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Jay Sears, SVP Demand, the Rubicon [email protected] @jaysears www.JaySears.com
IAB Global
October 3, 2012
Five Trends
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Rubicon Project
Real Time Trading
Platform
Cloud-based technology platform used by comScore 1000 publishers to monetize digital ad inventory
Leading marketplaceof digital ad buyers
purchasing ad inventory via
unified real-time auction
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Largest independent marketplace of comScore 1000
Ad Networks
Real Time Trading Platform DemandSupply
DSPsPremium Global Publishers
• 400+ Publishers
• 1/3 of comScore 100
• 646M UV Reach
• 50+ DSPs
• 350+ Ad Networks
• 70,000+ Advertisers
• 1.7 Trillion Impressions
• 14.4 Trillion Bid RequestsREVV for Publishers RE
VV fo
r Buy
ers
Real TimeDecisioning
Engine
Data and Algorithms
Infrastructure
Annually:
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comScore 6-25
Rank PublisherTotal Display Ad
Impressions (MM)Share of
Display Ads6 Glam Media 7,694 1.7%7 ESPN 5,520 1.3%8 Turner Digital 5,375 1.2%9 eBay 4,505 1.0%
10 Amazon Sites 4,108 0.9%11 Viacom Digital 3,536 0.8%12 Weather Channel, The 2,205 0.5%13 CBS Interactive 2,142 0.5%14 New York Times Network 1,997 0.5%15 Gannett Sites 1,951 0.4%16 Fox News Digital Network 1,912 0.4%17 DRUDGEREPORT.COM 1,874 0.4%18 Comcast Corporation 1,779 0.4%19 PANDORA.COM 1,555 0.4%20 NFL Internet Group 1,522 0.3%21 Mevio Network 1,516 0.3%22 WildTangent Media 1,467 0.3%23 MEDIATAKEOUT.COM 1,371 0.3%24 TAGGED.COM 1,353 0.3%25 Com Enterprises Inc. 1,281 0.3%
Our Focus: #6 – 1,000
AOLGoogle
Microsoft
Yahoo!
FacebookcomScore
6-1000
Long Tail (mostlyGoogle)
3 Major Segments
Fragmented Markets Need Technology Platform to Power a Marketplace
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Global Scale, The Largest Independent
#1 Global & US Reach
Rank Property
Unique Visitors
(000)%
Reach
Total Internet: Total Audience 221,163 100.01 Rubicon Project REVV Platform 212,714 96.2
2 Google Ad Network 206,621 93.43 PulsePoint 198,818 89.94 AOL Advertising 188,804 85.4
5 Genome from Yahoo! 186,350 84.36 AT&T AdWorks 184,605 83.5
7 ValueClick Networks 177,957 80.58 24/7 Real Media 175,642 79.49 Microsoft Media Network US 171,968 77.8
10 Casale Media - MediaNet 166,141 75.111 Tribal Fusion 166,136 75.112 Vibrant Media 160,246 72.5
13 Collective Display 160,064 72.414 RadiumOne 156,627 70.815 Cox Digital Solutions 150,129 67.9
16 Specific Media 148,893 67.317 AudienceScience 141,260 63.918 Burst Media 138,031 62.4
19 Undertone 124,370 56.220 Adconion Media Group 117,211 53.0
Source: comScore, Work and University Locations (July 2012)
comScore Ad Focus Ranking (U.S.)
U.S. – U.K. – FRANCE – GERMANY - AUSTRALIA
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Five Trends
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The Battle Up The Stack
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The Smart Pipe Manifesto
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Cross Media, Not Silos
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Closed 2.0 or Open 3.0?
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The Road to the Majors
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Jay Sears, SVP Demand, the Rubicon [email protected] @jaysearswww.JaySears.com
The Battle Up The StackThe SmartPipe ManifestoCross Media, Not SilosClosed 2.0 or Open 3.0?The Road to the Majors