
In early the 21st century, the business expanded and became more international
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Taste sensations since 1891
2006Fazer acquired the St. Petersburg -based AbelaServices CIS, SIA NokrokoA in Latvia andKantineRingen As in Norway.
2007The bakery business in Russia was separated toform its own division. Fazer opened a new servicekitchen, the first of its kind, in Tallinn.
2008Cloetta Fazer AB (publ) was split up and FazerConfectionery was integrated into Fazer Group.
2010Fazer restructured its organisation. Four divisions were merged into two business areas: Fazer Bakeries & Confectionery and Fazer Food Services.
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Strong Market Positions Across the Region 2010 (estimate)
FinlandFF # 1. (53 %)FB # 1. (33%)FC # 1 (39%)
SwedenFF # 2. (28 %)FB # 2. (28 %)FC # 4. (8%)
DemarkFF # 2. (15 %)FC # 11. (2%)
NorwayFF # 4. (10 %)FC # 11. (2%)
The Nordic countriesFazer Food Services - 1. (28 %)Fazer Bakeries– 1 (20%) (fresh bread)
Fazer Confectionery – 3 (11%)
Baltic countriesFB # 3. (16%)FC # 8. (4%)
Russia # 1. (7%)St Pete # 1. (35%)Moscow # 2. (~13%)
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Turnover outside Finland, M€
316 365
225
19322962
54
55
7075
81
1920
23
220
596658
752
0
100
200
300
400
500
600
700
800
2008 2009 2010
Norway
Denmark
Baltic
Russia
Sweden
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Turnover by country
50
24
15
5 2 211Finland
Sweden
Russia
Denmark
Norway
Estonia
Latvia
Lithuania
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Mission, values, vision and strategy
Our mission is to create taste sensations
”We must always exceed our customers expectations.” Karl Fazer
Values• Passion for customers
– We strive to exceed customers’ expectations • Quality excellence
– Responsibility in everything we do • Team spirit
– Cooperation and respect for each other
Vision• Fazer is the first choice
Strategy– grow our business profitably by building on our leading brands– be the most attractive employer in the branch– be the first choice for our stakeholders
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What makes Fazer unique?
Best brands
Internationalexpansion
Sustainable#1/2 positions
Run as ”One company”
Most admiredemployer
• One of few Finnish companies thathas successfully expanded to Russia
• #1 in Finnish bakery, confectionery and foodService• #1 in St Petersburg bakery and Moscow premium bakery• #2 in Swedish bakery and food service• One Fazer culture
• Common values• Common support functions• Core functions increasingly common within product and service businesses
• Genuine, sustainable value – ”creating taste sensations”• The most respected brand in Finland
• Finland’s #1employer among university business students
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Unique Business and strong Brand Portfolio
ConfectioneryBakeries Restaurantsand concession
Food Services
Fazer Group
Concepts
Fazer brand-related Local brands Local brands
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Fazer - a highly valued brand
• Fazer brand is one of the most recognised• brands in Finland and very well-known in
the countries where Fazer operates
• A strong brand creates value by
– affecting emotions
– telling stories
– giving trust
• Fazer also stands for a lot of other things
– innovations in both products and concepts
– forerunner in marketing
– excellent quality
• Every Finn has a relationship with Fazer
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Fazer “House of Brands”
Corporate brand
Restaurant, café and contract catering brands
Bakery product umbrella brands
Chocolate and confectionery umbrella
brand
Product brandsLocal concepts
(Bistro Amica, Hava Java, Wip, Kantineringen)
Product brands
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Great work tastes
• Honest, high quality work with attractive products and services
• Is in line with our mission, vision, values and brand promise
• Great work has always been honoured at Fazer and it is done in good team spirit by exceeding our clients expectations
• It ”tastes” because our vision is to be the ”best choice”
• Fazer values its employees. Fazer is a family-owned company, where the work is done on a long term perspective
• Fazer is a forerunner in many areas, and at Fazer we continuously develop ourselves and we accept diverseness
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Skilled and committed professionals guarantee high quality
• By implementing the principle of continuous improvement, we make sure that professional skills and attitudes towards work are on a high level. Good leadership is needed for this.
• The high level of professional skills is secured through skill mapping. Vocational examinations play an important part in this.
