Download - First Impressions Last
First Impressions Last!Simple Branding & PR Tips for Libraries
Presented by:
Katie Klossner, Susan O’Brien & Aspen Walker
FirstImpressionsLast.blogspot.com
Consistent, Professional, Simple & Clear:
Branding & Design with Susan O’Brien
Publicity & Communicationswith Aspen Walker
Createyour ownGraphic Standards.
Design Review Form.
Branding.Corporations Spend
Big $$$on Branding…
…Can You Name that Logo?
YOU Can Do the Same Thing
The Logo.
Have a Logo? USE it!• Color & Black/White Versions• High Quality JPG• Consistent Placement & Sizing• Pair it up with your website
Your Logo is Your BRANDConsistent Use = Patron Recognition
• Pick Two (& Only Two)
• One Serif
• One Sans‐Serif
Serif Fonts.
Adobe GaramondTimes
New York
Sans‐Serif Fonts.
ArialVerdanaHelvetica
Font Families.
NormalBoldItalic
Example: Just Two Fonts!
Decorative, Script, Seasonal & Handwritten Fonts
Color.
• Red and Green• Blue and Orange• Purple and Yellow
Complimentary Colors.
Warm. Cool.
Simple Design.K.I.S.S.
(Keep it Simple ‐ Stanley)• Consistent Placement of Logo, Address, URL, Phone
• Succinct Billboard Text• Graphic Match and Colors Compliment
Reach & Frequency.
You May Get Bored, but it’s Not About You.
It’s About Patron Recognition.
Consistency Counts.
Professional, Consistent,
Simple & Clear
Written PR
Posters & More
Consistent, Complete Info
Know Your Audience.
Older Adults: Lots of Text
Boomers & Xers: Bullet Points & Graphics
Millennials: Big Graphic,Tagline
Children:Pictures
1943
1957
1970
1986
1997
2007
The Media: Short & SweetSpace = $
Your Ad Here
Your Ad Here
The Media.
• Making Contact• Press Kit• Coffee?• Partnerships• Kindness Counts• Keep Your Cool
A.P. Style.
• Time• Dates• Months• Numbers• Avoid the Extras
The Pyramid of Promo Power.
-- HOOK HOOK --WHO? WHAT? WHERE? WHO? WHAT? WHERE?
WHEN? WHY?WHEN? WHY?HOW?HOW?
All the Rest.
Hoff, R. (1996) Say it in Six
The Press Release.When?
Where?
How?
Who Should Attend?
What’s Happening?
What’s in it for you?
The Poster Text.
Parker Libraryʹs Social Science Series Presents Outsourcing: Corporate America’s Addiction
Wednesday, February 27 at 7 pmParker Library, 10851 S. Crossroads Dr.
Lost Jobs, American Productivity & the Global Economy with Author Jack Buffington.
Ages 18+. Free, registration required.
FirstImpressionsLast.blogspot.com