Download - Finding Your Target Audience on Social Media
FINDING YOUR TARGET AUDIENCE ON
SOCIAL MEDIA
SARA PICCOLA@piccolas
CHELSEA HEJNY@chelseahejny
1. HOW DO I GET STARTED? 2. HOW DO I CALCULATE MY ROI? 3. HOW DO I GROW?
HOW DO I GET STARTED?
ASK: WHERE IS YOUR AUDIENCE ALREADY?
BRING YOUR CURRENT AUDIENCE TO YOUR SOCIAL
NETWORKS
LINKS ON… WEBSITE IN-STORE SIGNAGE ALL MKT MATERIALS
GIVE USERS AN INCENTIVE TO FOLLOW YOU
FINDING YOUR AUDIENCE ON TWITTER
TOOLS… HASHTAGS TWELLOW FOLLOWER WONK MENTION
FINDING YOUR AUDIENCE ON FACEBOOK
TOOL… GRAPH SEARCH
PAGES LIKED BY PEOPLE WHO LIKE “BUSINESS NAME”
FAVORITE INTERESTS OF PEOPLE WHO LIKE “BUSINESS NAME”
GROUPS OF PEOPLE WHO LIKE “BUSINESS NAME”
PAGES LIKED BY MARKETERS WHO LIKE “BUSINESS NAME”
PAGES LIKED BY PEOPLE OVER THE AGE OF X WHO LIKE
“BUSINESS NAME”
FINDING YOUR AUDIENCE ON PINTEREST
TOOLS… PINTEREST SEARCH PINTEREST ANAYLTICS “FIND FRIENDS” USING KEYWORDS IN PINS
HOW DO I CALCULATE MY SOCIAL MEDIA ROI?
WHAT’S THE ROI OF YOUR MOTHER?
SOCIAL MEDIA ROI METRICS… LIKES CONVERSIONS* PEOPLE ENGAGED TOTAL REACH
TRACKING TOOLS… BITLY IMPROVELY
HOW DO I GROW MY SOCIAL MEDIA PRESENCE?
CONSTANT ENGAGEMENT
PROMOTIONS
1. CREATED AFACEBOOK APP
2. SUBMIT APP LINK TO GIVEAWAY LISTING SITES
3. SET UP AUTO-RESPONDER EMAILS
“… THE NEXT MORNING I HAD ALMOST 200 NEW PEOPLE ON MY EMAIL LIST.”
KRISTEN ALLEN, LILYPAD CANDLES
ADVERTISING
ADVERTISING TIPS… TARGET BY INTERESTS RETARGET USE HYBRID CONTENT MKT GIVE VALUE, ALWAYS
HARD SELLING VS INFO SHARING
SMART RETARGETING + SUBTLE CTA =
A CLICK-WORTHY AD
SLIDESHARE.NET/SHORTSTACKLAB
SOCIALLYSTACKED.COM
SHORTSTACK.COM/RESOURCES
Q & A
FINDING YOUR TARGET AUDIENCE ON
SOCIAL MEDIA