• An examination in management is in use for management development, as well as the internal FAST & Fazer Way management training programs.
• Significant investment in project training.• Numerous small training sessions are
essential in the improvement of processes and ways to work. Web-based learning is becoming increasingly important.
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Employees by country, %
39
20
24
62
5 3 1Finland
Sweden
Russia
Denmark
Norway
Estonia
Latvia
Lithuania
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Corporate responsibility is a natural part of Fazer’s operations
• Corporate responsibility has always been part of Fazer’s daily business operations. It is a vital part of Fazer’s corporate culture and plays a significant role in all business development.’
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Ethical principles are the foundation of the operations
• Fazer’s ethical principles are based on the Group’s values and the international principles of the UN Global Compact initiative.
• The ethical principles guide Fazer’s employees in their everyday work and also define the Group’s ethical responsibility as an employer and as a business.
• Fazer’s ways of operating are mainly based on trust and unwritten rules, but because of the Group's rapid growth and internationalisation, the operating principles must be documented.
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Corporate responsibility goes beyond our own operations
• Corporate responsibility is part of Fazer’s corporate culture, daily work.
• Work is guided by the corporate responsibility policy, ethical principles, environmental policy, and other management practices.
• Fazer monitors the quality, origin and responsibility of the supply chain of the materials and ingredients – Fazer expects its partners to operate in a responsible manner.
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Corporate responsibility at Fazer
23 Presenter's Name Surname 11.04.2323
Fazer Bakeries & Confectionery
• Fazer is the leading bakery company in Finland and Finland’s leading and Sweden’s second largest bakery company and one of the leading ones in the Baltic region and Russia
• Bread and pastries are manufactured in Finland, Sweden, Estonia, Latvia, Lithuania and Russia
• Brands: Fazer, Oululainen, Skogaholm, Hlebnyi Dom, Druva, ja Gardesis
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Fazer Bakeries & Confectionery
• Fazer is Finland's leading confectionery company and a strong player in the Baltic Sea region
• Confectionery factories are located in Finland: in Vantaa (chocolate), Lappeenranta (sugar confectionery) and Karkkila (chewing gum)
• Strong international confectionery brands, for instance Karl Fazer, Geisha, Dumle, Tutti Frutti, Marianne, Tyrkisk Peber, Pantteri and Xylimax
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Fazer Bakeries & Confectionery in figures
• Turnover 938 M€ (2010)• 62 % per cent of the Group's turnover
• 21 bakeries and a mill• Personnel ca 9 200• Bakery products are exported to over 15 countries• Confectionery products are exported to 27 countries
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Fazer Bakeries & Confectionery in Russia 2010
• Turnover 229 M€
• 15 % per cent of the Group’s turnover from Russia
• Personnel 3 966
• Highlights
– An increased market share in the Moscow area through improved logistics, strong sales and brand-new products
– Volume growth and good delivery reliability in a challenging operating environment
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Our products
Fazer Russia is Active in 4 segments: Fresh bread (Over 100 SKUs)
Long shelf life bakery products (50 SKUs - rusks, hard bagels, ginger bread, crisps)
Frozen bread & coffee-bread, pizza, dough (over 120 SKUs)
Confectionary (chocolate & sugar candies)
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Fazer in Russia: Hlebny Dom
Hlebny Dom
Smolenskaya production site
Murinskoe production site
Vasileostrovsky production site
Zvezdny production site
BKK Neva
production site
MoscowSt. Petersburg
Centralized functions(based at Smolenskaya site)
Acquisition in 1997
Acquisition in 2002
Acquisition in 2003
Acquisition in 2009
Acquisition in 2005
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Fazer Food Services
• Fazer Food Services is the leading contract catering company in the Nordic countries, offering customers delicious food and tailor-made service solutions
• Services include private and public sector personnel restaurants, student restaurants, café-restaurants, restaurants at conference and meeting venues as well as food services for schools and public service organisations. Fazer Food Services offers also catering services for special occasions for its customers.
• Fazer Food Services’ brands are Karl Fazer, Fazer, Amica and Wip, among others.
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Fazer Food Services in figures
• Turnover 575 M€ (2010)• 38 % per cent of the Group's turnover
• Personnel 7 500• Almost 1 400 restaurants in the Nordic
countries and Russia
• Ca 360 000 meals daily
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