Download - First giving online fundraising integration
WebinarIntegrating Crowdsourcing into
In-Person Events
© 2012 Vivanista Inc.
About Layne Gray
•Founder of •Nonprofit Fundraising Consultant
•Volunteer Fundraiser
•Background: •Technical Marketing•Conference Management
What You’ll Learn
• In-person fundraising event categories
• Types of events most appropriate for crowdsourcing
• Steps to creating a successful event incorporating crowdsourcing
© 2012 Vivanista Inc.
© 2012 Vivanista Inc.
Fundraising Event Goals
Event Goals
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Raise money
Create buzz
Promote organization
Attract volunteers
Build a Community
Generate growth-oriented annuity
Direct Fundraising
In-direct Fundraising [Friendraising]
© 2012 Vivanista Inc.
In-person Fundraising Event Categories
© 2012 Vivanista Inc.
Fundraising Event Categories
Vertical Events Horizontal EventsTimeframe One multi-hour event From multi-hour to multi-day
Attendance Limited to size of venue Virtually unlimited
Price High; $50 – multi-$1,000’s Low barrier; $5
Appeal Social; helping the cause Broad; athletic, shopping
Activities Observer Participant
Promotion Targeted Broad
Advantages Pre-revenue & on-site More $$/attendee
Age Adult, affluent All ages, broad audience
Crowdsourced No Yes
Examples Gala, Auction, Fashion Show A-Thon: Bike, Walk, Run
© 2012 Vivanista Inc.
In-person Fundraising Event
Revenue Streams
Vertical Event
Revenue Streams
Ticket Sales
Corporate Sponsors
Individual Donors
Silent/ Live Auction
Raffle
Fund In Need
On-site fundraising
Pre-eventfundraising
© 2012 Vivanista Inc.
Horizontal Event
Revenue Streams
Crowd sourcing
Corporate Sponsors
Silent Auction
Raffle
On-site fundraising
Pre-eventfundraising
© 2012 Vivanista Inc.
Hybrid Events
Revenue Streams
Ticket Sales
Corporate Sponsors
Individual DonorsSilent/ Live
Auction
Raffle
Fund In Need
On-site fundraising
Pre-eventfundraising
© 2012 Vivanista Inc.
Crowd sourcing
Crowdsourcinginto Vertical Events
•Tickets: individual and group•Advanced Fund-In-Need
External
•Friendly competition between subcommittees
•Each committee member required to generate a certain level
Internal
•Generate excitement through crowdsourcing
•Make crowdsourcing an integral part of the event experience
New event
© 2012 Vivanista Inc.
© 2012 Vivanista Inc.
Anatomy of a hybrid event
Hybrid EventsThe new fundraising dynamic
© 2012 Vivanista Inc.
• Integrates crowdsourcing seamlessly
• Plays to the strengths of the event
• Is a reliable revenue source
• Is fun• Does not diminish the importance of the
ultimate cause
Hybrid EventsThe new fundraising dynamic
© 2012 Vivanista Inc.
Hybrid Events
© 2012 Vivanista Inc.
Crowdsourcing Entry Fee; minimum of $1,000/team
Votes per dance pair; $25/vote
Types of organizations Schools Any nonprofit
Additional Resources n/a Professional dancers
Additional revenue Team ‘Cheat’s Votes
Difficulty in implementing
Easy;Requires volunteer teams
Moderate;Requires ‘celebrities’ & pro dancers
Other activities Dinner, Spelling Bee only
Dinner, Dancing
Average # participants 10 – 15 teams of 3 – 6 5 - 10 sets of partners
Benefits Supplemental to other fundraisers
Community-wide event
Hybrid Event Implementation
© 2012 Vivanista Inc.
Announce timeframe for team sign-ups Identify professional dancers willing to participate
Create minimum entry fee i.e. $1,000 Extend invitations to local ‘celebrities’
Promote within current audience Leave enough time for teams to practice
Sell tickets like other fundraising events Sell tickets like other fundraising events
Offer ticket price range: from low (spelling bee only) to high (dinner)
Offer normal ticket pricing
Onsite: Let teams and attendees purchase ‘cheats’ for incremental $$$
Onsite: Attendees can vote for their favorite dancers
Include ceremony for winning team Include ceremony for winning team
Summary
• Crowdsourcing has been developed to integrate into particapatory fundraising events
• Crowdsourcing can integrate more into traditional vertical fundraising events
• New types of events leverage the crowdsourcing model
• The hybrid events are complementary to both horizontal and vertical events
© 2012 Vivanista Inc.
Resources
• Copy of Presentation• Fundraiser-In-A-Box
– Viva SpellBound– Viva StarDance
• Fundraising Event Production & Consulting
© 2012 Vivanista Inc.
Thank you!
QUESTIONS?
Contact:layne [at] vivanista [dot] com
© 2012 Vivanista Inc.